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Advertising

In this digital age, where attention spans are fleeting, and connections are sought-after treasures, nostalgia emerges as an extraordinary tool in the hands of marketers. However, less than 3% of ads contain nostalgic elements.  Nostalgia, a sentiment deeply etched in our collective c

11 min
Branding

On July 23, users who logged onto Twitter discovered a black X instead of the usual small blue bird logo in the corner of their browser tab. Has Twitter’s rebrand shocked you as well? Elon Musk, a software entrepreneur and Twitter’s CTO, recently shocked almost everyone by announcing pla

12 min
Development & Product

According to Statista, eCommerce sales worldwide exceeded $5.7$ trillion. The projections suggest future growth as well. And why would that not be the case, given how convenient it is to order goods from an online store? The recent pandemic also offered more revenue for online business owners. Even

12 min