NB Chartered Communications was founded by Nicola Bothwell in 2009. She is the only person in Northern Ireland Chartered by both Chartered Institute of Public Relations and Chartered Institute of Marketing. She is also a Fellow of both professional organisations. Nicola is a graduate of Google Squared.
From feasibility studies to marketing strategies, public relations campaigns to corporate social responsibility programmes, Nicola manages all aspects of integrated traditional and digital communications for clients throughout Ireland, United Kingdom, Europe and United States of America. Her fully integrated agency is results driven from strategy, planning and implementation to measurement and evaluation of brands, projects, campaigns and relationships.
Expertise includes; health and wellbeing, sport, beauty, hospitality and tourism, manufacturing, food and drink, destination marketing; charity / voluntary, education, retail, social enterprise, professional services, financial, technology, business to business and business to consumer, corporate social responsibility, entertainment, media and broadcasting, property and public affairs.
Nicola was responsible for bringing Google Digital Garage On Tour across Northern Ireland in 2016 and 2017.
Services offered by NB Chartered Communications:
Market research and insights: competitor analysis, market analysis, trend analysis, consumer analysis, online surveys. Auditing: digital marketing, public relations, media.
Development and implementation of agile marketing and public relations campaigns: stakeholder and target customer mapping and profiling, value proposition development, brand launch or brand revitalisation and repositioning, ideas generation, creation of newsworthy corporate and consumer press materials and distribution to media, influencer marketing
Media relations: broadcast, print, digital/online including blogger outreach, brand media negotiations including thought leadership profiling: documentaries, contributory and columns
Website: audit and design specification
Digital / Social Media: strategy, planning and management including content calendar creation, pre-scheduling and measurement
Content creation: copywriting - search optimised digital content creation including website content and blog creation, script writing, speech writing, virtual 360° Google tour, professional creative and brand photography, professional videography, infographics and gifographics, slide presentation and awards submissions
Design: strategic branding, offline and online collateral, branding and publication production
Advertising: integrated traditional and digital media planning, buying negotiation and placement, behavioural targeting and retargeting, programmatic advertising
Promotions: point of sale, competitions - negotiation and placement
Events Management: awards ceremonies, gala balls, new product launches, new store launches, new business launches, media launches, stunt planning, exhibition support and roadshows. Venue sourcing, sponsor seeking, acting as RSVP centre, provision of suppliers bespoke to event theme, providing speakers, engaging/inviting political and media representation.
Stakeholder relations: stakeholder engagement, internal communications, employee engagement, corporate social responsibility including community outreach and relationship marketing; investor relations
Public affairs and lobbying
C risis and issues management including contingency planning and reputation management
S trategic engagement and alliances: Sponsorship, Affiliate and Partnership marketing – creation, negotiation, management and amplification
Talent Management – liaison with agents and artistes
Mentoring and training: marketing – traditional and digital, public relations, customer service, sales, media and communications training
Monitoring and intelligence: analysis, measurement and evaluation including media monitoring
Reporting: face to face and in writing
Supply chain: assisting with tender specifications, sourcing and managing suppliers
