What are the most effective targeting and retargeting strategies for display advertising campaigns in Birmingham?

Display advertising in Birmingham requires a strategic approach to targeting and retargeting for maximum effectiveness. Here are some of the most potent strategies to consider: 1. Hyper-Local Targeting Birmingham's diverse neighbourhoods offer unique opportunities for hyper-local targeting. Focus on specific areas like the Jewellery Quarter for luxury goods, or Digbeth for creative industries. Use postcode targeting to reach audiences in these distinct locales. 2. Contextual Targeting Align your ads with relevant content on local Birmingham websites. For instance, target food-related content for restaurant ads or property listings for real estate campaigns. This ensures your ads are seen by an audience already interested in related topics. 3. Behavioural Targeting Leverage data on user behaviour to reach Brummies who have shown interest in products or services similar to yours. For example, target users who have searched for 'Birmingham restaurants' or 'events in Birmingham' depending on your offering. 4. Demographic Targeting Birmingham has a young and diverse population. According to the latest census data, the median age in Birmingham is 32, younger than the national average. Tailor your campaigns to specific age groups, income levels, or cultural backgrounds prevalent in the city. 5. Device-based Targeting With Birmingham's large student population and tech-savvy workforce, mobile targeting is crucial. According to Ofcom, 87% of adults in the West Midlands use a smartphone. Ensure your display ads are optimized for mobile devices. 6. Retargeting Strategies Website Visitor Retargeting: Re-engage users who have visited your website but didn't convert. Show them tailored ads based on the pages they viewed. Cart Abandonment Retargeting: For e-commerce businesses, target users who added items to their cart but didn't complete the purchase. Cross-Channel Retargeting: Combine display ads with other channels like social media to create a cohesive retargeting strategy across platforms. 7. Lookalike Audience Targeting Use data from your existing Birmingham customers to create lookalike audiences with similar characteristics, expanding your reach to potential new customers in the area. 8. Event-based Targeting Birmingham hosts numerous events throughout the year, from the Frankfurt Christmas Market to the Birmingham International Jazz Festival. Time your campaigns to coincide with relevant events and target event attendees. 9. B2B Targeting For B2B campaigns, use company size, industry, and job title targeting to reach decision-makers in Birmingham's thriving business sectors, such as manufacturing, finance, and technology. Targeting StrategyKey Benefit Hyper-LocalReach specific Birmingham neighbourhoods ContextualAlign with relevant local content BehaviouralTarget based on user interests DemographicTailor to Birmingham's diverse population Device-basedOptimize for mobile-heavy audience RetargetingRe-engage potential customers LookalikeExpand reach to similar audiences Event-basedCapitalize on local events B2BTarget Birmingham's business sectors Remember, the key to effective targeting and retargeting in Birmingham is to combine these strategies based on your specific campaign goals and target audience. Regularly analyze your campaign data to refine your approach and maximize ROI in the dynamic Birmingham market.

What strategies do successful display advertising agencies in Birmingham use to stand out in a competitive market?

Display advertising agencies in Birmingham face stiff competition in a vibrant digital marketing landscape. To stand out, successful agencies employ several key strategies: Local market expertise: Top agencies in Birmingham demonstrate a deep understanding of the local business ecosystem, including key industries like manufacturing, business services, and the growing tech sector. They leverage this knowledge to create campaigns that resonate with the city's diverse audience. Data-driven approach: Leading agencies utilize advanced analytics tools to gather and interpret data, enabling them to make informed decisions and optimize campaign performance. For instance, they might use heat mapping to analyze user behavior on websites popular among Birmingham's population. Creative excellence: Standout agencies in Birmingham consistently produce high-quality, innovative ad creatives that capture attention in a crowded digital space. They often draw inspiration from local landmarks like the Bullring or the Library of Birmingham to create visually striking and locally relevant ads. Cross-channel integration: Successful agencies don't limit themselves to traditional display advertising. They integrate their campaigns across multiple channels, including social media platforms popular among Birmingham's diverse communities, to create a cohesive brand experience. Mobile-first strategies: With Birmingham's growing tech-savvy population, top agencies prioritize mobile-optimized campaigns. They ensure that display ads are responsive and provide an excellent user experience across all devices. Personalization and targeting: Leveraging data and AI, leading agencies in Birmingham create highly personalized ad experiences. They might use geo-targeting to reach consumers in specific areas like the Jewellery Quarter or Digbeth, tailoring messages to local interests and behaviors. Transparency and ROI focus: In a competitive market, successful agencies stand out by providing clear, measurable results. They use advanced attribution models to demonstrate the exact value of their campaigns, building trust with Birmingham's business community. Cutting-edge technology adoption: Top agencies stay ahead by embracing new technologies. For example, they might leverage augmented reality (AR) for interactive display ads, capitalizing on Birmingham's reputation as a forward-thinking city. Industry partnerships: Successful agencies often form strategic partnerships with local media outlets, tech companies, and industry associations. This could include collaborations with organizations like Digital Birmingham or the Greater Birmingham Chambers of Commerce. Thought leadership: Leading agencies position themselves as industry experts by regularly contributing to local business publications, speaking at events like the Birmingham Tech Week, and hosting workshops for the business community. By implementing these strategies, display advertising agencies in Birmingham can differentiate themselves in a competitive market, demonstrating their value to local businesses and national brands looking to reach the Birmingham audience effectively.

Top Display Advertising Agencies in Birmingham

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Elevate your brand visibility with Birmingham's top-tier display advertising agencies. Our curated selection showcases experts in crafting compelling visual campaigns that captivate audiences across digital platforms. Explore each agency's portfolio and client testimonials to gauge their creativity and effectiveness in delivering impactful display ads. Whether you need programmatic advertising, retargeting strategies, or innovative rich media campaigns, you'll find specialists to amplify your digital presence. With Sortlist, you can post your specific project requirements, allowing Birmingham's finest display advertising professionals to reach out with tailored solutions that align with your marketing objectives and target audience.

Top Featured Display Advertising Agencies

Digital Blueprints
5
(1 review)
Where ambitious brands come to scale. We make the difference.
We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
Looking for work in Display Advertising
Located in Norfolk, United Kingdom
From €1,000 for Display Advertising
Worked in Beauty (+18)
Speaks English
11-50 members
Cab Engine | Digital Agency
5
(2 reviews)
We specialise in building high-performance teams to power your entire marketing engine.
A trusted UK agency of 20 years, our unique partnership model has been the foundation for our client's success. Working with brands all over the world, our dedicated digital teams have driven significant results for our clients tech platforms and performance marketing.
Looking for work in Display Advertising
Located in Warwickshire, United Kingdom
From €10,000 for Display Advertising
Worked in Others (+8)
Speaks English
11-50 members

All Display Advertising Consultants in Birmingham

Cab Engine | Digital Agency
5
(2 reviews)
We specialise in building high-performance teams to power your entire marketing engine.
A trusted UK agency of 20 years, our unique partnership model has been the foundation for our client's success. Working with brands all over the world, our dedicated digital teams have driven significant results for our clients tech platforms and performance marketing.
Looking for work in Display Advertising
Located in Warwickshire, United Kingdom
From €10,000 for Display Advertising
Worked in Others (+8)
Speaks English
11-50 members
Digital Blueprints
5
(1 review)
Where ambitious brands come to scale. We make the difference.
We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
Looking for work in Display Advertising
Located in Norfolk, United Kingdom
From €1,000 for Display Advertising
Worked in Beauty (+18)
Speaks English
11-50 members
PS
4.9
(12 reviews)
The last word in digital
Recommended
Top awarded
At Propaganda Solutions, we believe marketing should be accessible, effective, and built for real business growth—not just empty metrics. That’s why we’ve redefined digital marketing with a science-backed, psychology-driven approach that puts you in control. We specialize in SEO, paid media, social, web development, and performance analytics, crafting strategies that don’t just generate clicks, but drive real influence and long-term customer trust. Our unique AI-powered tools and deep expertise in human behavior and decision-making mean we don’t just market—we engineer outcomes. If you want marketing that’s built on clarity, control, and measurable success, you’re in the right place. Let’s transform your business together. 🔹 Data-led. Influence-driven. Results-proven. 🚀 Let’s talk. German Version Bei Propaganda Solutions glauben wir, dass Marketing zugänglich, wirkungsvoll und auf echtes Geschäftswachstum ausgerichtet sein sollte – und nicht nur auf leere Kennzahlen. Deshalb haben wir digitales Marketing neu definiert – mit einem wissenschaftlich fundierten, psychologisch optimierten Ansatz, der Ihnen die Kontrolle gibt. Wir sind Experten in SEO, Paid Media, Social Media, Webentwicklung und Performance Analytics – und entwickeln Strategien, die nicht nur Klicks generieren, sondern echte Einflussnahme und nachhaltiges Kundenvertrauen schaffen. Unsere KI-gestützten Tools und unser tiefes Verständnis für menschliches Verhalten und Entscheidungsfindung sorgen dafür, dass wir nicht einfach nur vermarkten – wir konstruieren Ergebnisse. Wenn Sie Marketing wollen, das auf Klarheit, Kontrolle und messbarem Erfolg basiert, sind Sie hier richtig. Lassen Sie uns Ihr Business gemeinsam transformieren. 🔹 Datenbasiert. Einflussstark. Ergebnisorientiert. 🚀 Lassen Sie uns sprechen.
Looking for work in Display Advertising
Located in Berlin, Germany (+1)
From €1,000 for Display Advertising
Worked in Construction (+12)
Speaks English, German(+3)
11-50 members
SOCIALLYWITHIT.
4.9
(10 reviews)
We are SOCIALLYWITHIT. Are you?
Highly recommended
Founded in 2023 in the heart of London - We are a data driven, result led creative agency. Talk to us about creative production, paid media marketing and SEO.
Looking for work in Display Advertising
Located in Greater London, United Kingdom
From €1,000 for Display Advertising
Worked in Marketing & Advertising (+6)
Speaks English
1-10 members
Hotwolf
5
(12 reviews)
Let us help YOUR brand lead the pack.
We're a challenger agency for champion brands. Like yours. We’re well established, with years of experience and proven capability – but we retain that challenger attitude; always looking for the smarter way to make your content punch harder for you. After all, we’re Hotwolf . Not Lukewarmwolf. We’re award-winning, compact and perfectly formed – able to keep your costs smaller, so you can dream bigger.
2 works in Display Advertising
Located in Greater London, United Kingdom
From €5,000 for Display Advertising
Worked in Non-profit (+27)
Speaks English
1-10 members
Pepper Agency
5
(4 reviews)
Creator-first social media marketing
Recommended
Top awarded
Pepper is an award-winning creative social agency with a human approach at our core.
Looking for work in Display Advertising
Located in London, United Kingdom
From €5,000 for Display Advertising
Worked in Software & Computer Services (+5)
Speaks English
11-50 members
Ninja Promo: A Subscription-Based Marketing Agency
5
(36 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
Looking for work in Display Advertising
Located in Dubai, United Arab Emirates (+7)
From €1,000 for Display Advertising
Worked in Others (+22)
Speaks English
201-500 members
Colewood Digital
5
(3 reviews)
Ambitious? So are we!
Welcome to Colewood Digital, where we make digital marketing an exciting and profitable experience for our clients! Since 1999, we have been leading the way as an omni-channel digital agency, harnessing our unique blend of creativity and technical expertise to help our clients dominate their markets and boost their return through various digital marketing channels.
Looking for work in Display Advertising
Located in Stockton-on-Tees, United Kingdom
From €1,000 for Display Advertising
Worked in Travel & Leisure (+7)
Speaks English
11-50 members
wonderwork
5
(5 reviews)
The only marketing agency your brand will ever need
Top awarded
Hello, we’re wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, construction, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition?
Looking for work in Display Advertising
Located in Greater London, United Kingdom
From €240 for Display Advertising
Worked in Education (+3)
Speaks English
11-50 members
Pink Orange | Education Marketing Agency
5
(2 reviews)
The only education marketing partner your institution will ever need.
Top awarded
Hello, we’re Pink Orange. We help education providers attract the right students, increase enrolments, and build stronger connections with your community through expertly crafted marketing strategies. At Pink Orange, we understand that each institution is unique, which is why we tailor our omni-channel marketing services to meet your specific goals. From schools and universities to education providers in various sectors—we’re here to help your institution stand out in a competitive landscape. What’s our focus? Ensuring your institution’s marketing efforts hit the mark, whether it’s increasing enrolments, raising brand awareness, or deepening engagement with prospective students and parents. How do we do it? The Pink Orange way. From developing strategic student recruitment marketing plans and producing compelling content to optimising your digital presence through SEO, paid advertising, and social media campaigns, we create a comprehensive marketing approach that’s designed to deliver results. With a full suite of education marketing services, we ensure that every aspect of your institution’s growth is supported by data-driven insights and creativity that works.
Looking for work in Display Advertising
Located in Greater London, United Kingdom
From €298 for Display Advertising
Worked in Education
Speaks English, German(+1)
11-50 members
WilsonCooke
5
(1 review)
We are the brave agency for brave brands... brands which are ready to be challenged & reimagined
Founded as an independent, full-service agency we have since evolved by bringing our successful tradition of strategic brand creation into the digital age. We have achieved this through our incredibly energetic team of creatives, digitals, programmers and client liaison professionals, including WilsonCooke’s very own, very hands-on owners. Whether we are creating beautiful websites that bring conversions or brilliantly insightful, strategic digital marketing, each member of the WilsonCooke team brings unique flair, expertise and drive to the project. We love transforming and re-energising organisations. We love inspiring relationships between brands, customers and stakeholders through engaging digital communications. We also love creating offline marketing that can work both independently or in perfect sync with online strategy. What we create has fuelled the successful, organic growth of our agency. So has how we create. We work as a brand and digital partner. That means we align ourselves with you: Your business, your industry, your objectives, your customers. This partnership approach makes finding the powerful idea that connects with your customers and stakeholders so much easier - and far more likely to deliver our shared objectives, time and time again. Our services include: SEO Email Marketing PPC (Google + Microsoft) Social Media Marketing Content Marketing Branding Campaigns Website Design and Development.
Looking for work in Display Advertising
Located in Greater Manchester, United Kingdom
From €1,000 for Display Advertising
Worked in Industrial Goods & Services (+1)
Speaks English
11-50 members
Cedarwood Digital
(0 review)
Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR.
Top awarded
Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR. We work with businesses ranging from start-ups, to independently owned, to multinationals, helping to deliver effective performance marketing strategies across the board. 🏆PPC Agency Of The Year 2023 🏆Search Agency Of The Year 2023/24 🏆5 x UK Search Awards (2023) 🏆2 x European Search Awards (2023)
Looking for work in Display Advertising
Located in Greater Manchester, United Kingdom
From €3,000 for Display Advertising
Worked in Legal Services (+12)
Speaks English
11-50 members
Odyssey New Media
(0 review)
Established since 2010, we are a leading Digital Marketing Agency based in Birmingham, UK - Services include SEO, PPC, Social Media, Web Design & Development, Mobile Apps and more. We have a combined in-house Digital Marketing knowledge spanning over 20+ years. We have helped our clients in the UK, US, Canada and Europe reach new customers using Digital Marketing channels and strategic marketing tactics. Our aim is always to improve our client's sales, revenue and overall return on investment. For more on our SEO, PPC, Social Media, Web Design and Mobile App services contact us today: Call: 0121 439 5450 Email: [email protected]
Looking for work in Display Advertising
Located in Birmingham, United Kingdom
From €1,000 for Display Advertising
Worked in Travel & Leisure (+2)
Speaks English
11-50 members
Creative X Growth
5
(3 reviews)
Creativit Meets Strategy
Recommended
Creative X Growth is a full-service digital marketing agency committed to delivering innovative and data-driven solutions that empower brands to thrive in the digital world. We specialize in crafting customized strategies that drive growth, combining expertise in SEO, online advertising, social media, and web design. Our passionate team of creatives, strategists, and analysts works closely with clients to transform their digital presence, boost engagement, and achieve measurable results. At Creative X Growth, we believe in the power of collaboration, creativity, and transparency to create lasting impact and success.
Looking for work in Display Advertising
Located in Greater London, United Kingdom
From €1,000 for Display Advertising
Worked in Clothing & Accessories (+3)
Speaks English, Arabic(+2)
11-50 members
The Orchard Media & Events Group
4.5
(4 reviews)
Strategic thinking. Creative solutions. Commercial impact.
Top awarded
We're an award-winning, multi-disciplinary, integrated marketing agency based in Cardiff, UK. We help brands and organisations to connect with their audiences, through tactical insight and strategy, bold ideas and concepts, innovative products and experiences, and smart business thinking. From video production and events management to strategic communications, content marketing and branding, we work with organisations across the globe to deliver bespoke, effective campaigns to solve their creative and commercial challenges. Collaboration is an intrinsic part of our process. We work closely with clients and partners to establish and define their brief, use insight and experience to refine the idea, and select the best specialists from our in-house team and beyond to provide effective and demonstrable results for your business. IPA members
Looking for work in Display Advertising
Located in Cardiff, United Kingdom
From €5,000 for Display Advertising
Worked in Food (+7)
Speaks English, French(+2)
51-200 members
Bullshark
4.7
(14 reviews)
360-degree solutions across strategy, technology, marketing and data.
Recommended
We don’t just deliver digital—we build engines for growth. Founded in 2020, Bullshark is a relentless force in strategy, tech, marketing, and data. We partner with ambitious organisations to drive revenue, scale operations, and unlock competitive edge. WHAT WE DO We operate across four core service lines. Each built to move the needle: (1) Strategy We cut through the noise. No fluffy decks. Just sharp insights and clear roadmaps that solve real business problems. (2) Technology From high-performing websites to full-scale enterprise platforms—if you can dream of it, we’ll deliver it. No limits. No confusion. Just powerful tech that delivers. (3) Marketing We handle the full marketing stack—from content to performance. Everything focused on one thing: growth. Think more leads, more conversions, more lifetime value. (4) Data We turn scattered data into structured intelligence. From data pipelines to dashboards, we build the foundations for clean, high-quality data that powers better decisions. Our data engineering services help clients boost accuracy, accessibility, and real-time value. OUR AI EDGE We don’t just talk about AI—we implement it where it matters. Bullshark offers strategic and hands-on AI services that create real-world impact. From off-the-shelf tools to custom-built models, we help businesses unlock smarter operations, sharper insights, and new revenue streams. What we offer: AI strategy and roadmapping Automation and productivity tools Data-driven decision systems AI-powered customer experiences Custom model development and integration + More We build, train, deploy, and scale AI solutions that fit your business—not the other way around. WHO WE WORK WITH We’ve earned the trust of 200+ brands across the globe—from Wolt and Pfizer to Hyatt and the Government of Malta. WHERE WE OPERATE Headquartered in Malta, growing fast in the UK, and delivering worldwide. We serve clients across Europe, Middle East, North America. Local firepower, global mindset.
Looking for work in Display Advertising
Located in Birkirkara, Malta (+1)
From €1,000 for Display Advertising
Worked in Industrial Goods & Services (+5)
Speaks English, Italian(+1)
11-50 members
Probey Services
4.8
(96 reviews)
Building Websites, Generate Leads!
Highly recommended
Top awarded
Probey Services is a premier technology and digital marketing company, providing cutting-edge solutions across the USA, UK, Australia, UAE, and India. Established in 2016, we have grown into a full-service provider with a team of 250+ skilled professionals, delivering tailored strategies that empower businesses in an evolving digital landscape. Our Expertise Probey Services has a strong foundation in technology, design, and marketing, we offer a comprehensive suite of services, including: Website Design & Website Development, e-commerce websites, Shopify, WordPress Website, redesign , and business websites. Software Development & IT Services Scalable software solutions, IT consulting, and enterprise technology. Mobile App Development Native and cross-platform apps for iOS & Android Apps. Digital Marketing & Performance Marketing SEO, SEM, PPC, social media marketing , and data-driven performance campaigns. Branding & Brand Building Strategic brand identity development and market positioning. Graphic Design, Logo Design & Online Reputation Management (ORM) Engaging visuals and reputation management to enhance brand trust. Why Choose Probey Services? Comprehensive Solutions: From technology development to digital marketing, we provide a 360-degree approach to business growth. Client-Centric Approach: We focus on collaboration, innovation, and transparency, ensuring solutions align with business objectives. Proven Industry Expertise: With 10 years of experience across diverse industries, we deliver measurable results and long-term success. Global Presence: Serving businesses across major international markets with customized solutions in mutiple industries. At Probey Services, we go beyond delivering services, we work as an extended team, with an ecosystems that drive business growth, enhance customer engagement, and maximize ROI. Our commitment to excellence and innovation makes us the trusted partner in your digital journey. Awards & Recognitions: Excellence in Digital Transformation (2023) Top Emerging Web Development Firm (2022) Best Digital Marketing Strategy (2023) Android App Development Company - Designrush (2024) Let’s Grow Together! Contact us today to discover how Probey can transform your digital presence. 📞 +1 20299 57212 | +44 75371 88459 | +91 97739 01990 | +91 120 313 2126 ✉️ [email protected] 🌐 www.probeyservices.com
Looking for work in Display Advertising
Located in Rednal, United Kingdom (+4)
From €100 for Display Advertising
Worked in Clothing & Accessories (+16)
Speaks English, Dutch, Belgium(+5)
501-1000 members
Connily
5
(10 reviews)
We help brands reach their digital growth goals.
We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
Looking for work in Display Advertising
Located in Dubai, United Arab Emirates (+1)
From €3,000 for Display Advertising
Worked in Clothing & Accessories (+7)
Speaks English, Arabic
11-50 members
Liberty Marketing Ltd
5
(1 review)
Unleashing online performance for brands that demand better.
Top awarded
We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
Looking for work in Display Advertising
Located in Cardiff, United Kingdom
From €1,000 for Display Advertising
Worked in Beauty (+13)
Speaks English
11-50 members
Exceed
(0 review)
Profit Driven PPC Management Agency
As a specialist paid media agency, we’re able to focus 100% of our time on 100% of what we know – paid digital marketing. We don’t dabble in other fields of digital marketing; we stick to what we know best and that’s why our results speak for themselves. There isn’t a paid marketing platform that we don’t know about. Whether it’s targeting high intent searches on Google, catching someone’s attention on Facebook whilst they browse their feed or springing a 5 second pre-roll ad whilst your target audience is watching a YouTube video, we’ve got you covered.
Looking for work in Display Advertising
Located in West Yorkshire, United Kingdom
From €1,000 for Display Advertising
Worked in Education (+5)
Speaks English
1-10 members

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Frequently Asked Questions.

Display advertising in Birmingham requires a strategic approach to targeting and retargeting for maximum effectiveness. Here are some of the most potent strategies to consider:

1. Hyper-Local Targeting

Birmingham's diverse neighbourhoods offer unique opportunities for hyper-local targeting. Focus on specific areas like the Jewellery Quarter for luxury goods, or Digbeth for creative industries. Use postcode targeting to reach audiences in these distinct locales.

2. Contextual Targeting

Align your ads with relevant content on local Birmingham websites. For instance, target food-related content for restaurant ads or property listings for real estate campaigns. This ensures your ads are seen by an audience already interested in related topics.

3. Behavioural Targeting

Leverage data on user behaviour to reach Brummies who have shown interest in products or services similar to yours. For example, target users who have searched for 'Birmingham restaurants' or 'events in Birmingham' depending on your offering.

4. Demographic Targeting

Birmingham has a young and diverse population. According to the latest census data, the median age in Birmingham is 32, younger than the national average. Tailor your campaigns to specific age groups, income levels, or cultural backgrounds prevalent in the city.

5. Device-based Targeting

With Birmingham's large student population and tech-savvy workforce, mobile targeting is crucial. According to Ofcom, 87% of adults in the West Midlands use a smartphone. Ensure your display ads are optimized for mobile devices.

6. Retargeting Strategies

Website Visitor Retargeting: Re-engage users who have visited your website but didn't convert. Show them tailored ads based on the pages they viewed.
Cart Abandonment Retargeting: For e-commerce businesses, target users who added items to their cart but didn't complete the purchase.
Cross-Channel Retargeting: Combine display ads with other channels like social media to create a cohesive retargeting strategy across platforms.

7. Lookalike Audience Targeting

Use data from your existing Birmingham customers to create lookalike audiences with similar characteristics, expanding your reach to potential new customers in the area.

8. Event-based Targeting

Birmingham hosts numerous events throughout the year, from the Frankfurt Christmas Market to the Birmingham International Jazz Festival. Time your campaigns to coincide with relevant events and target event attendees.

9. B2B Targeting

For B2B campaigns, use company size, industry, and job title targeting to reach decision-makers in Birmingham's thriving business sectors, such as manufacturing, finance, and technology.

Targeting Strategy	Key Benefit
Hyper-Local	Reach specific Birmingham neighbourhoods
Contextual	Align with relevant local content
Behavioural	Target based on user interests
Demographic	Tailor to Birmingham's diverse population
Device-based	Optimize for mobile-heavy audience
Retargeting	Re-engage potential customers
Lookalike	Expand reach to similar audiences
Event-based	Capitalize on local events
B2B	Target Birmingham's business sectors

Remember, the key to effective targeting and retargeting in Birmingham is to combine these strategies based on your specific campaign goals and target audience. Regularly analyze your campaign data to refine your approach and maximize ROI in the dynamic Birmingham market.

As a display advertising expert in Birmingham, it's crucial to understand the key differences between mobile and desktop strategies to maximize your campaign's effectiveness. Here are the main distinctions:

Aspect	Mobile Strategy	Desktop Strategy
Screen Size	Smaller screens require concise, impactful content	Larger screens allow for more detailed and complex ads
User Behavior	On-the-go, shorter attention spans	Longer browsing sessions, more in-depth engagement
Ad Formats	Mobile-specific formats (e.g., in-app ads, vertical video)	Traditional banner ads, rich media, and larger formats
Targeting	Location-based, app usage, mobile-specific behaviors	Demographics, browsing history, interests
Call-to-Action	Simple, tap-friendly (e.g., 'Call Now', 'Get Directions')	More detailed CTAs, possibly multi-step

In Birmingham, mobile usage is particularly high, with 93% of adults owning a smartphone as of 2023. This makes mobile display advertising crucial for reaching local audiences. However, desktop still plays a significant role, especially for B2B sectors prevalent in Birmingham's economy.

Key considerations for Birmingham advertisers:

Local relevance: Utilize location-based targeting on mobile to reach consumers in specific Birmingham areas, such as the Bullring for retail campaigns or the Business District for B2B ads.
Industry focus: Tailor your strategy to Birmingham's key industries. For instance, automotive sector ads might perform better on desktop due to the need for detailed information.
Cross-device campaigns: With Birmingham's diverse workforce, consider implementing cross-device strategies to reach users across their daily device usage patterns.
Mobile-first approach: Given the high smartphone penetration, prioritize mobile-friendly ad designs, but don't neglect desktop users, especially for certain industries or during business hours.

Remember, while these differences are important, a cohesive multi-channel strategy that aligns mobile and desktop efforts will yield the best results for display advertising campaigns in Birmingham.

Display advertising agencies in Birmingham face stiff competition in a vibrant digital marketing landscape. To stand out, successful agencies employ several key strategies:

Local market expertise: Top agencies in Birmingham demonstrate a deep understanding of the local business ecosystem, including key industries like manufacturing, business services, and the growing tech sector. They leverage this knowledge to create campaigns that resonate with the city's diverse audience.
Data-driven approach: Leading agencies utilize advanced analytics tools to gather and interpret data, enabling them to make informed decisions and optimize campaign performance. For instance, they might use heat mapping to analyze user behavior on websites popular among Birmingham's population.
Creative excellence: Standout agencies in Birmingham consistently produce high-quality, innovative ad creatives that capture attention in a crowded digital space. They often draw inspiration from local landmarks like the Bullring or the Library of Birmingham to create visually striking and locally relevant ads.
Cross-channel integration: Successful agencies don't limit themselves to traditional display advertising. They integrate their campaigns across multiple channels, including social media platforms popular among Birmingham's diverse communities, to create a cohesive brand experience.
Mobile-first strategies: With Birmingham's growing tech-savvy population, top agencies prioritize mobile-optimized campaigns. They ensure that display ads are responsive and provide an excellent user experience across all devices.
Personalization and targeting: Leveraging data and AI, leading agencies in Birmingham create highly personalized ad experiences. They might use geo-targeting to reach consumers in specific areas like the Jewellery Quarter or Digbeth, tailoring messages to local interests and behaviors.
Transparency and ROI focus: In a competitive market, successful agencies stand out by providing clear, measurable results. They use advanced attribution models to demonstrate the exact value of their campaigns, building trust with Birmingham's business community.
Cutting-edge technology adoption: Top agencies stay ahead by embracing new technologies. For example, they might leverage augmented reality (AR) for interactive display ads, capitalizing on Birmingham's reputation as a forward-thinking city.
Industry partnerships: Successful agencies often form strategic partnerships with local media outlets, tech companies, and industry associations. This could include collaborations with organizations like Digital Birmingham or the Greater Birmingham Chambers of Commerce.
Thought leadership: Leading agencies position themselves as industry experts by regularly contributing to local business publications, speaking at events like the Birmingham Tech Week, and hosting workshops for the business community.

By implementing these strategies, display advertising agencies in Birmingham can differentiate themselves in a competitive market, demonstrating their value to local businesses and national brands looking to reach the Birmingham audience effectively.