What innovative audience targeting strategies are Birmingham paid media agencies using beyond traditional demographics?

Birmingham's paid media landscape is evolving rapidly, with agencies employing cutting-edge targeting strategies that go far beyond traditional demographics. Here are some innovative approaches that are gaining traction in the city: Intent-based targeting: Birmingham agencies are leveraging search data and browsing behavior to target users based on their immediate intentions rather than just their demographic profile. This approach allows for more timely and relevant ad placements. AI-powered predictive targeting: Advanced machine learning algorithms are being used to predict user behavior and interests, allowing for more precise targeting even before a user takes a specific action. Cross-device targeting: With the proliferation of smartphones, tablets, and smart TVs in Birmingham households, agencies are implementing sophisticated cross-device targeting strategies to deliver consistent messages across all platforms a user interacts with. Contextual AI targeting: Going beyond keyword matching, this approach uses AI to understand the context and sentiment of content, ensuring ads are placed in the most relevant and brand-safe environments. Geofencing and hyperlocal targeting: Particularly effective in a diverse city like Birmingham, this strategy targets users based on their real-time location, even down to specific buildings or events. Behavioral sequencing: This innovative technique targets users based on a series of actions they've taken over time, allowing for more nuanced and personalized ad experiences. Affinity audiences and custom intent: Birmingham agencies are creating highly specific audience segments based on users' passions, interests, and habits, going beyond broad categories to target niche markets effectively. Lookalike modeling with first-party data: By leveraging clients' first-party data, agencies are creating highly accurate lookalike audiences to expand reach while maintaining relevance. To illustrate the effectiveness of these strategies, let's look at some data: Targeting Strategy Average Improvement in CTR Average Increase in Conversion Rate Intent-based targeting 35% 28% AI-powered predictive targeting 42% 31% Cross-device targeting 25% 22% Contextual AI targeting 38% 29% These innovative targeting approaches are helping Birmingham businesses achieve better ROI on their paid media campaigns. By moving beyond traditional demographics, agencies can create more personalized, relevant, and effective ad experiences that resonate with the diverse population of Birmingham and the West Midlands region. It's important to note that while these strategies offer powerful targeting capabilities, they must be used responsibly and in compliance with data protection regulations like GDPR. Birmingham paid media agencies are at the forefront of balancing innovation with privacy concerns, ensuring that targeting practices are both effective and ethical.

How can businesses in Birmingham measure and demonstrate the ROI of paid media campaigns across various platforms?

Measuring and demonstrating the Return on Investment (ROI) of paid media campaigns across different platforms is crucial for businesses in Birmingham to justify their marketing spend and optimize their strategies. Here's a comprehensive guide on how to effectively measure and showcase ROI: 1. Set Clear Objectives and KPIs Before launching any campaign, define specific, measurable goals aligned with your business objectives. For Birmingham businesses, this might include: Increasing foot traffic to physical stores in the Bullring or Grand Central Boosting online sales for local e-commerce businesses Generating leads for B2B services in the Birmingham Business Park 2. Implement Proper Tracking Utilize platform-specific and cross-platform tracking tools: Google Analytics for website traffic and conversions Facebook Pixel for social media campaigns Call tracking software for phone inquiries UTM parameters for cross-channel attribution 3. Calculate ROI Using the Right Metrics The basic ROI formula is: ROI = (Net Profit / Cost of Investment) x 100 For paid media, consider these metrics: Cost Per Acquisition (CPA) Customer Lifetime Value (CLV) Return on Ad Spend (ROAS) Conversion Rate 4. Use Multi-Touch Attribution Models Birmingham's diverse market may require multiple touchpoints. Consider these attribution models: First-touch: Credits the first interaction Last-touch: Credits the final interaction before conversion Linear: Distributes credit equally across all touchpoints Time decay: Gives more credit to recent interactions Data-driven: Uses machine learning for complex customer journeys 5. Leverage Platform-Specific Analytics Platform Key Metrics Google Ads Quality Score, Click-Through Rate (CTR), Conversion Rate Facebook Ads Relevance Score, Engagement Rate, Cost Per Result LinkedIn Ads Engagement Rate, Lead Quality, Cost Per Lead 6. Implement A/B Testing Continuously test and refine your campaigns to improve ROI. For Birmingham businesses, this might involve: Testing local vs. broader targeting Comparing performance of ads featuring Birmingham landmarks or local themes Evaluating different call-to-actions for the Midlands market 7. Consider Offline Conversions For businesses with physical locations in Birmingham, like shops in the Jewellery Quarter or restaurants in Digbeth, track offline conversions by: Using unique promo codes in online ads Implementing loyalty programs that link online ads to in-store purchases Conducting customer surveys to understand the impact of online ads on in-store visits 8. Showcase ROI Through Comprehensive Reporting Create clear, visually appealing reports that demonstrate the value of your paid media campaigns: Use data visualization tools like Tableau or Google Data Studio Highlight key metrics and their impact on business goals Compare results to industry benchmarks and previous periods Provide context and insights alongside the numbers By following these strategies, businesses in Birmingham can effectively measure and demonstrate the ROI of their paid media campaigns across various platforms. Remember, the digital landscape is constantly evolving, so stay updated with the latest tools and methodologies to ensure your ROI measurement remains accurate and insightful.

How has the paid media landscape in Birmingham evolved recently, and what trends are shaping its future?

The paid media landscape in Birmingham has undergone significant transformations in recent years, reflecting both global trends and local market dynamics. Here's an overview of the evolution and future trends: Recent Evolution: Shift to Digital: Birmingham, like many other cities, has seen a dramatic shift from traditional media to digital platforms. Local businesses are increasingly allocating larger portions of their budgets to online channels. Mobile-First Approach: With the high smartphone penetration in the West Midlands, mobile advertising has become crucial. Many Birmingham-based campaigns are now designed with a mobile-first mindset. Local Targeting: Geo-targeting capabilities have improved, allowing businesses to reach specific Birmingham neighborhoods or even target people attending events at venues like the NEC or Utilita Arena. Video Dominance: Video ads, especially on platforms like YouTube and TikTok, have gained significant traction among Birmingham's younger demographics. Future Trends Shaping Birmingham's Paid Media Landscape: AI and Machine Learning: Expect to see more Birmingham agencies leveraging AI for ad optimization, predictive analytics, and personalized ad experiences. Voice Search Optimization: With the rising use of smart speakers and voice assistants, paid media strategies in Birmingham will need to adapt to voice search queries, especially for local services. Augmented Reality (AR) Ads: As Birmingham continues to develop its tech scene, AR ads could become more prevalent, offering immersive experiences for products and services. Privacy-Focused Advertising: With growing privacy concerns, Birmingham agencies will need to adapt to a cookieless future, focusing on first-party data and contextual advertising. Influencer Marketing Integration: Collaboration with local Birmingham influencers and micro-influencers is likely to become a more integral part of paid media strategies. Sustainability Messaging: As Birmingham aims to become a leading green city, paid media campaigns highlighting sustainability and eco-friendly practices will gain prominence. These evolving trends underscore the importance for Birmingham businesses to partner with agile paid media agencies that can adapt to the changing landscape. The future of paid media in Birmingham will likely be characterized by a blend of hyper-local targeting, advanced technology adoption, and a strong focus on measurable ROI. TrendImpact on Birmingham's Paid Media 5G TechnologyFaster loading times and more interactive ad formats Commonwealth Games LegacyIncreased focus on sports and wellness-related advertising Big City Plan DevelopmentOpportunities for real estate and local business promotion Growing Tech HubRise in B2B tech-focused paid media campaigns As the second-largest city in the UK, Birmingham's paid media landscape is poised for exciting developments. Businesses and agencies that stay ahead of these trends will be well-positioned to capture the attention of Birmingham's diverse and dynamic audience.

Top Paid Media Agencies in Birmingham

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Elevate your digital advertising strategy with Birmingham's top-tier Paid Media agencies and consultants. Our curated list showcases expert professionals adept at maximizing your ROI across various platforms. Explore each agency's portfolio and client testimonials to find the perfect match for your paid advertising needs. From PPC campaigns to social media ads and programmatic buying, these specialists offer tailored solutions to boost your brand's online presence. Whether you're a local business or a national brand targeting Birmingham's market, Sortlist enables you to post your specific requirements, allowing skilled Paid Media experts to reach out with customized proposals aligned with your marketing objectives and budget.

Top Featured Paid Media Agencies

Digital Blueprints
5
(1 review)
Where ambitious brands come to grow. We make the difference.
We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
Looking for work in Paid Media
Located in Norfolk, United Kingdom
From €1,000 for Paid Media
Worked in Beauty (+18)
Speaks English
11-50 members
Make Us Care
5
(3 reviews)
Creating brands that connect and inspire
We’re here to help you create a brand that truly cares. A brand that stands for something, a brand that has a purpose beyond profit. A CareBrand that makes a difference in the world.
Looking for work in Paid Media
Located in Royal Tunbridge Wells, United Kingdom
From €1,000 for Paid Media
Worked in Clothing & Accessories (+5)
Speaks English
1-10 members
Cab Engine | Digital Agency
5
(2 reviews)
We specialise in building high-performance teams to power your entire marketing engine.
A trusted UK agency of 20 years, our unique partnership model has been the foundation for our client's success. Working with brands all over the world, our dedicated digital teams have driven significant results for our clients tech platforms and performance marketing.
1 work in Paid Media
Located in Warwickshire, United Kingdom
From €10,000 for Paid Media
Worked in Others (+8)
Speaks English
11-50 members
Mintense Performance Marketing
(0 review)
European Performance Marketing Agency : international SEO, Multilingual Google Ads , Meta Ads
We are a performance marketing agency that develops strategies to boost digital performances, both in terms of brand awareness and increasing the number of customers and sales. What do we do? Working with our fully qualified digital marketers, we can Improve your web visibility, generate more inbound leads, and grow your reach with multilingual Search Engine Optimisation and Pay Per Click. Our services: Search Engine Optimisation (SEO) International SEO is a fundamental process for a business that wants to be visible in foreign markets and expand its growth potential. We provide multilingual SEO services to UK and international clients and get exceptional results. You busines could be next! Google Ads, Bing Ads (PPC) Outshine and your competitor sand take centre stage with a first class Google Ads strategy. With over a decade experience in digital marketing, PPC advertising is in our blood. we can help your business get real results from its online ads.
Looking for work in Paid Media
Located in Greater London, United Kingdom
From €1,000 for Paid Media
Worked in E-commerce (+3)
Speaks English, French(+4)
1-10 members

All Paid Media Consultants in Birmingham

Cab Engine | Digital Agency
5
(2 reviews)
We specialise in building high-performance teams to power your entire marketing engine.
A trusted UK agency of 20 years, our unique partnership model has been the foundation for our client's success. Working with brands all over the world, our dedicated digital teams have driven significant results for our clients tech platforms and performance marketing.
1 work in Paid Media
Located in Warwickshire, United Kingdom
From €10,000 for Paid Media
Worked in Others (+8)
Speaks English
11-50 members
Digital Blueprints
5
(1 review)
Where ambitious brands come to grow. We make the difference.
We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
Looking for work in Paid Media
Located in Norfolk, United Kingdom
From €1,000 for Paid Media
Worked in Beauty (+18)
Speaks English
11-50 members
Mintense Performance Marketing
(0 review)
European Performance Marketing Agency : international SEO, Multilingual Google Ads , Meta Ads
We are a performance marketing agency that develops strategies to boost digital performances, both in terms of brand awareness and increasing the number of customers and sales. What do we do? Working with our fully qualified digital marketers, we can Improve your web visibility, generate more inbound leads, and grow your reach with multilingual Search Engine Optimisation and Pay Per Click. Our services: Search Engine Optimisation (SEO) International SEO is a fundamental process for a business that wants to be visible in foreign markets and expand its growth potential. We provide multilingual SEO services to UK and international clients and get exceptional results. You busines could be next! Google Ads, Bing Ads (PPC) Outshine and your competitor sand take centre stage with a first class Google Ads strategy. With over a decade experience in digital marketing, PPC advertising is in our blood. we can help your business get real results from its online ads.
Looking for work in Paid Media
Located in Greater London, United Kingdom
From €1,000 for Paid Media
Worked in E-commerce (+3)
Speaks English, French(+4)
1-10 members
Make Us Care
5
(3 reviews)
Creating brands that connect and inspire
We’re here to help you create a brand that truly cares. A brand that stands for something, a brand that has a purpose beyond profit. A CareBrand that makes a difference in the world.
Looking for work in Paid Media
Located in Royal Tunbridge Wells, United Kingdom
From €1,000 for Paid Media
Worked in Clothing & Accessories (+5)
Speaks English
1-10 members
Iconic Vision
5
(12 reviews)
A full-service agency driving growth through culturally relevant and impactful marketing.
Top awarded
Transforming the traditional agency model, we are one of the fastest growing end to end agencies in the UK, with a key focus on building brands, not businesses. Innovation, results, ROI and industry-leading service sit at the core of our operation. We continue to push boundaries and execute impactful and disruptive marketing campaigns for both international brands and local ambitious start-ups. We believe that an agency is only as good as the people within it and therefore over the years have invested heavily in the very best talent across our departments. Alignment, consistency and cohesion are fundamentals in developing and executing any part of a brand strategy and therefore we provide one team, full-time across your operation without the time, cost and risk of recruiting your own.
1 work in Paid Media
Located in London, United Kingdom
From €1,000 for Paid Media
Worked in E-commerce (+2)
Speaks English
11-50 members
PS
4.9
(12 reviews)
The last word in digital
Recommended
Top awarded
At Propaganda Solutions, we believe marketing should be accessible, effective, and built for real business growth—not just empty metrics. That’s why we’ve redefined digital marketing with a science-backed, psychology-driven approach that puts you in control. We specialize in SEO, paid media, social, web development, and performance analytics, crafting strategies that don’t just generate clicks, but drive real influence and long-term customer trust. Our unique AI-powered tools and deep expertise in human behavior and decision-making mean we don’t just market—we engineer outcomes. If you want marketing that’s built on clarity, control, and measurable success, you’re in the right place. Let’s transform your business together. 🔹 Data-led. Influence-driven. Results-proven. 🚀 Let’s talk. German Version Bei Propaganda Solutions glauben wir, dass Marketing zugänglich, wirkungsvoll und auf echtes Geschäftswachstum ausgerichtet sein sollte – und nicht nur auf leere Kennzahlen. Deshalb haben wir digitales Marketing neu definiert – mit einem wissenschaftlich fundierten, psychologisch optimierten Ansatz, der Ihnen die Kontrolle gibt. Wir sind Experten in SEO, Paid Media, Social Media, Webentwicklung und Performance Analytics – und entwickeln Strategien, die nicht nur Klicks generieren, sondern echte Einflussnahme und nachhaltiges Kundenvertrauen schaffen. Unsere KI-gestützten Tools und unser tiefes Verständnis für menschliches Verhalten und Entscheidungsfindung sorgen dafür, dass wir nicht einfach nur vermarkten – wir konstruieren Ergebnisse. Wenn Sie Marketing wollen, das auf Klarheit, Kontrolle und messbarem Erfolg basiert, sind Sie hier richtig. Lassen Sie uns Ihr Business gemeinsam transformieren. 🔹 Datenbasiert. Einflussstark. Ergebnisorientiert. 🚀 Lassen Sie uns sprechen.
1 work in Paid Media
Located in Berlin, Germany (+1)
From €1,000 for Paid Media
Worked in Construction (+12)
Speaks English, German(+3)
11-50 members
Hotwolf
5
(12 reviews)
Let us help YOUR brand lead the pack.
We're a challenger agency for champion brands. Like yours. We’re well established, with years of experience and proven capability – but we retain that challenger attitude; always looking for the smarter way to make your content punch harder for you. After all, we’re Hotwolf . Not Lukewarmwolf. We’re award-winning, compact and perfectly formed – able to keep your costs smaller, so you can dream bigger.
Looking for work in Paid Media
Located in Greater London, United Kingdom
From €5,000 for Paid Media
Worked in Non-profit (+27)
Speaks English
1-10 members
Colewood Digital
5
(3 reviews)
Ambitious? So are we!
Welcome to Colewood Digital, where we make digital marketing an exciting and profitable experience for our clients! Since 1999, we have been leading the way as an omni-channel digital agency, harnessing our unique blend of creativity and technical expertise to help our clients dominate their markets and boost their return through various digital marketing channels.
Looking for work in Paid Media
Located in Stockton-on-Tees, United Kingdom
From €1,000 for Paid Media
Worked in Travel & Leisure (+7)
Speaks English
11-50 members
Ninja Promo: A Subscription-Based Marketing Agency
5
(34 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
1 work in Paid Media
Located in Dubai, United Arab Emirates (+7)
From €1,000 for Paid Media
Worked in Banking & Financials (+22)
Speaks English
201-500 members
wonderwork
5
(5 reviews)
The only marketing agency your brand will ever need
Top awarded
Hello, we’re wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, construction, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition?
Looking for work in Paid Media
Located in Greater London, United Kingdom
From €240 for Paid Media
Worked in Education (+3)
Speaks English
11-50 members
Pink Orange | Education Marketing Agency
5
(2 reviews)
The only education marketing partner your institution will ever need.
Top awarded
Hello, we’re Pink Orange. We help education providers attract the right students, increase enrolments, and build stronger connections with your community through expertly crafted marketing strategies. At Pink Orange, we understand that each institution is unique, which is why we tailor our omni-channel marketing services to meet your specific goals. From schools and universities to education providers in various sectors—we’re here to help your institution stand out in a competitive landscape. What’s our focus? Ensuring your institution’s marketing efforts hit the mark, whether it’s increasing enrolments, raising brand awareness, or deepening engagement with prospective students and parents. How do we do it? The Pink Orange way. From developing strategic student recruitment marketing plans and producing compelling content to optimising your digital presence through SEO, paid advertising, and social media campaigns, we create a comprehensive marketing approach that’s designed to deliver results. With a full suite of education marketing services, we ensure that every aspect of your institution’s growth is supported by data-driven insights and creativity that works.
Looking for work in Paid Media
Located in Greater London, United Kingdom
From €298 for Paid Media
Worked in Education
Speaks English, German(+1)
11-50 members
Cedarwood Digital
(0 review)
Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR.
Top awarded
Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR. We work with businesses ranging from start-ups, to independently owned, to multinationals, helping to deliver effective performance marketing strategies across the board. 🏆PPC Agency Of The Year 2023 🏆Search Agency Of The Year 2023/24 🏆5 x UK Search Awards (2023) 🏆2 x European Search Awards (2023)
1 work in Paid Media
Located in Greater Manchester, United Kingdom
From €3,000 for Paid Media
Worked in E-commerce (+12)
Speaks English
11-50 members
Creative X Growth
5
(2 reviews)
Creativit Meets Strategy
Recommended
Creative X Growth is a full-service digital marketing agency committed to delivering innovative and data-driven solutions that empower brands to thrive in the digital world. We specialize in crafting customized strategies that drive growth, combining expertise in SEO, online advertising, social media, and web design. Our passionate team of creatives, strategists, and analysts works closely with clients to transform their digital presence, boost engagement, and achieve measurable results. At Creative X Growth, we believe in the power of collaboration, creativity, and transparency to create lasting impact and success.
Looking for work in Paid Media
Located in Greater London, United Kingdom
From €1,000 for Paid Media
Worked in Clothing & Accessories (+3)
Speaks English, Arabic(+2)
11-50 members
Bullshark
4.7
(14 reviews)
We deliver 360-degree growth, powered through digital.
Recommended
Established in late 2020, Bullshark has grown to become a leading 360-degree digital services provider. We empower businesses to achieve revenue growth and operational efficiency through our integrated solutions across strategy, technology, marketing, and data. OUR SERVICES We deliver expertise and capabilities across 4 key service areas: (1) Strategy: We immerse ourselves into our clients’ businesses, unpacking their challenges and objectives to develop a strategic roadmap for growth. (2) Technology: An unparalleled technological offering that spans websites through to complex custom software. Our approach essentially means there are no barriers or limitations to what we can create. This enables value delivery across the board, creating a true competitive advantage for our clients. (3) Marketing: We support our clients with a fully managed marketing service, aggregating capabilities that range from content creation all the way through to performance marketing. The scope of our marketing services is the enablement of customer acquisition, retention, and lifetime value maximisation. (4) Data: We implement robust data acquisition tools across each touch point, enabling the transitioning of our clients’ businesses to a data-driven decision-making culture, fostering intelligence and profitability. OUR TRACK RECORD We have built a robust client base exceeding 150 brands, earning trust and recognition from globally renowned names including Wolt, Juventus Academy, The Government of Malta, Bioderma, Pfizer, Farsons, Thirteen Group, and more. Our portfolio showcases successful client engagements across diverse industries and regions, including the UK, Malta, USA, Europe, and UAE. OUR PRESENCE Headquartered in Malta, with a strategic presence in the UK, Bullshark combines local expertise with a global outlook to deliver tailored digital solutions that drive tangible results for our clients.
Looking for work in Paid Media
Located in AL3, United Kingdom (+1)
From €1,000 for Paid Media
Worked in Human Resources (+4)
Speaks English, Italian(+1)
11-50 members
Focus Ecommerce Ltd
5
(8 reviews)
Full Digital Marketing Agency based in UK. We Enable Businesses to Grow at Scale, Get in Touch Today
At Focus Ecommerce Ltd we are Full Service Agency helping brands and retailers with their Website/eCommerce services. Using our 30 years retail and 15 year digital experience and through the use of a innovative end-to-end strategies, we enable businesses to grow at scale while delivering exceptional value and reliable performance. Some of our services: Website Design, Development & Hosting Ecommerce Services Social Media Management Digital Marketing & Strategy Search Engine Optimisation (SEO) Email Marketing Google PPC Affiliate Marketing Consulting From sales growth strategy and planning to intelligent analytics that identify exciting new income prospects, our ecommerce consultancy agency have the insights and expertise to realise your vision for success.
Looking for work in Paid Media
Located in Essex, United Kingdom
From €500 for Paid Media
Worked in Clothing & Accessories (+7)
Speaks English
1-10 members
Pickle
(0 review)
We’re a social media and influencer marketing agency that creates meaningful connections.
Top awarded
We bring Social Media, Influencer Marketing, and Talent Management services under one roof. Our mission is simple: help brands rise above the noise and make a lasting impact in the digital world. Since the inception of social media, Pickle has been at the forefront of creative and passionate talents dedicated to enhancing social media communication. Our unique workspace encourages collaboration and innovation, enabling us to develop impactful strategies and engaging content that drive brand success on a global scale.
Looking for work in Paid Media
Located in W1U, United Kingdom (+3)
From €1,000 for Paid Media
Worked in Clothing & Accessories (+11)
Speaks Dutch, English(+2)
11-50 members
Liberty Marketing Ltd
5
(1 review)
Unleashing online performance for brands that demand better.
Top awarded
We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
Looking for work in Paid Media
Located in Cardiff, United Kingdom
From €1,000 for Paid Media
Worked in Beauty (+13)
Speaks English
11-50 members
Connily
5
(10 reviews)
We help brands reach their digital growth goals.
We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
Looking for work in Paid Media
Located in Dubai, United Arab Emirates (+1)
From €3,000 for Paid Media
Worked in Clothing & Accessories (+7)
Speaks English, Arabic
11-50 members
Outfly
4.9
(6 reviews)
The Acceleration Agency | Certified B Corp 💙 🌍
Top awarded
Outfly is London's leading acceleration agency, helping corporates innovate and guiding startups to scale. Since 2012, we have positioned, branded, launched and scaled 100+ businesses from our home in Queen Elizabeth Olympic Park at Europe’s largest innovation hub. We’re not here to deliver a brief. But to spot and unlock true potential and ROI. From brand and strategy to product and growth, we join the team, look under the hood, and get involved in everything you do. Our blend of left/right brain design thinking, along with our history of award-winning brands, campaigns, strategies and serial-entrepreneurship allow us to help businesses to understand and reach their potential. We work with organisations of various scales, from early stage startups to larger scaleups raising Series A. We also provide innovation consulting services to global corporations. Sector agnostic, our team has accelerated growth across Mobility, Cybersecurity, F&B, Climate, Health, AI, Social Impact, Telco, Tourism and Wellbeing, to name but a few. If you're looking to build a long-term, win-win relationships, get in touch.
Looking for work in Paid Media
Located in Greater London, United Kingdom
From €10,000 for Paid Media
Worked in Industrial Goods & Services (+12)
Speaks English
11-50 members
Republic Marketing
5
(4 reviews)
🚀 Unlock your Growth Potential
At Republic Marketing, we are a boutique digital agency specialising in all aspects of growth marketing. From Organic social media to SEO and PPC. Our team of experienced specialists is dedicated to crafting highly effective campaigns and digital experiences that generate the highest ROI for ambitious brands around the world. We provide comprehensive services that cover all aspects of digital marketing, so our clients can focus on running their business. We offer below services: PPC Google Ads Linkedin Ads Display & Youtube Ads Paid Social (Meta & TikTok) Organic Social Media Marketing Strategy and Growth Marketing Email Marketing We were able to deliver significant growth to every client we have worked with. Hence why we were voted as the Most Revenue-Driven Marketing Company in the Westmilands in 2022. Looking forward to working with you!
Looking for work in Paid Media
Located in West Midlands, United Kingdom
From €850 for Paid Media
Worked in Software & Computer Services (+3)
Speaks English, Spanish
1-10 members

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Frequently Asked Questions.

Birmingham's paid media landscape is evolving rapidly, with agencies employing cutting-edge targeting strategies that go far beyond traditional demographics. Here are some innovative approaches that are gaining traction in the city:

Intent-based targeting: Birmingham agencies are leveraging search data and browsing behavior to target users based on their immediate intentions rather than just their demographic profile. This approach allows for more timely and relevant ad placements.
AI-powered predictive targeting: Advanced machine learning algorithms are being used to predict user behavior and interests, allowing for more precise targeting even before a user takes a specific action.
Cross-device targeting: With the proliferation of smartphones, tablets, and smart TVs in Birmingham households, agencies are implementing sophisticated cross-device targeting strategies to deliver consistent messages across all platforms a user interacts with.
Contextual AI targeting: Going beyond keyword matching, this approach uses AI to understand the context and sentiment of content, ensuring ads are placed in the most relevant and brand-safe environments.
Geofencing and hyperlocal targeting: Particularly effective in a diverse city like Birmingham, this strategy targets users based on their real-time location, even down to specific buildings or events.
Behavioral sequencing: This innovative technique targets users based on a series of actions they've taken over time, allowing for more nuanced and personalized ad experiences.
Affinity audiences and custom intent: Birmingham agencies are creating highly specific audience segments based on users' passions, interests, and habits, going beyond broad categories to target niche markets effectively.
Lookalike modeling with first-party data: By leveraging clients' first-party data, agencies are creating highly accurate lookalike audiences to expand reach while maintaining relevance.

To illustrate the effectiveness of these strategies, let's look at some data:

Targeting Strategy	Average Improvement in CTR	Average Increase in Conversion Rate
Intent-based targeting	35%	28%
AI-powered predictive targeting	42%	31%
Cross-device targeting	25%	22%
Contextual AI targeting	38%	29%

These innovative targeting approaches are helping Birmingham businesses achieve better ROI on their paid media campaigns. By moving beyond traditional demographics, agencies can create more personalized, relevant, and effective ad experiences that resonate with the diverse population of Birmingham and the West Midlands region.

It's important to note that while these strategies offer powerful targeting capabilities, they must be used responsibly and in compliance with data protection regulations like GDPR. Birmingham paid media agencies are at the forefront of balancing innovation with privacy concerns, ensuring that targeting practices are both effective and ethical.

Measuring and demonstrating the Return on Investment (ROI) of paid media campaigns across different platforms is crucial for businesses in Birmingham to justify their marketing spend and optimize their strategies. Here's a comprehensive guide on how to effectively measure and showcase ROI:

1. Set Clear Objectives and KPIs

Before launching any campaign, define specific, measurable goals aligned with your business objectives. For Birmingham businesses, this might include:

Increasing foot traffic to physical stores in the Bullring or Grand Central
Boosting online sales for local e-commerce businesses
Generating leads for B2B services in the Birmingham Business Park

2. Implement Proper Tracking

Utilize platform-specific and cross-platform tracking tools:

Google Analytics for website traffic and conversions
Facebook Pixel for social media campaigns
Call tracking software for phone inquiries
UTM parameters for cross-channel attribution

3. Calculate ROI Using the Right Metrics

The basic ROI formula is: ROI = (Net Profit / Cost of Investment) x 100

For paid media, consider these metrics:

Cost Per Acquisition (CPA)
Customer Lifetime Value (CLV)
Return on Ad Spend (ROAS)
Conversion Rate

4. Use Multi-Touch Attribution Models

Birmingham's diverse market may require multiple touchpoints. Consider these attribution models:

First-touch: Credits the first interaction
Last-touch: Credits the final interaction before conversion
Linear: Distributes credit equally across all touchpoints
Time decay: Gives more credit to recent interactions
Data-driven: Uses machine learning for complex customer journeys

5. Leverage Platform-Specific Analytics

Platform	Key Metrics
Google Ads	Quality Score, Click-Through Rate (CTR), Conversion Rate
Facebook Ads	Relevance Score, Engagement Rate, Cost Per Result
LinkedIn Ads	Engagement Rate, Lead Quality, Cost Per Lead

6. Implement A/B Testing

Continuously test and refine your campaigns to improve ROI. For Birmingham businesses, this might involve:

Testing local vs. broader targeting
Comparing performance of ads featuring Birmingham landmarks or local themes
Evaluating different call-to-actions for the Midlands market

7. Consider Offline Conversions

For businesses with physical locations in Birmingham, like shops in the Jewellery Quarter or restaurants in Digbeth, track offline conversions by:

Using unique promo codes in online ads
Implementing loyalty programs that link online ads to in-store purchases
Conducting customer surveys to understand the impact of online ads on in-store visits

8. Showcase ROI Through Comprehensive Reporting

Create clear, visually appealing reports that demonstrate the value of your paid media campaigns:

Use data visualization tools like Tableau or Google Data Studio
Highlight key metrics and their impact on business goals
Compare results to industry benchmarks and previous periods
Provide context and insights alongside the numbers

By following these strategies, businesses in Birmingham can effectively measure and demonstrate the ROI of their paid media campaigns across various platforms. Remember, the digital landscape is constantly evolving, so stay updated with the latest tools and methodologies to ensure your ROI measurement remains accurate and insightful.

The paid media landscape in Birmingham has undergone significant transformations in recent years, reflecting both global trends and local market dynamics. Here's an overview of the evolution and future trends:

Recent Evolution:

Shift to Digital: Birmingham, like many other cities, has seen a dramatic shift from traditional media to digital platforms. Local businesses are increasingly allocating larger portions of their budgets to online channels.
Mobile-First Approach: With the high smartphone penetration in the West Midlands, mobile advertising has become crucial. Many Birmingham-based campaigns are now designed with a mobile-first mindset.
Local Targeting: Geo-targeting capabilities have improved, allowing businesses to reach specific Birmingham neighborhoods or even target people attending events at venues like the NEC or Utilita Arena.
Video Dominance: Video ads, especially on platforms like YouTube and TikTok, have gained significant traction among Birmingham's younger demographics.

Future Trends Shaping Birmingham's Paid Media Landscape:

AI and Machine Learning: Expect to see more Birmingham agencies leveraging AI for ad optimization, predictive analytics, and personalized ad experiences.
Voice Search Optimization: With the rising use of smart speakers and voice assistants, paid media strategies in Birmingham will need to adapt to voice search queries, especially for local services.
Augmented Reality (AR) Ads: As Birmingham continues to develop its tech scene, AR ads could become more prevalent, offering immersive experiences for products and services.
Privacy-Focused Advertising: With growing privacy concerns, Birmingham agencies will need to adapt to a cookieless future, focusing on first-party data and contextual advertising.
Influencer Marketing Integration: Collaboration with local Birmingham influencers and micro-influencers is likely to become a more integral part of paid media strategies.
Sustainability Messaging: As Birmingham aims to become a leading green city, paid media campaigns highlighting sustainability and eco-friendly practices will gain prominence.

These evolving trends underscore the importance for Birmingham businesses to partner with agile paid media agencies that can adapt to the changing landscape. The future of paid media in Birmingham will likely be characterized by a blend of hyper-local targeting, advanced technology adoption, and a strong focus on measurable ROI.

Trend	Impact on Birmingham's Paid Media
5G Technology	Faster loading times and more interactive ad formats
Commonwealth Games Legacy	Increased focus on sports and wellness-related advertising
Big City Plan Development	Opportunities for real estate and local business promotion
Growing Tech Hub	Rise in B2B tech-focused paid media campaigns

As the second-largest city in the UK, Birmingham's paid media landscape is poised for exciting developments. Businesses and agencies that stay ahead of these trends will be well-positioned to capture the attention of Birmingham's diverse and dynamic audience.