It is no surprise that you may be looking for some sales advice. The current economy is in a state of unprecedented uncertainty. Let’s take the example of France. The latest indicators relayed by INSEE are quite revealing. Economic activity on 24 April 2020 is estimated to have fallen by 35%, more
Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fierc
Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about
In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by increasing complexity and specialization of tasks, is only accelerating.
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the [
To build a well-performing website that is user-friendly and drives conversions, it’s important that your website fits the needs and expectations of your users. But how do you discover what your target audience wants? Let us introduce you to a couple of UX Research Techniques. This article is brough
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the [
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt
As sales and services are shifting into a digital environment, a user-friendly and attractive website is key to your business’ success. But how do you ensure that your website fits the needs and expectations of your user? How do you create an easy-to-use website? In order to answer these ques
Imagine yourself in the following situation: you found a new (or first job) at the company of your dreams, your contract is signed, you’ve finished (or almost finished) your amount of weeks notice, you’re excited to meet your future colleagues, see and organise your new desk…But then the news is out
One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there is no [&hel
Among the different website creation platforms, Wix is a player that is gaining more and more market share thanks to a very aggressive marketing strategy. The platform offers its visitors to create a free and personalized website in just a few clicks, Wix also offers paid packages that allow the use
