What are the most effective B2B lead generation channels for businesses in Manchester?

For businesses in Manchester looking to generate high-quality B2B leads, it's crucial to leverage a mix of traditional and digital channels. The most effective B2B lead generation channels in today's market, particularly for the Manchester business landscape, include: LinkedIn: As the premier professional networking platform, LinkedIn is invaluable for B2B lead generation in Manchester. Utilize LinkedIn's advanced search features, sponsored content, and InMail to reach decision-makers in your target industries. Content Marketing: Create and distribute valuable, relevant content that addresses the specific needs and pain points of Manchester businesses. This can include blog posts, whitepapers, case studies, and industry reports. Email Marketing: Despite being a traditional channel, email marketing remains highly effective for B2B lead generation. Personalize your campaigns and segment your email lists to ensure relevance to Manchester-based businesses. SEO and Local SEO: Optimize your website and content for search engines, focusing on keywords relevant to B2B services in Manchester. This will help you attract local businesses searching for your solutions. Account-Based Marketing (ABM): Implement targeted campaigns for high-value accounts in the Manchester area, combining personalized content, direct outreach, and multi-channel engagement. Industry Events and Networking: Participate in local business events, conferences, and trade shows in Manchester, such as the Manchester Business Show or sector-specific gatherings. Referral Programs: Leverage your existing client base in Manchester to generate warm leads through structured referral programs. Paid Search and Social Media Advertising: Use platforms like Google Ads and social media advertising to target businesses in Manchester with precision, focusing on relevant keywords and demographics. To maximize the effectiveness of these channels, consider the following data-driven insights: According to a recent study, 80% of B2B leads from social media come through LinkedIn. Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less. Personalized email campaigns have been shown to improve click-through rates by an average of 14% and conversion rates by 10%. 61% of B2B marketers rate in-person events as the most effective marketing channel. Remember, the key to successful B2B lead generation in Manchester is to tailor your approach to the local business ecosystem. Understand the unique challenges and opportunities facing Manchester-based companies, and craft your messaging and value proposition accordingly. By combining these channels with a deep understanding of the local market, you can create a robust lead generation strategy that drives results for your B2B marketing efforts in Manchester.

What are the key challenges Manchester businesses face when developing a B2B marketing strategy?

Developing an effective B2B marketing strategy in Manchester presents several unique challenges. As a thriving business hub in the North of England, Manchester's competitive landscape requires businesses to be particularly strategic in their approach. Here are the key challenges businesses in Manchester often encounter: Standing out in a crowded market: Manchester's diverse business ecosystem means companies must work harder to differentiate themselves. With the city's rich industrial heritage evolving into a modern digital and creative powerhouse, businesses need to craft unique value propositions that resonate with their target audience. Adapting to rapid digital transformation: Manchester's push to become a leading digital city means B2B companies must continuously evolve their digital marketing strategies. Keeping up with emerging technologies and platforms while maintaining a human touch can be challenging. Balancing local and global focus: Many Manchester businesses operate on both local and international scales. Crafting a B2B marketing strategy that appeals to the local Manchester market while also attracting global partners requires a delicate balance. Building trust and credibility: In B2B relationships, trust is paramount. Manchester businesses need to establish themselves as reliable partners, which can be challenging in a market where personal relationships and word-of-mouth referrals still play a significant role. Aligning marketing with sales: Ensuring that marketing efforts directly support sales goals is a common challenge. In Manchester's fast-paced business environment, creating a seamless buyer's journey from initial awareness to final purchase decision is crucial but often complex. Budget allocation and ROI measurement: With the diverse range of marketing channels available, Manchester businesses struggle to determine the most effective allocation of their marketing budgets. Accurately measuring ROI, especially for long-term B2B relationships, remains a significant challenge. Talent acquisition and retention: Manchester's growing reputation as a tech and creative hub means increased competition for skilled marketing professionals. Attracting and retaining top talent to execute B2B marketing strategies can be challenging, especially for smaller businesses. Keeping pace with industry trends: Manchester's business landscape is evolving rapidly, with sectors like tech, life sciences, and advanced manufacturing gaining prominence. Staying informed about industry-specific trends and adapting marketing strategies accordingly is an ongoing challenge. Data management and privacy compliance: With the increasing importance of data-driven marketing, managing large amounts of customer data while ensuring compliance with privacy regulations like GDPR is a significant challenge for Manchester B2B marketers. Creating engaging content: Producing high-quality, relevant content that resonates with a B2B audience is challenging. Manchester businesses need to create content that not only showcases their expertise but also addresses the specific needs of their target industries. To overcome these challenges, Manchester businesses should consider partnering with local B2B marketing agencies or consultants who understand the unique dynamics of the city's business environment. These experts can provide valuable insights, help develop targeted strategies, and leverage their local networks to drive business growth. Remember, while these challenges are significant, they also present opportunities for innovation and growth. By addressing them head-on, Manchester businesses can develop robust B2B marketing strategies that drive success in both the local and global markets.

What are common pitfalls to avoid when developing a B2B marketing strategy in Manchester?

When developing a B2B marketing strategy in Manchester, it's crucial to be aware of potential pitfalls that could hinder your success. Here are some common mistakes to avoid, along with insights specific to the Manchester business landscape: Neglecting local market research: Manchester's B2B ecosystem is unique, with a mix of traditional industries and emerging tech sectors. Failing to understand the specific needs and preferences of Manchester-based businesses can lead to misaligned strategies. Always conduct thorough local market research to tailor your approach. Overlooking the power of networking: Manchester has a strong business community with numerous networking events and industry groups. Ignoring these opportunities can result in missed partnerships and collaborations. Engage actively in local business networks like Pro-Manchester or the Greater Manchester Chamber of Commerce. Ignoring digital transformation: Manchester is rapidly becoming a tech hub, with initiatives like Manchester Digital driving innovation. Failing to incorporate digital strategies into your B2B marketing plan can leave you behind competitors. Embrace technologies like AI, data analytics, and marketing automation to stay competitive. Neglecting content localisation: While your content should maintain a professional tone, it should also resonate with the Manchester business community. Avoid using generic content that doesn't reflect local business culture, challenges, or opportunities. Underestimating the importance of sustainability: Manchester has set ambitious goals to become carbon neutral by 2038. B2B strategies that don't align with sustainability objectives may be viewed unfavourably. Consider how your marketing efforts can highlight sustainable practices and appeal to environmentally conscious businesses. Failing to leverage Manchester's sector strengths: The city has key strengths in areas like financial services, manufacturing, and creative industries. Not aligning your B2B marketing strategy with these sector strengths can result in missed opportunities. Tailor your messaging to address the specific needs of these industries. Overlooking the importance of data privacy: With the presence of many tech companies and the increasing focus on data protection, ensure your B2B marketing strategy complies with GDPR and emphasizes data security. Failing to do so can damage trust and credibility. Neglecting mobile optimisation: According to a study by Manchester Digital, over 60% of B2B buyers in the region use mobile devices during the purchase process. Ensure your marketing content and platforms are fully optimised for mobile to capture this audience effectively. Underestimating the power of case studies: Manchester businesses often value local success stories. Failing to showcase relevant case studies or testimonials from other Manchester-based companies can weaken your credibility. Highlight local successes to build trust and demonstrate your understanding of the market. Ignoring the potential of account-based marketing (ABM): With Manchester's diverse business landscape, a one-size-fits-all approach often falls short. Not considering ABM strategies can result in missed opportunities to target high-value accounts effectively. By avoiding these pitfalls and tailoring your B2B marketing strategy to the unique characteristics of Manchester's business environment, you'll be better positioned for success. Remember to stay agile and continually adapt your approach based on market feedback and evolving trends in this dynamic city.

Top B2B Marketing Agencies in Manchester

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Elevate your business-to-business strategy with Manchester's top B2B Marketing agencies and consultants. Our carefully selected roster features experienced professionals who understand the unique challenges of B2B communications. Explore each agency's portfolio and client success stories to find the perfect match for your industry. Whether you need comprehensive marketing campaigns, lead generation strategies, or digital transformation expertise, these B2B specialists can drive your business growth. Use Sortlist to post your specific B2B marketing requirements, allowing Manchester's finest agencies to reach out with tailored solutions that align with your company's objectives and target audience.

Top Featured B2B Marketing Agencies

Ninja Promo: A Subscription-Based Marketing Agency
5
(34 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
Looking for work in B2B Marketing
Located in Dubai, United Arab Emirates (+7)
From €1,000 for B2B Marketing
Worked in Banking & Financials (+22)
Speaks English
201-500 members

All B2B Marketing Consultants in Manchester

Ninja Promo: A Subscription-Based Marketing Agency
5
(34 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
Looking for work in B2B Marketing
Located in Dubai, United Arab Emirates (+7)
From €1,000 for B2B Marketing
Worked in Banking & Financials (+22)
Speaks English
201-500 members
Iconic Vision
5
(12 reviews)
A full-service agency driving growth through culturally relevant and impactful marketing.
Top awarded
Transforming the traditional agency model, we are one of the fastest growing end to end agencies in the UK, with a key focus on building brands, not businesses. Innovation, results, ROI and industry-leading service sit at the core of our operation. We continue to push boundaries and execute impactful and disruptive marketing campaigns for both international brands and local ambitious start-ups. We believe that an agency is only as good as the people within it and therefore over the years have invested heavily in the very best talent across our departments. Alignment, consistency and cohesion are fundamentals in developing and executing any part of a brand strategy and therefore we provide one team, full-time across your operation without the time, cost and risk of recruiting your own.
1 work in B2B Marketing
Located in London, United Kingdom
From €1,000 for B2B Marketing
Worked in E-commerce (+2)
Speaks English
11-50 members
Hummingbird Agency
5
(2 reviews)
Performance Driven Marketing
Hummingbird specialises in 3 key areas: Strategy: Our focus lies in precision targeting to ensure your message reaches the right audience, at the right moment, maximising impact. Performance: We are dedicated to not just driving awareness but also cultivating a customer base while continuously enhancing your Return on Investment (ROI). Content: Our commitment extends to crafting visually captivating content that not only engages but also converts, ensuring every interaction resonates with your audience. Who we work with: Travel Hospitality & Experiences Health & Wellness Furniture E-commerce The History of Hummingbird... Many moons ago, in 2002, Hummingbird was founded by Andrew Mogridge, though you may have known us by our old name Web Windows! Over the years, we have remained adaptable to the ever-changing marketing landscape. In 20 years, Hummingbird has diversified from being primarily an advertising agency to becoming a fully integrated marketing agency. We have spread our wings and expanded internationally, too, particularly in the US, where our advertising and marketing knowledge is highly sought after. Hummingbird currently employs 15 full-time staff (The Hummingbirds), most of whom have industry-accredited marketing qualifications. In 2018, Michael Cooper and Tom Anderson completed a management buyout of the business have implemented new and innovative ideas to move the company forward. We strongly believe that there is no ‘one-size-fits-all’ approach when it comes to digital marketing, social media, or advertising. Our marketing processes are truly innovative; we aim to grow your business by driving high-quality traffic and leads to your website. If you want clear, honest and tangible results online, with the opportunity to learn how these results are achieved, then please get in touch with us now to see how we can help.
Looking for work in B2B Marketing
Located in Peterborough, United Kingdom
From €1,000 for B2B Marketing
Worked in E-commerce (+3)
Speaks English
11-50 members
3manfactory
4.8
(11 reviews)
ENGINEERING COMPETITIVE ADVANTAGE Award-winning full-service brand consultancy.
Top awarded
We're a Full Service Brand Consultancy with offices in London and Preston working with SMEs , corporates , and public sector organisations looking to create awareness , generate engagement , convert opportunities , foster advocacy , attract and retain the best talent , and ultimately build a strong brand . We help Marketing Directors , Sales Directors and business owners in organisations with a real focus on growth or going through a period of fundamental change . We do this by: Helping you understand who you are, your brand DNA , galvanising your workforce around a shared purpose and ensuring how you are perceived is aligned with your ambitions . Getting marketing, sales and delivery teams working more cohesively through effective processes and clarity of their data . Communicating with cut-through by applying behavioural psychology , a flair for storytelling , and strong design across web , print , digital , film , and marketing campaigns . It’s a process we’ve developed called Brand Engineering and we do it because it’s tested, scalable, and consistently gets results .
Looking for work in B2B Marketing
Located in Lancashire, United Kingdom (+1)
From €1,000 for B2B Marketing
Worked in Travel & Leisure (+13)
Speaks English
11-50 members
Pearl Lemon
4.9
(48 reviews)
AWARD WINNING SEO & B2B LEAD GENERATION AGENCY
Highly recommended
Top awarded
Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
Looking for work in B2B Marketing
Located in Manchester, United Kingdom (+2)
From €3,000 for B2B Marketing
Worked in Food (+15)
Speaks English, Hindi(+2)
51-200 members
maclean
4.9
(7 reviews)
Simply effective
Highly recommended
BRAND | CREATIVE | DIGITAL We’re simply effective. Founded in 2007, we’re an independent creative marketing agency based in Edinburgh. From building brands to rebuilding websites, creating campaigns to curating content, we’ve worked with big and small clients from a wide range of sectors. As a trusted agency partner of public, private, and 3rd sector organisations throughout the UK, we consistently deliver projects on time and within budget. We’re full of ideas, not ourselves. With our strategic approach, creative problem-solving, and pragmatic way of working, we’ll help you achieve your marketing goals in a way that’s simply effective. Get in touch to learn more about our work; let’s chat.
Looking for work in B2B Marketing
Located in City of Edinburgh, United Kingdom
From €500 for B2B Marketing
Worked in Retail (+7)
Speaks English
11-50 members
Kinsman & Co
5
(7 reviews)
Full Service Marketing Experts
We’re a top full service marketing agency in London offering full-service digital marketing, from innovative video production to effective social media and PPC campaigns. With us, you gain a unified solution for elevating your marketing presence and achieving tangible digital marketing results. We pride ourselves on being a top marketing agency in London that delivers unparalleled expertise and cutting-edge solutions tailored to your needs.
Looking for work in B2B Marketing
Located in Greater London, United Kingdom
From €2,500 for B2B Marketing
Worked in Travel & Leisure (+13)
Speaks English
1-10 members
Hotwolf
5
(12 reviews)
Let us help YOUR brand lead the pack.
We're a challenger agency for champion brands. Like yours. We’re well established, with years of experience and proven capability – but we retain that challenger attitude; always looking for the smarter way to make your content punch harder for you. After all, we’re Hotwolf . Not Lukewarmwolf. We’re award-winning, compact and perfectly formed – able to keep your costs smaller, so you can dream bigger.
Looking for work in B2B Marketing
Located in Greater London, United Kingdom
From €5,000 for B2B Marketing
Worked in Non-profit (+27)
Speaks English
1-10 members
Creative Engine - Animation & Video Production Agency
5
(7 reviews)
Bringing your vision to life
Highly recommended
Creative Engine is a Production focus company. Solving all the creative problems faced by the organisations from 3d Animations to Video Production, From Brand Development to Corporate Communication. Our creative teams are divided into specialized categories with their own team leads and client servicing. These departments are divided as follows: Video Production 3D Animation 2D Animation and Motion Design Brand & Graphic Design Event & Corporate Communication For more information Please visit: www.creative-engine.pk or contact us at: +92 349 470 4194 or email us at: [email protected]
2 works in B2B Marketing
Located in Lahore, Pakistan (+6)
From €300 for B2B Marketing
Worked in Real Estate (+29)
Speaks English
11-50 members
SOS Marketing
5
(12 reviews)
It's grow time. Digital Marketing that gets results, and builds your brand!
Top awarded
SOS Marketing is a creative melting pot of knowledge and experience, with a no-nonsense approach in helping businesses thrive. And by thrive, we mean absolutely smash it! Building relationships that last and providing support at every step of the digital journey: that’s what we’re all about! We're a fearless independent full-service digital marketing agency, bursting with energy. You won’t find any large corporate agency ego here, where you will be lost in a sea of clients! That means we can be the extension to your team that you need, without the in-house hassle. Sharp - Original – Supportive: This is our big picture thinking!
Looking for work in B2B Marketing
Located in West Yorkshire, United Kingdom
From €450 for B2B Marketing
Worked in Real Estate (+5)
Speaks English
11-50 members
Bnode Ltd
5
(1 review)
Digital Done Right
Top awarded
Bnode supports businesses by creating relatable and actionable digital marketing strategies, reduced-carbon accessible websites, sustainable hosting, marketing data analysis and project management. We see a world where digital strategy and ethical practices are intertwined, utilising the power of business as a force for good for people and the planet. It’s Digital Done Right.
Looking for work in B2B Marketing
Located in West Yorkshire, United Kingdom
From €1,000 for B2B Marketing
Worked in Non-profit (+8)
Speaks English
1-10 members
Probey Services
4.9
(127 reviews)
Building Websites, Generate Leads!
Highly recommended
Top awarded
Probey Services is a premier technology and digital marketing company, providing cutting-edge solutions across the USA, UK, Australia, UAE, and India. Established in 2016, we have grown into a full-service provider with a team of 250+ skilled professionals, delivering tailored strategies that empower businesses in an evolving digital landscape. Our Expertise Probey Services has a strong foundation in technology, design, and marketing, we offer a comprehensive suite of services, including: Website Design & Website Development, e-commerce websites, Shopify, WordPress Website, redesign , and business websites. Software Development & IT Services Scalable software solutions, IT consulting, and enterprise technology. Mobile App Development Native and cross-platform apps for iOS & Android Apps. Digital Marketing & Performance Marketing SEO, SEM, PPC, social media marketing , and data-driven performance campaigns. Branding & Brand Building Strategic brand identity development and market positioning. Graphic Design, Logo Design & Online Reputation Management (ORM) Engaging visuals and reputation management to enhance brand trust. Why Choose Probey Services? Comprehensive Solutions: From technology development to digital marketing, we provide a 360-degree approach to business growth. Client-Centric Approach: We focus on collaboration, innovation, and transparency, ensuring solutions align with business objectives. Proven Industry Expertise: With 10 years of experience across diverse industries, we deliver measurable results and long-term success. Global Presence: Serving businesses across major international markets with customized solutions in mutiple industries. At Probey Services, we go beyond delivering services, we work as an extended team, with an ecosystems that drive business growth, enhance customer engagement, and maximize ROI. Our commitment to excellence and innovation makes us the trusted partner in your digital journey. Awards & Recognitions: Excellence in Digital Transformation (2023) Top Emerging Web Development Firm (2022) Best Digital Marketing Strategy (2023) Android App Development Company - Designrush (2024) Let’s Grow Together! Contact us today to discover how Probey can transform your digital presence. 📞 +1 20299 57212 | +44 75371 88459 | +91 97739 01990 | +91 120 313 2126 ✉️ [email protected] 🌐 www.probeyservices.com
Looking for work in B2B Marketing
Located in Rednal, United Kingdom (+4)
From €100 for B2B Marketing
Worked in Clothing & Accessories (+16)
Speaks English, Dutch, Belgium(+5)
501-1000 members
Rainy City Agency
5
(2 reviews)
Creating unique experiences on Shopify & Shopify Plus.
Top awarded
Rainy City, based in Manchester, UK, is an award-winning Shopify and Shopify Plus partner known for creating unique and effective online experiences for eCommerce brands. With a mission to help brands scale and become leaders in their respective industries, we have a proven track record of helping over 600 eCommerce brands to the top of their fields. Our expertise spans website design and development, platform migrations, eCommerce strategy, CRO, and marketing and advertising on Meta. Our team of designers, developers, marketers, and strategists brings decades of combined experience to every project, ensuring that each client’s unique needs are met with tailored solutions.
Looking for work in B2B Marketing
Located in Greater Manchester, United Kingdom
From €1,000 for B2B Marketing
Worked in Beverage (+1)
Speaks English
11-50 members
PS
4.9
(12 reviews)
The last word in digital
Recommended
Top awarded
At Propaganda Solutions, we believe marketing should be accessible, effective, and built for real business growth—not just empty metrics. That’s why we’ve redefined digital marketing with a science-backed, psychology-driven approach that puts you in control. We specialize in SEO, paid media, social, web development, and performance analytics, crafting strategies that don’t just generate clicks, but drive real influence and long-term customer trust. Our unique AI-powered tools and deep expertise in human behavior and decision-making mean we don’t just market—we engineer outcomes. If you want marketing that’s built on clarity, control, and measurable success, you’re in the right place. Let’s transform your business together. 🔹 Data-led. Influence-driven. Results-proven. 🚀 Let’s talk. German Version Bei Propaganda Solutions glauben wir, dass Marketing zugänglich, wirkungsvoll und auf echtes Geschäftswachstum ausgerichtet sein sollte – und nicht nur auf leere Kennzahlen. Deshalb haben wir digitales Marketing neu definiert – mit einem wissenschaftlich fundierten, psychologisch optimierten Ansatz, der Ihnen die Kontrolle gibt. Wir sind Experten in SEO, Paid Media, Social Media, Webentwicklung und Performance Analytics – und entwickeln Strategien, die nicht nur Klicks generieren, sondern echte Einflussnahme und nachhaltiges Kundenvertrauen schaffen. Unsere KI-gestützten Tools und unser tiefes Verständnis für menschliches Verhalten und Entscheidungsfindung sorgen dafür, dass wir nicht einfach nur vermarkten – wir konstruieren Ergebnisse. Wenn Sie Marketing wollen, das auf Klarheit, Kontrolle und messbarem Erfolg basiert, sind Sie hier richtig. Lassen Sie uns Ihr Business gemeinsam transformieren. 🔹 Datenbasiert. Einflussstark. Ergebnisorientiert. 🚀 Lassen Sie uns sprechen.
1 work in B2B Marketing
Located in Berlin, Germany (+1)
From €1,000 for B2B Marketing
Worked in Construction (+12)
Speaks English, German(+3)
11-50 members
Bullshark
4.7
(14 reviews)
We deliver 360-degree growth, powered through digital.
Recommended
Established in late 2020, Bullshark has grown to become a leading 360-degree digital services provider. We empower businesses to achieve revenue growth and operational efficiency through our integrated solutions across strategy, technology, marketing, and data. OUR SERVICES We deliver expertise and capabilities across 4 key service areas: (1) Strategy: We immerse ourselves into our clients’ businesses, unpacking their challenges and objectives to develop a strategic roadmap for growth. (2) Technology: An unparalleled technological offering that spans websites through to complex custom software. Our approach essentially means there are no barriers or limitations to what we can create. This enables value delivery across the board, creating a true competitive advantage for our clients. (3) Marketing: We support our clients with a fully managed marketing service, aggregating capabilities that range from content creation all the way through to performance marketing. The scope of our marketing services is the enablement of customer acquisition, retention, and lifetime value maximisation. (4) Data: We implement robust data acquisition tools across each touch point, enabling the transitioning of our clients’ businesses to a data-driven decision-making culture, fostering intelligence and profitability. OUR TRACK RECORD We have built a robust client base exceeding 150 brands, earning trust and recognition from globally renowned names including Wolt, Juventus Academy, The Government of Malta, Bioderma, Pfizer, Farsons, Thirteen Group, and more. Our portfolio showcases successful client engagements across diverse industries and regions, including the UK, Malta, USA, Europe, and UAE. OUR PRESENCE Headquartered in Malta, with a strategic presence in the UK, Bullshark combines local expertise with a global outlook to deliver tailored digital solutions that drive tangible results for our clients.
2 works in B2B Marketing
Located in AL3, United Kingdom (+1)
From €1,000 for B2B Marketing
Worked in Human Resources (+4)
Speaks English, Italian(+1)
11-50 members
wonderwork
5
(5 reviews)
The only marketing agency your brand will ever need
Top awarded
Hello, we’re wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, construction, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition?
Looking for work in B2B Marketing
Located in Greater London, United Kingdom
From €240 for B2B Marketing
Worked in Education (+3)
Speaks English
11-50 members
Amazon-Consultant
(0 review)
Maximize Your E-commerce Success
Amazon Consultant is your go-to partner for comprehensive e-commerce solutions. We specialize in Amazon, Shopify, eBay, Walmart, and other online platforms. With a proven track record of success, we offer expert services such as Account Management, Brand Enhancement, Advertising, and Listing Optimization. Our team is dedicated to empowering businesses of all sizes, driving sales growth, and enhancing brand visibility. With over five years of e-commerce excellence, Amazon Consultant is a trusted industry leader, delivering tailored strategies to navigate and succeed in the dynamic digital marketplace. Elevate your online presence with us – your key to unlocking e-commerce success
Looking for work in B2B Marketing
Located in Stretford, United Kingdom
From €1,000 for B2B Marketing
Works in multiple industries
Speaks English, Hindi(+2)
11-50 members
Pink Orange | Education Marketing Agency
5
(2 reviews)
The only education marketing partner your institution will ever need.
Top awarded
Hello, we’re Pink Orange. We help education providers attract the right students, increase enrolments, and build stronger connections with your community through expertly crafted marketing strategies. At Pink Orange, we understand that each institution is unique, which is why we tailor our omni-channel marketing services to meet your specific goals. From schools and universities to education providers in various sectors—we’re here to help your institution stand out in a competitive landscape. What’s our focus? Ensuring your institution’s marketing efforts hit the mark, whether it’s increasing enrolments, raising brand awareness, or deepening engagement with prospective students and parents. How do we do it? The Pink Orange way. From developing strategic student recruitment marketing plans and producing compelling content to optimising your digital presence through SEO, paid advertising, and social media campaigns, we create a comprehensive marketing approach that’s designed to deliver results. With a full suite of education marketing services, we ensure that every aspect of your institution’s growth is supported by data-driven insights and creativity that works.
Looking for work in B2B Marketing
Located in Greater London, United Kingdom
From €298 for B2B Marketing
Worked in Education
Speaks English, German(+1)
11-50 members
B-Linked Marketing
5
(1 review)
LinkedIn Outreach Strategy & Branding.
B2B LinkedIn Lead Generation Unlock high-quality B2B leads with B-Linked’s intelligent, automated LinkedIn campaigns. Our proven approach blends automation with expert strategy, helping you establish your brand, grow organically, and connect with the right decision-makers—faster and more affordably than traditional digital marketing. Schedule your free consultation below: https://calendly.com/thenortherbrandingco/b-linked-intro-meeting You can also submit your target audience via this link: https://survey.zohopublic.eu/zs/XBB8pK
Looking for work in B2B Marketing
Located in Greater Manchester, United Kingdom
From €1,000 for B2B Marketing
Works in multiple industries
Speaks English
11-50 members
12AM Projects
4.5
(1 review)
Experts in planning and executing marketing, sales, data, and growth projects for your business.
12AM Projects is a hybrid agency combining data analysis, commercial strategy consulting, and project management expertise. We help ambitious businesses unlock growth by identifying key opportunities and executing targeted projects to drive marketing, sales, and business development. Based in London, we specialise in launching new products, expanding market reach, and boosting profitability. Our strategic approach has delivered over $1.5M in revenue across diverse industries, ensuring that every project aligns with our clients' goals for measurable impact and success.
2 works in B2B Marketing
Located in Greater London, United Kingdom
From €1,000 for B2B Marketing
Worked in Real Estate (+2)
Speaks English
1-10 members

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Insights from Our Expert: B2B Marketing Agencies in Manchester - Driving Business Growth

Manchester is renowned not just for its vibrant culture and rich history, but also for its dynamic B2B marketing scene. As a hub for creative and strategic business services, Manchester boasts a strong presence of B2B marketing agencies. With a selection of 23 documented projects and 54 client reviews, the city’s marketing expertise is both proven and diverse.

Key Players and Their Achievements

A Spectrum of Agencies

In Manchester, the variety of B2B marketing agencies ranges from large, well-established firms to niche, specialized consultants. Each agency offers unique insights and tailored strategies that cater to diverse industrial needs, emphasizing their adaptability and innovation.

Prestigious Clients and Campaigns

Local agencies have partnered with top-tier clients to drive successful campaigns, supporting powerful brands in achieving significant enhancements in their market reach and engagement. These collaborations underscore the agencies’ abilities to undertake and excel in substantial B2B projects.

Budget-Friendly Advice for Selecting a B2B Marketing Partner

Understanding Your Budget

Budget considerations are paramount when selecting a B2B marketing agency. In Manchester, prices vary by the scope of the project and the agency’s renown. Identifying your financial boundaries and expectations early on is essential for a fruitful collaboration. Here are brief guidelines based on different business sizes:

Small Businesses and Startups: Opting for mid-sized agencies or boutique consultants can be cost-effective, offering high-quality services without the hefty price tag. For example, a straightforward B2B campaign might range from £2,000 to £10,000.

Medium-sized Enterprises: More complex needs and larger budgets may benefit from agencies with a robust track record and an array of services. Comprehensive strategies, including lead generation and brand positioning, might cost £10,000 to £50,000.

Large Corporations: For extensive and intricate marketing needs, prestigious agencies provide global outreach and exceptional quality, with campaigns potentially ranging from £50,000 to upwards of several hundred thousand pounds, depending on campaign complexity.

Leverage Local Expertise to Propel Your Business

Manchester continues to establish itself as a beacon of B2B marketing prowess. Whether you lead an emerging startup or a multinational giant, Manchester offers a variety of knowledgeable agencies ready to push your business forward. With a robust selection of acclaimed agencies, impressive campaigns, and thorough client feedback at your disposal, securing the perfect agency for your B2B marketing needs has never been more accessible. As a local expert from Sortlist in Manchester, I encourage you to explore the diverse options available and harness the expertise of Manchester’s finest to elevate your B2B marketing strategies.

Written by Ray Baijings Sortlist Expert in ManchesterLast updated on the 12-05-2025

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Frequently Asked Questions.

For businesses in Manchester looking to generate high-quality B2B leads, it's crucial to leverage a mix of traditional and digital channels. The most effective B2B lead generation channels in today's market, particularly for the Manchester business landscape, include:

LinkedIn: As the premier professional networking platform, LinkedIn is invaluable for B2B lead generation in Manchester. Utilize LinkedIn's advanced search features, sponsored content, and InMail to reach decision-makers in your target industries.
Content Marketing: Create and distribute valuable, relevant content that addresses the specific needs and pain points of Manchester businesses. This can include blog posts, whitepapers, case studies, and industry reports.
Email Marketing: Despite being a traditional channel, email marketing remains highly effective for B2B lead generation. Personalize your campaigns and segment your email lists to ensure relevance to Manchester-based businesses.
SEO and Local SEO: Optimize your website and content for search engines, focusing on keywords relevant to B2B services in Manchester. This will help you attract local businesses searching for your solutions.
Account-Based Marketing (ABM): Implement targeted campaigns for high-value accounts in the Manchester area, combining personalized content, direct outreach, and multi-channel engagement.
Industry Events and Networking: Participate in local business events, conferences, and trade shows in Manchester, such as the Manchester Business Show or sector-specific gatherings.
Referral Programs: Leverage your existing client base in Manchester to generate warm leads through structured referral programs.
Paid Search and Social Media Advertising: Use platforms like Google Ads and social media advertising to target businesses in Manchester with precision, focusing on relevant keywords and demographics.

To maximize the effectiveness of these channels, consider the following data-driven insights:

According to a recent study, 80% of B2B leads from social media come through LinkedIn.
Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less.
Personalized email campaigns have been shown to improve click-through rates by an average of 14% and conversion rates by 10%.
61% of B2B marketers rate in-person events as the most effective marketing channel.

Remember, the key to successful B2B lead generation in Manchester is to tailor your approach to the local business ecosystem. Understand the unique challenges and opportunities facing Manchester-based companies, and craft your messaging and value proposition accordingly. By combining these channels with a deep understanding of the local market, you can create a robust lead generation strategy that drives results for your B2B marketing efforts in Manchester.

Developing an effective B2B marketing strategy in Manchester presents several unique challenges. As a thriving business hub in the North of England, Manchester's competitive landscape requires businesses to be particularly strategic in their approach. Here are the key challenges businesses in Manchester often encounter:

Standing out in a crowded market: Manchester's diverse business ecosystem means companies must work harder to differentiate themselves. With the city's rich industrial heritage evolving into a modern digital and creative powerhouse, businesses need to craft unique value propositions that resonate with their target audience.
Adapting to rapid digital transformation: Manchester's push to become a leading digital city means B2B companies must continuously evolve their digital marketing strategies. Keeping up with emerging technologies and platforms while maintaining a human touch can be challenging.
Balancing local and global focus: Many Manchester businesses operate on both local and international scales. Crafting a B2B marketing strategy that appeals to the local Manchester market while also attracting global partners requires a delicate balance.
Building trust and credibility: In B2B relationships, trust is paramount. Manchester businesses need to establish themselves as reliable partners, which can be challenging in a market where personal relationships and word-of-mouth referrals still play a significant role.
Aligning marketing with sales: Ensuring that marketing efforts directly support sales goals is a common challenge. In Manchester's fast-paced business environment, creating a seamless buyer's journey from initial awareness to final purchase decision is crucial but often complex.
Budget allocation and ROI measurement: With the diverse range of marketing channels available, Manchester businesses struggle to determine the most effective allocation of their marketing budgets. Accurately measuring ROI, especially for long-term B2B relationships, remains a significant challenge.
Talent acquisition and retention: Manchester's growing reputation as a tech and creative hub means increased competition for skilled marketing professionals. Attracting and retaining top talent to execute B2B marketing strategies can be challenging, especially for smaller businesses.
Keeping pace with industry trends: Manchester's business landscape is evolving rapidly, with sectors like tech, life sciences, and advanced manufacturing gaining prominence. Staying informed about industry-specific trends and adapting marketing strategies accordingly is an ongoing challenge.
Data management and privacy compliance: With the increasing importance of data-driven marketing, managing large amounts of customer data while ensuring compliance with privacy regulations like GDPR is a significant challenge for Manchester B2B marketers.
Creating engaging content: Producing high-quality, relevant content that resonates with a B2B audience is challenging. Manchester businesses need to create content that not only showcases their expertise but also addresses the specific needs of their target industries.

To overcome these challenges, Manchester businesses should consider partnering with local B2B marketing agencies or consultants who understand the unique dynamics of the city's business environment. These experts can provide valuable insights, help develop targeted strategies, and leverage their local networks to drive business growth.

Remember, while these challenges are significant, they also present opportunities for innovation and growth. By addressing them head-on, Manchester businesses can develop robust B2B marketing strategies that drive success in both the local and global markets.

When developing a B2B marketing strategy in Manchester, it's crucial to be aware of potential pitfalls that could hinder your success. Here are some common mistakes to avoid, along with insights specific to the Manchester business landscape:

Neglecting local market research: Manchester's B2B ecosystem is unique, with a mix of traditional industries and emerging tech sectors. Failing to understand the specific needs and preferences of Manchester-based businesses can lead to misaligned strategies. Always conduct thorough local market research to tailor your approach.
Overlooking the power of networking: Manchester has a strong business community with numerous networking events and industry groups. Ignoring these opportunities can result in missed partnerships and collaborations. Engage actively in local business networks like Pro-Manchester or the Greater Manchester Chamber of Commerce.
Ignoring digital transformation: Manchester is rapidly becoming a tech hub, with initiatives like Manchester Digital driving innovation. Failing to incorporate digital strategies into your B2B marketing plan can leave you behind competitors. Embrace technologies like AI, data analytics, and marketing automation to stay competitive.
Neglecting content localisation: While your content should maintain a professional tone, it should also resonate with the Manchester business community. Avoid using generic content that doesn't reflect local business culture, challenges, or opportunities.
Underestimating the importance of sustainability: Manchester has set ambitious goals to become carbon neutral by 2038. B2B strategies that don't align with sustainability objectives may be viewed unfavourably. Consider how your marketing efforts can highlight sustainable practices and appeal to environmentally conscious businesses.
Failing to leverage Manchester's sector strengths: The city has key strengths in areas like financial services, manufacturing, and creative industries. Not aligning your B2B marketing strategy with these sector strengths can result in missed opportunities. Tailor your messaging to address the specific needs of these industries.
Overlooking the importance of data privacy: With the presence of many tech companies and the increasing focus on data protection, ensure your B2B marketing strategy complies with GDPR and emphasizes data security. Failing to do so can damage trust and credibility.
Neglecting mobile optimisation: According to a study by Manchester Digital, over 60% of B2B buyers in the region use mobile devices during the purchase process. Ensure your marketing content and platforms are fully optimised for mobile to capture this audience effectively.
Underestimating the power of case studies: Manchester businesses often value local success stories. Failing to showcase relevant case studies or testimonials from other Manchester-based companies can weaken your credibility. Highlight local successes to build trust and demonstrate your understanding of the market.
Ignoring the potential of account-based marketing (ABM): With Manchester's diverse business landscape, a one-size-fits-all approach often falls short. Not considering ABM strategies can result in missed opportunities to target high-value accounts effectively.

By avoiding these pitfalls and tailoring your B2B marketing strategy to the unique characteristics of Manchester's business environment, you'll be better positioned for success. Remember to stay agile and continually adapt your approach based on market feedback and evolving trends in this dynamic city.