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Social Media

YouTube analytics is a powerful tool that channel owners can use to gain insights into their video and channel performance. The data gathered from YouTube analytics can help you understand which videos are performing well, who is watching them, and how average viewers are engaging with them. This in

9 min
Digital & Marketing Strategy

The days when we had to drive to the store ourselves to get a desired product are long gone. E-commerce has long since become a companion to our everyday lives, and it is by no means standing still. Websites impress with exciting features such as parallax scrolling, there are special shopping apps f

7 min
Content Marketing

User-generated content is a great way for companies to create authentic and compelling content for their social media marketing. In this article, we’ll therefore tell you what exactly UGC is, what advantages and disadvantages it entails, and how you can profitably use different forms of user-g

8 min
Digital & Marketing Strategy

Now more than ever, organisations looking for marketing and communications assistance face a bewildering array of agency models. When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick the right partner or partners for your project. That no

8 min
Sortlist Insights

It’s 2022, and the world is slowly going back to a sense of normalcy. Among the most affected by the pandemic are small- and medium-sized businesses (SMBs), whose marketing budgets are still reeling from the effects of Covid-19 and put a halt to their digital acceleration. During the pandemic we ana

6 min
SEO

Search engine optimization, or SEO, allows you to attract quality web traffic from major search engines like Google or Bing. The purpose of optimizing your website for SEO is to rank highly on the right search engine results pages, or SERPs.  The higher you rank on relevant SERPs, the more like

10 min