The 10 Best Marketing Agencies in Manchester - 2024 Reviews

Top Marketing Agencies in Manchester

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  • 5
    (10 reviews)

    At Global SEO Success, we specialize in transforming digital challenges into growth opportunities.

    Highly recommended
    At Global SEO Success, we specialize in transforming digital challenges into growth opportunities for businesses worldwide. Our comprehensive suite of SEO services is designed to elevate your online visibility, drive meaningful traffic, and increase conversions, ensuring your brand stands out in a crowded digital landscape. With a keen focus on data-driven strategies, we tailor our approach to meet each client's unique needs, from startups to established global enterprises. Our SEO experts leverage the latest tools and trends to deliver results that matter. Whether it's through Keyword Research, Content Optimization, Link Building, Guest Posting, or technical SEO, we go beyond traditional search engine optimization to provide solutions that align with your business goals and audience needs. Our commitment to excellence and customer satisfaction has made us a trusted partner for businesses looking to make a significant impact online. At Global SEO Success, we understand that every search is an opportunity. Let us help you turn these opportunities into your success story.
    1 work in Marketing
    Located in Lancashire, United Kingdom
    From €1,000 for Marketing
    Worked in Marketing & Advertising (+3)
    Speaks English
    11-50 members
  • 5
    (1 review)

    We are the brave agency for brave brands... brands which are ready to be challenged & reimagined

    Founded as an independent, full-service agency we have since evolved by bringing our successful tradition of strategic brand creation into the digital age. We have achieved this through our incredibly energetic team of creatives, digitals, programmers and client liaison professionals, including WilsonCooke’s very own, very hands-on owners. Whether we are creating beautiful websites that bring conversions or brilliantly insightful, strategic digital marketing, each member of the WilsonCooke team brings unique flair, expertise and drive to the project. We love transforming and re-energising organisations. We love inspiring relationships between brands, customers and stakeholders through engaging digital communications. We also love creating offline marketing that can work both independently or in perfect sync with online strategy. What we create has fuelled the successful, organic growth of our agency. So has how we create. We work as a brand and digital partner. That means we align ourselves with you: Your business, your industry, your objectives, your customers. This partnership approach makes finding the powerful idea that connects with your customers and stakeholders so much easier - and far more likely to deliver our shared objectives, time and time again. Our services include: SEO Email Marketing PPC (Google + Microsoft) Social Media Marketing Content Marketing Branding Campaigns Website Design and Development.
    4 works in Marketing
    Located in Chester-le-Street, United Kingdom (+1)
    From €2,000 for Marketing
    Worked in Industrial Goods & Services (+1)
    Speaks English
    11-50 members
  • (0 review)

    Google Premier Partner - Expert provider of SEO, GoogleAds and Website development designed to grow your Company online.

    We’re Digital Next, a multi-channel digital marketing agency in Manchester, offering you the best in online strategies to help your business grow.
    Looking for work in Marketing
    Located in Manchester, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    11-50 members
  • 4.9
    (34 reviews)

    One stop digital marketing: WhatsApp/📞+1 737 710 1095 ✉ - [email protected]🌎

    Highly recommended
    Top awarded
    iDigitalise Consultancy Pvt Ltd. iDigitalise is a European Marketing & Technology Company headquartered in Europe, with offices in Albania, the UAE, and India. A Global digital marketing and technology Company. Over 165 companies from 40 countries use our digital marketing, technology, consulting, design, cloud computing, and communication services. iDigitalise has assisted a broad client base, generating over $400 million in revenue from 1 million business inquiries and achieving an ROI increase of 4 to 25 times for our client. Our services include: - Social Media Marketing - Search Engine Optimization (SEO) - Paid Ads Management - Custom WordPress Development - Website, Software & Mobile App Development - eCommerce Website Development - Creative Designs & Video Productions
    10 works in Marketing
    Located in Kent, United Kingdom (+169)
    From €1,000 for Marketing
    Worked in Hospitals & Healthcare (+25)
    Speaks English, Albanian
    51-200 members
  • 4.8
    (11 reviews)

    ENGINEERING COMPETITIVE ADVANTAGE Award-winning full-service brand consultancy.

    Top awarded
    We're a Full Service Brand Consultancy with offices in London and Preston working with SMEs , corporates , and public sector organisations looking to create awareness , generate engagement , convert opportunities , foster advocacy , attract and retain the best talent , and ultimately build a strong brand . We help Marketing Directors , Sales Directors and business owners in organisations with a real focus on growth or going through a period of fundamental change . We do this by: Helping you understand who you are, your brand DNA , galvanising your workforce around a shared purpose and ensuring how you are perceived is aligned with your ambitions . Getting marketing, sales and delivery teams working more cohesively through effective processes and clarity of their data . Communicating with cut-through by applying behavioural psychology , a flair for storytelling , and strong design across web , print , digital , film , and marketing campaigns . It’s a process we’ve developed called Brand Engineering and we do it because it’s tested, scalable, and consistently gets results .
    11 works in Marketing
    Located in Lancashire, United Kingdom (+2)
    From €3,000 for Marketing
    Worked in Technology Hardware & Equipment (+13)
    Speaks English, Chinese
    11-50 members
  • 4.9
    (48 reviews)

    AWARD WINNING SEO & B2B LEAD GENERATION AGENCY

    Highly recommended
    Top awarded
    Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
    Looking for work in Marketing
    Located in Manchester, United Kingdom (+2)
    From €3,000 for Marketing
    Worked in Food (+15)
    Speaks English, Hindi
    51-200 members
  • (0 review)

    No strings attached

    No More Parachutes is a ‘cut loose from the known’ impact-minded strategic and creative agency that specialises in sport, culture, style and positive-living. Led by ex-Nike Creative Director Wai Lau, we’re a fully remote team, with small-agency nimbleness but a big-agency network and senior expertise. Our leadership team have worked both brand-side and agency-side and draw from a collective of decades of industry experience. Our clients include household names alongside an array of exciting young start-up enterprises. So we understand the pragmatics of balancing commercial realities with high-level creative ambition. Our approach is a partnership-minded one and we like to build long-term supportive collaborations. Our intention is always to leave a legacy of success and culturally-positive impact in our wake. We lead all the stages of creativity from strategy and concepting through to final delivery. This includes strategic and creative direction, design, production and project management. We range from large scale projects (brand strategies and identities; major brand campaigns and events; product ideation and launches) to one hit wonders (including design, campaign and retail executions including documentaries, films and animations).
    16 works in Marketing
    Located in Greater London, United Kingdom
    From €5,000 for Marketing
    Worked in Sports (+3)
    Speaks English
    1-10 members
  • 5
    (12 reviews)

    Let us help YOUR brand lead the pack.

    We're a challenger agency for champion brands. Like yours. We’re well established, with years of experience and proven capability – but we retain that challenger attitude; always looking for the smarter way to make your content punch harder for you. After all, we’re Hotwolf . Not Lukewarmwolf. We’re award-winning, compact and perfectly formed – able to keep your costs smaller, so you can dream bigger.
    20 works in Marketing
    Located in London, United Kingdom (+1)
    From €5,000 for Marketing
    Worked in Construction (+27)
    Speaks English
    1-10 members
  • 5
    (1 review)

    Where ambitious brands come to grow. We make the difference.

    We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
    1 work in Marketing
    Located in Norfolk, United Kingdom
    From €1,000 for Marketing
    Worked in Beauty (+18)
    Speaks English
    11-50 members
  • (0 review)

    Fueling Sales Growth

    Munzai Solutions, a dynamic digital sales agency, stands as a dedicated partner in overcoming the challenges of business expansion. With a team of seasoned sales experts, we actively seek innovative solutions to transform obstacles into opportunities for growth. What sets us apart is our familial approach to client relationships; you are not just a transaction, but a valued member of our community. Your satisfaction is not just a goal; it is our top priority. In an industry where clients are often just numbers, we offer a unique perspective. Our tech-savvy teams, led by strategic minds, work diligently to enhance your business's market presence and awareness. Our affordable digital sales services, including Outbound Sales, Inbound Sales, Prospecting, LinkedIn automation, CRM Training, and Customer Support, are tailored to your unique needs. Whether it is Lead Generation, Virtual Assistant, Telemarketing, or CRM Training outsourcing services, Munzai Solutions is here to help you close more deals and witness your business grow like never before.
    Looking for work in Marketing
    Located in Manchester, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Award-winning B2B PR & marketing agency

    Cameron Wells is a specialist business-to-business PR, marketing and communications agency based in Sale, Manchester, UK. We have former journalists, marketing professionals and digital specialists on the team, but you won’t find any PR agency puff or marketing jargon here, just bright, down-to-earth individuals who tell it like it is, have a seriously ‘can-do’ approach and offer big agency experience at small agency prices. Services include: PR, media training, direct marketing, e-marketing, lead nurturing, content marketing, website development and promotion, social media, video, animation and design.
    Looking for work in Marketing
    Located in Manchester, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • 4.9
    (7 reviews)

    Simply effective

    Highly recommended
    BRAND | CREATIVE | DIGITAL We’re simply effective. Founded in 2007, we’re an independent creative marketing agency based in Edinburgh. From building brands to rebuilding websites, creating campaigns to curating content, we’ve worked with big and small clients from a wide range of sectors. As a trusted agency partner of public, private, and 3rd sector organisations throughout the UK, we consistently deliver projects on time and within budget. We’re full of ideas, not ourselves. With our strategic approach, creative problem-solving, and pragmatic way of working, we’ll help you achieve your marketing goals in a way that’s simply effective. Get in touch to learn more about our work; let’s chat.
    19 works in Marketing
    Located in City of Edinburgh, United Kingdom
    From €3,000 for Marketing
    Worked in Retail (+7)
    Speaks English
    11-50 members
  • (0 review)

    Maximize Your E-commerce Success

    Amazon Consultant is your go-to partner for comprehensive e-commerce solutions. We specialize in Amazon, Shopify, eBay, Walmart, and other online platforms. With a proven track record of success, we offer expert services such as Account Management, Brand Enhancement, Advertising, and Listing Optimization. Our team is dedicated to empowering businesses of all sizes, driving sales growth, and enhancing brand visibility. With over five years of e-commerce excellence, Amazon Consultant is a trusted industry leader, delivering tailored strategies to navigate and succeed in the dynamic digital marketplace. Elevate your online presence with us – your key to unlocking e-commerce success
    Looking for work in Marketing
    Located in Stretford, United Kingdom
    From €1,000 for Marketing
    Works in multiple industries
    Speaks English, Hindi
    11-50 members
  • (0 review)

    Become a social media Celebrity!

    We at greediersocialmedia.co.uk provide UK Based Social Media Marketing Service specialized for UK Based Twitter Followers, Facebook Likes and Instagram Followers etc at an affordable price with 24/7 Customer Support.
    Looking for work in Marketing
    Located in Manchester, United Kingdom
    From €1,000 for Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • 5
    (2 reviews)

    Performance Driven Marketing

    Hummingbird specialises in 3 key areas: Strategy: Our focus lies in precision targeting to ensure your message reaches the right audience, at the right moment, maximising impact. Performance: We are dedicated to not just driving awareness but also cultivating a customer base while continuously enhancing your Return on Investment (ROI). Content: Our commitment extends to crafting visually captivating content that not only engages but also converts, ensuring every interaction resonates with your audience. Who we work with: Travel Hospitality & Experiences Health & Wellness Furniture E-commerce The History of Hummingbird... Many moons ago, in 2002, Hummingbird was founded by Andrew Mogridge, though you may have known us by our old name Web Windows! Over the years, we have remained adaptable to the ever-changing marketing landscape. In 20 years, Hummingbird has diversified from being primarily an advertising agency to becoming a fully integrated marketing agency. We have spread our wings and expanded internationally, too, particularly in the US, where our advertising and marketing knowledge is highly sought after. Hummingbird currently employs 15 full-time staff (The Hummingbirds), most of whom have industry-accredited marketing qualifications. In 2018, Michael Cooper and Tom Anderson completed a management buyout of the business have implemented new and innovative ideas to move the company forward. We strongly believe that there is no ‘one-size-fits-all’ approach when it comes to digital marketing, social media, or advertising. Our marketing processes are truly innovative; we aim to grow your business by driving high-quality traffic and leads to your website. If you want clear, honest and tangible results online, with the opportunity to learn how these results are achieved, then please get in touch with us now to see how we can help.
    4 works in Marketing
    Located in Peterborough, United Kingdom
    From €1,000 for Marketing
    Worked in Banking & Financials (+3)
    Speaks English
    11-50 members
  • (0 review)

    Award-winning influencer marketing

    We are an award-winning influencer marketing agency. We create diverse influencer campaigns, influencer affiliate programmes, and manage paid advertising on social media.
    Looking for work in Marketing
    Located in Manchester, United Kingdom
    From €1,000 for Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Considered, connected and creative – We’re committed to driving your business forward.

    Conker is an award-winning, integrated marketing agency with extensive B2B and B2C experience
    Looking for work in Marketing
    Located in Manchester, United Kingdom
    From €1,000 for Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • 4.6
    (2 reviews)

    Experts in planning and executing marketing, sales, data, and growth projects for your business.

    Recommended
    12AM Projects is a hybrid agency combining data analysis, commercial strategy consulting, and project management expertise. We help ambitious businesses unlock growth by identifying key opportunities and executing targeted projects to drive marketing, sales, and business development. Based in London, we specialise in launching new products, expanding market reach, and boosting profitability. Our strategic approach has delivered over $1.5M in revenue across diverse industries, ensuring that every project aligns with our clients' goals for measurable impact and success.
    4 works in Marketing
    Located in Greater London, United Kingdom
    From €3,000 for Marketing
    Worked in Real Estate (+2)
    Speaks English
    1-10 members
  • (0 review)

    Creative strategies that keep you moving

    At Inertia Marketing, we specialize in helping your brand move forward. Whether you're just starting out or feel like your business has plateaued, our creative marketing and modern branding strategies will give your brand the push it needs. We offer a range of services, including Google ad account management, one-off campaign setup, SEO optimization, branding services, and comprehensive marketing strategy and planning. Get in touch today to find out how Inertia Marketing, your trusted Manchester marketing agency, can get your business moving.
    Looking for work in Marketing
    Located in Greater Manchester, United Kingdom
    From €70 for Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (10 reviews)

    We help brands reach their digital growth goals.

    We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
    7 works in Marketing
    Located in Dubai, United Arab Emirates (+1)
    From €3,000 for Marketing
    Worked in Clothing & Accessories (+7)
    Speaks English, Arabic
    11-50 members

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Customer reviews about Marketing Agencies in Manchester

Head of Digital StrategyRetail | Manchester, UK

Working with this marketing agency in Manchester has transformed how we approach our digital campaigns. Their innovative strategies and deep understanding of market dynamics have significantly boosted our online presence. Partnering with a local expert made all the difference.

Co-founder & CEOTechnology | Manchester, UK

As a start-up, finding the right marketing partner in Manchester was crucial. This marketing agency not only tailored their services to fit our unique needs but also educated us on the best practices. Their team’s approachability and expertise were invaluable.

Marketing DirectorHospitality | Manchester, UK

We have seen a substantial growth in our customer engagement since partnering with this top-notch marketing agency in Manchester. Their creative solutions and proactive service delivery have made them an indispensable part of our marketing strategy.

Insights from a Local Expert: Marketing Agencies in Manchester

Manchester, renowned for its vibrant culture and dynamic business landscape, is also a hub for innovative marketing solutions. Home to a plethora of marketing agencies, the city boasts a solid base of 64 works and 61 client reviews, highlighting its significance in the marketing sector.

Prominent Players and Their Achievements

Diverse Agencies Catering to Varied Needs

In Manchester, marketing agencies offer a wide array of services spanning across digital, traditional, and hybrid marketing strategies. These agencies cater to businesses of all sizes, from startups to multinational corporations, bringing unique flair and expertise to the marketing community.

Clients and Prestigious Awards

Local agencies have successfully partnered with high-profile clients, including sectors like retail, technology, and healthcare, proving their capability to handle significant projects adeptly. These partnerships often lead agencies to win prestigious awards like the UK Digital Growth Awards and the Prolific North Awards, underscoring their excellence.

Budgeting Tips for Choosing a Marketing Agency

Allocating the Right Budget

The budget is a decisive factor in selecting the right marketing agency. In Manchester, the cost can vary greatly depending on the agency’s size and reputation. It is crucial to outline your budget and expectations precisely before engaging with an agency. Here's a basic guideline:

Small Businesses and Startups

For small businesses and startups, considering medium-sized or specialised boutique agencies might be a wise choice. These digital marketing agencies often offer competitive rates while delivering high-quality services. For instance, a basic marketing campaign could range from £2,000 to £8,000.

Mid-sized Businesses

Mid-sized businesses with more complex needs and bigger budgets might benefit from working with agencies that have a robust track record and a versatile team. Comprehensive marketing strategies including digital, inbound, and brand positioning could range from £10,000 to £30,000.

Large Enterprises

For large enterprises requiring extensive marketing campaigns, collaborating with top-tier agencies ensures global reach and outstanding quality. Budgets for large-scale campaigns often start at £50,000, increasing with the complexity and scope of the project.

Evaluating Past Projects

Reviewing an agency’s past projects is essential. The 64 works displayed in our database provide valuable insight into each agency’s capability and style, allowing businesses to find an agency whose creative vision aligns with their brand.

Boost your Business with Manchester’s Marketing Experts

Manchester continues to thrive as a beacon for creative and effective marketing strategies. Whether it’s a large corporation aiming for global outreach or a small business looking to enhance its online presence, Manchester’s diverse marketing agencies offer tailor-made solutions for every need. With a comprehensive database of agencies, impressive track records, and detailed client reviews, finding the ideal full service marketing agency for your business has never been more accessible. As a local expert from Sortlist in Manchester, I encourage you to explore the vast array of options available and trust the expertise of Manchester to elevate your brand to new heights.

Ines Gillet
Written by Ines Gillet | Sortlist Expert in ManchesterLast updated on the 10-11-2024

Latest Projects Submitted to Marketing Consultants in Manchester

Revamping Social Media Presence for Increased EngagementWell-known food and beverage company20,000€ - 40,000€ | 10-2024This company is seeking a marketing agency to revolutionize their social media strategy across multiple platforms, aiming to boost brand awareness and customer engagement significantly. The company is particularly interested in creative and innovative solutions to captivate a younger audience.
Strategic Email Marketing Campaign for E-commerce GrowthUpcoming online retail store5,000€ - 15,000€ | 10-2024The client seeks a marketing consultant to craft and execute an advanced email marketing strategy tailored to increase sales and expand the customer base. Expertise in segmentation, automation, and conversion optimization is highly desired.
SEO Optimization for Tech StartupsInnovative technology startup<5,000€ | 10-2024A technology startup requires detailed SEO services to enhance their online presence and improve search rankings to attract potential investors and customers. The agency should have a proven track record in tech-related industries.
Comprehensive Branding and Identity DevelopmentNewly established fashion label>50,000€ | 10-2024The company needs a marketing agency that specializes in high-end branding to create a distinctive identity and promotional strategies that resonate with a luxury audience. This involves redesigning logos, packaging, and a full-scale marketing plan.
Multi-channel Campaign for Renewable Energy SectorSustainable energy firm30,000€ - 60,000€ | 10-2024A company dedicated to renewable energy sources wishes to engage a marketing consultant to design and implement a multi-channel marketing campaign. The focus will be on informing the public about new sustainable technologies and promoting environmental responsibility.

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Frequently Asked Questions.


Communicating Fair Trade values effectively to consumers in Manchester presents several unique challenges. As an expert in marketing within this vibrant city, I can outline the key obstacles that marketers and businesses face:


  1. Consumer awareness and education: Many Mancunians may not fully understand what Fair Trade entails or its importance. Educating consumers about the impact of their purchasing decisions on global communities is an ongoing challenge.
  2. Price perception: Fair Trade products often come with a higher price tag. In a cost-conscious market like Manchester, where the average household income is £27,500 (as of 2021), convincing consumers to pay more for ethical products can be difficult.
  3. Market saturation and 'ethical fatigue': Manchester has a thriving ethical consumer base, but with numerous eco-friendly and socially responsible options available, Fair Trade messaging can get lost in the noise.
  4. Local vs. global focus: Manchester has a strong local identity and support for local businesses. Balancing this with the global nature of Fair Trade can be challenging.
  5. Authenticity and transparency: In an era of greenwashing, Mancunian consumers are increasingly skeptical. Providing clear, honest information about Fair Trade practices and impact is crucial but complex.
  6. Cultural diversity: Manchester is a multicultural city, with over 200 languages spoken. Crafting Fair Trade messages that resonate across various cultural backgrounds requires nuanced communication strategies.
  7. Digital noise: With Manchester's thriving digital scene, cutting through the online clutter to deliver Fair Trade messages effectively is increasingly challenging.
  8. Connecting emotional and rational benefits: Balancing the emotional appeal of helping others with the rational benefits of Fair Trade products (quality, sustainability) can be tricky.

To overcome these challenges, marketing strategies in Manchester should focus on:

  • Leveraging local influencers and community leaders to amplify Fair Trade messages
  • Using Manchester's digital innovation to create engaging, interactive educational content
  • Partnering with local businesses and institutions (like the University of Manchester) to increase credibility and reach
  • Creating targeted campaigns that speak to Manchester's diverse communities in culturally relevant ways
  • Emphasising the quality and long-term benefits of Fair Trade products to justify price differences
  • Utilising Manchester's strong event culture (e.g., Manchester International Festival) to create immersive Fair Trade experiences

By addressing these challenges head-on with tailored, locally-relevant strategies, marketers can more effectively communicate Fair Trade values to Manchester's conscious consumers.



Integrating Fair Trade principles into a marketing strategy is not only ethically sound but can also be a powerful differentiator for Manchester businesses. Here's how local companies can effectively incorporate Fair Trade into their marketing efforts:


  1. Source Fair Trade products: Partner with local Fair Trade suppliers or import Fair Trade certified products. Manchester has a strong Fair Trade presence, being part of the North West Fair Trade Region.
  2. Educate consumers: Use your marketing channels to inform customers about Fair Trade principles and their impact. This could include in-store displays, social media content, and blog posts explaining the benefits of Fair Trade.
  3. Highlight certifications: Prominently display Fair Trade logos and certifications on product packaging, website, and marketing materials. This builds trust and credibility with conscious consumers.
  4. Tell producer stories: Share the stories of the Fair Trade producers you work with. This creates an emotional connection with customers and humanises your brand.
  5. Collaborate with local initiatives: Partner with Manchester Fair Trade Network or participate in events like the annual Fairtrade Fortnight to increase visibility and demonstrate commitment.
  6. Create Fair Trade-focused campaigns: Develop marketing campaigns that specifically highlight your Fair Trade offerings or commitments. This could include limited edition products or promotions during Fair Trade awareness months.
  7. Integrate with sustainability messaging: Align Fair Trade messaging with broader sustainability initiatives. Manchester's goal to be carbon neutral by 2038 provides a great context for this integration.
  8. Leverage social media: Use platforms like Instagram and TikTok to create engaging content about Fair Trade. For example, create 'behind the scenes' videos of Fair Trade production processes.
  9. Offer transparency: Provide detailed information about your supply chain and Fair Trade practices on your website. This appeals to the growing number of consumers who value transparency.
  10. Employee engagement: Train your staff about Fair Trade principles and encourage them to become brand ambassadors, both in-store and on their personal social media.

By integrating these strategies, Manchester businesses can effectively incorporate Fair Trade principles into their marketing efforts. This not only supports ethical trading practices but also appeals to the city's socially conscious consumers. According to a 2023 study by Ethical Consumer, 76% of UK consumers consider ethical and sustainability issues when making purchase decisions, highlighting the potential market impact of a Fair Trade-focused strategy.



Manchester, known for its progressive values and thriving business community, is an ideal location for Fair Trade marketing agencies to collaborate with influencers and thought leaders. Here's how these agencies can effectively amplify their ethical message:


  1. Identify local Manchester influencers: Partner with influencers who have a strong following in Manchester and align with Fair Trade values. This could include local food bloggers, sustainable fashion enthusiasts, or ethical lifestyle influencers.
  2. Engage with Manchester's academic community: Collaborate with thought leaders from the University of Manchester or Manchester Metropolitan University, particularly those specialising in sustainability, ethics, or business responsibility.
  3. Leverage Manchester's events scene: Participate in local events like the Manchester Food and Drink Festival or the Northern Vegan Festival, where influencers can showcase Fair Trade products and engage with the community.
  4. Create Manchester-centric content: Develop content that resonates with Mancunians, such as highlighting how Fair Trade impacts local businesses or comparing the ethical practices of Manchester-based companies.
  5. Utilise Manchester's creative industry: Collaborate with local creative agencies to produce visually compelling content that influencers can share, showcasing Fair Trade products in iconic Manchester locations.
  6. Partner with Manchester's sports personalities: Engage with influential figures from Manchester's renowned sports clubs to promote Fair Trade messages, particularly focusing on ethically sourced sportswear and equipment.
  7. Engage with Manchester's music scene: Collaborate with local musicians and bands to promote Fair Trade at concerts and festivals, creating a connection between ethical consumption and Manchester's vibrant music culture.
  8. Host influencer workshops: Organise workshops or seminars in Manchester where influencers and thought leaders can learn more about Fair Trade practices and how to effectively communicate these messages to their audiences.
  9. Develop a Manchester Fair Trade trail: Create a curated trail of Fair Trade shops and cafes across Manchester, and have influencers document their journey through the city, highlighting ethical businesses.
  10. Utilise Manchester's transport network: Partner with influencers to create content around using Manchester's extensive public transport system while showcasing Fair Trade products, promoting both ethical consumption and sustainable travel.

By implementing these strategies, Manchester-based Fair Trade marketing agencies can effectively collaborate with influencers and thought leaders to amplify their ethical message. This approach not only raises awareness about Fair Trade but also strengthens Manchester's reputation as a city committed to ethical business practices and sustainability.

According to a 2023 report by Ethical Consumer, based in Manchester, there has been a 14% increase in consumer interest in ethical products in the North West region. This trend presents a significant opportunity for Fair Trade marketing agencies to leverage influencer partnerships and thought leadership collaborations to further amplify their message and drive consumer behaviour change.