When compared with most of the well-known social media applications, Instagram is quite new. But for a huge crowd of millennials, Instagram has been around forever. No wonder it has emerged as a veritable influencer marketing hub. Since its launch in 2010, Instagram has undergone major facelifts in
The term “Dark Social,” was first coined by Alexis Madrigal – a former deputy editor of The Atlantic, in an article. The article clearly suggests that Dark Social is a vast trove of social traffic that is invisible to most of the analytics programs available in the market. In layman’s terms, dark so
Love it or loathe it, social media has become an integral part of many people’s life. There are more than 4.67 billion social media users, which equates to 59.4% of the global population. How to become a successful social media content creator in today’s digital space? As a newbie influen
Predictive analytics is a type of advanced analytics that forecasts future events, outcomes and overall behaviour. It employs statistical techniques, including sophisticated predictive modelling and machine learning algorithms, to scrutinise both historical data and current data. It also gauges the
Even though every B2B company has its own target market, brand identity, services and products, they all have one common goal – they wish to be considered the thought leader in their chosen market space. And to gain such exposure, most brands resort to B2B PR – Public Relations practices.
In this competitive digital realm, it takes more than just creating high-quality products and exceptional services to succeed. Unless you showcase all the right features of your products and services while highlighting their key benefits to the customers, the chances of you making profits are next t
In this competitive digital landscape, the need for creating interaction-rich web applications has become mandatory. Not only do design-driven businesses end up creating winning products but they also have a better chance of succeeding in the digital marketplace. And to make this happen, hiring UI/U
eCommerce businesses looking to boost their sales, revenue, and profitability need look no further. We bring you two powerful tools – MRP systems and marketing automation – that can help you marginally drive conversions and increase ecommerce sales for your online business. So let’s dive in and lear
As more companies recognize the value of building brand recognition, they must go beyond traditional marketing techniques to achieve customer loyalty and gain attention. This has prompted organizations to embrace sponsored content marketing—such as videos, podcasts, blogs, articles, and even live st
In today’s digital age, the importance of a well-designed user experience (UX) cannot be overstated. A good UX can drive user engagement, increase conversions, and boost your bottom line. But designing a great UX is easier said than done. That’s where UX agencies come in. These agencies
Today, it is easier than ever for entrepreneurs to start their eCommerce businesses and make a living selling products online. The opportunities that the Internet provides are more abundant than ever before. However, getting an eCommerce business up and running is only part of the equation. To ensur
Contrary to widespread belief, email marketing localization is an absolute necessity for brands targeting multinational audiences, not an add-on task. Localizing your offerings opens doors of opportunity in terms of connecting and building rapport with your target audience and is a great way to expa
