30 January 2023 ∙ 6 minutes of reading time
Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. And to do this, Cold Calling is one of the best weapons at your disposal. To talk about […]
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30 January 2023 ∙ 5 minutes of reading time
Running an agency is not easy. The market is complex, there is a lot of competition, and you can quickly find yourself with your head in the sand. An Advisory Board can change that and help you grow faster. To talk about it, we organized an online conference with Richard Fraine, to understand how an […]
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25 January 2023 ∙ 5 minutes of reading time
This article presents all the elements that a graphic design quote should contain and explains how to analyze them. Graphic design estimate: what are the mandatory mentions? In order to conclude their contract, the design agency has to make an estimate. But what should graphic design quotes contain? Firstly, a step-by-step summary of the project, […]
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7 July 2022 ∙ 8 minutes of reading time
Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy will always help. In this article, we give a definition of […]
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28 June 2022 ∙ 5 minutes of reading time
The 4Ps are 4 basic marketing principles. Companies can use these 4 elements to build their marketing strategy. Here are the 4Ps in question: In this article, we will go into more detail on each of these elements and explain how you can use them. In addition, we can also advise you on the best […]
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27 June 2022 ∙ 9 minutes of reading time
What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase your visibility in the market. And for […]
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22 June 2022 ∙ 9 minutes of reading time
We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I’m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping […]
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21 June 2022 ∙ 7 minutes of reading time
For businesses, making a marketing plan helps answer the following questions: Therefore, making a marketing plan will allow you to have a detailed view of all the steps of the marketing strategy that will allow you to reach your objectives. In this article, we explain how to make a marketing plan, and how to make […]
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20 June 2022 ∙ 5 minutes of reading time
It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world population owns a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is to ensure that you can reach a large portion […]
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20 June 2022 ∙ 5 minutes of reading time
“Digital strategy” refers to the mechanisms used by a company to create value with digital tools. In other words, it is the actions you can take to develop your business online. In this article, you will find 10 examples of digital strategies that have brought successful results. You can use these examples of digital strategy […]
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