100+ Top Programmatic Advertising Companies in the UK - 2025 Reviews

Top Programmatic Advertising Companies in the UK

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All Programmatic Advertising Agencies in the United Kingdom

  • 5
    (2 reviews)

    We specialise in building high-performance teams to power your entire marketing engine.

    A trusted UK agency of 20 years, our unique partnership model has been the foundation for our client's success. Working with brands all over the world, our dedicated digital teams have driven significant results for our clients tech platforms and performance marketing.
    Looking for work in Programmatic Advertising
    Located in Warwickshire, United Kingdom
    From €10,000 for Programmatic Advertising
    Worked in Others (+8)
    Speaks English
    11-50 members
  • 4.9
    (12 reviews)

    The last word in digital

    Recommended
    Top awarded
    At Propaganda Solutions, we believe marketing should be accessible, effective, and built for real business growth—not just empty metrics. That’s why we’ve redefined digital marketing with a science-backed, psychology-driven approach that puts you in control. We specialize in SEO, paid media, social, web development, and performance analytics, crafting strategies that don’t just generate clicks, but drive real influence and long-term customer trust. Our unique AI-powered tools and deep expertise in human behavior and decision-making mean we don’t just market—we engineer outcomes. If you want marketing that’s built on clarity, control, and measurable success, you’re in the right place. Let’s transform your business together. 🔹 Data-led. Influence-driven. Results-proven. 🚀 Let’s talk. German Version Bei Propaganda Solutions glauben wir, dass Marketing zugänglich, wirkungsvoll und auf echtes Geschäftswachstum ausgerichtet sein sollte – und nicht nur auf leere Kennzahlen. Deshalb haben wir digitales Marketing neu definiert – mit einem wissenschaftlich fundierten, psychologisch optimierten Ansatz, der Ihnen die Kontrolle gibt. Wir sind Experten in SEO, Paid Media, Social Media, Webentwicklung und Performance Analytics – und entwickeln Strategien, die nicht nur Klicks generieren, sondern echte Einflussnahme und nachhaltiges Kundenvertrauen schaffen. Unsere KI-gestützten Tools und unser tiefes Verständnis für menschliches Verhalten und Entscheidungsfindung sorgen dafür, dass wir nicht einfach nur vermarkten – wir konstruieren Ergebnisse. Wenn Sie Marketing wollen, das auf Klarheit, Kontrolle und messbarem Erfolg basiert, sind Sie hier richtig. Lassen Sie uns Ihr Business gemeinsam transformieren. 🔹 Datenbasiert. Einflussstark. Ergebnisorientiert. 🚀 Lassen Sie uns sprechen.
    Looking for work in Programmatic Advertising
    Located in Greater London, United Kingdom (+1)
    From €1,000 for Programmatic Advertising
    Worked in Real Estate (+11)
    Speaks English, German(+3)
    11-50 members
  • 4.8
    (7 reviews)

    Digital Marketing Agency specialized in SEO, Paid campaigns, Social Media and Content Marketing.

    UniK SEO specializes in driving organic and paid traffic from popular search engines such as Google, Bing, and Yahoo. With offices in Portugal and the United Kingdom, our team consists of twenty international professionals who are tech-savvy and innovative. We offer comprehensive services including Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, and content creation. Our primary goal is to optimize Return on Investment (ROI), increase online visibility, and drive online sales. We go the extra mile for our customers, always focusing on finding effective ways to achieve their objectives. As an international team, we are proficient in English, French, Spanish, and Portuguese, which allows us to help penetrate new markets and establish brands in various regions. At UniK SEO, we have a holistic approach to SEO. Our services include keyword research, technical audits, on-page optimization, content creation, and link building. We work with an extensive network of publications to offer high-quality guest posts, and we manage content creation internally. Depending on the sector and target audience, we can develop and optimize paid campaigns on various platforms such as Google, Social Media, and Programmatic advertising. We constantly monitor and optimize campaigns to ensure the best results for our clients. With a dedicated content team in-house, we manage all blog posts and on-page optimizations. Additionally, our social media team is skilled in creating appealing and interactive content for platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Thanks to our technical expertise, we can effectively manage content on popular website platforms such as WordPress, Shopify, Wix, and Squarespace. Our portfolio includes a diverse range of customers, from eCommerce websites to service-based businesses. We value building strong partnerships with new brands and staying updated with the fast-paced changes of Search Engine Updates. Overall, UniK SEO offers comprehensive SEO, PPC, and content creation services with a customer-centric approach, expertise in multiple languages, and a commitment to staying up-to-date with industry changes. ---------------- UniK SEO es una agencia de Marketing Digital especializada en el aumento de tráfico en los motores de búsqueda como Google, Bing y Yahoo. Ofrecemos servicios únicos de SEO (Search Engine Optimization ), Pay-Per-Click (PPC o campañas pagas), Gestión de las redes sociales y Contenido de Marketing para su marca y sitio internet. Creamos estrategias digitales personalizadas y las ejecutamos para optimizar los resultados. Nuestro equipo es joven e internacional, totalmente formado en nuevas tecnologías. Estamos ubicados en Lisboa (Portugal) y Cornualles (Reino Unido), pero colaboramos con clientes en muchos países, ya que trabajamos en cuatro idiomas: inglés, francés, español y portugués. Gracias a nuestra experiencia, hemos desarrollado muy buenos resultados y tenemos clientes de larga data. Nuestro objetivo es desarrollar resultados a largo plazo para nuestros clientes, así como un buen retorno de la inversión y un aumento en el tráfico de su web. Nos gusta trabajar de forma transparente y profesional con todos nuestros socios. Esto nos permite construir relaciones sólidas con diferentes marcas. Nos apasiona lo que hacemos y nos esforzamos por estar siempre a la vanguardia de las últimas innovaciones en motores de búsqueda.
    Looking for work in Programmatic Advertising
    Located in Falmouth, United Kingdom (+2)
    From €500 for Programmatic Advertising
    Worked in Restaurants (+13)
    Speaks English, French(+2)
    11-50 members
  • 5
    (7 reviews)

    A digital agency that fuses strong design principles with data to generate high qualities enquiries.

    Recommended
    Top awarded
    Zephyr is a growth led digital marketing agency based in London. We grow businesses using powerful digital strategies that combine digital marketing and web design. We are a 2024 Netty award winning agency and a Clutch Global Award Winner.
    Looking for work in Programmatic Advertising
    Located in Greater London, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Hospitals & Healthcare (+14)
    Speaks English
    11-50 members
  • 5
    (3 reviews)

    Creating brands that connect and inspire

    We’re here to help you create a brand that truly cares. A brand that stands for something, a brand that has a purpose beyond profit. A CareBrand that makes a difference in the world.
    Looking for work in Programmatic Advertising
    Located in Royal Tunbridge Wells, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Clothing & Accessories (+5)
    Speaks English
    1-10 members
  • 5
    (1 review)

    Unleashing online performance for brands that demand better.

    Top awarded
    We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
    Looking for work in Programmatic Advertising
    Located in Cardiff, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Real Estate (+10)
    Speaks English
    11-50 members
  • 5
    (10 reviews)

    We help brands reach their digital growth goals.

    We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
    Looking for work in Programmatic Advertising
    Located in Dubai, United Arab Emirates (+1)
    From €3,000 for Programmatic Advertising
    Worked in Clothing & Accessories (+7)
    Speaks English, Arabic
    11-50 members
  • 5
    (1 review)

    Where ambitious brands come to grow. We make the difference.

    We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
    Looking for work in Programmatic Advertising
    Located in Norfolk, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Beauty (+18)
    Speaks English
    11-50 members
  • 5
    (2 reviews)

    Creativit Meets Strategy

    Recommended
    Creative X Growth is a full-service digital marketing agency committed to delivering innovative and data-driven solutions that empower brands to thrive in the digital world. We specialize in crafting customized strategies that drive growth, combining expertise in SEO, online advertising, social media, and web design. Our passionate team of creatives, strategists, and analysts works closely with clients to transform their digital presence, boost engagement, and achieve measurable results. At Creative X Growth, we believe in the power of collaboration, creativity, and transparency to create lasting impact and success.
    Looking for work in Programmatic Advertising
    Located in Greater London, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Clothing & Accessories (+3)
    Speaks English, Arabic(+2)
    11-50 members
  • 5
    (3 reviews)

    Everything brilliant brands need, all in one place.

    Strategy and insight. Performance and digital. Creative services and media planning. In-house photography studios. A diverse portfolio. This is HUB. We’ve been elevating brands across the world since 2007, with hard work and great ideas inspiring our integrated approach from the get-go. Prolific North Top 50 Integrated Agency 2024 | Google Partners | Adobe Partners
    Looking for work in Programmatic Advertising
    Located in Calverley, United Kingdom (+1)
    From €1,000 for Programmatic Advertising
    Worked in Toys (+8)
    Speaks English
    51-200 members
  • 5
    (4 reviews)

    🚀 Unlock your Growth Potential

    At Republic Marketing, we are a boutique digital agency specialising in all aspects of growth marketing. From Organic social media to SEO and PPC. Our team of experienced specialists is dedicated to crafting highly effective campaigns and digital experiences that generate the highest ROI for ambitious brands around the world. We provide comprehensive services that cover all aspects of digital marketing, so our clients can focus on running their business. We offer below services: PPC Google Ads Linkedin Ads Display & Youtube Ads Paid Social (Meta & TikTok) Organic Social Media Marketing Strategy and Growth Marketing Email Marketing We were able to deliver significant growth to every client we have worked with. Hence why we were voted as the Most Revenue-Driven Marketing Company in the Westmilands in 2022. Looking forward to working with you!
    Looking for work in Programmatic Advertising
    Located in West Midlands, United Kingdom
    From €850 for Programmatic Advertising
    Worked in Software & Computer Services (+3)
    Speaks English, Spanish
    1-10 members
  • 4.9
    (6 reviews)

    Growth through creativity for premium brands.

    Recommended
    303 is a creative-focussed digital marketing agency that helps premium businesses amplify their brand. Creativity is still at the core of everything that we do, with an in house team of videographers, photographers, graphic designers and motion graphics experts. However, our creative team is now partnered by a market-leading group of performance marketing, brand building and e-commerce specialists who take our creative digital media and amplify it across organic social media, paid social media, PPC Google advertising and programmatic display channels. 303 partners with premium brands and our team has extensive knowledge and experience in targeting relevant audiences, which has led to transformational growth in revenue, brand awareness and traffic for our partners. We offer a unique service to our clients; by creating stunning digital content and distributing it expertly to audiences that drive significant growth for premium brands, all under one roof. www.303.london
    Looking for work in Programmatic Advertising
    Located in Greater London, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Automotive (+9)
    Speaks English
    11-50 members
  • 4.9
    (16 reviews)

    Lean, Nimble, Reliable, Good Value

    Recommended
    Top awarded
    🇬🇧 Welcome to SWC Partnership. We develop marketing strategies and campaigns to accelerate your sales and brand awareness . SWC is a full service marketing agency that works as an extension of your team . We develop brand strategies , form integrated marketing plans , produce creative ideas , creative production , media planning/buying and campaign reporting . Our services are designed to be integrated into your existing infrastructure, either as a full service partner or for a specific discipline. Our expert teams are highly experienced in working across both B2B and B2C industries; whilst delivering international , national and local marketing solutions. We’re passionate about making a commercial difference to our clients and provide measurable and accountable marketing that drives ROI . We are headquartered in the UK and operate across Europe, with a special focus on the DACH region. We are a lean and nimble team of specialists, a boutique agency , part of UP, THERE EVERYWHERE , which is the first global cloud based agency . Headquartered in Stockholm, Sweden , with a further 15 bases including Hamburg , Helsinki , London , New York , Dubai , Shanghai , Switzerland , Amsterdam and Palma among others. We offer a global agency solution whilst connecting you with teams locally . Providing local insight and appreciation of country nuances, we can plan, produce and deliver your international marketing programmes in each of your targeted countries and territories, as if you would in your home market. Through multilingual marketing managers and transcreation experts , we ensure your international sales & marketing is a success . Contact our Founding Partner, Simon Cristal to discuss your requirements. www.swcpartnership.com
    Looking for work in Programmatic Advertising
    Located in Greater London, United Kingdom (+6)
    From €1,000 for Programmatic Advertising
    Worked in Software & Computer Services (+14)
    Speaks English, Chinese(+8)
    11-50 members
  • (0 review)

    We are OggaDoon PR and Digital Media, a Bristol-based digital marketing agency

    We’re a PR and Digital Marketing agency, with a difference. A Bristol based Digital Marketing and PR agency, our growing team works with people and businesses that have a passion and a purpose on a national and international level. As a team, we are collectively motivated and driven by creating a positive impact – this is what makes us and our work different. Through our guerrilla marketing and PR actions, we promote businesses that contribute to society positively and through their products and services, make a difference to their customers.
    Looking for work in Programmatic Advertising
    Located in Bristol, United Kingdom
    From €500 for Programmatic Advertising
    Worked in Publishing (+5)
    Speaks English
    1-10 members
  • (0 review)

    Execution. Performance. Results.

    Award-winning digital performance marketing agency. Creating commercially focused marketing campaigns that deliver ROI.
    Looking for work in Programmatic Advertising
    Located in Leicestershire, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Banking & Financials (+6)
    Speaks English
    11-50 members
  • 5
    (3 reviews)

    Award Winning Web Design and Digital Marketing Agency

    Recommended
    edirect - Brand, Web Design, and Digital Marketing Agency, edirect is a creative Digital Marketing Agency specializing in Brand Creation, Web Design, SEO Services, Social Media Marketing, Pay-Per-Click Advertising and Web Hosting for all businesses throughout the UK, UAE, KSA, and the Middle East. We offer a complete range of Digital Marketing Solutions to help your business grow. Established in 2001, edirect has vast knowledge and experience in providing creative ideas that get results fast. Working together we can take your business to the next level. Get in touch with the Leading Digital Marketing Agency. " edirect - We Are Digital. Business Categories : Brand Identity Web Design & Development ( WordPress, .NET, Laravel, LifeRay, Drupal, GSAP, Webflow, Angular ) SEO Services Social Media Management / Paid Social eCommerce ( WooCommerce, Shopify, Magento, Custom ) Mobile Apps ( Native, Hybrid ) PPC ( Google, Bing Advertising ). Google Premier Parnters Web Applications Development / CRM Systems. Our Story: edirect is a globally acclaimed full-service Creative Agency founded by Managing Director Rudy Kazal in 2001. With a multi-national presence spanning the UK, Dubai, Saudi Arabia, and Canada. With expansion from one man working on his own to now employing more than 100 people, edirect has multiple offices in UK, Dubai, Saudi Arabia and Canada. Originally from Lebanon, when the opportunity arose for the company to work with clients such as Dubai Municipality, Ministry of Energy, ADCB BANK, NAFFCO and many more... Our Offices: Bournemouth - UK (Headquarter) 8 Richmond Gardens, Bournemouth, Dorset, BH1 1JE Tel. 01202 798777 E. [email protected] https://edirect.uk/ Leads - UK: Howley Park Business Village Leeds, LS27 0BZ T. 0113 493 1771 E. [email protected] https://edirect.uk/ Dubai - UAE Office #1812, Grosvenor Business Tower, Barsha Heights (Tecom), Dubai Tel. +971 4564 8887 Mobile. +971 545 866 866 E. [email protected] https://edirect.ae/ Riyadh - KSA Level 1, Building 7, Business Gate, Airport Road, Qurtubah, Riyadh 11683, Saudi Arabia T. +966 11 261 1594 E. [email protected] https://edirect.sa/
    Looking for work in Programmatic Advertising
    Located in Dubai, United Arab Emirates (+3)
    From €1,000 for Programmatic Advertising
    Worked in Luxury Goods & Jewelry (+2)
    Speaks English, Arabic(+4)
    51-200 members
  • 4.9
    (7 reviews)

    Reach any audience. Anywhere.

    Top awarded
    Technology-led digital media agency specialising in audience discovery and paid media across social, programmatic, CTV and DOOH
    Looking for work in Programmatic Advertising
    Located in London, United Kingdom
    From €10,000 for Programmatic Advertising
    Worked in Automotive (+5)
    Speaks English
    51-200 members
  • (0 review)

    Integrated marketing and advertising agency with offices in Manchester, London and Warsaw.

    Top awarded
    Integrated marketing and advertising agency with offices in Manchester, London and Warsaw.
    Looking for work in Programmatic Advertising
    Located in Greater Manchester, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Education (+7)
    Speaks English, Polish(+2)
    11-50 members
  • 5
    (8 reviews)

    Outshine Everybody

    We’re Dawn Creative. An award-winning brand, digital and motion agency. We’ll make your brand outshine everybody. We wake up and shake up brands, from defining your core brand values to building great website experiences. Brand Knowing why you exist, who you are, what you stand for and how you do things differently are all critical to your success. That’s why we put branding at the heart of everything we do. Let's help you outshine everybody. Digital There’s no point in pushing traffic to your website if it’s not built to take it. That’s why knowing your audience to create your digital presence is crucial in our fast-paced world. We’ll help you get fit and ready for the day ahead. Motion Video and animation quickly engage an audience, enhancing their experience. Their key role in brand perception means we carefully consider movement and sound in our creative process. So let's tell the world your story.
    Looking for work in Programmatic Advertising
    Located in Cheadle Hulme, United Kingdom
    From €1,000 for Programmatic Advertising
    Worked in Hospitals & Healthcare (+7)
    Speaks English
    11-50 members
  • (0 review)
    We're your no bulls**t digital marketing agency. Give your competition sleepless nights with Dark Horse. Bring on the bigger fish. Balls to Goliath.
    Looking for work in Programmatic Advertising
    Located in Greater Manchester, United Kingdom
    From €1,000 for Programmatic Advertising
    Works in multiple industries
    Speaks English
    1-10 members

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Customer reviews about Programmatic Advertising Companies in The United Kingdom

Marketing ManagerE-commerce | United Kingdom

Our experience with the programmatic advertising company based in the United Kingdom was absolutely remarkable. Their data-driven strategies helped us pinpoint our target audience with precision, driving a substantial increase in our conversion rates. The agency’s expertise in programmatic advertising is evident from their seamless execution and real-time optimization techniques. Highly recommend their services for anyone looking to enhance their digital advertising efforts in the UK.

Digital Marketing DirectorRetail | United Kingdom

Working with this United Kingdom-based programmatic advertising agency was a game-changer for our marketing campaigns. They provided insights and customized solutions that fit our business needs perfectly. Their deep understanding of programmatic advertising trends ensured that our campaigns were efficient and cost-effective. As a result, we saw a significant boost in both reach and ROI. Their professionalism and expertise make them a top recommendation for programmatic advertising companies in the UK.

Brand ManagerAutomotive | United Kingdom

I was thoroughly impressed with the dedication and skill displayed by the programmatic advertising agency in the United Kingdom we partnered with. They transformed our advertising strategy, optimizing it through advanced programmatic techniques that lined up perfectly with current digital marketing trends. Not only did they amplify our web traffic, but their strategic approach also significantly improved our brand visibility across multiple platforms. For those seeking a dependable programmatic advertising company in the UK, this agency is a stellar choice.

Expert Insight: Programmatic Advertising Agencies in the United Kingdom – Unleashing the Power of Automation

The United Kingdom, a beacon of business innovation, stands as a hub for modern advertising practices, particularly in programmatic advertising. With a diverse and dynamic market encompassing 108 works and 77 client reviews, the UK solidifies its status as a leader in programmatic advertising services.

Leading Players and Their Achievements

A Diverse Spectrum of Agencies

The UK boasts a rich tapestry of programmatic advertising agencies, offering comprehensive solutions tailored to varied business needs. From well-established firms to niche outfits, each contributes its own expertise to the evolving advertising landscape.

Remarkable Client Collaborations and Award Accolades

The country's agencies have worked with prestigious clients like Virgin, Dyson, and HSBC, showcasing their ability to successfully manage large-scale projects. Recognition with awards such as the UK Business Awards and the Media Week Awards further testifies to their excellence and skill.

Customer Feedback

Client reviews are critical when selecting a programmatic advertising partner. With 77 reviews, UK agencies enjoy considerable recognition from their clients, emphasising the quality and effectiveness of their services. These insights are indispensable in assessing agency performance and reliability.

Guidance for Choosing a Programmatic Advertising Agency

Budget Evaluation

Budget is a crucial factor in choosing the right agency for programmatic advertising. Prices in the UK vary based on agency scale and reputation. Setting a clear budget and understanding your expectations beforehand is essential. Here’s some budget advice for different business sizes:

Small Businesses and Startups

For smaller enterprises and startups, collaborations with mid-sized agencies can be cost-effective. These agencies often offer competitive pricing while delivering quality service. A basic programmatic advertising campaign might range from £2,000 to £8,000.

Mid-Sized Companies

With potentially more complex needs and larger budgets, mid-sized companies can benefit from partnering with experienced agencies offering diverse expertise. Costs for a full programmatic strategy, covering display advertising, video ads, and retargeting, might fall between £8,000 and £40,000.

Large Enterprises and Multinationals

For large businesses, working with top-tier agencies ensures expansive reach and superior quality. Budgets for such comprehensive campaigns can start at £40,000 and may reach hundreds of thousands based on project complexity.

Review Past Work

Reviewing a potential agency’s past projects is crucial. The 108 works listed in our database provide valuable insights into each agency’s capabilities and style, helping businesses align with a firm that echoes their brand's vision.

Consider Agency Specialties

Certain agencies specialise in distinct facets of programmatic advertising, such as data analytics, creative media, or geo-targeting. Selecting a firm that matches your specific needs is vital for maximising your advertising efforts.

Elevate your Market Presence with UK Programmatic Experts

The UK continues to lead in digital innovation, supported by a robust network of adept programmatic advertising agencies. Whether you're a large corporation seeking global advertising solutions or a small company aiming to enhance online visibility, the UK has the right agency for you. With an extensive database of projects, exemplary achievements, and insightful client reviews, finding the ideal agency for your programmatic advertising needs has never been easier. As a Sortlist expert, I encourage you to explore the wealth of options available and leverage the UK’s expertise to elevate your brand to new heights.

Ray Baijings
Written by Ray Baijings Sortlist Expert in The United KingdomLast updated on the 07-02-2025

Latest Projects Submitted to Programmatic Advertising Agencies in The United Kingdom

Enhancement of Programmatic Advertising StrategyLeading Retailer in the UK£100,000 | 12-2024The company is seeking a programmatic advertising agency to enhance its digital advertising strategy in order to increase online sales during the holiday season. The chosen agency should have a demonstrable history of successful campaigns in the retail sector.
Innovative Programmatic Advertising CampaignAutomotive Company in the UK£500,000 | 12-2024The client, a prominent automotive business, is looking for an agency specialized in programmatic advertising to create an innovative campaign for a new car launch. The project requires expertise in reaching targeted audience segments effectively.
Programmatic Advertising for E-commerce GrowthE-commerce Startup in London£70,000 | 12-2024An e-commerce startup is aiming to expand its market presence through a digital advertising campaign. They require a programmatic specialist to help optimize ad spend and ROI during the launch of new product lines.
Data-driven Advertising for Financial ServicesUK-based Financial Services Firm£250,000 | 12-2024A financial services firm is searching for an agency to execute a data-driven approach to their digital ads. The goal is to increase customer acquisition cost-effectively through sophisticated programmatic techniques.
B2B Programmatic Campaign for Tech ExpoTech Company Hosting UK Expo£150,000 | 12-2024A technology company is planning a B2B programmatic ad campaign to promote an upcoming industry expo. They are looking for an agency with experience in targeting business audiences to maximize event registrations.

Discover what other have done.

Get inspired by what our companies have done for other companies.

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Huawei Digital Media Campaign

ABM (Account Based Marketing)

ABM (Account Based Marketing)


Frequently Asked Questions.


Choosing the right programmatic advertising partner or platform in the UK is crucial for the success of your digital marketing campaigns. Here are the key factors to consider:


  1. UK Market Expertise: Look for partners with a deep understanding of the UK digital landscape, including audience behaviour, regulatory environment (e.g., GDPR compliance), and local market trends.
  2. Inventory Quality and Reach: Ensure the platform has access to premium, brand-safe inventory across various channels (display, video, mobile, CTV) with strong reach in the UK market.
  3. Data Capabilities: Evaluate the partner's data offerings, including first-party data integration, third-party data partnerships, and advanced audience segmentation capabilities tailored to UK consumers.
  4. Transparency: Opt for partners that provide full transparency in pricing, inventory sources, and campaign performance metrics. This is particularly important in the UK, where ad fraud and brand safety are significant concerns.
  5. Technology and Innovation: Choose the best programmatic advertising platforms that leverage cutting-edge technologies such as AI and machine learning for optimisation, and stay ahead of industry trends like the deprecation of third-party cookies.
  6. Cross-Channel Capabilities: Select partners that can execute seamless omnichannel campaigns across desktop, mobile, CTV, DOOH, and audio to reach UK audiences effectively.
  7. Reporting and Analytics: Look for robust reporting tools that provide real-time insights, custom dashboards, and actionable recommendations specific to the UK market.
  8. Customer Support: Ensure the partner offers dedicated UK-based support with expertise in navigating local challenges and optimising for the British market.
  9. Cost Structure: Understand the pricing model (e.g., CPM, CPC, CPA) and evaluate the overall value proposition, considering the UK's competitive digital advertising landscape.
  10. Brand Safety and Fraud Prevention: Verify that the partner has strong measures in place to protect your brand and combat ad fraud, which is particularly crucial in the UK's premium advertising market.

To illustrate the importance of these factors, consider the following data:

FactorUK Market ImpactProgrammatic Ad SpendExpected to reach £8.89 billion in 2023, highlighting the need for experienced partnersGDPR ComplianceNon-compliance can result in fines up to £17.5 million or 4% of global turnoverAd FraudCosts UK advertisers an estimated £1.3 billion annually, emphasising the need for strong prevention measuresCross-Channel Reach92% of UK adults consume content across multiple devices, necessitating omnichannel capabilities By carefully evaluating these factors, you can select a programmatic advertising partner or programmatic advertising platform that aligns with your business objectives and maximises your campaign performance in the UK market. Remember to regularly assess your chosen partner's performance and stay informed about emerging trends in the rapidly evolving UK programmatic landscape.



Real-time bidding (RTB) is a crucial component of the programmatic advertising ecosystem in the United Kingdom, revolutionising how digital ad inventory is bought and sold. Here's a breakdown of how RTB works in the UK market:


  1. Ad impression opportunity: When a user visits a website or app that supports programmatic advertising, an ad impression becomes available.
  2. Auction initiation: The publisher's ad server sends a bid request to multiple ad exchanges or supply-side platforms (SSPs) in real-time.
  3. Bid request details: The bid request includes information such as the user's demographics, location (e.g., specific regions within the UK), browsing history, and the context of the webpage.
  4. Demand-side platform (DSP) involvement: The SSPs forward the bid request to various DSPs, which represent advertisers and agencies in the UK market.
  5. Algorithmic decision-making: DSPs analyse the bid request using sophisticated algorithms, considering factors like the advertiser's targeting criteria, budget, and campaign goals.
  6. Bid placement: If the impression meets the advertiser's criteria, the DSP places a bid, typically in Cost Per Mille (CPM) or Cost Per Click (CPC) format.
  7. Auction and winner selection: The ad exchange evaluates all received bids and selects the winning bid, usually the highest one.
  8. Ad serving: The winning advertiser's ad creative is served to the user's browser or app.
  9. Payment and reporting: The advertiser is charged for the impression, and various performance metrics are recorded for reporting and optimisation purposes.

This entire process typically occurs in less than 100 milliseconds, allowing for highly targeted and efficient ad placements across the UK digital landscape.

In the UK market, RTB has some unique characteristics:

  • GDPR compliance:
  • RTB processes in the UK must adhere to strict data protection regulations, including obtaining user consent for data processing and ensuring data minimisation.
  • Local market dynamics: The UK programmatic ecosystem is quite advanced, with a high adoption rate. According to eMarketer, programmatic ad spending in the UK is expected to reach £8.89 billion in 2023, with RTB playing a significant role.
  • Mobile-first approach: With mobile devices accounting for over 60% of digital ad spend in the UK, RTB systems are optimised for mobile inventory and user behaviours.
  • Premium inventory access: Many UK publishers offer premium inventory through private marketplaces (PMPs) and programmatic direct deals, allowing for more controlled RTB environments.

Understanding the intricacies of RTB is crucial for advertisers and agencies operating in the UK programmatic landscape. It enables them to leverage real-time data, enhance targeting precision, and optimise ad spend efficiency in a highly competitive digital advertising market.



Programmatic advertising has revolutionised the digital marketing landscape in the United Kingdom, offering numerous benefits for businesses of all sizes. Here are the key advantages of incorporating programmatic advertising into your marketing strategy:


  1. Precision targeting: Programmatic advertising allows UK businesses to reach their ideal audience with remarkable accuracy. By leveraging data-driven insights, you can target users based on demographics, interests, behaviours, and even specific locations within the UK, ensuring your ads are seen by the most relevant potential customers.
  2. Cost-effectiveness: With programmatic advertising, you're not paying for wasted impressions. The technology optimises your ad spend by bidding on the most valuable placements in real-time, maximising your return on investment (ROI). This is particularly crucial in the competitive UK market, where efficient budget allocation can make a significant difference in ad revenue.
  3. Real-time optimisation: Programmatic platforms allow for instant adjustments to your campaigns. If a certain ad creative or targeting strategy isn't performing well in London, for example, you can quickly pivot and reallocate resources to better-performing areas or demographics across the UK.
  4. Scale and reach: Programmatic advertising provides access to vast programmatic ad networks of websites and apps. In the UK, where internet penetration is high (97% as of 2021), this means you can reach a large portion of your target audience across multiple devices and channels in the digital ad space.
  5. Advanced analytics and insights: The data-rich environment of programmatic advertising offers deep insights into campaign performance. UK businesses can gain valuable understanding of their audience's behaviour, preferences, and engagement patterns, informing not just advertising strategies but broader marketing and business decisions.
  6. Brand safety and fraud prevention: The best programmatic ad platforms offer robust brand safety measures and fraud prevention tools. This is particularly important in the UK market, where consumers are increasingly concerned about data privacy and online security.
  7. Cross-channel coordination: Programmatic advertising enables seamless coordination across various digital channels, including display, video, mobile apps, and increasingly, connected TV. This is essential for creating cohesive campaigns and ad formats that resonate with the multi-device habits of UK consumers.
  8. Personalisation at scale: With programmatic advertising, UK businesses can deliver personalised ad experiences to large audiences. This level of customisation can significantly improve engagement rates and foster stronger connections with potential customers.

To illustrate the impact of programmatic advertising in the UK, consider these statistics:

MetricValueProgrammatic ad spend in the UK (2022)£7.3 billionProjected programmatic ad spend in the UK (2024)£9.4 billionProgrammatic's share of total digital display ad spending in the UKOver 90% These figures underscore the growing importance and effectiveness of programmatic advertising in the UK market. By leveraging these benefits, businesses in the United Kingdom can create more efficient, targeted, and successful digital advertising campaigns, driving better results and staying competitive in an increasingly digital-first economy.