At the beginning of this year, some trends were already announced in the field of customer service. In this article, we will take a look at how realistic those predictions were and what we can expect from the rest of this year. What are the latest developments, which (former) trends can we say goodb
Within Google Ads, Google provides access to Dynamic Search Ads (DSA) which is an option to have Google automatically generate search engine ads based on the content of the advertisers website. The advertiser provides a target based on the desired landing pages or the type of audience they want to a
For brands looking to enter new markets, it’s imperative that they think long and hard about their localization strategy. This means the tiny incremental gains, that on the face of it don’t mean much, but when added together combine to build the intangible values of trust, closeness and
Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’ online presence. PPC optimization strategies remain one of the most important forms of advertising for most bu
A copy strategy is a one to two-page document that summarises a marketing strategy. It helps guide the communication actions that a company wants to carry out. In other words, a copy strategy is a specification that allows an agency to know exactly what it must do to meet the expectations of an adve
It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? For brands, the issue may be more than a matter of preference. It turns out that, as cats and dogs have grown in popularity […]
It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd bigg
A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]
Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of m
Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or t
It doesn’t always take a lot of effort to achieve a sense of achievement. Sometimes a few simple steps are enough to significantly increase the company’s sales, for example. Strategies to get a relatively high benefit with little effort are also called low hanging fruit. In this article,
Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offe
