The 10 Best eCommerce Marketing Agencies in Manchester - 2025 Reviews

Top eCommerce Marketing Agencies in Manchester

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  • 5
    (8 reviews)

    Full Digital Marketing Agency based in UK. We Enable Businesses to Grow at Scale, Get in Touch Today

    At Focus Ecommerce Ltd we are Full Service Agency helping brands and retailers with their Website/eCommerce services. Using our 30 years retail and 15 year digital experience and through the use of a innovative end-to-end strategies, we enable businesses to grow at scale while delivering exceptional value and reliable performance. Some of our services: Website Design, Development & Hosting Ecommerce Services Social Media Management Digital Marketing & Strategy Search Engine Optimisation (SEO) Email Marketing Google PPC Affiliate Marketing Consulting From sales growth strategy and planning to intelligent analytics that identify exciting new income prospects, our ecommerce consultancy agency have the insights and expertise to realise your vision for success.
    4 works in eCommerce Marketing
    Located in Essex, United Kingdom
    From €500 for eCommerce Marketing
    Worked in Clothing & Accessories (+7)
    Speaks English
    1-10 members
  • 5
    (3 reviews)

    Transforming Your Visions into Digital Reality

    Recommended
    My Digital Solutions – the flagship brand of The MDS Group Global Ltd – is not just another digital agency; we are the architects of innovation and growth in the digital landscape. We specialize in transforming businesses by crafting bespoke web designs and tailored digital marketing strategies that don’t just meet the industry standards but set new ones. In a market saturated with generic solutions, My Digital Solutions stands out with our relentless focus on innovation, precision, and measurable results. We combine cutting-edge technology with deep industry expertise to deliver high-performance websites that not only captivate your audience but also convert visitors into loyal customers. Our strategies are meticulously designed to boost your online visibility, drive traffic, and enhance your brand’s digital footprint, ensuring that you outshine your competitors both locally and nationally. What sets us apart is our commitment to understanding the unique needs of each client. We don’t offer one-size-fits-all solutions; instead, we develop customized strategies that align perfectly with your business goals, whether you’re a small local enterprise or a large national corporation. Our approach is sophisticated yet approachable, ensuring that even the most complex digital challenges are tackled with ease and efficiency. Why Choose My Digital Solutions? Innovation : We leverage the latest digital trends and technologies to ensure your business stays ahead of the curve. Expertise : With years of experience across diverse industries, our team is equipped to handle projects of any scale and complexity. Results-Driven : Every service we offer is designed with one goal in mind – to deliver tangible, conversion-driven results that elevate your business. Join the countless businesses that have transformed their digital presence with My Digital Solutions. Visit our website today or book a consultation to discover how we can take your business to new heights. Ready to make a lasting impact? Let’s connect and start your digital transformation journey now.
    Looking for work in eCommerce Marketing
    Located in Greater Manchester, United Kingdom
    From €3,000 for eCommerce Marketing
    Worked in Clothing & Accessories (+6)
    Speaks English
    11-50 members
  • 4.9
    (12 reviews)

    The last word in digital

    Recommended
    Top awarded
    At Propaganda Solutions, we believe marketing should be accessible, effective, and built for real business growth—not just empty metrics. That’s why we’ve redefined digital marketing with a science-backed, psychology-driven approach that puts you in control. We specialize in SEO, paid media, social, web development, and performance analytics, crafting strategies that don’t just generate clicks, but drive real influence and long-term customer trust. Our unique AI-powered tools and deep expertise in human behavior and decision-making mean we don’t just market—we engineer outcomes. If you want marketing that’s built on clarity, control, and measurable success, you’re in the right place. Let’s transform your business together. 🔹 Data-led. Influence-driven. Results-proven. 🚀 Let’s talk. German Version Bei Propaganda Solutions glauben wir, dass Marketing zugänglich, wirkungsvoll und auf echtes Geschäftswachstum ausgerichtet sein sollte – und nicht nur auf leere Kennzahlen. Deshalb haben wir digitales Marketing neu definiert – mit einem wissenschaftlich fundierten, psychologisch optimierten Ansatz, der Ihnen die Kontrolle gibt. Wir sind Experten in SEO, Paid Media, Social Media, Webentwicklung und Performance Analytics – und entwickeln Strategien, die nicht nur Klicks generieren, sondern echte Einflussnahme und nachhaltiges Kundenvertrauen schaffen. Unsere KI-gestützten Tools und unser tiefes Verständnis für menschliches Verhalten und Entscheidungsfindung sorgen dafür, dass wir nicht einfach nur vermarkten – wir konstruieren Ergebnisse. Wenn Sie Marketing wollen, das auf Klarheit, Kontrolle und messbarem Erfolg basiert, sind Sie hier richtig. Lassen Sie uns Ihr Business gemeinsam transformieren. 🔹 Datenbasiert. Einflussstark. Ergebnisorientiert. 🚀 Lassen Sie uns sprechen.
    Looking for work in eCommerce Marketing
    Located in Berlin, Germany (+1)
    From €1,000 for eCommerce Marketing
    Worked in Construction (+12)
    Speaks English, German(+3)
    11-50 members
  • 5
    (4 reviews)

    Performance Marketing Agency in Dubai & UK

    Recommended
    Top awarded
    Digital marketing is complicated. Finding the right agency shouldn’t be. TIDAL Digital is an award winning Performance Marketing Agency who focus on conversion, efficiency and ROI. At the core of our business is a reliance on data- driven decision making and using data to drive campaign performance. Incorporated in 2019, TIDAL has been making waves in the performance marketing sphere and were recent winners in various awards categories at the Global Search Awards, Global Digital Excellence Awards, UK Search Awards and the MENA Search Awards.
    Looking for work in eCommerce Marketing
    Located in Dubai, United Arab Emirates (+1)
    From €1,000 for eCommerce Marketing
    Worked in Beauty (+3)
    Speaks English, Arabic
    11-50 members
  • 5
    (1 review)

    Where ambitious brands come to grow. We make the difference.

    We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
    1 work in eCommerce Marketing
    Located in Norfolk, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in Beauty (+18)
    Speaks English
    11-50 members
  • 4.9
    (48 reviews)

    AWARD WINNING SEO & B2B LEAD GENERATION AGENCY

    Highly recommended
    Top awarded
    Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
    2 works in eCommerce Marketing
    Located in Manchester, United Kingdom (+2)
    From €3,000 for eCommerce Marketing
    Worked in Food (+15)
    Speaks English, Hindi(+2)
    51-200 members
  • 5
    (3 reviews)

    Mobile App & Game Development Solution Provider

    Recommended
    BYTRIX is a Reliable and Innovative App & Game Development solution provider, established in 2019. It caters to startups and enterprises, offering contemporary design and development of mobile-apps, websites, and e-commerce platforms. The company's core values include innovative thinking, dynamic problem-solving, and customer satisfaction. BYTRIX delivers creative solutions that help businesses grow and succeed. With a strong presence in different countries, we bring together the best of global talent to deliver customized solutions that meet the unique needs of our clients. Whether you are a startup or an established business, we have the expertise and resources to help you achieve your goals.
    Looking for work in eCommerce Marketing
    Located in Greater Manchester, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in Pets (+2)
    Speaks English
    51-200 members
  • 5
    (1 review)

    We are the brave agency for brave brands... brands which are ready to be challenged & reimagined

    Founded as an independent, full-service agency we have since evolved by bringing our successful tradition of strategic brand creation into the digital age. We have achieved this through our incredibly energetic team of creatives, digitals, programmers and client liaison professionals, including WilsonCooke’s very own, very hands-on owners. Whether we are creating beautiful websites that bring conversions or brilliantly insightful, strategic digital marketing, each member of the WilsonCooke team brings unique flair, expertise and drive to the project. We love transforming and re-energising organisations. We love inspiring relationships between brands, customers and stakeholders through engaging digital communications. We also love creating offline marketing that can work both independently or in perfect sync with online strategy. What we create has fuelled the successful, organic growth of our agency. So has how we create. We work as a brand and digital partner. That means we align ourselves with you: Your business, your industry, your objectives, your customers. This partnership approach makes finding the powerful idea that connects with your customers and stakeholders so much easier - and far more likely to deliver our shared objectives, time and time again. Our services include: SEO Email Marketing PPC (Google + Microsoft) Social Media Marketing Content Marketing Branding Campaigns Website Design and Development.
    Looking for work in eCommerce Marketing
    Located in Greater Manchester, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in Industrial Goods & Services (+1)
    Speaks English
    11-50 members
  • 5
    (10 reviews)

    We help brands reach their digital growth goals.

    We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
    1 work in eCommerce Marketing
    Located in Dubai, United Arab Emirates (+1)
    From €3,000 for eCommerce Marketing
    Worked in Clothing & Accessories (+7)
    Speaks English, Arabic
    11-50 members
  • 5
    (2 reviews)

    Creativit Meets Strategy

    Recommended
    Creative X Growth is a full-service digital marketing agency committed to delivering innovative and data-driven solutions that empower brands to thrive in the digital world. We specialize in crafting customized strategies that drive growth, combining expertise in SEO, online advertising, social media, and web design. Our passionate team of creatives, strategists, and analysts works closely with clients to transform their digital presence, boost engagement, and achieve measurable results. At Creative X Growth, we believe in the power of collaboration, creativity, and transparency to create lasting impact and success.
    Looking for work in eCommerce Marketing
    Located in Greater London, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in Clothing & Accessories (+3)
    Speaks English, Arabic(+2)
    11-50 members
  • 5
    (7 reviews)

    Masters of Brand Storytelling

    Highly recommended
    Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success.
    Looking for work in eCommerce Marketing
    Located in Greater London, United Kingdom (+1)
    From €1,000 for eCommerce Marketing
    Worked in Non-profit (+5)
    Speaks English
    11-50 members
  • (0 review)

    Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR.

    Top awarded
    Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR. We work with businesses ranging from start-ups, to independently owned, to multinationals, helping to deliver effective performance marketing strategies across the board. 🏆PPC Agency Of The Year 2023 🏆Search Agency Of The Year 2023/24 🏆5 x UK Search Awards (2023) 🏆2 x European Search Awards (2023)
    Looking for work in eCommerce Marketing
    Located in Greater Manchester, United Kingdom
    From €3,000 for eCommerce Marketing
    Worked in E-commerce (+12)
    Speaks English
    11-50 members
  • (0 review)

    Inspired by marketing

    Top awarded
    Why settle for uninspiring marketing efforts and lacklustre results? TLMT® is a full-service digital marketing agency based in the UK, focused on creating impactful, ROI-driven strategies. From increasing your brand’s online visibility to driving tangible results, we’re here to transform how you connect with your target audience. Our expertise spans SEO services, Web development, Digital Marketing Services, and integrated marketing solutions. Whether you’re looking to dominate national markets, expand internationally or improve local reach, our tailored strategies position your business for success in a competitive market.
    Looking for work in eCommerce Marketing
    Located in Essex, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in Sports (+4)
    Speaks English
    11-50 members
  • 5
    (1 review)

    Unleashing online performance for brands that demand better.

    Top awarded
    We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
    Looking for work in eCommerce Marketing
    Located in Cardiff, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in Real Estate (+10)
    Speaks English
    11-50 members
  • (0 review)

    We’re Actuate – we create your next nice problem to have.

    We’re Actuate – we create your next nice problem to have. Whether that’s a result of an increase in sales conversions, a boost in demand or growth in revenues, we give e-commerce leaders the headache of having to tackle the aftermath of success. That’s a problem we can live with. We create affordable Magento, Adobe Commerce and Shopify eCommerce stores that convert, shattering your sales targets and accelerating your business growth. Growth undoubtedly brings challenges along with it. As trusted Magento and Hyvä specialists, we effortlessly resolve your growing pains. Our solutions-focused approach will see your site’s performance skyrocket – leaving you only with nice problems to have.
    Looking for work in eCommerce Marketing
    Located in Greater Manchester, United Kingdom
    From €10,000 for eCommerce Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (8 reviews)

    Best Software Development Company

    Recommended
    MMC Global is an award-winning business solutions provider that serves organizations across different industry verticals around the globe. We helps organizations streamline business operations and compete in the global marketplace by focusing on a range of cutting-edge technologies: Artificial Intelligence Solutions Chatbot Development Product Strategy Design UX/UI Mobile application development Web application and website Development Security Consultant, DevOps Data Science Digital Marketing We believe that technical execution should not be a barrier to developing new projects, which is why we work closely with our customers to understand their vision, help them define their product, then design, build and launch it in the most efficient way possible. We have already developed application, mobile application and different solutions for Startups, Small Medium Enterprise (SME) and enterprises, streaming web applications, erp applications, MVPs, business process automation systems, e-commerce sites and many others. For a transformative digital journey, reach out to us at [email protected] to discuss your project!
    Looking for work in eCommerce Marketing
    Located in Dubai, United Arab Emirates (+2)
    From €1,000 for eCommerce Marketing
    Worked in Non-profit (+4)
    Speaks English, Arabic(+1)
    201-500 members
  • 4.8
    (3 reviews)

    The Digital Growth Experts

    Top awarded
    The SEO Works are an award-winning provider of digital marketing, websites and social for leading brands and prospering SME's across the UK. We help businesses measure, understand, and maximise their online potential. Our expert team is made up of content managers, link builders, brand managers, web techies and experienced online marketers who work together to provide measurable results for our clients. We pride ourselves on delivering top-quality results that are based on proven techniques and an intimate, dynamic knowledge of ethical online marketing practices. The SEO Works is a certified Google Partner for search advertising (SEO) and Google Adwords (PPC). We are also part of the exclusive Google elevator programme. “Best B2C marketing campaign” - Drum Search Awards "Marketing Effectiveness Winner" - Summit International Awards “Excellence in Professional Services” - Chambers of Commerce Awards "Platinum Award for B2C" - AVA Digital Awards
    Looking for work in eCommerce Marketing
    Located in South Yorkshire, United Kingdom (+1)
    From €3,000 for eCommerce Marketing
    Worked in Hospitals & Healthcare (+6)
    Speaks English
    51-200 members
  • 5
    (2 reviews)

    Performance Driven Marketing

    Hummingbird specialises in 3 key areas: Strategy: Our focus lies in precision targeting to ensure your message reaches the right audience, at the right moment, maximising impact. Performance: We are dedicated to not just driving awareness but also cultivating a customer base while continuously enhancing your Return on Investment (ROI). Content: Our commitment extends to crafting visually captivating content that not only engages but also converts, ensuring every interaction resonates with your audience. Who we work with: Travel Hospitality & Experiences Health & Wellness Furniture E-commerce The History of Hummingbird... Many moons ago, in 2002, Hummingbird was founded by Andrew Mogridge, though you may have known us by our old name Web Windows! Over the years, we have remained adaptable to the ever-changing marketing landscape. In 20 years, Hummingbird has diversified from being primarily an advertising agency to becoming a fully integrated marketing agency. We have spread our wings and expanded internationally, too, particularly in the US, where our advertising and marketing knowledge is highly sought after. Hummingbird currently employs 15 full-time staff (The Hummingbirds), most of whom have industry-accredited marketing qualifications. In 2018, Michael Cooper and Tom Anderson completed a management buyout of the business have implemented new and innovative ideas to move the company forward. We strongly believe that there is no ‘one-size-fits-all’ approach when it comes to digital marketing, social media, or advertising. Our marketing processes are truly innovative; we aim to grow your business by driving high-quality traffic and leads to your website. If you want clear, honest and tangible results online, with the opportunity to learn how these results are achieved, then please get in touch with us now to see how we can help.
    Looking for work in eCommerce Marketing
    Located in Peterborough, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in E-commerce (+3)
    Speaks English
    11-50 members
  • 5
    (1 review)

    Digital marketing agency specialising in eCommerce. Meta Business & Google Premier Partner.

    DMT specialise in paid advertising for eCommerce companies. As a Meta Business Partner outside of the capital, we offer an outstanding service without the London price tag. We have fine-tuned our paid advertising technique and apply it with the support of copy and design produced by our in-house teams. By offering continual close contact and support to our clients, we have built a reputation for strong results and excellent customer service. We care deeply about generating the highest return on ad spend for our clients whilst providing excellent levels of customer service. Everything we do stems from our mission statement: Inspired by progress, driven by results, grounded by honesty. Our core services include: Paid Social PPC Email Marketing Shopify Web Builds & Migrations We are also the only UK agency to use ROI Hunter - intelligent marketing software which helps us improve performance across paid social and PPC. We're also Google Partners, TikTok Partners, Shopify Partners and Klaviyo Partners.
    Looking for work in eCommerce Marketing
    Located in Manchester, United Kingdom
    From €1,000 for eCommerce Marketing
    Worked in Clothing & Accessories
    Speaks English
    51-200 members
  • 5
    (3 reviews)

    Driving Growth for $1M to $100M eCommerce Brands With Paid Search, Paid Social and Email Marketing

    Top awarded
    Scaling Your Customer Generation. Thats What Makes Us Different! Stop throwing money away on outdated agencies who haven’t changed their strategy since post iOS14. To succeed in eCommerce 2023, you have to change your strategy! This is where everything starts at Rozee Digital. Our Customer Generation Strategy is designed to transform our client partners into 7 & 9-figure powerhouse brands.
    3 works in eCommerce Marketing
    Located in Ottershaw, United Kingdom (+1)
    From €1,000 for eCommerce Marketing
    Worked in E-commerce (+3)
    Speaks English
    11-50 members
12

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Insights from Manchester: Excelling in eCommerce Marketing

In the heart of Manchester, eCommerce marketing agencies are setting standards with innovative strategies and successful partnerships. As a local expert on Sortlist, I've observed numerous agencies flourish by driving growth and enhancing online retail experiences. Manchester, a bustling hub for digital commerce, provides a fertile ground for both established companies and emerging brands aiming to boost their online presence.

Celebrated Achievements and Client Partnerships

Agencies in Manchester have built up an impressive portfolio, including 33 well-documented works that demonstrate their capability to handle diverse and dynamic market demands. Local firms are noted for their meticulous approach, often blending traditional marketing techniques with digital innovation.

Working with a range of clients, from boutique startups to global powerhouses, these agencies have not only met but often exceeded client expectations. They tailor unique strategies that align perfectly with client objectives, leading to measurable and successful outcomes. While specific names remain confidential here, these partnerships often involve leading retail brands, technology firms, and lifestyle companies making their mark in the digital space.

Award-Winning Talent in Manchester

Several Manchester-based eCommerce marketing agencies have garnered prestigious awards, highlighting their commitment to excellence. These accolades reflect their mastery in various facets of eCommerce marketing—from enhancing user experience to implementing cutting-edge technologies like AI and machine learning in their campaigns. Recognition from industry-leading bodies underscores the high standards of service provided by these agencies.

Smart Budgeting for Effective Campaigns

Budget considerations are crucial when choosing an eCommerce marketing agency. In Manchester, options vary widely, accommodating everyone from small enterprises to large corporations with different financial capabilities. Here are some budgeting tips tailored to different types of businesses:

Startups and Small Enterprises: Opting for agencies that offer flexible and scalable solutions is key. Initial budgets can range from moderate to ambitious, depending on the desired scope of services like SEO, PPC, and social media engagement.

Mid-size to Large Enterprises: Companies with more complex needs can engage agencies that provide comprehensive services including advanced data analytics, full-scale campaign management, and international market penetration. Budgets here are more substantial and reflect the higher volume and complexity of the services.

Keeping a transparent discussion about budget upfront can lead to more tailored services and avoid overstretching financial limits, ensuring a profitable return on investment.

For businesses in Manchester seeking to expand or enhance their eCommerce activities, tapping into the local talent pool offers not just an opportunity but a strategic advantage. With proven track records, these agencies are equipped to propel any eCommerce business forward. As a seasoned observer, I advocate for thorough exploration and engagement with Manchester's expert agencies to truly realize your brand's digital potential.

Ray Baijings
Written by Ray Baijings Sortlist Expert in ManchesterLast updated on the 18-02-2025

Discover what other have done.

Get inspired by what our agencies have done for other companies.

The Sweat Store | CRO & SMO - $5 to $25 on Shopify

The Sweat Store | CRO & SMO - $5 to $25 on Shopify

Vapes E-Commerce | From 994 to 11.6k Impressions

Vapes E-Commerce | From 994 to 11.6k Impressions

Firusas - fashion premium online store

Firusas - fashion premium online store


Frequently Asked Questions.


Email marketing remains a powerful tool for eCommerce businesses in Manchester to nurture leads and drive conversions. Here's how local businesses can effectively leverage this strategy:

  1. Segment your email list: Manchester's diverse population means your customers likely have varied interests. Divide your email list based on demographics, purchase history, or browsing behavior to send more targeted, relevant content.
  2. Personalize your content: Use the recipient's name and tailor recommendations based on their previous interactions with your brand. For example, if you're a Manchester-based fashion retailer, you might promote waterproof clothing during the city's notoriously rainy seasons.
  3. Create compelling subject lines: With Mancunians receiving numerous emails daily, your subject lines need to stand out. Use local references or time-sensitive offers to increase open rates. For instance: 'Exclusive deal for Manchester shoppers: 24-hour flash sale!'
  4. Implement automated email sequences: Set up a series of emails triggered by specific actions. For a Manchester eCommerce business, this could include:
    • Welcome emails for new subscribers
    • Abandoned cart reminders
    • Post-purchase follow-ups
    • Re-engagement campaigns for inactive customers
  5. Optimize for mobile: With 72.6% of UK email opens occurring on mobile devices, ensure your emails are mobile-responsive for on-the-go Mancunians.
  6. Include clear calls-to-action (CTAs): Every email should have a purpose. Use strong, action-oriented language in your CTAs, such as 'Shop Now', 'Get Your Manchester-Exclusive Discount', or 'Join Our Local VIP Club'.
  7. Leverage user-generated content: Showcase reviews or photos from local customers using your products. This builds trust and creates a sense of community among Manchester shoppers.
  8. Test and optimize: Regularly conduct A/B tests on elements like subject lines, send times, and email designs. What works for a London audience might not resonate as well in Manchester, so continuous testing is crucial.
  9. Integrate with other channels: Connect your email marketing with social media and your website. For example, promote your Instagram feed featuring products in recognizable Manchester locations.
  10. Provide value beyond sales: Share local eCommerce trends, tips for online shopping, or even spotlight other Manchester businesses you collaborate with. This positions your brand as a valuable local resource, not just a seller.

To illustrate the impact of effective email marketing, consider these statistics:

Metric Average Performance
ROI £42 for every £1 spent on email marketing (DMA, 2019)
Conversion Rate 15.11% for email compared to 2.6% for social media (Monetate, 2023)
Click-Through Rate 2.6% in the UK (Campaign Monitor, 2023)

By implementing these strategies and continuously refining your approach based on local Manchester trends and customer preferences, eCommerce businesses can effectively use email marketing to nurture leads, build lasting relationships with customers, and drive significant conversions in the competitive Manchester market.



Content marketing is a powerful tool for eCommerce businesses in Manchester to drive sales and build brand awareness. By creating and distributing valuable, relevant, and consistent content, companies can attract and retain a clearly defined audience, ultimately driving profitable customer action. Here's how Manchester-based eCommerce businesses can effectively use content marketing:

  1. Develop a localised content strategy: Create content that resonates with the Manchester audience. Incorporate local events, culture, and landmarks to make your content more relatable. For example, during the Manchester International Festival, create content that ties your products to the city's vibrant arts scene.
  2. Utilise diverse content formats: Engage your audience through various content types:
    • Blog posts and articles
    • Video content (product demos, behind-the-scenes footage)
    • Infographics
    • Podcasts
    • User-generated content
  3. Implement SEO best practices: Optimise your content for search engines to increase visibility. Focus on local SEO by including Manchester-specific keywords and creating location-based landing pages.
  4. Leverage social media platforms: Share your content on platforms where your Manchester audience is most active. According to a 2023 study by Statista, Instagram and Facebook are among the most popular social media platforms in the UK, with 53% and 58% of users respectively.
  5. Create valuable, educational content: Develop content that addresses your customers' pain points and provides solutions. For instance, if you're a Manchester-based fashion retailer, create style guides that incorporate local fashion trends.
  6. Collaborate with local influencers: Partner with Manchester-based influencers to expand your reach and build credibility. This could include fashion bloggers, tech reviewers, or lifestyle influencers, depending on your niche.
  7. Showcase customer success stories: Share testimonials and case studies from satisfied Manchester customers to build trust and credibility.
  8. Implement email marketing: Use segmented email lists to deliver personalised content to your subscribers. According to the Data & Marketing Association, email marketing has an average ROI of £35.41 for every £1 spent in the UK.
  9. Utilise interactive content: Engage your audience with quizzes, polls, and interactive product guides. This can increase time spent on your site and improve user engagement.
  10. Optimise for mobile: Ensure your content is mobile-friendly, as 72.6% of UK internet users access the internet via mobile devices (Statista, 2023).

By implementing these strategies, eCommerce businesses in Manchester can create a robust content marketing plan that not only drives sales but also builds lasting brand awareness. Remember to consistently analyze your content performance using tools like Google Analytics and adjust your strategy accordingly to maximize results.



Influencer marketing plays a crucial role in eCommerce, especially in a vibrant city like Manchester with its thriving digital scene. It helps businesses reach wider audiences, build trust, and drive sales through authentic recommendations. Here's how eCommerce businesses in Manchester can leverage influencer marketing effectively:

1. Collaborate with Local Manchester Influencers

Partner with influencers who have a strong following in Manchester and the North West. This local approach can help you tap into the city's unique culture and consumer preferences.

2. Focus on Micro-Influencers

Don't just aim for celebrities. Micro-influencers (typically with 10,000-50,000 followers) often have higher engagement rates and can be more cost-effective for Manchester-based businesses.

3. Align with Manchester's Industries

Choose influencers who align with Manchester's key industries such as fashion, music, sports (especially football), and technology. This ensures your products resonate with the local audience.

4. Utilize User-Generated Content (UGC)

Encourage influencers to create authentic, Manchester-centric content featuring your products. This can include showcasing items in iconic Manchester locations or during local events.

5. Leverage Instagram and TikTok

These platforms are particularly popular in Manchester. According to recent data, Instagram has over 30 million UK users, with a significant portion in urban areas like Manchester.

6. Implement Affiliate Marketing

Provide Manchester influencers with unique discount codes or affiliate links. This not only incentivizes them but also allows you to track the ROI of your campaigns accurately.

7. Host Local Events

Organize influencer meetups or product launches in Manchester. This creates opportunities for content creation and strengthens relationships with your influencer network.

8. Utilize Influencer Marketplaces

Platforms like Influencer.co.uk can help Manchester businesses connect with relevant local influencers more efficiently.

9. Ensure Compliance with UK Regulations

Adhere to the UK's Advertising Standards Authority (ASA) guidelines for influencer marketing, ensuring all sponsored content is clearly labeled.

10. Measure and Optimize

Use analytics tools to track the performance of your influencer campaigns. Focus on metrics like engagement rate, click-through rate, and conversions to refine your strategy.

Influencer TypeTypical Follower RangeAverage Engagement Rate
Nano-influencers1,000 - 10,0007% - 10%
Micro-influencers10,000 - 50,0002% - 7%
Macro-influencers50,000 - 1 million1% - 3%

By leveraging influencer marketing strategically, eCommerce businesses in Manchester can significantly boost their online presence, engage with local consumers more effectively, and drive sales in this competitive digital marketplace.