16 August 2022 ∙ 8 minutes of reading time
Today’s consumers are shifting from simply buying standalone products to brands that represent values. Creating a lifestyle brand is key to succeeding in this new era of brand marketing. Think about one of the biggest brands, Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose […]
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13 July 2022 ∙ 8 minutes of reading time
According to Cisco, consumer internet traffic has increased 15 times since 2017. Companies that aren’t launching corporate videos online are missing out on opportunities to attract a large number of online consumers. So, how do you create a great corporate video production that fulfils your business’s corporate video marketing objectives? In this complete guide, we […]
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5 July 2022 ∙ 8 minutes of reading time
A Public Relations (PR) campaign is a strategically launched plan that, if executed effectively, improves a company or brand’s reputation, sales, and more. Yet, there’s more to PR than just launching a press release or organizing fundraisers. PR campaigns also include other functions that require software tools to measure the success of each PR project. […]
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30 June 2022 ∙ 7 minutes of reading time
Nowadays, businesses are turning towards online marketing. Having people visit your social media pages is a great start toward a marketing strategy. But, sadly it might not be enough. Here is where CRO marketing comes into play. Why? Because even though people visit your website or social media pages, it does not necessarily mean that […]
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21 June 2022 ∙ 7 minutes of reading time
As a business owner in today’s day and age, you will know that social media plays an important role in attracting new customers to grow your digital presence. But, what if you don’t have the time or resources to create a digital branding strategy from scratch? Don’t worry, as that’s where a social media kit […]
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