What are the benefits and challenges of using Pinterest for B2B advertising in Manchester, and how does it differ from B2C approaches?

Pinterest, traditionally known for its B2C focus, is increasingly becoming a valuable platform for B2B advertising in Manchester and beyond. Let's explore the benefits, challenges, and key differences between B2B and B2C approaches on this visually-driven platform. Benefits of Pinterest for B2B Advertising in Manchester: Visual Storytelling: B2B companies in Manchester can showcase their products, services, or thought leadership through infographics, data visualizations, and high-quality images. Long-Term Content Visibility: Unlike fleeting social media posts, Pinterest content has a longer lifespan, providing sustained visibility for B2B offerings. Targeted Audience Reach: With over 400 million active users globally, Pinterest allows Manchester B2B firms to target decision-makers and professionals in specific industries. Inspiration for Business Solutions: Pinterest is a platform where users actively seek ideas, making it ideal for B2B companies to position their solutions as inspirational business improvements. Lead Generation: By creating valuable, pin-worthy content, B2B advertisers can drive traffic to their websites and capture leads. Challenges of Pinterest for B2B Advertising: Perception as a B2C Platform: Overcoming the notion that Pinterest is solely for consumer products can be challenging for Manchester B2B companies. Content Creation: Developing visually appealing content that resonates with a B2B audience while maintaining professional standards requires creativity and resources. Measuring ROI: Tracking and attributing B2B conversions from Pinterest can be more complex compared to traditional B2B marketing channels. Competition for Attention: B2B content must stand out amidst a sea of visually attractive consumer-oriented pins. Longer Sales Cycles: B2B purchases typically involve longer decision-making processes, which may not align with Pinterest's instant-gratification nature. Key Differences Between B2B and B2C Approaches on Pinterest: AspectB2B ApproachB2C Approach Content FocusEducational, solution-oriented, industry insightsProduct-centric, lifestyle, inspiration Visual StyleProfessional, data-driven, infographic-heavyAspirational, emotionally appealing, product showcases Call-to-Action'Learn More', 'Download Whitepaper', 'Schedule a Demo''Shop Now', 'Get the Look', 'Try This Recipe' TargetingJob titles, industries, company sizeInterests, demographics, behavior Sales CycleLonger, focus on nurturing and educationShorter, emphasis on immediate conversion For B2B companies in Manchester looking to leverage Pinterest, it's crucial to adapt strategies to the platform's unique environment. Focus on creating valuable, visually appealing content that addresses business pain points and showcases your expertise. Use Pinterest's targeting options to reach decision-makers in your industry, and consider collaborating with local Manchester business influencers to expand your reach. Remember, while the challenges exist, the potential for B2B growth on Pinterest is significant. As of 2023, 97% of the top searches on Pinterest are unbranded, presenting an opportunity for Manchester B2B companies to capture attention with well-crafted, solution-oriented content. By understanding these dynamics and tailoring your approach, Pinterest can become a powerful tool in your B2B advertising arsenal.

How can businesses in Manchester effectively integrate their Pinterest advertising strategy with their overall digital marketing efforts?

Integrating Pinterest advertising into your overall digital marketing strategy is crucial for businesses in Manchester looking to maximize their online presence and reach. Here's how you can effectively combine Pinterest advertising with your broader digital marketing efforts: Align your Pinterest content with your brand identity: Ensure that your Pinterest ads and organic pins reflect your brand's visual style and messaging, consistent with your other digital channels. This creates a cohesive brand experience across all platforms. Cross-promote your Pinterest content: Share your Pinterest boards and pins on other social media platforms like Facebook, Instagram, and Twitter. This can drive traffic to your Pinterest profile and increase engagement with your content. Utilize Pinterest's shopping features: If you're an e-commerce business in Manchester, take advantage of Pinterest's shopping pins and catalogs. These can be seamlessly integrated with your product feeds and e-commerce platform, creating a smooth path to purchase for users. Implement a consistent keyword strategy: Use the same keywords and phrases in your Pinterest SEO that you use for your website and other digital marketing efforts. This consistency helps improve your overall search visibility and reinforces your brand messaging. Leverage user-generated content: Encourage customers to share photos of your products or services on Pinterest. This not only provides social proof but also creates a connection between your Pinterest strategy and real-world customer experiences. Integrate Pinterest with your content marketing: Use Pinterest to promote your blog posts, infographics, and other content. Create eye-catching pins that link back to your website, driving traffic and supporting your content marketing goals. Analyze and optimize across platforms: Use Pinterest Analytics in conjunction with your other digital marketing analytics tools to gain a comprehensive view of your performance. Look for patterns and insights that can inform your overall strategy. Coordinate seasonal campaigns: Align your Pinterest advertising with your broader seasonal marketing efforts. For example, during Manchester's festive markets season, create Pinterest campaigns that complement your other holiday marketing initiatives. Retarget across platforms: Use Pinterest's retargeting capabilities in conjunction with other platforms like Google Ads or Facebook. This allows you to create a cohesive retargeting strategy that reaches potential customers across multiple touchpoints. Collaborate with local influencers: Partner with Manchester-based influencers who have a strong Pinterest presence. This can help you tap into local audiences and create content that resonates with your target market. By implementing these strategies, businesses in Manchester can create a powerful, integrated digital marketing approach that leverages the unique strengths of Pinterest while complementing their efforts on other platforms. Remember, the key is to maintain consistency in messaging and branding while adapting to the specific features and audience expectations of each platform.

How has Pinterest's advertising platform evolved recently, and what unique opportunities does it offer for businesses in Manchester?

Pinterest's advertising platform has undergone significant transformations in recent years, offering exciting opportunities for businesses in Manchester to reach their target audience effectively. Let's explore the evolution and unique advantages of Pinterest advertising: Recent Evolution of Pinterest Advertising: Enhanced Targeting: Pinterest has significantly improved its audience targeting capabilities, allowing Manchester businesses to reach users based on interests, demographics, and even specific keywords. New Ad Formats: The platform has introduced innovative ad types such as Shopping Ads, Collection Ads, and Video Pins, enabling more creative and engaging campaigns. Improved Analytics: Pinterest now offers more robust analytics tools, helping Manchester advertisers track performance and ROI more effectively. Automated Bidding: The introduction of automated bidding strategies has streamlined campaign management and optimization. Unique Opportunities for Manchester Businesses: High Purchase Intent: Unlike other social platforms, Pinterest users often come with a shopping mindset. This presents a unique opportunity for Manchester retailers and service providers to capture ready-to-buy customers. Longer Content Lifespan: Pins have a much longer lifespan compared to posts on other social media platforms. This means your Manchester business can continue to see engagement and traffic long after the initial post. Visual Discovery: Pinterest's visual nature makes it ideal for showcasing products, especially for Manchester's thriving fashion, home decor, and food industries. Local Targeting: Businesses can leverage Pinterest's geotargeting features to reach Manchester-based users, perfect for local shops and services. Trend Forecasting: Pinterest's Trend Prediction tool can help Manchester businesses stay ahead of upcoming trends in their industry. To illustrate the potential of Pinterest advertising for Manchester businesses, consider these statistics: Metric Value Monthly Active Users in the UK Over 10 million Purchase Intent of Pinterest Users 90% say Pinterest helps them decide what to purchase Ad Recall Rate 2x higher than other social media platforms Conversion Rate 2.3x higher cost per conversion compared to ads on other social platforms For Manchester businesses, Pinterest advertising offers a unique blend of visual appeal, high purchase intent, and long-lasting content impact. Whether you're a local artisan, a trendy restaurant, or a service provider, Pinterest's evolving platform provides innovative ways to connect with your target audience and drive meaningful results. By leveraging these opportunities, Manchester businesses can tap into a valuable channel for growth and customer engagement.

Top Pinterest Advertising Agencies in Manchester

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Elevate your brand's visual presence with Manchester's top Pinterest Advertising experts. Our curated list showcases vetted professionals specializing in crafting engaging, pin-worthy campaigns. Explore each agency's portfolio and client testimonials to find the perfect match for your Pinterest marketing needs. Whether you're looking to boost product visibility, increase website traffic, or enhance brand awareness, these Manchester-based Pinterest Advertising agencies and consultants have the expertise to help you succeed. Seeking a tailored approach? Use Sortlist to post your specific Pinterest Advertising requirements, allowing Manchester's finest digital marketers to reach out with bespoke strategies aligned with your business goals and target audience. Harness the power of visual discovery and drive meaningful engagement on one of the fastest-growing social platforms.

All Pinterest Advertising Consultants in Manchester

PS
4.9
(12 reviews)
The last word in digital
Recommended
Top awarded
At Propaganda Solutions, we believe marketing should be accessible, effective, and built for real business growth—not just empty metrics. That’s why we’ve redefined digital marketing with a science-backed, psychology-driven approach that puts you in control. We specialize in SEO, paid media, social, web development, and performance analytics, crafting strategies that don’t just generate clicks, but drive real influence and long-term customer trust. Our unique AI-powered tools and deep expertise in human behavior and decision-making mean we don’t just market—we engineer outcomes. If you want marketing that’s built on clarity, control, and measurable success, you’re in the right place. Let’s transform your business together. 🔹 Data-led. Influence-driven. Results-proven. 🚀 Let’s talk. German Version Bei Propaganda Solutions glauben wir, dass Marketing zugänglich, wirkungsvoll und auf echtes Geschäftswachstum ausgerichtet sein sollte – und nicht nur auf leere Kennzahlen. Deshalb haben wir digitales Marketing neu definiert – mit einem wissenschaftlich fundierten, psychologisch optimierten Ansatz, der Ihnen die Kontrolle gibt. Wir sind Experten in SEO, Paid Media, Social Media, Webentwicklung und Performance Analytics – und entwickeln Strategien, die nicht nur Klicks generieren, sondern echte Einflussnahme und nachhaltiges Kundenvertrauen schaffen. Unsere KI-gestützten Tools und unser tiefes Verständnis für menschliches Verhalten und Entscheidungsfindung sorgen dafür, dass wir nicht einfach nur vermarkten – wir konstruieren Ergebnisse. Wenn Sie Marketing wollen, das auf Klarheit, Kontrolle und messbarem Erfolg basiert, sind Sie hier richtig. Lassen Sie uns Ihr Business gemeinsam transformieren. 🔹 Datenbasiert. Einflussstark. Ergebnisorientiert. 🚀 Lassen Sie uns sprechen.
Looking for work in Pinterest Advertising
Located in Berlin, Germany (+1)
From €1,000 for Pinterest Advertising
Worked in Construction (+12)
Speaks English, German(+3)
11-50 members
SOCIALLYWITHIT.
4.9
(10 reviews)
We are SOCIALLYWITHIT. Are you?
Highly recommended
Founded in 2023 in the heart of London - We are a data driven, result led creative agency. Talk to us about creative production, paid media marketing and SEO.
Looking for work in Pinterest Advertising
Located in Greater London, United Kingdom
From €1,000 for Pinterest Advertising
Worked in Marketing & Advertising (+6)
Speaks English
1-10 members
Pearl Lemon
4.9
(48 reviews)
AWARD WINNING SEO & B2B LEAD GENERATION AGENCY
Highly recommended
Top awarded
Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom (+2)
From €3,000 for Pinterest Advertising
Worked in Food (+15)
Speaks English, Hindi(+2)
51-200 members
UniK SEO
4.9
(10 reviews)
Digital Marketing Agency specialized in SEO, Paid campaigns, Social Media and Content Marketing.
Recommended
UniK SEO specializes in driving organic and paid traffic from popular search engines such as Google, Bing, and Yahoo. With offices in Portugal and the United Kingdom, our team consists of twenty international professionals who are tech-savvy and innovative. We offer comprehensive services including Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, Social Media Management, and content creation. Our primary goal is to optimize Return on Investment (ROI), increase online visibility, and drive online sales. We go the extra mile for our customers, always focusing on finding effective ways to achieve their objectives. As an international team, we are proficient in English, French, Spanish, Italian, and Portuguese, which allows us to help penetrate new markets and establish brands in various regions. At UniK SEO, we have a holistic approach to SEO. Our services include extensive auditing such as: keyword research, technical audits, on-page audits and optimizations, content creation, and link building. We work with an extensive network of publications to offer high-quality guest posts, and we manage content creation internally with industry-specialized copywriters. Depending on the sector and target audience, we can develop and optimize paid campaigns on platforms such as Google, Social Media, and Programmatic advertising. We constantly monitor and optimize campaigns to ensure the best results for our clients. With a dedicated content team in-house, we manage all blog posts and on-page optimizations. Additionally, our social media team is skilled in creating appealing and interactive content for platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Thanks to our technical expertise, we can effectively manage content on popular website platforms such as WordPress, Shopify, Wix, and Squarespace. Our portfolio includes a diverse range of customers, from eCommerce websites to service-based businesses. We value building strong partnerships with new brands and staying updated with the fast-paced changes of Search Engine Updates. Overall, UniK SEO offers comprehensive SEO, PPC, Social Media, and content creation services with a customer-centric approach, expertise in multiple languages, and a commitment to staying up-to-date with industry changes. ---------------- UniK SEO est une agence de marketing numérique spécialisée dans l'augmentation du trafic sur les moteurs de recherche tels que Google, Bing et Yahoo. Nous offrons des services uniques de SEO (Search Engine Optimization), Pay-Per-Click (PPC ou campagnes payantes), Social Media Management et Content Marketing pour votre marque et votre site web. Nous créons des stratégies numériques personnalisées et les mettons en œuvre pour optimiser les résultats. Notre équipe est jeune et internationale, parfaitement formée aux nouvelles technologies. Nous sommes basés à Lisbonne (Portugal) et en Cornouailles (Royaume-Uni), mais nous collaborons avec des clients dans de nombreux pays, car nous travaillons en quatre langues : anglais, français, espagnol et portugais. Grâce à notre expérience, nous avons obtenu de très bons résultats et nous avons des clients de longue date. Notre objectif est de développer des résultats à long terme pour nos clients, ainsi qu'un bon retour sur investissement et une augmentation du trafic sur leur site web. Nous aimons travailler de manière transparente et professionnelle avec tous nos partenaires. Cela nous permet d'établir des relations solides avec différentes marques. Nous sommes passionnés par ce que nous faisons et nous nous efforçons d'être toujours à la pointe des dernières innovations en matière de moteurs de recherche.
Looking for work in Pinterest Advertising
Located in Falmouth, United Kingdom (+2)
From €500 for Pinterest Advertising
Worked in Banking & Financials (+13)
Speaks English, French(+2)
11-50 members
Probey Services
4.8
(98 reviews)
Building Websites, Generate Leads!
Highly recommended
Top awarded
Probey Services is a premier technology and digital marketing company, providing cutting-edge solutions across the USA, UK, Australia, UAE, and India. Established in 2016, we have grown into a full-service provider with a team of 250+ skilled professionals, delivering tailored strategies that empower businesses in an evolving digital landscape. Our Expertise Probey Services has a strong foundation in technology, design, and marketing, we offer a comprehensive suite of services, including: Website Design & Website Development, e-commerce websites, Shopify, WordPress Website, redesign , and business websites. Software Development & IT Services Scalable software solutions, IT consulting, and enterprise technology. Mobile App Development Native and cross-platform apps for iOS & Android Apps. Digital Marketing & Performance Marketing SEO, SEM, PPC, social media marketing , and data-driven performance campaigns. Branding & Brand Building Strategic brand identity development and market positioning. Graphic Design, Logo Design & Online Reputation Management (ORM) Engaging visuals and reputation management to enhance brand trust. Why Choose Probey Services? Comprehensive Solutions: From technology development to digital marketing, we provide a 360-degree approach to business growth. Client-Centric Approach: We focus on collaboration, innovation, and transparency, ensuring solutions align with business objectives. Proven Industry Expertise: With 10 years of experience across diverse industries, we deliver measurable results and long-term success. Global Presence: Serving businesses across major international markets with customized solutions in mutiple industries. At Probey Services, we go beyond delivering services, we work as an extended team, with an ecosystems that drive business growth, enhance customer engagement, and maximize ROI. Our commitment to excellence and innovation makes us the trusted partner in your digital journey. Awards & Recognitions: Excellence in Digital Transformation (2023) Top Emerging Web Development Firm (2022) Best Digital Marketing Strategy (2023) Android App Development Company - Designrush (2024) Let’s Grow Together! Contact us today to discover how Probey can transform your digital presence. 📞 +1 20299 57212 | +44 75371 88459 | +91 97739 01990 | +91 120 313 2126 ✉️ [email protected] 🌐 www.probeyservices.com
Looking for work in Pinterest Advertising
Located in Rednal, United Kingdom (+4)
From €100 for Pinterest Advertising
Worked in Clothing & Accessories (+16)
Speaks English, Dutch, Belgium(+5)
501-1000 members
Colewood Digital
5
(3 reviews)
Ambitious? So are we!
Welcome to Colewood Digital, where we make digital marketing an exciting and profitable experience for our clients! Since 1999, we have been leading the way as an omni-channel digital agency, harnessing our unique blend of creativity and technical expertise to help our clients dominate their markets and boost their return through various digital marketing channels.
Looking for work in Pinterest Advertising
Located in Stockton-on-Tees, United Kingdom
From €1,000 for Pinterest Advertising
Worked in Travel & Leisure (+7)
Speaks English
11-50 members
Hummingbird Agency
5
(2 reviews)
Performance Driven Marketing
Hummingbird specialises in 3 key areas: Strategy: Our focus lies in precision targeting to ensure your message reaches the right audience, at the right moment, maximising impact. Performance: We are dedicated to not just driving awareness but also cultivating a customer base while continuously enhancing your Return on Investment (ROI). Content: Our commitment extends to crafting visually captivating content that not only engages but also converts, ensuring every interaction resonates with your audience. Who we work with: Travel Hospitality & Experiences Health & Wellness Furniture E-commerce The History of Hummingbird... Many moons ago, in 2002, Hummingbird was founded by Andrew Mogridge, though you may have known us by our old name Web Windows! Over the years, we have remained adaptable to the ever-changing marketing landscape. In 20 years, Hummingbird has diversified from being primarily an advertising agency to becoming a fully integrated marketing agency. We have spread our wings and expanded internationally, too, particularly in the US, where our advertising and marketing knowledge is highly sought after. Hummingbird currently employs 15 full-time staff (The Hummingbirds), most of whom have industry-accredited marketing qualifications. In 2018, Michael Cooper and Tom Anderson completed a management buyout of the business have implemented new and innovative ideas to move the company forward. We strongly believe that there is no ‘one-size-fits-all’ approach when it comes to digital marketing, social media, or advertising. Our marketing processes are truly innovative; we aim to grow your business by driving high-quality traffic and leads to your website. If you want clear, honest and tangible results online, with the opportunity to learn how these results are achieved, then please get in touch with us now to see how we can help.
2 works in Pinterest Advertising
Located in Peterborough, United Kingdom
From €1,000 for Pinterest Advertising
Worked in E-commerce (+3)
Speaks English
11-50 members
Connily
5
(10 reviews)
We help brands reach their digital growth goals.
We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
Looking for work in Pinterest Advertising
Located in Dubai, United Arab Emirates (+1)
From €3,000 for Pinterest Advertising
Worked in Clothing & Accessories (+7)
Speaks English, Arabic
11-50 members
Dark Horse
5
(2 reviews)
Death to mediocrity.
We're your no bulls**t digital marketing agency. Give your competition sleepless nights with Dark Horse. Bring on the bigger fish. Balls to Goliath.
Looking for work in Pinterest Advertising
Located in Greater Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Worked in Software & Computer Services (+5)
Speaks English
11-50 members
JIKOODigital
5
(1 review)
OUR TEAM, YOUR WORKFORCE!
WE’RE JIKOO DIGITAL THE ONE STOP SHOP DIGITAL MARKETING SUPPORT AGENCY. We are a full-service digital marketing agency with a multidisciplinary workforce, delivering high-quality digital marketing support solutions.to corporations like yours. With several years of individual experience and 5 years of relevant digital marketing agency experience, we master the entire Digital Marketing Process and answer to your needs at whatever stage you are. You can enjoy a seamless transition and workflow from one Digital Marketing Process to another while minimizing cost and maximizing ROI. The Digital Marketing Cycle has never been this simplified! Our professional and valiant Workforce is ever ready to descend on your project. Excellence is our Core Value because we are programmed to deliver! Get started with Jikoo today! Businesses thrive when they focus on their core thing. Let’s help your business do some off loading. Our Workforce is just a call away!
Looking for work in Pinterest Advertising
Located in Buea, Cameroon
From €1,000 for Pinterest Advertising
Worked in E-commerce (+3)
Speaks English, Dutch(+3)
11-50 members
Digital Media Team
5
(1 review)
Digital marketing agency specialising in eCommerce. Meta Business & Google Premier Partner.
DMT specialise in paid advertising for eCommerce companies. As a Meta Business Partner outside of the capital, we offer an outstanding service without the London price tag. We have fine-tuned our paid advertising technique and apply it with the support of copy and design produced by our in-house teams. By offering continual close contact and support to our clients, we have built a reputation for strong results and excellent customer service. We care deeply about generating the highest return on ad spend for our clients whilst providing excellent levels of customer service. Everything we do stems from our mission statement: Inspired by progress, driven by results, grounded by honesty. Our core services include: Paid Social PPC Email Marketing Shopify Web Builds & Migrations We are also the only UK agency to use ROI Hunter - intelligent marketing software which helps us improve performance across paid social and PPC. We're also Google Partners, TikTok Partners, Shopify Partners and Klaviyo Partners.
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Worked in Clothing & Accessories
Speaks English
51-200 members
One Day Agency
(0 review)
Integrated marketing and advertising agency with offices in Manchester, London and Warsaw.
Top awarded
Integrated marketing and advertising agency with offices in Manchester, London and Warsaw.
Looking for work in Pinterest Advertising
Located in Greater Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Worked in Education (+7)
Speaks English, Polish(+2)
11-50 members
TomFitton - PPC & Paid Social Advertising
(0 review)
A freelance online ad consultant who can scale your brand. Services inlcuding; Shopping Ad's, PPC Search Ad's, Google & Bing Ad's, Social Media Advertising; Facebook, Instagram, TikTok, Pinterest, Snap, Twitter Ad's. Get in touch today.
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom
Budget on request
Works in multiple industries
Speaks English
11-50 members
Nexa
(0 review)
The Leading Web Design Company in Dubai that as a Digital Marketing Agency also provides Social Media Services and Management, Content & Inbound Marketing and SEO (Search Engine Optimisation)
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom (+1)
From €1,000 for Pinterest Advertising
Works in multiple industries
Speaks English, Arabic
1-10 members
Rozee Digital - Ecommerce Marketing Agency
5
(3 reviews)
Driving Growth for $1M to $100M eCommerce Brands With Paid Search, Paid Social and Email Marketing
Top awarded
Scaling Your Customer Generation. Thats What Makes Us Different! Stop throwing money away on outdated agencies who haven’t changed their strategy since post iOS14. To succeed in eCommerce 2023, you have to change your strategy! This is where everything starts at Rozee Digital. Our Customer Generation Strategy is designed to transform our client partners into 7 & 9-figure powerhouse brands.
Looking for work in Pinterest Advertising
Located in Ottershaw, United Kingdom (+1)
From €1,000 for Pinterest Advertising
Worked in E-commerce (+3)
Speaks English
11-50 members
Digital Media Team
5
(7 reviews)
Digital marketing agency specialising in eCommerce 🥇
Digital Media Team is a Manchester-based digital marketing company, specialising in offering solutions for eCommerce companies. Our core services include paid social, PPC, email marketing, social media management, amazon marketing, blogging and Shopify web design. We have grown our once-small team into a thriving agency, made up of young, passionate digital marketers. Today, our client list reads as a who’s-who in the online retail world. From fast fashion companies to cheese retailers - if it can be sold online, we’ve got the skills and expertise to help brands sell more of it.
Looking for work in Pinterest Advertising
Located in Greater Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Worked in Food (+2)
Speaks English
11-50 members
Manchester Digital
5
(1 review)
Trade association that represents Greater Manchester’s digital and tech companies
Manchester Digital is the independent trade association for the thriving digital sector in the North West of England. Our vision is simple, that by working together we can make Manchester and the North West an even better place for Digital Business.
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Works in multiple industries
Speaks English
11-50 members
Optimum Click Ltd.
(0 review)
Leading UK PPC and data-driven marketing agency for smart businesses
Optimum click, the ROI smashing data-driven digital marketing agency - inspired data-driven PPC, content strategy and paid social media marketing
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Works in multiple industries
Speaks English
1-10 members
Local Rank Booster
(0 review)
Boost your Google Business listings & outrank your competitors with the most affordable local SEO
Our local SEO services in Manchester provide you with an affordable solution to get your business found locally online without the need to break the bank.
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Works in multiple industries
Speaks English
1-10 members
Dept
(0 review)
Pioneering tech and marketing to help brands stay ahead.
We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Our team of 4,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified. We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech & marketing. We facilitate our pioneering spirit by investing in innovation, by leveraging our proprietary tech, data and knowledge platforms for all our clients worldwide. Our culture is ’big enough to cope and small enough to care. Simply put we can work for any brand in the world, but with the speed, agility, flexibility and personal relationships of a boutique agency. Join us!
Looking for work in Pinterest Advertising
Located in Manchester, United Kingdom
From €1,000 for Pinterest Advertising
Works in multiple industries
Speaks English
1001-5000 members

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Insights from Manchester's Pinterest Advertising Expert

Local Success Stories

Manchester, known for its vibrant culture and booming business environment, has witnessed some remarkable success stories in Pinterest advertising. The city's local agencies have worked with a variety of clients, ranging from burgeoning start-ups to well-established international brands. For instance, a renowned fashion retail company experienced a significant increase in web traffic and online sales through targeted Pinterest campaigns overseen by a Manchester agency. This demonstrates not only the agency's adeptness at handling prominent clients but also their ability to tailor strategies that resonate with diverse customer bases.

Award-Winning Campaigns

It's no secret that Manchester houses some of the most innovative Pinterest advertising agencies in the UK. Their creativity and effective campaign strategies have not gone unnoticed, as several have won awards for their exceptional work. From prestigious national marketing awards to specialized accolades in digital advertising, these agencies have proven their prowess in leveraging Pinterest to deliver outstanding results for their clients.

Budgeting for Pinterest Advertising

When considering Pinterest as part of your marketing mix, it's vital to outline your budget carefully to maximize the return on investment. In Manchester, the cost of a Pinterest advertising campaign can vary widely, depending on various factors such as campaign duration, ad frequency, and creative requirements. For small businesses or those new to Pinterest advertising, starting with a modest budget could be wise. This might range from £500 to £2,000 per month, focusing on testing different strategies and gradually increasing spend as you gauge what works best for your brand.

For medium-sized businesses, a budget between £2,000 and £10,000 per month may be more suitable. This allows for more comprehensive campaign strategies, including extensive Pinterest boards and the use of promoted pins tailored to specific market segments. Finally, large companies or those wanting to make a significant impact might consider investing upward of £10,000 per month, ensuring widespread visibility across diverse Pinterest channels, which can drive considerable traffic and conversions.

Indeed, determining the right investment depends significantly on your company size, target market, and overall marketing goals. Therefore, consulting with a Pinterest advertising consultant can provide tailored advice to make informed decisions and strategically allocate budgets for optimal results.

Key Takeaways

Manchester’s digital advertising scene is robust, with a focus on visual platforms like Pinterest yielding substantial benefits for businesses. Through award-winning agencies and success-laden partnerships, local firms continue to thrive by strategically embracing this image-centric platform. Whether you’re a small local boutique or an international brand, integrating Pinterest into your marketing strategy with the aid of Manchester’s top talent can offer a significant boost to your online presence.

Remember, setting clear objectives and a thoughtful budget will be crucial in your journey towards Pinterest advertising success.

Written by Ray Baijings Sortlist Expert in ManchesterLast updated on the 12-06-2025

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Frequently Asked Questions.

Pinterest, traditionally known for its B2C focus, is increasingly becoming a valuable platform for B2B advertising in Manchester and beyond. Let's explore the benefits, challenges, and key differences between B2B and B2C approaches on this visually-driven platform.

Benefits of Pinterest for B2B Advertising in Manchester:

Visual Storytelling: B2B companies in Manchester can showcase their products, services, or thought leadership through infographics, data visualizations, and high-quality images.
Long-Term Content Visibility: Unlike fleeting social media posts, Pinterest content has a longer lifespan, providing sustained visibility for B2B offerings.
Targeted Audience Reach: With over 400 million active users globally, Pinterest allows Manchester B2B firms to target decision-makers and professionals in specific industries.
Inspiration for Business Solutions: Pinterest is a platform where users actively seek ideas, making it ideal for B2B companies to position their solutions as inspirational business improvements.
Lead Generation: By creating valuable, pin-worthy content, B2B advertisers can drive traffic to their websites and capture leads.

Challenges of Pinterest for B2B Advertising:

Perception as a B2C Platform: Overcoming the notion that Pinterest is solely for consumer products can be challenging for Manchester B2B companies.
Content Creation: Developing visually appealing content that resonates with a B2B audience while maintaining professional standards requires creativity and resources.
Measuring ROI: Tracking and attributing B2B conversions from Pinterest can be more complex compared to traditional B2B marketing channels.
Competition for Attention: B2B content must stand out amidst a sea of visually attractive consumer-oriented pins.
Longer Sales Cycles: B2B purchases typically involve longer decision-making processes, which may not align with Pinterest's instant-gratification nature.

Key Differences Between B2B and B2C Approaches on Pinterest:

Aspect	B2B Approach	B2C Approach
Content Focus	Educational, solution-oriented, industry insights	Product-centric, lifestyle, inspiration
Visual Style	Professional, data-driven, infographic-heavy	Aspirational, emotionally appealing, product showcases
Call-to-Action	'Learn More', 'Download Whitepaper', 'Schedule a Demo'	'Shop Now', 'Get the Look', 'Try This Recipe'
Targeting	Job titles, industries, company size	Interests, demographics, behavior
Sales Cycle	Longer, focus on nurturing and education	Shorter, emphasis on immediate conversion

For B2B companies in Manchester looking to leverage Pinterest, it's crucial to adapt strategies to the platform's unique environment. Focus on creating valuable, visually appealing content that addresses business pain points and showcases your expertise. Use Pinterest's targeting options to reach decision-makers in your industry, and consider collaborating with local Manchester business influencers to expand your reach.

Remember, while the challenges exist, the potential for B2B growth on Pinterest is significant. As of 2023, 97% of the top searches on Pinterest are unbranded, presenting an opportunity for Manchester B2B companies to capture attention with well-crafted, solution-oriented content. By understanding these dynamics and tailoring your approach, Pinterest can become a powerful tool in your B2B advertising arsenal.

Integrating Pinterest advertising into your overall digital marketing strategy is crucial for businesses in Manchester looking to maximize their online presence and reach. Here's how you can effectively combine Pinterest advertising with your broader digital marketing efforts:

Align your Pinterest content with your brand identity: Ensure that your Pinterest ads and organic pins reflect your brand's visual style and messaging, consistent with your other digital channels. This creates a cohesive brand experience across all platforms.
Cross-promote your Pinterest content: Share your Pinterest boards and pins on other social media platforms like Facebook, Instagram, and Twitter. This can drive traffic to your Pinterest profile and increase engagement with your content.
Utilize Pinterest's shopping features: If you're an e-commerce business in Manchester, take advantage of Pinterest's shopping pins and catalogs. These can be seamlessly integrated with your product feeds and e-commerce platform, creating a smooth path to purchase for users.
Implement a consistent keyword strategy: Use the same keywords and phrases in your Pinterest SEO that you use for your website and other digital marketing efforts. This consistency helps improve your overall search visibility and reinforces your brand messaging.
Leverage user-generated content: Encourage customers to share photos of your products or services on Pinterest. This not only provides social proof but also creates a connection between your Pinterest strategy and real-world customer experiences.
Integrate Pinterest with your content marketing: Use Pinterest to promote your blog posts, infographics, and other content. Create eye-catching pins that link back to your website, driving traffic and supporting your content marketing goals.
Analyze and optimize across platforms: Use Pinterest Analytics in conjunction with your other digital marketing analytics tools to gain a comprehensive view of your performance. Look for patterns and insights that can inform your overall strategy.
Coordinate seasonal campaigns: Align your Pinterest advertising with your broader seasonal marketing efforts. For example, during Manchester's festive markets season, create Pinterest campaigns that complement your other holiday marketing initiatives.
Retarget across platforms: Use Pinterest's retargeting capabilities in conjunction with other platforms like Google Ads or Facebook. This allows you to create a cohesive retargeting strategy that reaches potential customers across multiple touchpoints.
Collaborate with local influencers: Partner with Manchester-based influencers who have a strong Pinterest presence. This can help you tap into local audiences and create content that resonates with your target market.

By implementing these strategies, businesses in Manchester can create a powerful, integrated digital marketing approach that leverages the unique strengths of Pinterest while complementing their efforts on other platforms. Remember, the key is to maintain consistency in messaging and branding while adapting to the specific features and audience expectations of each platform.

Pinterest's advertising platform has undergone significant transformations in recent years, offering exciting opportunities for businesses in Manchester to reach their target audience effectively. Let's explore the evolution and unique advantages of Pinterest advertising:

Recent Evolution of Pinterest Advertising:

Enhanced Targeting: Pinterest has significantly improved its audience targeting capabilities, allowing Manchester businesses to reach users based on interests, demographics, and even specific keywords.
New Ad Formats: The platform has introduced innovative ad types such as Shopping Ads, Collection Ads, and Video Pins, enabling more creative and engaging campaigns.
Improved Analytics: Pinterest now offers more robust analytics tools, helping Manchester advertisers track performance and ROI more effectively.
Automated Bidding: The introduction of automated bidding strategies has streamlined campaign management and optimization.

Unique Opportunities for Manchester Businesses:

High Purchase Intent: Unlike other social platforms, Pinterest users often come with a shopping mindset. This presents a unique opportunity for Manchester retailers and service providers to capture ready-to-buy customers.
Longer Content Lifespan: Pins have a much longer lifespan compared to posts on other social media platforms. This means your Manchester business can continue to see engagement and traffic long after the initial post.
Visual Discovery: Pinterest's visual nature makes it ideal for showcasing products, especially for Manchester's thriving fashion, home decor, and food industries.
Local Targeting: Businesses can leverage Pinterest's geotargeting features to reach Manchester-based users, perfect for local shops and services.
Trend Forecasting: Pinterest's Trend Prediction tool can help Manchester businesses stay ahead of upcoming trends in their industry.

To illustrate the potential of Pinterest advertising for Manchester businesses, consider these statistics:

Metric	Value
Monthly Active Users in the UK	Over 10 million
Purchase Intent of Pinterest Users	90% say Pinterest helps them decide what to purchase
Ad Recall Rate	2x higher than other social media platforms
Conversion Rate	2.3x higher cost per conversion compared to ads on other social platforms

For Manchester businesses, Pinterest advertising offers a unique blend of visual appeal, high purchase intent, and long-lasting content impact. Whether you're a local artisan, a trendy restaurant, or a service provider, Pinterest's evolving platform provides innovative ways to connect with your target audience and drive meaningful results. By leveraging these opportunities, Manchester businesses can tap into a valuable channel for growth and customer engagement.