Digital communication agencies come in all shapes and sizes in London. Here are some of the most common types:
1. Full-service digital agencies: These agencies offer a comprehensive range of services, from strategy and planning to creativity and execution. They often have in-house teams of specialists who can cover all aspects of a digital campaign, from web design and development to SEO and social media.
2. Creative agencies: These agencies focus on the creative aspects of digital campaigns, from concept development and design to execution. They often work with full-service agencies or in-house teams to deliver the overall strategy and plan.
3. Media agencies: These agencies specialise in planning and buying digital media, from the display and video advertising to paid social media. They often work with creative and full-service agencies to develop the creative and deliver the campaign.
4. Social media agencies: These agencies focus on social media strategy, planning and execution. They often work with creative, media and full-service agencies to develop the overall campaign and deliver it across social media platforms.
5. SEO/SEM agencies: These agencies specialise in search engine optimisation (SEO) and search engine marketing (SEM). They work with businesses to improve their visibility and organic search results, as well as run paid search campaigns.
6. Web design and development agencies: These agencies focus on designing and building websites, from small brochure sites to large eCommerce platforms. They often work with creative and full-service agencies to develop the overall look and feel of the site, as well as the user experience (UX).
7. Mobile app development agencies: These agencies specialise in designing and developing mobile apps for smartphones and tablets. They often work with creative and full-service agencies to develop the overall concept and design of the app, as well as the user experience (UX).
8. Email marketing agencies: These agencies specialise in email marketing, from strategy and planning to creativity and execution. They often work with creative, media and full-service agencies to develop the overall campaign and deliver it to subscribers.
9. Content marketing agencies: These agencies focus on creating and distributing engaging content, from blog posts and articles to infographics and videos. They often work with creative, media and full-service agencies to develop the overall content strategy and plan, as well as execute it across various channels.
10. Analytics and insights agencies: These agencies specialise in data analysis and interpretation. They work with businesses to understand their customers better, as well as track and measure the performance of digital campaigns.