60+ Mobile Marketing Statistics You Need to Know In 2023

• Since 1993, mobile phone subscriptions have risen. From 34 million to 8.648 billion today.
• Over the past decade, we have seen a surge in web traffic coming from mobile phones. The 2023 average shows that 56.86% of all global web traffic comes from mobile devices. (Statista)
• And this number is only expected to keep on growing. By 2025, we can expect it to cover 25% more. (Smart Insights)
• COVID-19 drove digital adoption to the point that more than 40% of online transactions take place on mobile devices. (Think with Google)
• By 2024, mobile advertising spending worldwide is expected to reach nearly $413 billion. (Statista)
• Mobile advertising accounts for 64% of total global digital ad spending. This figure is expected to grow by 2% every year for the next 3 years. (StockApps)

• In EMEA (Europe, the Middle East, and Africa), the top three mobile advertising channels are Google Ads, Facebook, and Unity. (Ground Truth)
• For 2022, the top three mobile markets by consumer spending are:
  • China: $58 billion
  • United States: $42 billion
  • Japan: $17 billion. (Data.ai)
• In Europe, the top three mobile markets by consumer spending in 2021 were:
  • United Kingdom: $2.5 billion
  • Germany: $2.4 billion
  • France: $2 billion in 2021. (Data.ai)
• Facebook is still the king of social media platforms. 94% of their ad revenue comes from mobile. (The Social Shepherd)
• 63% of retailers say social media is the best place to run ads. (Semrush)

User Preference Statistics

• When it comes to communication channels, 41% of consumers prefer SMS to email. (Thrive)
• Nine out of 10 people open their SMS text messages, while email open rates are around 21%. (Mobile Monkey)
• Over 60% of people read SMS messages within 5 minutes of receiving them. (Simple Texting)
• 74% of customers want a human to respond to their SMS messages, not an automated bot. (GlobeNewswire)
• 75% of people under the age of 44 like to contact businesses via SMS. (Startup Bonsai)
• More than half of consumers make a purchase after receiving a marketing text. (Attentive Mobile Consumer Report)

Business SMS marketing statistics

• While SMS messages are a huge part of digital marketing, only 35% of brands have a formal SMS messaging strategy. (SlickText)
• 96% of marketers report that using SMS has helped them increase sales. It’s reported to generate $71 for every $1 spent. (Attentive Mobile)
• Businesses use SMS marketing because of its ease of use (22%), its low cost (21%), its high reach (18%), and its security (15%). (PWC Esendex Report)
• The top industries using SMS marketing are:
  • Real Estate: 17.9%
  • Agriculture: 15.9%
  • Entertainment:15.4%
  • Construction: 14%
  • Energy: 13%
  • Airlines: 12.3% (SMS Comparison)

• Over 50% of small businesses have a mobile app. (Make a Website Hub)
• Mobile websites account for only 11% of mobile media time, while apps account for 89%. (Business 2 Community)
• The most downloaded apps in 2022 were Instagram, TikTok, and Facebook. (Adjust)
• But, the mobile apps that generated the most consumer spending in 2022 were: TikTok, YouTube, and Tinder. (Adjust)
• There were 255 billion downloads of mobile apps in 2022, representing 11% year-over-year growth. (Adjust)

• In 2022, the mobile app market earned $167 billion, which is 2% less than the previous year. (Adjust)
• Shopping apps accounted for 58% of all e-commerce installs in 2022. Temu, Shein, and Amazon are the most popular in the US market. (Adjust)
• In 2022, smartphone users spent nearly 110 billion hours using shopping apps – 9% more than in 2021. (Adjust)
• Video streaming apps were #1 in both downloads and consumer spending in 2022, with a 16% share. Disney+ was the leading app in this sub-genre. (Adjust)
• The click-through rate (CTR) for in-app ads is 0.56% globally, compared to 0.23% for web mobile ads (Siteefy).

• By the end of 2023, there will be nearly 7 billion smartphone users in the world: 6.92 billion to be exact. That’s 86% of the world’s population. (Statista)
• According to 2022 data, smartphone users spend an average of 5 hours per day on their mobile phones, which is one-third of their daily waking hours. (Statista)
• Mobile device usage statistics indicate that there will be 7.7 billion smartphone users by 2027. (Statista)
• China is the country with the most smartphone users, while Thailand is the country with the fewest. (Statista). In Europe, the countries with the highest smartphone penetration are:
  • Germany: 81.9%, or 68.25 million users
  • Turkey: 75% or 64 million users
  • United Kingdom: 82.2% or 55.46 million users
  • France: 82.6% or 53.37 million users (Newzoo)

Mobile Usage Statistics

• 75% of Americans take their mobile device to the bathroom. Gen Z, Gen Y, and Gen X admit they almost always do it. (Convince & Convert)
• Android is the world’s most popular mobile operating system with a 72.48% market share. (Stat Counter)
• 81% of emails are opened and read on mobile phones. (Super Office)
• 91% of smartphone owners either make or plan a purchase after seeing an ad on their smartphone. (Think with Google)
• 47% of consumers do more of their shopping on mobile than in-store. In contrast, only 32% of Baby Boomers prefer mobile to shopping in a physical store. (Ibotta)
• Facebook remains the largest social media platform with nearly 3 billion users. It’s followed by:
  • YouTube: 2.5 billion users
  • WhatsApp: 2 billion users
  • Instagram: 2 billion users. (Kepios Analysis)

• In 2022, the global mobile ad spend reached $336 billion, growing 14% year-over-year.
• Mobile ads are a significant customer turn-off, 70% of smartphone users report disliking them. (HubSpot)
• Companies in the U.S. spend 11.2% of their marketing budget on their mobile marketing strategy. (Statista)
• 91% of consumers say they are more likely to buy from brands that provide relevant offers and recommendations. (Accenture)
• 72% of consumers say they only engage with personalized messages. (SmarterHQ)

• 69% of people use the Internet on the go. (Semrush)
• 80% of consumers like to receive location-based alerts. (Salesforce)
• The vast majority of customers (79%) are willing to share personal information in exchange for contextualized engagement. (Salesforce)
• 91% of mobile consumers prioritize quality content. In fact, content remains one of the best ways to help customers get to know your brand. (Small Biz Genius)
• 63% of mobile media time is spent streaming/watching video. Yet, half of the marketers say they feel their organization is not using video to its full potential. (Semrush)

• 96% of smartphone users prefer Google for mobile search. (Web FX)
• 60% of all Google searches are done on mobile devices. (Digital Examiner)
• 60% of smartphone users have contacted a business directly from Google Search results. (Think With Google)
• Mobile is used by 51% of consumers to find and buy new products or services. (Think With Google)
• 40% of mobile users who have a bad experience with a website go directly to the competitor shortly thereafter. (AdStriangle)

• 75% will turn to mobile search first for immediate needs, from finding nearby restaurants to hiring a handyman. (Business 2 Community)
• 88% of consumers search for local businesses on their mobile phones. (IMPACT)
• 70% of mobile searches result in an online action. (Review 42)
• Consumers (35%) who searched for a product or service on their phones spent more than expected in the store. (Think With Google)
• 55.4% of Internet users use mobile phones to make online purchases. (DataReportal)

• Over 55% of website traffic comes from mobile devices. (Exploding Topics)
• Africa is the continent with the highest percentage of web traffic coming from mobile devices (69.13%). And Oceania is on the other end of the spectrum (39.51%). (Exploding Topics)
• 80% of the top-ranked websites are mobile-friendly. (Review 42)
• 54.4% of the world’s websites were read from a mobile device in the 4th quarter of 2021. (Statista)
• 71% of users expect the mobile version of a website to load faster or at least just as fast as the desktop version. (Aum)
• Requesting transport (75.38%) and booking restaurants (69.9%) are the two cases where mobile has the strongest preference over desktop (Sortlist Mobile Vs Desktop Usage Report)

• 58% of smartphone users feel more positive about companies whose mobile sites or apps remember who they are and their past behavior. (Think With Google)
• Online mobile experiences matter. 89% of people are more likely to recommend a brand after a satisfactory mobile experience (Think With Google)
• Reducing mobile site speed by 0.1 seconds results in an 8% increase in conversions. (Deloitte)
• 59% of shoppers believe the ability to shop on mobile is important when deciding where to buy. (Google/Ipsos)
• Websites optimized for mobile receive 15% more unique clicks. (Digital Examiner)