How can Manchester businesses effectively measure the ROI of their LinkedIn marketing campaigns?

Measuring the Return on Investment (ROI) of LinkedIn marketing efforts is crucial for Manchester businesses to ensure their campaigns are delivering value. Here's a comprehensive guide to help you effectively measure and optimize your LinkedIn marketing ROI: 1. Set Clear Objectives and KPIs Before launching any campaign, define specific, measurable goals aligned with your business objectives. Common KPIs for LinkedIn marketing include: Engagement rate (likes, comments, shares) Click-through rate (CTR) Lead generation Website traffic Conversions Follower growth 2. Utilize LinkedIn's Built-in Analytics LinkedIn provides robust analytics tools for both organic content and paid campaigns: Company Page analytics: Track follower growth, engagement, and reach Campaign Manager: Monitor ad performance, including impressions, clicks, and conversions LinkedIn Sales Navigator: Measure InMail performance and connection request acceptance rates 3. Implement Tracking Pixels and UTM Parameters To accurately measure off-platform actions: Install the LinkedIn Insight Tag on your website to track conversions Use UTM parameters in your LinkedIn post and ad URLs to track traffic sources in Google Analytics 4. Calculate Cost Per Lead (CPL) and Cost Per Acquisition (CPA) For Manchester businesses, understanding local market rates is crucial. As of 2023, average CPLs on LinkedIn range from £30-£75, depending on the industry and targeting. Calculate your metrics using: CPL = Total ad spend / Number of leads generated CPA = Total ad spend / Number of acquisitions 5. Measure Lead Quality Not all leads are created equal. Assess the quality of LinkedIn-generated leads by tracking: Lead-to-opportunity ratio Sales cycle length Average deal size 6. Analyse Long-term Customer Value Consider the lifetime value (LTV) of customers acquired through LinkedIn. This is particularly important for Manchester B2B companies with longer sales cycles. 7. Benchmark Against Industry Standards Compare your performance to industry benchmarks. For example, the average engagement rate for LinkedIn posts in the UK is around 2-3%. Manchester businesses should aim to meet or exceed these figures. 8. Use Attribution Modeling Implement multi-touch attribution models to understand LinkedIn's role in the overall customer journey. This is crucial for Manchester businesses with complex B2B sales processes. 9. Calculate ROI Use this formula to determine your LinkedIn marketing ROI: ROI = (Value of Conversions - Cost of LinkedIn Campaign) / Cost of LinkedIn Campaign x 100 10. Conduct Regular Audits Perform quarterly audits of your LinkedIn marketing efforts to identify trends, opportunities, and areas for improvement. By following these steps, Manchester businesses can gain a clear understanding of their LinkedIn marketing ROI and make data-driven decisions to optimize their campaigns. Remember, ROI measurement should be an ongoing process, allowing for continuous refinement of your LinkedIn marketing strategy to maximize results in the competitive Manchester market.

How can Manchester companies integrate LinkedIn marketing with their overall digital strategy for maximum impact?

For Manchester-based companies looking to maximize their digital marketing impact, integrating LinkedIn marketing with their overall strategy is crucial. Here's how to effectively combine LinkedIn efforts with your broader digital approach: Align LinkedIn content with your brand voice: Ensure your LinkedIn content reflects the same tone and messaging used across other digital channels, maintaining consistency for your Manchester audience. Cross-promote content: Share blog posts, case studies, and other content from your website on LinkedIn, and vice versa. This cross-pollination can drive traffic between platforms and reinforce your message. Leverage LinkedIn's unique features: Utilize LinkedIn-specific tools like LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters to complement your other digital efforts and engage your Manchester network more deeply. Coordinate campaign timings: Synchronize your LinkedIn campaigns with other digital marketing initiatives for a cohesive multi-channel approach that resonates with Manchester's business community. Utilize LinkedIn ads in your overall PPC strategy: Incorporate LinkedIn's powerful B2B targeting options into your broader pay-per-click strategy, especially for reaching Manchester's professional sectors. Integrate LinkedIn insights: Use data from LinkedIn analytics to inform your overall digital strategy, and vice versa. This can help refine targeting and content across all platforms. Employee advocacy: Encourage your Manchester-based employees to share company content on their personal LinkedIn profiles, amplifying your reach and authenticity. Retargeting across platforms: Use LinkedIn's Matched Audiences feature in conjunction with other retargeting efforts to create a seamless experience for potential clients across different digital touchpoints. By integrating these strategies, Manchester companies can create a powerful synergy between their LinkedIn marketing and overall digital efforts. According to a 2023 study by the Content Marketing Institute, businesses that effectively integrate LinkedIn into their broader digital strategy see a 37% increase in lead quality and a 24% boost in overall engagement rates. Remember, Manchester's diverse business landscape, from its thriving tech scene to its traditional industries, means that a well-integrated LinkedIn strategy can be particularly effective in reaching and engaging your target audience across various sectors.

How can Manchester businesses effectively use LinkedIn advertising to complement their organic marketing efforts on the platform?

For Manchester businesses looking to maximize their LinkedIn presence, integrating paid advertising with organic marketing efforts can yield powerful results. Here's how to effectively combine these strategies: Amplify your best-performing content: Use LinkedIn's analytics to identify your top-performing organic posts. Then, boost these posts through sponsored content to reach a wider, targeted audience beyond your current followers. Retarget engaged users: Create custom audiences based on users who have interacted with your organic content. Use these audiences for targeted ad campaigns to nurture leads and drive conversions. Complement organic recruiting efforts: If you're using LinkedIn to attract talent in Manchester's competitive job market, supplement your organic job postings with Sponsored Jobs to increase visibility among qualified candidates. Enhance thought leadership: Publish insightful articles or videos organically, then use LinkedIn's Text Ads or Sponsored InMail to promote this content to decision-makers in your target industries. Local event promotion: When hosting networking events or workshops in Manchester, create an organic event page and boost it with Event Ads to increase attendance from local professionals. A/B test ad content: Use insights from your organic post performance to inform your ad creative. Test different variations in your paid campaigns to optimize engagement and conversions. Leverage Video Ads: If your organic video content performs well, consider using LinkedIn Video Ads to expand your reach. This format can be particularly effective for showcasing Manchester-based case studies or client testimonials. To illustrate the potential impact, consider these statistics: Metric Organic Only Organic + Paid Average Engagement Rate 2-3% 5-7% Lead Generation X Up to 3X Brand Awareness Limited to network Extended reach Remember, the key to success is maintaining a consistent brand voice across both organic and paid content. Tailor your messaging to resonate with Manchester's business community, highlighting local insights and industry trends. By strategically combining organic efforts with targeted advertising, Manchester businesses can create a robust LinkedIn presence that drives meaningful engagement and tangible business results.

Top LinkedIn Marketing Agencies in Manchester

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Elevate your professional network with Manchester's top LinkedIn Marketing experts. Our curated list showcases vetted specialists in LinkedIn strategy, content creation, and lead generation. Explore each agency's portfolio and client testimonials to find the perfect match for your business goals. Whether you're looking to boost your company's presence, generate quality leads, or enhance personal branding, these LinkedIn marketing pros have the skills to deliver results. Sortlist makes it easy to connect with the right partner – simply post your project requirements, and Manchester's finest LinkedIn Marketing agencies and consultants will reach out with tailored proposals to amplify your professional presence on the world's leading business network.

All LinkedIn Marketing Consultants in Manchester

Iconic Vision
5
(12 reviews)
A full-service agency driving growth through culturally relevant and impactful marketing.
Top awarded
Transforming the traditional agency model, we are one of the fastest growing end to end agencies in the UK, with a key focus on building brands, not businesses. Innovation, results, ROI and industry-leading service sit at the core of our operation. We continue to push boundaries and execute impactful and disruptive marketing campaigns for both international brands and local ambitious start-ups. We believe that an agency is only as good as the people within it and therefore over the years have invested heavily in the very best talent across our departments. Alignment, consistency and cohesion are fundamentals in developing and executing any part of a brand strategy and therefore we provide one team, full-time across your operation without the time, cost and risk of recruiting your own.
Looking for work in LinkedIn Marketing
Located in London, United Kingdom
From €1,000 for LinkedIn Marketing
Worked in E-commerce (+2)
Speaks English
11-50 members
3manfactory
4.8
(11 reviews)
Brand consultants helping organisations thrive through strategic creativity and behavioural insight.
Top awarded
We are expert brand consultants based in the UK, specialising in brand development, brand auditing, positioning, messaging, and brand activation. As brand strategy specialists, we blend behavioural psychology with strategic creativity to build brands that don’t just look good - they deliver real results, inspire action and drive long-term growth. At 3manfactory, we understand that brands live in the minds of your audience. That's why we draw on behavioural insights to shape how your brand is perceived, remembered and chosen. We shape brands that build trust, spark loyalty, and create lasting impact with the people who matter most. We work with both public and private sector organisations, providing strategic brand consultancy alongside marketing, design, and technical solutions such as web design, platform development, and digital experience optimisation. Whether you’re redefining your identity, navigating change, or looking to scale, we help you align every element of your brand to your ambition. Our consultancy model is collaborative, tailored, and evidence-led: no cookie-cutter solutions, no guesswork. Just clear, strategic thinking combined with creative excellence. If you’re ready to grow a brand that’s not only seen but sought after, talk to 3manfactory, your brand strategy specialists.
Looking for work in LinkedIn Marketing
Located in Lancashire, United Kingdom (+1)
From €1,000 for LinkedIn Marketing
Worked in Government & Administration (+13)
Speaks English
11-50 members
Pearl Lemon
4.9
(48 reviews)
AWARD WINNING SEO & B2B LEAD GENERATION AGENCY
Highly recommended
Top awarded
Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
Looking for work in LinkedIn Marketing
Located in Manchester, United Kingdom (+2)
From €3,000 for LinkedIn Marketing
Worked in Food (+15)
Speaks English, Hindi(+2)
51-200 members
UniK SEO
4.9
(10 reviews)
Digital Marketing Agency specialized in SEO, Paid campaigns, Social Media and Content Marketing.
Recommended
UniK SEO specializes in driving organic and paid traffic from popular search engines such as Google, Bing, and Yahoo. With offices in Portugal and the United Kingdom, our team consists of twenty international professionals who are tech-savvy and innovative. We offer comprehensive services including Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, Social Media Management, and content creation. Our primary goal is to optimize Return on Investment (ROI), increase online visibility, and drive online sales. We go the extra mile for our customers, always focusing on finding effective ways to achieve their objectives. As an international team, we are proficient in English, French, Spanish, Italian, and Portuguese, which allows us to help penetrate new markets and establish brands in various regions. At UniK SEO, we have a holistic approach to SEO. Our services include extensive auditing such as: keyword research, technical audits, on-page audits and optimizations, content creation, and link building. We work with an extensive network of publications to offer high-quality guest posts, and we manage content creation internally with industry-specialized copywriters. Depending on the sector and target audience, we can develop and optimize paid campaigns on platforms such as Google, Social Media, and Programmatic advertising. We constantly monitor and optimize campaigns to ensure the best results for our clients. With a dedicated content team in-house, we manage all blog posts and on-page optimizations. Additionally, our social media team is skilled in creating appealing and interactive content for platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Thanks to our technical expertise, we can effectively manage content on popular website platforms such as WordPress, Shopify, Wix, and Squarespace. Our portfolio includes a diverse range of customers, from eCommerce websites to service-based businesses. We value building strong partnerships with new brands and staying updated with the fast-paced changes of Search Engine Updates. Overall, UniK SEO offers comprehensive SEO, PPC, Social Media, and content creation services with a customer-centric approach, expertise in multiple languages, and a commitment to staying up-to-date with industry changes. ---------------- UniK SEO est une agence de marketing numérique spécialisée dans l'augmentation du trafic sur les moteurs de recherche tels que Google, Bing et Yahoo. Nous offrons des services uniques de SEO (Search Engine Optimization), Pay-Per-Click (PPC ou campagnes payantes), Social Media Management et Content Marketing pour votre marque et votre site web. Nous créons des stratégies numériques personnalisées et les mettons en œuvre pour optimiser les résultats. Notre équipe est jeune et internationale, parfaitement formée aux nouvelles technologies. Nous sommes basés à Lisbonne (Portugal) et en Cornouailles (Royaume-Uni), mais nous collaborons avec des clients dans de nombreux pays, car nous travaillons en quatre langues : anglais, français, espagnol et portugais. Grâce à notre expérience, nous avons obtenu de très bons résultats et nous avons des clients de longue date. Notre objectif est de développer des résultats à long terme pour nos clients, ainsi qu'un bon retour sur investissement et une augmentation du trafic sur leur site web. Nous aimons travailler de manière transparente et professionnelle avec tous nos partenaires. Cela nous permet d'établir des relations solides avec différentes marques. Nous sommes passionnés par ce que nous faisons et nous nous efforçons d'être toujours à la pointe des dernières innovations en matière de moteurs de recherche.
Looking for work in LinkedIn Marketing
Located in Falmouth, United Kingdom (+2)
From €500 for LinkedIn Marketing
Worked in Banking & Financials (+13)
Speaks English, French(+2)
11-50 members
Kinsman & Co
5
(7 reviews)
Full Service Marketing Experts
We’re a top full service marketing agency in London offering full-service digital marketing, from innovative video production to effective social media and PPC campaigns. With us, you gain a unified solution for elevating your marketing presence and achieving tangible digital marketing results. We pride ourselves on being a top marketing agency in London that delivers unparalleled expertise and cutting-edge solutions tailored to your needs.
Looking for work in LinkedIn Marketing
Located in Greater London, United Kingdom
From €2,500 for LinkedIn Marketing
Worked in Education (+13)
Speaks English
1-10 members
Probey Services
4.8
(98 reviews)
Building Websites, Generate Leads!
Highly recommended
Top awarded
Probey Services is a premier technology and digital marketing company, providing cutting-edge solutions across the USA, UK, Australia, UAE, and India. Established in 2016, we have grown into a full-service provider with a team of 250+ skilled professionals, delivering tailored strategies that empower businesses in an evolving digital landscape. Our Expertise Probey Services has a strong foundation in technology, design, and marketing, we offer a comprehensive suite of services, including: Website Design & Website Development, e-commerce websites, Shopify, WordPress Website, redesign , and business websites. Software Development & IT Services Scalable software solutions, IT consulting, and enterprise technology. Mobile App Development Native and cross-platform apps for iOS & Android Apps. Digital Marketing & Performance Marketing SEO, SEM, PPC, social media marketing , and data-driven performance campaigns. Branding & Brand Building Strategic brand identity development and market positioning. Graphic Design, Logo Design & Online Reputation Management (ORM) Engaging visuals and reputation management to enhance brand trust. Why Choose Probey Services? Comprehensive Solutions: From technology development to digital marketing, we provide a 360-degree approach to business growth. Client-Centric Approach: We focus on collaboration, innovation, and transparency, ensuring solutions align with business objectives. Proven Industry Expertise: With 10 years of experience across diverse industries, we deliver measurable results and long-term success. Global Presence: Serving businesses across major international markets with customized solutions in mutiple industries. At Probey Services, we go beyond delivering services, we work as an extended team, with an ecosystems that drive business growth, enhance customer engagement, and maximize ROI. Our commitment to excellence and innovation makes us the trusted partner in your digital journey. Awards & Recognitions: Excellence in Digital Transformation (2023) Top Emerging Web Development Firm (2022) Best Digital Marketing Strategy (2023) Android App Development Company - Designrush (2024) Let’s Grow Together! Contact us today to discover how Probey can transform your digital presence. 📞 +1 20299 57212 | +44 75371 88459 | +91 97739 01990 | +91 120 313 2126 ✉️ [email protected] 🌐 www.probeyservices.com
Looking for work in LinkedIn Marketing
Located in Rednal, United Kingdom (+4)
From €100 for LinkedIn Marketing
Worked in Clothing & Accessories (+16)
Speaks English, Dutch, Belgium(+5)
501-1000 members
SOS Marketing
5
(12 reviews)
It's grow time. Digital Marketing that gets results, and builds your brand!
Top awarded
SOS Marketing is a creative melting pot of knowledge and experience, with a no-nonsense approach in helping businesses thrive. And by thrive, we mean absolutely smash it! Building relationships that last and providing support at every step of the digital journey: that’s what we’re all about! We're a fearless independent full-service digital marketing agency, bursting with energy. You won’t find any large corporate agency ego here, where you will be lost in a sea of clients! That means we can be the extension to your team that you need, without the in-house hassle. Sharp - Original – Supportive: This is our big picture thinking!
Looking for work in LinkedIn Marketing
Located in West Yorkshire, United Kingdom
From €450 for LinkedIn Marketing
Worked in Real Estate (+5)
Speaks English
11-50 members
Colewood Digital
5
(3 reviews)
Ambitious? So are we!
Welcome to Colewood Digital, where we make digital marketing an exciting and profitable experience for our clients! Since 1999, we have been leading the way as an omni-channel digital agency, harnessing our unique blend of creativity and technical expertise to help our clients dominate their markets and boost their return through various digital marketing channels.
Looking for work in LinkedIn Marketing
Located in Stockton-on-Tees, United Kingdom
From €1,000 for LinkedIn Marketing
Worked in Travel & Leisure (+7)
Speaks English
11-50 members
Hummingbird Agency
5
(2 reviews)
Performance Driven Marketing
Hummingbird specialises in 3 key areas: Strategy: Our focus lies in precision targeting to ensure your message reaches the right audience, at the right moment, maximising impact. Performance: We are dedicated to not just driving awareness but also cultivating a customer base while continuously enhancing your Return on Investment (ROI). Content: Our commitment extends to crafting visually captivating content that not only engages but also converts, ensuring every interaction resonates with your audience. Who we work with: Travel Hospitality & Experiences Health & Wellness Furniture E-commerce The History of Hummingbird... Many moons ago, in 2002, Hummingbird was founded by Andrew Mogridge, though you may have known us by our old name Web Windows! Over the years, we have remained adaptable to the ever-changing marketing landscape. In 20 years, Hummingbird has diversified from being primarily an advertising agency to becoming a fully integrated marketing agency. We have spread our wings and expanded internationally, too, particularly in the US, where our advertising and marketing knowledge is highly sought after. Hummingbird currently employs 15 full-time staff (The Hummingbirds), most of whom have industry-accredited marketing qualifications. In 2018, Michael Cooper and Tom Anderson completed a management buyout of the business have implemented new and innovative ideas to move the company forward. We strongly believe that there is no ‘one-size-fits-all’ approach when it comes to digital marketing, social media, or advertising. Our marketing processes are truly innovative; we aim to grow your business by driving high-quality traffic and leads to your website. If you want clear, honest and tangible results online, with the opportunity to learn how these results are achieved, then please get in touch with us now to see how we can help.
3 works in LinkedIn Marketing
Located in Peterborough, United Kingdom
From €1,000 for LinkedIn Marketing
Worked in E-commerce (+3)
Speaks English
11-50 members
Connily
5
(10 reviews)
We help brands reach their digital growth goals.
We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
Looking for work in LinkedIn Marketing
Located in Dubai, United Arab Emirates (+1)
From €3,000 for LinkedIn Marketing
Worked in Clothing & Accessories (+7)
Speaks English, Arabic
11-50 members
Dark Horse
5
(2 reviews)
Death to mediocrity.
We're your no bulls**t digital marketing agency. Give your competition sleepless nights with Dark Horse. Bring on the bigger fish. Balls to Goliath.
Looking for work in LinkedIn Marketing
Located in Greater Manchester, United Kingdom
From €1,000 for LinkedIn Marketing
Worked in Software & Computer Services (+5)
Speaks English
11-50 members
Focus Ecommerce Ltd
5
(8 reviews)
Full Digital Marketing Agency based in UK. We Enable Businesses to Grow at Scale, Get in Touch Today
At Focus Ecommerce Ltd we are Full Service Agency helping brands and retailers with their Website/eCommerce services. Using our 30 years retail and 15 year digital experience and through the use of a innovative end-to-end strategies, we enable businesses to grow at scale while delivering exceptional value and reliable performance. Some of our services: Website Design, Development & Hosting Ecommerce Services Social Media Management Digital Marketing & Strategy Search Engine Optimisation (SEO) Email Marketing Google PPC Affiliate Marketing Consulting From sales growth strategy and planning to intelligent analytics that identify exciting new income prospects, our ecommerce consultancy agency have the insights and expertise to realise your vision for success.
1 work in LinkedIn Marketing
Located in Essex, United Kingdom
From €500 for LinkedIn Marketing
Worked in Clothing & Accessories (+7)
Speaks English
1-10 members
Liberty Marketing Ltd
5
(1 review)
Unleashing online performance for brands that demand better.
Top awarded
We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
Looking for work in LinkedIn Marketing
Located in Cardiff, United Kingdom
From €1,000 for LinkedIn Marketing
Worked in Beauty (+13)
Speaks English
11-50 members
B-Linked Marketing
5
(1 review)
LinkedIn Outreach Strategy & Branding.
B2B LinkedIn Lead Generation Unlock high-quality B2B leads with B-Linked’s intelligent, automated LinkedIn campaigns. Our proven approach blends automation with expert strategy, helping you establish your brand, grow organically, and connect with the right decision-makers—faster and more affordably than traditional digital marketing. Schedule your free consultation below: https://calendly.com/thenortherbrandingco/b-linked-intro-meeting You can also submit your target audience via this link: https://survey.zohopublic.eu/zs/XBB8pK
Looking for work in LinkedIn Marketing
Located in Greater Manchester, United Kingdom
From €1,000 for LinkedIn Marketing
Works in multiple industries
Speaks English
11-50 members
Craft & Slate Creative Agency
5
(7 reviews)
Masters of Brand Storytelling
Highly recommended
Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success.
Looking for work in LinkedIn Marketing
Located in Greater London, United Kingdom (+1)
From €1,000 for LinkedIn Marketing
Worked in Non-profit (+5)
Speaks English
11-50 members
Conker Communications
(0 review)
Considered, connected and creative – We’re committed to driving your business forward.
Conker is an award-winning, integrated marketing agency with extensive B2B and B2C experience
Looking for work in LinkedIn Marketing
Located in Manchester, United Kingdom
From €1,000 for LinkedIn Marketing
Works in multiple industries
Speaks English
11-50 members
FastEfficient Marketing
5
(1 review)
Your "one stop shop" external marketing department providing fast and efficient marketing services.
FastEfficient Marketing is your go-to expert for delivering tangible results with speed, efficiency, and effectiveness. With a versatile approach and a broad range of services, we specialise in helping businesses across diverse industries, including tech, SaaS, hospitality, retail, e-commerce, and property, achieve their marketing goals. Whether you need a comprehensive marketing strategy or targeted support for specific projects, we offer a flexible range of services designed to fit your needs: - Project Management - Google Ads - Facebook Ads - SEO - Social Media Management - Email Marketing - Award-Entry - LinkedIn Ads - Brochure / Leaflet Design - Blog Writing - Website Management - Branding / Rebranding - Content Creation Think of FastEfficient as your one-stop-shop external marketing department, your strategic consultant and your hands-on freelancer. We take the headache out of marketing so you can focus on what you do best. Let’s work together to drive your success with precision and agility.
1 work in LinkedIn Marketing
Located in Strathmiglo, United Kingdom
From €1,000 for LinkedIn Marketing
Worked in Home Services (+2)
Speaks English
1-10 members
Digital Media Team
5
(1 review)
Digital marketing agency specialising in eCommerce. Meta Business & Google Premier Partner.
DMT specialise in paid advertising for eCommerce companies. As a Meta Business Partner outside of the capital, we offer an outstanding service without the London price tag. We have fine-tuned our paid advertising technique and apply it with the support of copy and design produced by our in-house teams. By offering continual close contact and support to our clients, we have built a reputation for strong results and excellent customer service. We care deeply about generating the highest return on ad spend for our clients whilst providing excellent levels of customer service. Everything we do stems from our mission statement: Inspired by progress, driven by results, grounded by honesty. Our core services include: Paid Social PPC Email Marketing Shopify Web Builds & Migrations We are also the only UK agency to use ROI Hunter - intelligent marketing software which helps us improve performance across paid social and PPC. We're also Google Partners, TikTok Partners, Shopify Partners and Klaviyo Partners.
Looking for work in LinkedIn Marketing
Located in Manchester, United Kingdom
From €1,000 for LinkedIn Marketing
Worked in Clothing & Accessories
Speaks English
51-200 members
Intelligible Works
4.7
(16 reviews)
Building brands with purpose, innovation, and sustainability.
Highly recommended
Intelligible Works is a premier marketing agency founded in 2016, specializing in holistic branding and digital marketing solutions. We are trusted partners for a diverse array of clients, including sustainable businesses, healthcare, technology, and lifestyle brands. Our expertise encompasses brand identity, growth marketing, corporate communication, content strategy, and digital marketing. Recognized for our innovative approaches, Intelligible Works excels in developing data-driven campaigns that drive customer engagement and enhance brand visibility. Our team consists of skilled professionals dedicated to crafting unique marketing strategies tailored to meet specific client needs. With a focus on delivering measurable results, we utilize the latest tools and technologies in SEO, social media marketing, email campaigns, and influencer marketing to ensure our clients thrive in a competitive landscape. At Intelligible Works, we believe in fostering collaborative partnerships that empower businesses to achieve sustainable growth and build lasting connections with their audiences.
Looking for work in LinkedIn Marketing
Unknown location
From €200 for LinkedIn Marketing
Worked in Industrial Goods & Services (+7)
Speaks English, Hindi
11-50 members
Digital Next
(0 review)
Google Premier Partner - Expert provider of SEO, GoogleAds and Website development designed to grow your Company online.
We’re Digital Next, a multi-channel digital marketing agency in Manchester, offering you the best in online strategies to help your business grow.
Looking for work in LinkedIn Marketing
Located in Manchester, United Kingdom
From €1,000 for LinkedIn Marketing
Works in multiple industries
Speaks English
11-50 members

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Frequently Asked Questions.

Measuring the Return on Investment (ROI) of LinkedIn marketing efforts is crucial for Manchester businesses to ensure their campaigns are delivering value. Here's a comprehensive guide to help you effectively measure and optimize your LinkedIn marketing ROI:

1. Set Clear Objectives and KPIs

Before launching any campaign, define specific, measurable goals aligned with your business objectives. Common KPIs for LinkedIn marketing include:

Engagement rate (likes, comments, shares)
Click-through rate (CTR)
Lead generation
Website traffic
Conversions
Follower growth

2. Utilize LinkedIn's Built-in Analytics

LinkedIn provides robust analytics tools for both organic content and paid campaigns:

Company Page analytics: Track follower growth, engagement, and reach
Campaign Manager: Monitor ad performance, including impressions, clicks, and conversions
LinkedIn Sales Navigator: Measure InMail performance and connection request acceptance rates

3. Implement Tracking Pixels and UTM Parameters

To accurately measure off-platform actions:

Install the LinkedIn Insight Tag on your website to track conversions
Use UTM parameters in your LinkedIn post and ad URLs to track traffic sources in Google Analytics

4. Calculate Cost Per Lead (CPL) and Cost Per Acquisition (CPA)

For Manchester businesses, understanding local market rates is crucial. As of 2023, average CPLs on LinkedIn range from £30-£75, depending on the industry and targeting. Calculate your metrics using:

CPL = Total ad spend / Number of leads generated
CPA = Total ad spend / Number of acquisitions

5. Measure Lead Quality

Not all leads are created equal. Assess the quality of LinkedIn-generated leads by tracking:

Lead-to-opportunity ratio
Sales cycle length
Average deal size

6. Analyse Long-term Customer Value

Consider the lifetime value (LTV) of customers acquired through LinkedIn. This is particularly important for Manchester B2B companies with longer sales cycles.

7. Benchmark Against Industry Standards

Compare your performance to industry benchmarks. For example, the average engagement rate for LinkedIn posts in the UK is around 2-3%. Manchester businesses should aim to meet or exceed these figures.

8. Use Attribution Modeling

Implement multi-touch attribution models to understand LinkedIn's role in the overall customer journey. This is crucial for Manchester businesses with complex B2B sales processes.

9. Calculate ROI

Use this formula to determine your LinkedIn marketing ROI:

ROI = (Value of Conversions - Cost of LinkedIn Campaign) / Cost of LinkedIn Campaign x 100

10. Conduct Regular Audits

Perform quarterly audits of your LinkedIn marketing efforts to identify trends, opportunities, and areas for improvement.

By following these steps, Manchester businesses can gain a clear understanding of their LinkedIn marketing ROI and make data-driven decisions to optimize their campaigns. Remember, ROI measurement should be an ongoing process, allowing for continuous refinement of your LinkedIn marketing strategy to maximize results in the competitive Manchester market.

For Manchester-based companies looking to maximize their digital marketing impact, integrating LinkedIn marketing with their overall strategy is crucial. Here's how to effectively combine LinkedIn efforts with your broader digital approach:

Align LinkedIn content with your brand voice: Ensure your LinkedIn content reflects the same tone and messaging used across other digital channels, maintaining consistency for your Manchester audience.
Cross-promote content: Share blog posts, case studies, and other content from your website on LinkedIn, and vice versa. This cross-pollination can drive traffic between platforms and reinforce your message.
Leverage LinkedIn's unique features: Utilize LinkedIn-specific tools like LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters to complement your other digital efforts and engage your Manchester network more deeply.
Coordinate campaign timings: Synchronize your LinkedIn campaigns with other digital marketing initiatives for a cohesive multi-channel approach that resonates with Manchester's business community.
Utilize LinkedIn ads in your overall PPC strategy: Incorporate LinkedIn's powerful B2B targeting options into your broader pay-per-click strategy, especially for reaching Manchester's professional sectors.
Integrate LinkedIn insights: Use data from LinkedIn analytics to inform your overall digital strategy, and vice versa. This can help refine targeting and content across all platforms.
Employee advocacy: Encourage your Manchester-based employees to share company content on their personal LinkedIn profiles, amplifying your reach and authenticity.
Retargeting across platforms: Use LinkedIn's Matched Audiences feature in conjunction with other retargeting efforts to create a seamless experience for potential clients across different digital touchpoints.

By integrating these strategies, Manchester companies can create a powerful synergy between their LinkedIn marketing and overall digital efforts. According to a 2023 study by the Content Marketing Institute, businesses that effectively integrate LinkedIn into their broader digital strategy see a 37% increase in lead quality and a 24% boost in overall engagement rates.

Remember, Manchester's diverse business landscape, from its thriving tech scene to its traditional industries, means that a well-integrated LinkedIn strategy can be particularly effective in reaching and engaging your target audience across various sectors.

For Manchester businesses looking to maximize their LinkedIn presence, integrating paid advertising with organic marketing efforts can yield powerful results. Here's how to effectively combine these strategies:

Amplify your best-performing content: Use LinkedIn's analytics to identify your top-performing organic posts. Then, boost these posts through sponsored content to reach a wider, targeted audience beyond your current followers.
Retarget engaged users: Create custom audiences based on users who have interacted with your organic content. Use these audiences for targeted ad campaigns to nurture leads and drive conversions.
Complement organic recruiting efforts: If you're using LinkedIn to attract talent in Manchester's competitive job market, supplement your organic job postings with Sponsored Jobs to increase visibility among qualified candidates.
Enhance thought leadership: Publish insightful articles or videos organically, then use LinkedIn's Text Ads or Sponsored InMail to promote this content to decision-makers in your target industries.
Local event promotion: When hosting networking events or workshops in Manchester, create an organic event page and boost it with Event Ads to increase attendance from local professionals.
A/B test ad content: Use insights from your organic post performance to inform your ad creative. Test different variations in your paid campaigns to optimize engagement and conversions.
Leverage Video Ads: If your organic video content performs well, consider using LinkedIn Video Ads to expand your reach. This format can be particularly effective for showcasing Manchester-based case studies or client testimonials.

To illustrate the potential impact, consider these statistics:

Metric	Organic Only	Organic + Paid
Average Engagement Rate	2-3%	5-7%
Lead Generation	X	Up to 3X
Brand Awareness	Limited to network	Extended reach

Remember, the key to success is maintaining a consistent brand voice across both organic and paid content. Tailor your messaging to resonate with Manchester's business community, highlighting local insights and industry trends. By strategically combining organic efforts with targeted advertising, Manchester businesses can create a robust LinkedIn presence that drives meaningful engagement and tangible business results.