Whenever we hear the terms “implementing marketing automation” (or email marketing), conjure up images of the Autobots handling all of our marketing pop our heads! Wouldn’t that be really great? Perfect marketing automation workflows without any human intervention are the dream of every
Tl;dr: Gen Z expects to get 19% more than what companies are ready to offer. The Great Resignation is upon us, and in 2022 it’s one of the big concerns for companies. Beyoncé called it; her newly released song “Break My Soul” seems to be the anthem of a whole generation—namely, Gen Z—posting their r
Let’s take a scenario. A customer DMs your business on Instagram. Two hours later, they haven’t received a response. What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience
According to Cisco, consumer internet traffic has increased 15 times since 2017. Companies that aren’t launching corporate videos online are missing out on opportunities to attract a large number of online consumers. So, how do you create a great corporate video production that fulfils your bu
Which advertisers and industries spend the most on Meta adverts? In 2019, Facebook reportedly made $69.7 billion in advertising revenue while companies are investing between 10-20% of their innovation budget in the Metaverse, there is no denying that Meta is brimming with advertisements today. From
Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy
Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers, and users who follow finance and wealth influencers. The
We must be optimistic about the future because it’s a self-fulfilling prophecy. If we’re creative and ambitious, intelligent machines will liberate us and be as profound a boon to our prosperity as electricity. If we’re fearful, and fail to press ahead, we could be overwhelmed by automation and ineq
Increasing online profitability depends largely on conversion optimization because if you don’t convert your visitors’ traffic into revenue, the time, and money you spend bringing them to your site is meaningless. A conversion optimization specialist can help boost transactions. Even tod
Every product created exists and has been designed to primarily address the needs and issues faced by a customer. This principle of business also applies to apps. However, an additional problem applies when you create your application. Because even if your app has all the features that your users re
Search engine optimisation is an integral part of any well-thought-out and future-oriented online marketing strategy. However, since only very few team members in the marketing departments of companies are also experienced SEO experts themselves, cooperation with an agency specialised in SEO offers
Nowadays, businesses are turning towards online marketing. Having people visit your social media pages is a great start toward a marketing strategy. But, sadly it might not be enough. Here is where CRO marketing comes into play. Why? Because even though people visit your website or social media page
