What strategies can PR professionals in Edinburgh use to build and maintain strong relationships with journalists and media outlets, considering the challenges of shrinking newsrooms?

In Edinburgh's dynamic media landscape, PR professionals face unique challenges in building and maintaining strong relationships with journalists and media outlets, especially given the trend of shrinking newsrooms. Here are some effective strategies to navigate this evolving environment: Understand the local media ecosystem: Edinburgh has a rich media landscape, including national outlets like The Scotsman and Edinburgh Evening News, as well as BBC Scotland and STV. Familiarize yourself with these outlets and their specific beats to tailor your approach. Leverage digital platforms: With newsrooms shrinking, journalists are increasingly relying on digital tools. Engage with them on platforms like Twitter, LinkedIn, and even Instagram, where many Edinburgh-based journalists are active. Offer exclusive, Edinburgh-centric content: Provide local journalists with unique stories or data that highlight Edinburgh's role in broader narratives. This could include how national trends are playing out in the city or showcasing local businesses and initiatives. Host media events: Organize press briefings or informal meetups in iconic Edinburgh locations. This personal touch can help build stronger relationships in a city known for its festivals and events. Provide multimedia resources: With fewer staff, journalists appreciate ready-to-use content. Offer high-quality images of Edinburgh landmarks, infographics about local trends, or video clips that can easily be incorporated into their stories. Be a reliable source: Always provide accurate, timely information. In a smaller media market like Edinburgh, your reputation is crucial. Build trust by being consistently dependable. Understand time pressures: Respect journalists' time by sending concise, well-crafted pitches. Be aware of deadlines for Edinburgh's local publications and tailor your outreach accordingly. Offer expert commentary: Position yourself or your clients as local experts on relevant topics. This could be particularly effective for issues affecting Edinburgh, such as tourism, finance, or education, given the city's strengths in these areas. Collaborate on content: Propose collaborative content ideas, such as co-authored opinion pieces or joint research projects that could benefit both the journalist and your organization. Utilize data-driven pitches: Edinburgh is home to a growing tech scene and data-driven industries. Use this to your advantage by incorporating relevant data and statistics into your pitches to make them more compelling. By implementing these strategies, PR professionals in Edinburgh can adapt to the changing media landscape and build lasting relationships with journalists, despite the challenges posed by shrinking newsrooms. Remember, the key is to provide value, respect journalists' time and needs, and leverage Edinburgh's unique position as a cultural and economic hub in Scotland.

How can PR professionals in Edinburgh effectively navigate the challenges of global communication and cultural differences in multinational campaigns?

PR professionals in Edinburgh facing the challenges of global communication and cultural differences in multinational campaigns can effectively navigate these complexities by employing several key strategies: Cultural Intelligence and Research: Invest time in thorough cultural research for each target market. This includes understanding local customs, values, communication styles, and business etiquette. Edinburgh-based PR firms can leverage the city's diverse international student population and multicultural communities for insights. Local Partnerships: Collaborate with local PR agencies or cultural consultants in target markets. Edinburgh's strong international business connections make it an ideal hub for forming global partnerships. Adaptive Communication Strategies: Develop flexible messaging that can be tailored to different cultural contexts while maintaining brand consistency. Consider how concepts and idioms may translate (or not) across cultures. Multilingual Teams: Build or outsource to multilingual teams who can navigate language nuances. Edinburgh's universities produce graduates with diverse language skills, providing a valuable talent pool. Technology Utilization: Employ advanced translation and localization tools, but always have native speakers review content for cultural appropriateness. Global-Local Balance (Glocalization): Strike a balance between global brand consistency and local relevance. This approach is particularly relevant for Edinburgh-based campaigns that may need to resonate both locally and internationally. Social Media Savvy: Understand the popular social media platforms in each target market and tailor content accordingly. For instance, while Facebook might work well in some countries, others may prefer platforms like WeChat or Line. Timing and Calendar Awareness: Be mindful of different time zones, work weeks, and cultural or religious holidays when planning campaigns and communication schedules. Crisis Preparedness: Develop culturally sensitive crisis communication plans for each market. What's considered a minor issue in one culture could be a major crisis in another. Continuous Learning: Encourage ongoing cultural education within your team. Edinburgh's rich cultural scene, including international festivals, can provide valuable learning opportunities. By implementing these strategies, PR professionals in Edinburgh can create more effective and culturally resonant multinational campaigns. Remember, successful global PR is about building genuine connections and understanding across diverse audiences, which aligns well with Edinburgh's own multicultural ethos and international outlook.

Top Public Relations (PR) Agencies in Edinburgh

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Elevate your brand's reputation with Edinburgh's top-tier Public Relations (PR) agencies. Our curated list showcases the finest PR companies in Scotland's capital, each expert in crafting compelling narratives and managing media relations. Explore detailed agency profiles, featuring past campaigns and client testimonials, to find the perfect match for your communication needs. Whether you're seeking crisis management, brand storytelling, or digital PR strategies, these PR professionals are equipped to amplify your voice in the bustling Edinburgh market and beyond. Can't decide? Use Sortlist to post your specific PR requirements, and let Edinburgh's leading Public Relations agencies reach out with tailored proposals designed to boost your brand's presence and credibility in the competitive UK landscape.

Top Featured Public Relations (PR) Agencies

Channel V Media
5
(4 reviews)
We position companies for market success and create awareness among their high‑value audiences.
Top awarded
Founded in 2008, Channel V Media (CVM) is an award-winning communications and content marketing agency that specializes in launching and building market momentum for fast-growing technology, media, and consumer companies. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations and drives inbound leads. Current and past clients include Grapeshot + Oracle, Innovid, Everseen, IBM, Albert Technologies, Pernod Ricard, Embroker, Fortune & Frame and others.
11 works in Public Relations (PR)
Located in New York, United States
From €9,000 for Public Relations (PR)
Worked in Food (+7)
Speaks English
11-50 members
Around PR Studio
4.9
(7 reviews)
PR for tech companies and startups.
Highly recommended
Around PR Studio is an international boutique agency filling the gap between your startup, venture investors and your audience. We have years of experience working with tech companies and know how to get your story heard, seen and well known.
5 works in Public Relations (PR)
Located in WC2N, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Banking & Financials (+7)
Speaks English, Polish
11-50 members

All Public Relations (PR) Companies in Edinburgh

McMillan Consultancy Ltd
(0 review)
Independent public affairs agency in Edinburgh with expertise in political engagement, media relations and stakeholder consultation. Edinburgh, Scotland
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Clark Communications Scotland
(0 review)
We are Clark. Experts in PR, Digital and Design and passionate about telling stories. We make our clients shine.
Clark is an award-winning creative agency in Scotland. Specialists in PR, digital and design, we make organisations shine. Work with us today.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Playfair Walker
(0 review)
Playfair Walker, a consultancy based in Edinburgh, Scotland, offers cost effective business strategy, PR and marketing communications solutions.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Dunira Strategy
(0 review)
Dunira Strategy - independent tourism consultancy services for private businesses and public sector agencies. Consultants in tourism development, sustainable tourism, leisure and travel. Located in Scotland.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Dynamic Advertising Group Ltd
(0 review)

Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
Mountain Giant PR
(0 review)
Rock solid Public Relations!
Mountain Giant PR provides rock solid Public Relations. We help our clients to get their projects in front of the right journalists and influencers, at the right time! Our services include PR strategy and consultation, writing and distribution of press releases, targeted influencer and press outreach, communication management and much more.
Looking for work in Public Relations (PR)
Located in City of Edinburgh, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English, German
1-10 members
The Reputation People
(0 review)
Public relations, strategic communications and reputation management agency. Offering flexible, tailored communication strategies that are right for your organisation and your budget
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Figure 11 Communications
(0 review)
Public, community & political relations services
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Jigsaw PR & Marketing
(0 review)
Welcome to Jigsaw PR & Marketing. We are a leading independent dynamic communications agency servicing brands, family businesses and SMEs. We can help you with Brand building, Community Engagement, Consumer PR, Corporate PR, Copywriting, Digital marketing & Reputation Management, Crisis amongst many other things.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Hot Tin Roof PR
(0 review)
We Are Hot Tin Roof. Your PR Agency. Dynamic and independent, we build iconic reputations for pioneering tech companies like ... Read moreHome
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
The Business
(0 review)
The Business is an independent Edinburgh PR agency challenging traditional thinking about Public Relations and bringing fresh ideas to the marketing mix.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Lanyard Media
(0 review)
Lanyard Media is an Edinburgh based Communications Agency specialising in PR and Digital Marketing for festivals, events and lifestyle brands.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
AJC PR
(0 review)
AJC93 - AJC’s clients are happy clients. We pride ourselves on our relationship building and commitment to our clients and are passionate about developing your brand.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Duff Publicity
(0 review)
People come to Duff Publicity because they want media coverage. We won’t blind you with science – just good ideas, enthusiasm, hard work and results.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Fiona Melvin-Farr
(0 review)
Marketing Consultant, Fiona Melvin-Farr Consulting, in Edinburgh, Scotland. Creating strategic marketing, branding and communication plans
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
McDaid PR
(0 review)
Sarah McDaid is a freelance public relations consultant based in Leith, Edinburgh.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Absolute PR
(0 review)
Welcome to Absolute PR's website
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Identify HR
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Charlotte Street Partners
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Crimson Edge PR
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Niche Works PR & Marketing Ltd
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Benchmark PR
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Good Thinking
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Atholl Crescent Consultants
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Perception Sales & Marketing Ltd
(0 review)
Perception Sales & Marketing represents an exclusive portfolio of luxury hotels and iconic venues to the UK events industry. The company acts as a proactive sales representation and PR team for a number of prestigious hotel and conference venues both in the UK and overseas. The company’s expert sales representatives have an in-depth knowledge of each venue within the portfolio, acting as a UK-based extension of the client’s in-house sales team
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
The Communication Business
(0 review)
Public relations and strategic marketing consultancy
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Behaviour Digital
5
(2 reviews)
A Google Ads and Social Media Ads Agency Built for Ambitious Businesses.
Transforming your business, one click at a time. Behaviour Digital is a digital advertising agency that specialises in helping businesses of all sizes improve their online presence. From paid search, YouTube advertising to social media and more, we offer a wide range of solutions to help you reach your target audience and drive more qualified traffic to your website. With our expert team of digital marketing professionals, we can help you develop a comprehensive digital marketing strategy that will deliver results and help you reach your business goals.
Looking for work in Public Relations (PR)
Located in Glasgow City, United Kingdom
From €1,000 for Public Relations (PR)
Worked in Retail
Speaks English
1-10 members
Michelle Brown PR
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Escrivo Internet Consulting
(0 review)
I'm Cameron Leask, an independent Agile Coach, Consultant, Trainer and Product Owner. I help with individual and organisational Agile Transformations.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Simpatico PR
5
(1 review)
We help companies win more coverage through expert B2B PR thought-leadership.
We are a highly experienced B2B PR team specialising in thought-leadership and media relations. We help companies create brilliant PR-friendly content ideas that will interest editors and reporters. Our team of ex-journalists will help you articulate your expertise and win media coverage month after month, delivering a real return on PR investment. Responding to changing business needs, we only employ senior people with the experience to deliver great results and work with you closely in day-to-day partnership. We’re designed to be an expert extension of your PR, marketing and growth teams. Since 2010 we’ve worked with some of the biggest names in advertising, technology innovation and design. We have expertise in specialist fields such as fintech, edtech, payments, sustainable business, AI, CX, data management, adtech, martech, commerce, retail media, OOH, TV and radio.
4 works in Public Relations (PR)
Located in Greater London, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Marketing & Advertising (+1)
Speaks English
1-10 members
PL Photography
(0 review)
Preserve your cherished moments with professional photography. Based in Dunbar PL covering East Lothian, Edinburgh, and all of Scotland, UK and Worldwide. I can capture captivating family portraits in a private studio or on location. I can help you enhance your business's visual appeal with stunning interior and property photography. I create for you mouth-watering food and product images ideal for your online promotion and marketing materials.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
Planit Scotland
(0 review)
At Planit Scotland, we pride ourselves on being the premier digital marketing agency in Scotland.
Planit Scotland isn’t your stereotypical marketing agency. You’ll find no cookie-cutter marketing plans in our files, or templates that have been used on repeat. Instead, we follow two simple mantras: We support YOUR BUSINESS – We’re experts in providing the services you need, including content marketing, public relations, SEO management, advertising… and much, much more! We support YOU – We understand that you’re not just buying the services, you’re buying the expectation of results. By bringing intelligence, insight and a clear sense of business-focused purpose to every project we undertake, not only do we do our job well, but we support you to excel in your role too. Planit Scotland is a team of marketing obsessives that supports businesses with content marketing, PR, SEO management… and so much more. Whatever your business needs right now, we’ve got it. And what it doesn’t need right now, we are developing for the future - seeking out opportunities at every turn.
1 work in Public Relations (PR)
Located in Highland, United Kingdom
Budget on request
Worked in Automotive (+3)
Speaks English
11-50 members
Shaw Marketing and Design
(0 review)
Design and digital marketing specialists: we’ve been telling brand stories for more than 30 years
We bring creativity to every element of every marketing or communications project - strategy, branding, design, content creation, websites, digital marketing.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Represent
(0 review)
Building brands, driving growth and championing change
One of the UK's leading independent agencies, our gifted team works with businesses & consumer brands to drive growth. We focus on understanding each client's story to craft smart integrated PR & digital strategies that deliver on their commercial goals. Our mantra: connect, create, convert. Trust Represent to elevate your PR and digital marketing to drive conversations, build alliances, and boost sales.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Space and Time Media
(0 review)
Space and Time is an independent media planning and buying agency with offices in London, Surrey, Manchester and Edinburgh and a raft of experience in all media channels and disciplines. Experts across all media channels, we specialise in the provision of well-researched, fully integrated and beautifully crafted media campaigns. With clients across healthcare, retail, property, finance, leisure and tourism, you may have seen some of our work. The scope of our work takes in online and offline media, including paid search (PPC), SEO, CRO & advanced analytics, display, video, content management and special builds, as well as print, out of home, broadcast, leafleting and data provision. As well as being experts in our own field, we like to get under the skin of yours. Only by properly understanding your industry and your position within it can we deliver the kinds of insight needed to plan media properly. We begin planning only when we know what success looks like and how it will be measured. Get in touch if you’d like to discuss how we can help you.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
51-200 members
Visible Marketing
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Marketing Concepts
(0 review)
Marketing Concepts is an integrated Advertising, Design and Web Agency based in Edinburgh
Award-winning creative advertising and marketing agency in Edinburgh. We specialise in advertising, design, branding and digital.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Hookson
(0 review)
We are Hookson. Digital Pathfinders. Digital Product Agency.
Hookson is a Digital Product Agency. Digital Pathfinders since 2001, we deliver creative and innovative online experiences.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Stripe Communications
(0 review)
We get people talking. News and views from one of the UK's leading Communications agencies.
Stripe is an integrated creative communications agency based in Edinburgh and London delivering strategic online & offline activity including brand, social, PR & digital.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Storm ID
(0 review)
Digital transformation
Storm ID are a digital technology consultancy, developing multichannel digital services that transform how our clients do business. Founded in 2001, and employing 100 full time digital experts, Storm ID delivers smart, innovative digital solutions for clients across the private and public sector in the UK and beyond. Our skills span across Consultancy & Project Management, User Experience Design, Technical Development and Digital Marketing & Performance. Work with us and be part of the team to help build, shape and deliver exceptional digital things.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
IfLooksCouldKill Ltd
(0 review)
A close-knit studio with meaningful design at its heart.
Meaningful design is at the heart of our business. Find out more about our graphic and digital design studio based in the heart of Edinburgh.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Morton Ward
(0 review)
Our philosophy is simple; we go the extra mile for our clients and create outstanding design that hits the mark.
Morton Ward is a small but mighty Edinburgh based agency that delivers branding, marketing, print & digital design services.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Crush Digital
(0 review)
Crush is an experienced digital agency.
Crush Digital, in Edinburgh specialise in web design, website development and internet marketing. See how Crush can grow your business!
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
User Vision
(0 review)
Bringing humanity to design - through research, insight, & experience, we improve the way people interact with products
UK based Usability and accessibility design consultancy. We apply insightful research and innovative solutions to create the best customer experience.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
family
(0 review)
Our easy-going nature masks our highly competitive spirit and ambition for our clients.
family is an award-winning digital, advertising and design agency based in Edinburgh. We create big ideas that give our clients an unfair advantage. We are all operating in challenging times, but clever thinking and more imaginative communications can make all the difference. Our clients need the support of experienced people who can react quickly and take advantage of the opportunities as they arise. That is why family is made up of senior, talented people. Our clients have access to people who really can make a difference to their business. Who we've worked with: BBC Scotland, National Library of Scotland, The Scottish Government, Cancer Research UK, Dunfermline Building Society, Black Horse, Overgate, National Museums Scotland, VisitScotland, Carnegie College, funonthefloor.com, Lloyds TSB, norfolkline.com, Conservatives, flymonarch.com, Bitrex, Children 1st, SNP, Sumerian, Circle, The Eden Tree, Debehams, Redress, Scottish Chamber Orchestra, Scottish Leader, Scottish Slimmers, Scottish Advertising Awards, Ocean Terminal, David G. Ogilvie Dentists, Edinburgh Bicycle Cooperative, A1Comics.com, Scottish Conservatives Some close friends of the family: “You have made a genuine difference to our business. You are a joy to work with.” VisitScotland “Innovative solutions from a highly imaginative agency. Simply brilliant.” Rob Bowdery, author of ‘Basic Advertising’ “These awards simply reflect the wonderful partnership we have.” Susan Rice, Lloyds TSB Scotland
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Spiritmedia
(0 review)
Spirit Media plan and buy advertising for great clients. All media. Everywhere.
Looking for Media Agency Edinburgh? Spiritmedia is Scotland’s only truly full service independent media agency. Learn more about our media buying, digital advertising, media planning, radio advertising, tv advertising
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Omnia Creative
(0 review)
Perfectly crafting your story. Presentations, branding, animation, eLearning, websites and exhibition design agency.
Problems solved. Stories told. We have extensive experience in a wide range of design services covering all aspects of visual communication.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Project Brand Design
(0 review)
At Project, we blend business savvy with years of award winning experience, impeccable craftsmanship
Project Brand Design is an Edinburgh based graphic design brand identity agency with specialisms in brand strategy, food and drink packaging, website design and build, print design and exhibition design. We work locally across Scotland, the uk and worldwide for clients like Innis and Gunn, Standard
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Jump Marketing
(0 review)
We're Jump, a creative communications agency. We do marketing. We do advertising.
Clever creativity from Edinburgh based Jump Marketing. Over 12 years experience in creative, advertising, design & digital. Find out how we can help you
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Message Matters
(0 review)
Multi-award winning PR, politics and campaigns consultancy
Message Matters is a strategic communications company specialising in political relations, campaigns, branding and media relations.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Ginger Land
(0 review)
Ginger is a creative software studio based in Scotland. We'd love to help build your next project.
Generated by create next app
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
442 Design
(0 review)
Customer experience and venue design with commercial sense.
Leading design company that creates standout customer experiences across interior, graphic and digital design.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Candid Media
(0 review)
Candid Media provide external communications and PR services to organisations across the UK.
We are an Edinburgh based communications company specialising in public relations for small to medium size enterprises across Scotland and the UK
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Burt Greener Communications
(0 review)
One of #Scotland's most dynamic #PR agencies delivering winning ideas, dedicated services & results.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Littleangel Design
(0 review)
Fuelling the imagination through the magic and wonder of puppetry.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Big Fusion
(0 review)
WE ARE BIG FUSION. A strategic marketing agency experts in social media. We develop and execute content at scale with the mission of growing brands and driving revenue at speed.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
16K Design Works
(0 review)
The 16K Design Works is a creative design agency based in Edinburgh, specialising in graphic design, web design and illustration.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Bagelfish Design
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Creative State
(0 review)
Engage with a creative studio that takes a collaborative approach to working on graphic and digital design projects.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Ignition Marketing
(0 review)
Edinburgh based Marketing Agency specialist in promotions, marketing consultancy, partnership marketing, advertising, direct marketing, digital and content marketing, design and video production.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
1st Class Media
(0 review)
1st Class Media is a Midlothian Web Designer developing & build websites & web applications for businesses and organisations in Edinburgh
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Hamlin Daniels
(0 review)
Hamlin Daniels is an established branding and design consultancy based in Edinburgh.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Resolve Creative
(0 review)
We are a full service agency with a collaborative approach, providing creative content and delivering successful results for our clients.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
The Wilful Group
(0 review)
Delivering communications that accelerate progress for planet and people positive organisations
Top awarded
Wilful is a new kind of communications agency that works at the intersection of innovation and sustainability to amplify the ideas solving the world’s biggest problems. The Wilful team is on a mission to help clients in the transition to a low carbon, regenerative, fairer economy. Wilful’s task force approach blends disciplines to deliver an agile and adaptable client service drawing on the expertise of two well established agencies with a complementary focus: Cherish (www.cherishpr.com), with its 20 year track record of working with mass market digital disruptors and Gong (www.gongcommunications.com) with its 17 year long focus on corporate and B2B, often in sustainable development. Headquartered in London, Wilful has a global network of partners: in Africa it is anchored by Gong’s business in Kenya and in Europe and the US it is represented by Over There, the group of independent agencies that Cherish co-founded.
10 works in Public Relations (PR)
Located in Greater London, United Kingdom
From €20,000 for Public Relations (PR)
Worked in Non-profit (+7)
Speaks English, Arabic(+4)
11-50 members
Story UK
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Sinewave Design
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Size
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
The Club Design Agency
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Tandem Digital
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Wordpicturestory
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Eskimo Design
(0 review)
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Solvid
(0 review)
We Skyrocket Businesses Online
Established in 2015, Solvid is a creative SEO, Guest Blogging, Copywriting, Content Marketing and Digital PR agency based in the heart of London, United Kingdom. We are proud of what we do. We get butterflies by helping businesses succeed online. We use effective search engine optimisation, guest blogging, digital PR, copywriting, content marketing and link-building efforts to catapult your rankings, drive organic traffic and generate sales. We’ve worked with some of the most exciting brands in many different niches to create meaningful, data-driven SEO results. Solvid is about much more than just getting your business noticed online. Our experienced team of professionals work tirelessly to win you more customers, increase search traffic and generate more conversions. Having worked with notable clients like Freedom24, The Open University, Hostinger, MetaTrader 5, Finteza and Kucoin, we've helped numerous businesses prosper online, generate organic traffic and increase conversions. Our clients have been featured in some of the most prominent publications in the world, including Forbes, Business Insider, Nasdaq, TechRadar, U.S.News, Yahoo News, Mashable, Hubspot, and many more. Our services include: SEO (Search Engine Optimisation) Guest Posting and Blogger Outreach Content Marketing Copywriting Digital PR SEO Audits Link Building We specialise in the following industries: Fintech SaaS Crypto Marketing Law/Legal Insurance eCommerce B2B Finance and Investing Health Tech Retail Get in touch to start propelling your business to the top of search engine results.
3 works in Public Relations (PR)
Located in Greater London, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Technology Hardware & Equipment (+2)
Speaks English
11-50 members
TLMT®
(0 review)
Inspired by marketing
Top awarded
Why settle for uninspiring marketing efforts and lacklustre results? TLMT® is a full-service digital marketing agency based in the UK, focused on creating impactful, ROI-driven strategies. From increasing your brand’s online visibility to driving tangible results, we’re here to transform how you connect with your target audience. Our expertise spans SEO services, Web development, Digital Marketing Services, and integrated marketing solutions. Whether you’re looking to dominate national markets, expand internationally or improve local reach, our tailored strategies position your business for success in a competitive market.
3 works in Public Relations (PR)
Located in Essex, United Kingdom
From €5,000 for Public Relations (PR)
Worked in Sports (+4)
Speaks English
11-50 members
Ambition Digital
(0 review)
🟦 We're a leading digital marketing agency based in Edinburgh, UK.
Launched in 2021, Ambition Digital is one of the most highly-rated digital marketing agencies in Edinburgh, UK. Our mission is to provide bespoke, results-driven digital marketing solutions optimised for each client. We specialise in three core areas of digital marketing: SEO, PPC and Website Design. We strive to push the boundaries of traditional digital marketing methods by making full use of the latest cutting-edge technologies. This enables us to quickly spot new trends, free up human talent for creative and critical thinking tasks, and deliver powerful solutions that achieve even the most ambitious goals of our clients. These innovative solutions, as well as our customer-focused approach is what sets us apart from other marketing agencies.
Looking for work in Public Relations (PR)
Located in City of Edinburgh, United Kingdom
From €1,750 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
ProductHood
(0 review)
Catalyst for the global product ecosystem
About us We are a new age media edtech company with a team of passionate product makers from across the world. With a combined team experience of more than 20 years, we bring to the table best of product management, marketing and sales practices from top startups across Asia and Europe. We have extensively worked on challenging product, technology, marketing problems across multiple domains like real estate, education, media, recruitment, marketing, auto. Our Mission We are on a mission to help 1 million professionals & entrepreneurs find 10X career & business growth. We teach people to build successful products, become world class marketers and hack business growth. We are achieving this through Knowledge – Learn from the wisdom and experience of successful entrepreneurs from around the world. Resources – Find talent, tools & amazing opportunities required for growth. Network – Meet entrepreneurs and professionals from around the world and open new growth avenues.
Looking for work in Public Relations (PR)
Located in Edinburgh, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
Ipsos MORI Scotland
(0 review)
Ipsos is one of the largest market research companies operating in 90 markets with more than 20,000 professionals.
Looking for work in Public Relations (PR)
Located in City of Edinburgh, United Kingdom (+18)
Budget on request
Works in multiple industries
Speaks English
1-10 members
Do Digital Agency
5
(1 review)
Awesome static, motion, & interactive 3d content. Extraordinary visualisations & experiences
We develop and understand how 3D can help businesses meet the needs of the digital age. Our team of experts specialise in 3D Strategy, Static, Motion, Interactive, Graphic and Strategy. We combine business strategy with 3D-based skills so that everything we do is insightful, meaningful, and results-driven.
Looking for work in Public Relations (PR)
Located in Taff's Well, United Kingdom
From €1,000 for Public Relations (PR)
Worked in Others (+5)
Speaks English, Greek(+2)
11-50 members
The Lilybank Agency Ltd
(0 review)
Where creativity meets strategy
At Lilybank Agency, we're not just another digital marketing firm we're your creative partners in growth. Born from a passion for innovative design and data-driven strategies, we've cultivated a unique blend of artistic vision and technical expertise. What sets us apart: Holistic Approach: Unlike agencies that specialize in just one area, we offer a comprehensive suite of services. From eye-catching graphic design to cutting-edge web development, engaging social media management to laser-focused SEO we handle it all under one roof. Tailored Solutions: We don't believe in one-size-fits-all. Each client receives a bespoke strategy, meticulously crafted to align with their brand voice, goals, and target audience. Results-Driven: Our success is measured by your success. We leverage the latest industry tools and analytics to ensure every campaign delivers tangible results and ROI. Agile and Adaptive: In the fast-paced digital world, we pride ourselves on our ability to pivot quickly, keeping your brand ahead of trends and algorithm changes. Personal Touch: As a boutique agency, we offer the attention and care of a small team with the expertise of a large corporation. You're not just a client; you're part of the Lilybank family. Continuous Learning: Our team is committed to staying at the forefront of industry developments. We're always expanding our skills to bring you the most innovative solutions. Transparent Communication: No hidden fees or confusing jargon. We believe in clear, honest communication throughout our partnership. At Lilybank Agency, we don't just meet expectations we exceed them. Let us be the catalyst that propels your brand to new heights in the digital landscape.
Looking for work in Public Relations (PR)
Located in Horbury, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
McKenzie Marketing
(0 review)
McKenzie Marketing will fulfill your digital marketing needs. Effective Digital Marketing is vital for any company seeking to boost its online presence.
Looking for work in Public Relations (PR)
Located in East Lothian, United Kingdom
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
45b WordPress Design
(0 review)
Edinburgh & East Lothian web designer providing affordable WordPress websites.
Experienced WordPress web design and development in Edinburgh, Scotland. Providing design, development, hosting, support and maintenance.
Looking for work in Public Relations (PR)
Located in Musselburgh, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Mode
(0 review)
3D Interactive Content for Online & eCommerce Retailers
Welcome to Mode. We create seamless eCommerce experiences using 3D applications. 3D Configurators, 3D Viewers, Interactive Virtual Photography & Augmented Reality.
Looking for work in Public Relations (PR)
Located in Taff's Well, United Kingdom
From €1,000 for Public Relations (PR)
Worked in Beauty (+2)
Speaks English
11-50 members
Fractional Teams
5
(1 review)
Fractional Teams when you need them
We provide key strategic, commercial and technical teams on-demand to help you accelerate business growth and increase efficiency.
Looking for work in Public Relations (PR)
Located in London, United Kingdom
From €1,000 for Public Relations (PR)
Worked in Telecommunications
Speaks English
1-10 members
Radioactive PR
(0 review)
The home of measurable creativity
The home of measurable creativity! Helping big brands, amazing organisations & exciting start-ups around the world communicate effectively with customers and fans since 2014.
Looking for work in Public Relations (PR)
Unknown location
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
1-10 members
h2
(0 review)
Your Creative Compass for Impactful Brand Experiences.
Weâre a full-service creative-led agency that provides stunning marketing assets for a wide range of clients, from start-ups to large corporates. We are about more than just loving beauty and creativity. We combine these with function, purpose, strategy and insight. Itâs this blend that enables us to generate great ideas that deliver beyond the ordinary.
Looking for work in Public Relations (PR)
Unknown location
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
11-50 members
Internet Consultancy
(0 review)
Award winning full service creative digital marketing agency specialising in search, design and lead generation.
Creative digital marketing agency in Southampton, Hampshire offering web design, graphic design, SEO, copywriting, branding, PPC, PR and lead generation.
Looking for work in Public Relations (PR)
Unknown location
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English
51-200 members

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Insights from Our Local Expert: Navigating the Public Relations (PR) Scene in Edinburgh

Stepping into the Spotlight: Edinburgh's PR Achievements

In Edinburgh, the Public Relations domain thrives with creativity and strategic prowess. The local agencies have not only facilitated robust connections between clients and their audiences but have also earned accolades that underscore their expertise. Edinburgh-based PR agencies have consistently garnered national awards, achieving recognition for innovative campaigns and exceptional communication strategies. Such accolades include industry-centric awards which celebrate outstanding achievements in media relations, digital communication, and crisis management.

Notable Clients and Campaign Successes

The range of clients serviced by Edinburgh’s PR agencies is as varied as the landscape of the city itself. From burgeoning tech start-ups transforming the digital realm to established institutions steeped in history, the scope of collaborative success stories is broad. Agencies here have managed impactful PR campaigns for major cultural festivals that capture international attention, along with providing services for local governmental bodies aiming to enhance community engagement. Each client relationship is strategically nurtured to ensure tailor-made solutions that resonate with target audiences effectively.

Balancing Budgets and Expectations in PR

Setting a realistic budget is crucial when engaging a Public Relations agency in Edinburgh. The investment in PR can vary significantly based on the scope of services required. For small to medium enterprises, initiating basic PR activities might start from a lower threshold, potentially ranging from a few thousand pounds. Conversely, comprehensive PR campaigns spanning extensive media outreach, event management, and crisis handling could run into tens of thousands.

Advice for potential clients includes clear communication about financial limits and expected results. This ensures that the chosen agency can align its efforts with the client's objectives effectively. Moreover, considering packages that agencies might offer could provide value, combining various services such as press release distribution, digital PR, and monitoring into a cost-effective bundle.

Choosing the Right PR Partner in Edinburgh

When selecting a PR agency, considering their past clients and campaigns provides insight into their operational style and niche strengths. Agencies in Edinburgh often showcase a portfolio of diverse initiatives that underline their adaptability and creative approach. Additionally, understanding the specific PR services that an agency excels in can significantly influence the decision-making process, ensuring that the partnership aligns with strategic business goals.

As a guide from the local Sortlist expert in Edinburgh, navigating through the selection of a Public Relations agency requires a blend of understanding both achievements and practical service applications. With dedicated expertise and a commendable track record, Edinburgh’s PR scene stands ready to amplify your message and achieve your communication goals effectively.

Written by Ray Baijings Sortlist Expert in EdinburghLast updated on the 18-05-2025

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Frequently Asked Questions.

In Edinburgh's dynamic media landscape, PR professionals face unique challenges in building and maintaining strong relationships with journalists and media outlets, especially given the trend of shrinking newsrooms. Here are some effective strategies to navigate this evolving environment:

Understand the local media ecosystem: Edinburgh has a rich media landscape, including national outlets like The Scotsman and Edinburgh Evening News, as well as BBC Scotland and STV. Familiarize yourself with these outlets and their specific beats to tailor your approach.
Leverage digital platforms: With newsrooms shrinking, journalists are increasingly relying on digital tools. Engage with them on platforms like Twitter, LinkedIn, and even Instagram, where many Edinburgh-based journalists are active.
Offer exclusive, Edinburgh-centric content: Provide local journalists with unique stories or data that highlight Edinburgh's role in broader narratives. This could include how national trends are playing out in the city or showcasing local businesses and initiatives.
Host media events: Organize press briefings or informal meetups in iconic Edinburgh locations. This personal touch can help build stronger relationships in a city known for its festivals and events.
Provide multimedia resources: With fewer staff, journalists appreciate ready-to-use content. Offer high-quality images of Edinburgh landmarks, infographics about local trends, or video clips that can easily be incorporated into their stories.
Be a reliable source: Always provide accurate, timely information. In a smaller media market like Edinburgh, your reputation is crucial. Build trust by being consistently dependable.
Understand time pressures: Respect journalists' time by sending concise, well-crafted pitches. Be aware of deadlines for Edinburgh's local publications and tailor your outreach accordingly.
Offer expert commentary: Position yourself or your clients as local experts on relevant topics. This could be particularly effective for issues affecting Edinburgh, such as tourism, finance, or education, given the city's strengths in these areas.
Collaborate on content: Propose collaborative content ideas, such as co-authored opinion pieces or joint research projects that could benefit both the journalist and your organization.
Utilize data-driven pitches: Edinburgh is home to a growing tech scene and data-driven industries. Use this to your advantage by incorporating relevant data and statistics into your pitches to make them more compelling.

By implementing these strategies, PR professionals in Edinburgh can adapt to the changing media landscape and build lasting relationships with journalists, despite the challenges posed by shrinking newsrooms. Remember, the key is to provide value, respect journalists' time and needs, and leverage Edinburgh's unique position as a cultural and economic hub in Scotland.

PR professionals in Edinburgh facing the challenges of global communication and cultural differences in multinational campaigns can effectively navigate these complexities by employing several key strategies:

Cultural Intelligence and Research: Invest time in thorough cultural research for each target market. This includes understanding local customs, values, communication styles, and business etiquette. Edinburgh-based PR firms can leverage the city's diverse international student population and multicultural communities for insights.
Local Partnerships: Collaborate with local PR agencies or cultural consultants in target markets. Edinburgh's strong international business connections make it an ideal hub for forming global partnerships.
Adaptive Communication Strategies: Develop flexible messaging that can be tailored to different cultural contexts while maintaining brand consistency. Consider how concepts and idioms may translate (or not) across cultures.
Multilingual Teams: Build or outsource to multilingual teams who can navigate language nuances. Edinburgh's universities produce graduates with diverse language skills, providing a valuable talent pool.
Technology Utilization: Employ advanced translation and localization tools, but always have native speakers review content for cultural appropriateness.
Global-Local Balance (Glocalization): Strike a balance between global brand consistency and local relevance. This approach is particularly relevant for Edinburgh-based campaigns that may need to resonate both locally and internationally.
Social Media Savvy: Understand the popular social media platforms in each target market and tailor content accordingly. For instance, while Facebook might work well in some countries, others may prefer platforms like WeChat or Line.
Timing and Calendar Awareness: Be mindful of different time zones, work weeks, and cultural or religious holidays when planning campaigns and communication schedules.
Crisis Preparedness: Develop culturally sensitive crisis communication plans for each market. What's considered a minor issue in one culture could be a major crisis in another.
Continuous Learning: Encourage ongoing cultural education within your team. Edinburgh's rich cultural scene, including international festivals, can provide valuable learning opportunities.

By implementing these strategies, PR professionals in Edinburgh can create more effective and culturally resonant multinational campaigns. Remember, successful global PR is about building genuine connections and understanding across diverse audiences, which aligns well with Edinburgh's own multicultural ethos and international outlook.

PR strategies in Edinburgh, like in many other cities, are rapidly evolving to incorporate influencer marketing and user-generated content (UGC). These adaptations are crucial for businesses to stay relevant in the digital age, particularly in a city known for its vibrant culture, festivals, and strong tech scene. Here's how PR strategies are changing:

1. Embracing Micro-Influencers

Edinburgh's PR agencies are increasingly partnering with local micro-influencers who have strong connections with niche communities. These influencers, often with followings between 1,000 and 100,000, are seen as more authentic and relatable to Edinburgh's diverse population.

2. Leveraging User-Generated Content

PR strategies now heavily incorporate UGC, encouraging locals and tourists to share their experiences of Edinburgh's attractions, events, and businesses. This approach adds authenticity to campaigns and increases engagement.

3. Integrating Social Media Platforms

With platforms like Instagram, TikTok, and Twitter being popular among Edinburgh's young professionals and students, PR strategies are becoming more visually driven and interactive. Agencies are creating content that's easily shareable and engaging on these platforms.

4. Focusing on Local Storytelling

PR professionals in Edinburgh are using influencers and UGC to tell compelling local stories. This might include highlighting hidden gems in the city, showcasing local businesses, or promoting Edinburgh's rich history and culture.

5. Measuring ROI with New Metrics

PR agencies in Edinburgh are adapting their measurement strategies to include metrics such as engagement rates, sentiment analysis, and conversion tracking from influencer partnerships and UGC campaigns.

6. Ethical Considerations and Transparency

With the rise of influencer marketing, Edinburgh's PR industry is placing a greater emphasis on transparency and ethical practices. This includes clear disclosure of sponsored content and authentic partnerships that align with brand values.

7. Creating Interactive Experiences

PR strategies now often include creating interactive experiences that encourage user participation and content creation. This could involve AR filters for Edinburgh landmarks or hashtag challenges during major events like the Fringe Festival.

Traditional PR Approach	Adapted PR Strategy
Press releases	Influencer collaborations and social media stories
Media events	Virtual experiences and live streaming
Print advertising	User-generated content campaigns
Celebrity endorsements	Micro-influencer partnerships

By adapting these strategies, Edinburgh's PR agencies are creating more dynamic, engaging, and effective campaigns that resonate with the city's tech-savvy and culturally rich audience. This evolution ensures that PR efforts remain impactful in an increasingly digital and socially connected world.