The Brand Key Model as the Key to Success
1 March 2022 ∙ 6 minutes of reading time
It is often a challenge for companies that have a large number of products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the Brand Key model to raise their profile to customers. This model is a slightly more modern and detailed […]
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