The 50 Essential TikTok Statistics You Need to Know In 2023

55%

of TikTok’s users are females

1 billion

TikTok surpassed the billion mark in 2022

#1 app

TikTok is the most downloaded app in 2022

TikTok User Statistics

TikTok Usage Statistics

• TikTok has over 1 billion monthly active users. (TikTok)

• The country with the largest TikTok audience is the United States with 113.25 million TikTok users. (Statista)

• Also, looking at Statista’s data on the number of active users on TikTok, a couple of our core countries are to be seen:
  • 🇫🇷 France: 20.95 million TikTok users
  • 🇩🇪 Germany: 20.65 million TikTok users
  • 🇬🇧 United Kingdom: 19.66 million TikTok users.

• Looking at TikTok’s user demographics statistics, it looks like the age group reigning the short-form videos app is the 18-24-year-olds, making up 34.9% of TikTok users worldwide. (Business of Apps)

• Furthermore, the age group of 25-34-year olds follows with 28.2% of the total number of TikTok users. (Business of Apps)

• The age group that is seen the rarest on TikTok consists of users aged 55+. (Business of Apps)

• Looking at the gender demographics statistics, male users make up 43% of TikTok’s users, while females make up the largest TikTok audience with 55%. 2% of TikTok’s global users identify as others from a gender perspective. (Business of Apps)

• TikTok is used by 18% of the world’s population, counting users between the ages of 16 and 64. (Omnicore Agency)

• The best times to post on TikTok are 6-9 AM, and 3-6 PM, and Friday makes the best day for the videos. (Hubspot)

• Internet users seem to spend the most time on TikTok. The average time users spend on the app is 90 minutes. (Sensor Tower)

• TikTok’s users open the app multiple times per day. On average, 8 times per day. (Wallaroo Media)

• 83% of TikTok users worldwide have posted at least one video on the app. (Wallaroo Media)

• TikTok, the most downloaded app, was mainly downloaded on Android phones. 1.5 billion downloads come from Android phones, while Apple’s app store accounts for only 495.2 million downloads. (Sensor Tower)

• 68% of TikTok users have watched somebody else’s videos. (Passport)

• Additionally, 63% liked somebody else’s TikTok videos. (Passport)

• 55% of TikTok users have probably uploaded a video within the last 30 days. (Influencer Marketing Hub)

Khaby Lame

Is the most-watched TikToker

2.1 billion

The average share price of the main social media companies

43%

Of TikTok users have uploaded a duet

• The most followed TikTok influencers are: Khaby Lame (155.5 mil), Charlie D’Amelio (150.3 mil) and Bella Poarch (92 mil). (Dexterto)

• The most watched TikTok video is the Harry Potter Illusion by Zach King with 2.1 billion views. (Path of ex)

• The most watched TikTok videos by hashtag views are:
  • Entertainment – 535 billion hashtag views
  • Dance – 181 billion hashtag views
  • Pranks – 79 billion monthly views (Influencer Marketing Hub)

• 43% of TikTok users have probably uploaded a duet video. (Influencer Marketing Hub)

• According to a study created by G.W.I. 22% of TikTok creators consider themselves a musician or audio creators. (G.W.I.)

• The song that was most often used in TikTok videos is 2022 globally is “Ginseng Strip 2002 by Yung Leon. (TikTok)

• The most popular song in the US for TikTok videos in 2022 was “Sunroof” by Nicky Youre & dazy. (TikTok)

Beauty

companies are profiting the most off TikTok

13.1%

of the global population can be reached through TikTok

4.25%

Is the average engagement rate on TikTok

Businesses on TikTok

TikTok Ads

• Recent TikTok statistics show that there are over 5 million active businesses on the social platform. (Wallaroo Media)

• At the end of 2022, consumers have spent an estimated $6 billion on the social media platform. (Techloy)

• When looking at TikTok usage by companies, Amazon is leading the pack, having invested over 22.5 million US dollars in Ads on the social media app. (Statista)

• The industries that are performing the best for small businesses on the TikTok app are:
  • Beauty – 61,792,300 likes
  • Fashion – 50,424,500 likes
  • Jewellery – 49,893,000 likes (Open Business Council)

• TikTok creators with a small following have an average engagement rate of 17.96% compared to Instagram, 1.63%. (Influencer Marketing Hub)

• Also, TikTok creators with a big following (mega-influencers) see a much higher engagement rate on the app, rather than on Instagram: 4.96% compared to 1.21%. (Influencer Marketing Hub)

• TikTok statistics show that marketers can reach 13.1% of the global population with the social platform. (Data Reportal)

• TikTok can reach up to 17.9% of the entire internet user population aged 18+. (SocialPilot)

• TikTok seems to bring in the highest engagement rates compared to other social media platforms, with a whopping 4.25% average engagement rate – for reference, the average engagement rate on Instagram is 0.60%. (Social Insider)

• For Topview TikTok ads, the CTR ranges between 12% and 16%. (BeProfit)

• Brand takeover ads, that take over the social media app once the user logs in, have an average CTR that falls between 7% and 10%. (BeProfit)

• Also, according to TikTok statistics, a regular TikTok video ad has an average CTR between 1.5% and 3%. (BeProfit)

• Most TikTok users, 66%, say they have an overall positive perspective of TikTok ads. (UpBeat Agency)

• TikTok statistics show that the majority of successful TikTok ads, 63%, communicate the message immediately. (SocialPilot)

550 works

are registered for TikTok on Sortlist

Germany

is the country where the highest amount is invested in TikTok advertising

$36,977.6

is the average budget for TikTok projects

• On Sortlist there are over 550 works concerning TikTok advertising. (Sortlist internal data)

• The countries investing the most in TikTok advertising are:
  • 🇧🇪 Belgium – $25,500.00
  • 🇩🇪 Germany – $65,111.11
  • 🇫🇷 France – $42,900.00
  • 🇳🇱 The Netherlands – $14,150.00
  • 🇪🇸 Spain – $54,458.33
  • 🇬🇧 United Kingdom – $38,000.00 (Sortlist internal data)

• The overall budget for works concerning TikTok advertising is $36,977.64. (Sortlist internal data)

• The industries investing the most in TikTok advertising are:
  • Real Estate – Average Budget: $100,230.77
  • Publishing – Average Budget: $95,000.00
  • Toys – Average Budget: $85,000.00 (Sortlist internal data)

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