Artificial intelligence (like ChatGPT, for example) has been making massive waves across various industries in the past year and is one of the most discussed and debated topics on the internet. AI is the simulation of human intelligence through the use of computer algorithms. As these algorithms bec
Corporate advertising has become more relevant than ever. As per the 2021 special report by Edelman Trust Barometer, 88% of respondents prioritised “Trust,” as a crucial factor when deciding which brands to use or buy. Using corporate ads, brands are capable of distinguishing themsel
Key Takeaways Current Trends: Minimalism, bold colours, asymmetrical layouts, 3D design. Examples: Apple, Spotify, Dropbox, Nike. Innovations: AR and VR (IKEA), AI integration (Canva), motion graphics (Nike Run Club), and responsive design (The New York Times). Future Trends: Immersive experiences,
Advertising fraud is one of the biggest concerns of the ad tech industry. In 2020 alone, ad fraud inflicted economic losses of $35 billion worldwide. And compared to the global digital advertising market, which is estimated to be $333 billion, ad fraud takes up more than 10% of the total m
In today’s digital landscape, where every business strives to cut through the noise and connect with the right audience, LinkedIn has emerged as a powerhouse for professionals and brands alike. LinkedIn’s recent launch – Conversation Ads, was created in response to more than 2.5 bil
In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving cu
With a more than 1.5 billion user base, TikTok is, by far, the most popular social media platform. No wonder why every other business owner is interested in leveraging it to meet explosive growth. But, using TikTok for brand discoverability, profit, and growth isn’t as simple as it might appear. Hav
As a savvy marketer, we are sure you must have come across the term native advertising multiple times. In fact, you might also recall industry experts defining native advertising as one of the most immersive advertising experiences. But have you ever wondered what it is? Are you interested to know w
Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled
Even though podcasts have been around for over a decade now, it is only recently that podcasting has gained an astronomical amount of popularity. With almost half a billion listeners, podcasting has now become a preferred form of media consumption. As a result, podcast advertising is on the ris
Video marketing is an essential component of any successful social media strategy. With the constantly rising popularity of video-based content on platforms like YouTube, Instagram, and Facebook, it’s no surprise that many brands are leveraging this powerful tool to reach their target audience
The subscription business model refers to a recurring marketing strategy designed to retain long-term customers while attracting new ones. As per the subscription business model, the customers pay a fixed fee on a weekly, monthly, quarterly or yearly basis to subscription businesses in exchange for
