The 10 Best Design Agencies in West Midlands (2020) 63 agencies
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3 Excellent Signs You Found the Best Design Agency Midlands Wide

When there are hundreds of creative agencies in Birmingham or the entire Midlands region, how do you know which one is the best design agency for your business?

It's surprising how many companies base the agency's value on how good they create or design a logo and how low their price is, but it's actually more than that.

So, here are the excellent signs that you found the best creative design agency across the East and West Midlands.

1. The design agency team took the time to meet you, and they have an amazing proposal for your brand.

Let's face it; most creative agencies Birmingham wide, or anywhere in the world, conducts their business and communications through email.

Why meet when you folks can just email each other, right?

While emails and other types of written correspondence are absolutely necessary during the introduction phase between companies and agencies, there is something more substantial when a creative design and digital marketing team meets you in person, or at least over a phone call or video conference.

You see, in a digitally-driven world, it's so easy to send a proposal and not take the time to schedule a meeting, let alone sit in one. But if your potential creative agency Birmingham based does not do this one small thing of taking the time to meet you at the beginning of the process, how available do you think they will be when your projects start?

After all, hiring a media design and digital marketing team means that you will be sending a substantial amount of time and money, and you will most probably be working with them for the long-term.

So, if your Birmingham creative agency spends time and energy to meet you, consider that a PLUS point.

Now, when it comes to proposals, most design agencies will show you impressive videos. While videos are a great medium and are fancy bonus bits, do not let these sway you from the gist what is truly valuable: the proposal for your brand.

So, what's a good proposal?

A good design and marketing proposal should outline the price of the services as well as a customised blueprint of the work that they will deliver for your brand.

If you get a massive figure for the prices and a proposal that is tailored to your brand, you need to think twice about how genuine they are in bringing value to your brand and in knowing what you brand needs.

2. The creative agency clearly understands the demands and hurdles of your business, and they offer well-rounded expertise.

Does your potential agency for branding, media marketing, and design have a clear and profound understanding of your pain points as a brand and the services that you need?

Do they offer you expert services on popular branding and design services, such as website design, graphic design, and overall digital marketing and branding efforts for your business?

Or does the firm hand you generic price and proposal that can be found on their website, without customising it to the kind of work that you want to get completed?

Remember that your branding efforts must be unique, so your potential creative agency must give you unique solutions that specifically addressed your needs and challenges in this digitally-competitive world, especially when it comes to your web design, social media graphic design, and digital marketing.

While most solutions, such as in website design and web development will be explored in further detail with much research and brand analysis once you become a client, you must gauge the understanding and work methods of your prospective agency in their proposal and during the initial meeting.

Now, design and marketing are the sums of several types of work, so you can expect that one work or project will be directly or indirectly relevant to another.

So, an ideal creative firm must have a well-rounded must have top-notch expertise in all aspects of design and digital marketing, especially in more specialised types of work, such as web design and web development.

For instance, your firm might be working particularly on your website design, but does the team understand how it will work well with your social media efforts? And if they do content marketing for your brand, you must ask them how the branding materials will be integrated.

3. The design company ranks high on the creativity scale, and they set realistic expectations.

The creativity scale must be where your prospective agency must shine. Whether it's in the design, the copy, the content headlines, and implementation of each campaign, they must score high on ideas.

So, take time to evaluate their portfolio at Sortlist and see if you like their work and if they have the potential to mirror your brand's identity.

Lastly, an ideal design firm tells you a realistic timeline and execution to your deadlines and budget. Then, they will explain the hurdles and outline an alternative approach when needed, instead of always saying yes and providing mediocre output.

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July 28, 2020
Alexis DegenSales Manager at Aubry

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