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3 Foolproof Steps When Choosing a Graphic Design Agency Birmingham Based

Choosing a graphic design agency based in Birmingham or the entire West Midlands can be a really tricky task.

There are hundreds, if not thousands, of options that can take a large chunk of your time just by searching and looking through different social media pages, websites, and portfolios online. It can be very difficult to come up with a confident decision.

While there are excellent graphic design and digital marketing agencies in Birmingham, there are also superb design services that are available a million miles away.

With the help of the Internet, your access to all of them is at your fingertips. However, it can still be challenging to make up your mind.

And since these creative design firms and marketing agencies promise that they can deliver your desired results while getting the work done flawlessly, you need an informed guide to help you choose the right one for your business.

So, here are the foolproof steps when choosing the best graphic design and marketing agency Birmingham based or the West Midlands in general.

1. Make sure to outline your graphic design project and ask for examples of the agency's previous work that somehow reflect your business.

Outlining your creative design project involves asking yourself with the following questions:

  • What exactly does the design project involve?
  • What are the graphic design goals of my brand?
  • What is my budget for graphic design and digital marketing?
  • What is the deadline for each creative project?


Let's expand on each of these questions:

What exactly does the design project involve?

If you are a startup company and have little to no idea where to begin when it comes to the creative side of your business, how to create a logo, how to have an excellent and intuitive website design, how to look appealing on your social media posts, you know you need a Birmingham marketing agency that specialises in graphic and web design.

Now, if you already have a logo and your website design has been established a few years ago, but now that your business is picking up and you know that you need to improve your brand design, especially on letterheads, business cards, and advertising images, you still have to define what the design project will entail so that your marketing agency in Birmingham can tell you upfront if they can deliver each design request or not.

What are the graphic design goals of my brand?

If your only goal when hiring a digital design agency is for your brand to look good, you're missing massive opportunities. After all, "looking good" is entirely subjective and is almost impossible to measure.

So, set your goals according to the description of your creative projects. For example, if you're choosing among the best design and marketing agencies Birmingham based to rebrand your business, your goals can be the following:

  • We will rebrand and improve digital functions appearance to increase monthly sales by 20%."
  • "We will aim to increase the recognition within the industry using the latest branding and advertising techniques, such as a new web design and search engine marketing."
  • "We aim to increase the weekly profits by up to £1,500 with our new website design."

What is my budget for graphic design and digital marketing?

If digital design projects are new to you, the articles at Sortlist that talk about the cost of various projects might help you get an idea of how much design projects will cost you.

The best thing is that Sortlist, as a marketplace for agencies, will match you with the best firms that can work on your projects according to your needs, demands, and budget. So, having a range of initial figures in mind will help a lot. You can start at £1,000 to £3,000.

What is the deadline for each creative project?

Remember that being realistic with your availability and the time of your design agency can help big time when it comes to submitting quality projects.

If you're looking to change your web design or launch a new service or product on Christmas season, don't wait until winter or December. Start getting some work done in late spring and even early summer.

Now, once you have outlined your graphic design projects for your business, asking to see some samples that reflect your objectives, especially your brand can be one of the most efficient ways to gauge the expertise of your potential agency.

2. Narrow down your graphic designer selection and make initial contact to discuss the creative design project.

Besides Sortlist narrowing down your selection to only the best agencies that match your project needs and demands, you will still do some light wedding out because we often match you with the top 10 agencies.

You can do a quick review and narrow your choices down to 3 or 5 agencies. Then, feel free to engage with them through the convenient Sortlist messaging space to discuss the design projects in detail.

3. Compare the agency responses and make decisions.

When you've; reviewed the answers, made sure the expenses fit, verified the terms and conditions, spoke to the departments, and thought about it well, you would have a fairly clear understanding about where you want to put the work.

And once you're 100% confident with your decision, let the agency know and they will guide you with the next steps.

Ready to Choose Your Graphic Design Agency in Birmingham?

Sortlist matches you with the best graphic design agencies in Birmingham or anywhere in the world. All you have to do is give us a few details about your business and your project needs. You can find the right agency within minutes! Plus, it's risk-free and 100% free.



July 28, 2020
Jessica FabreDigital Communication Officer at Bourbon

Finding an agency is quite complicated. With Sortlist, agencies take the first step by sending a message, so it's easier. There is also a pre-selection in order...

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