70+ Eye-Opening PR Statistics
Published on: 31 Aug 2023 | Author: Clara Gil
PR is about delivering the right message, through the right channel, to the right people at the right time. But, what’s happening in the industry? How has it changed since the COVID pandemic? These 60 PR statistics will help you understand how technology is forcing PR professionals to upskill and become more effective.
We are talking about a field that is dominated by women, but filled with constant obstacles that make the job harder. Budget cuts, tight deadlines, unreasonable clients, and an ever-changing landscape are just a few of the threats that make this one of the most stressful fields.
The following all come from our “State of Public Relations Report” analysing 40,000 outsourced P.R. projects on Sortlist.
It’s safe to say that PR plays a key role in an organization’s path to success. However, with all the technological advancements and ever-evolving tools, the role of a PR professional is bound to change and become more in sync with the marketing department.
The COVID pandemic has shown that despite a year of contraction, companies are still willing to increase their PR budgets because they understand the importance of telling a great story to the right audience.
The Sortlist Data Hub is the place to be for journalists and industry leaders who seek data-driven reports from the marketing world, gathered from our surveys, partner collaborations, and internal data of more than 50,000 industries.
It is designed to be a space where the numbers on marketing are turned into easy-to-read reports and studies.