Anyone who publishes content for print publications such as magazines, books, or brochures should be no stranger to the term editorial design. But there are many marketers who are not familiar with the specifics and details of editorial design. That’s why in this article we’ll take a clo
eSports, like marketing, is a competitive field filled with competing players, each with a large following of loyal fans. eSports events can be live-streamed on social media, in sports bars, Twitch, and on other platforms. With proper advertising, eSports influencers can generate revenue and create
A man named Max Ringelmann observed something unusual in people around 1913. Ringelmann, a French agricultural engineer, grabbed a rope and had people tug on it individually. Then he invited a group of those same folks to tug on the rope. He noticed that when people pulled in a group, they exerted l
When we talk about telecommuting, many of us imagine with some envy someone working from the hammock of an exotic beach, or sitting quietly at home in pajamas and slippers, oblivious to traffic jams and early mornings. So what are the telecommuting pros and cons? Unfortunately, it is not that simple
If you have a business, chances are, you aim to attract customers and drive conversions. And this is not surprising: to survive, a business needs to take customers through its conversion funnel but unfortunately, this is far from being easy. In fact, website conversion rate is usually only aro
Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” So, how important are team effectiveness models? As a business owner, you want high-performing teams playing on your side of the court. A successful team means a competitive advantage against
If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing. Yes, that’s exactly what you would have guessed- an online business model where you act as
Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses comp
Today, we announced our latest fundraising, raising €11 million. You can read the full press release to know more about it. But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close
Content marketing in the form of blog posts continues to be one of the most important tools this year for increasing the reach of one’s own company and products and, accordingly, increasing sales. The different forms of blogging, whether on the company’s own website or through posts, gue
Marketing today is the exchange of values between a seller and a buyer. It creates a demand for a company’s products or services. If there is value in a product or service, then a buyer will want to pay. Marketing Management is the planning, organising, and implementing of marketing plans and
Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making p
