Let’s start with good news: digital is a much simpler concept than it seems. However, for many companies, digitalizing their processes is a complex process that requires the mastery of certain techniques that are difficult to access. How to digitalize your company in a simple and accessible wa
Social media marketing has become an integral part of many companies’ communications mix. After all, social media enable direct contact with customers and can have a positive impact on a brand’s image at the same time. Social media consulting can help with this. However, a poor social me
Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even befo
When it comes to marketing, agencies try out digital ads, and brand collaboration to cast a wide net and hope that someone takes the plunge. However, very few personally reach out to highly qualified clients via emails. Targeted email marketing campaigns can very well be the marker of success when y
We often hear that a web page can have an impact on the conversion rate. But how do you create a landing page that converts? In this article, we give you 12 landing page examples. These can inspire you to redesign your current site and improve your conversion rate. Understanding the Purpose of a Lan
This is a guest article from acquisa, the online magazine for marketing and sales. As an accomplished salesperson, you know that: before a customer finally decides to complete a purchase, they have one or two objections as to why he or she doesn’t actually need the product or service. Potentia
Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary
Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility. But what does this latest kind of marketing mean in terms of cost? How much should your company expect to pay for an external service? Is it pos
Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Have you thought about seeking marketing consulting? Are you struggling to break through the increasing competition or are sales figures declining, and you can’
Successful content creation is at the core when it comes to marketing your business to the ideal target audience. It may seem easier, quicker, and more affordable to invest in establishing an in-house marketing team to create all your content marketing. However, ensuring that high-quality content is
“First impressions matter” – This saying is not only valid on a first date, but in many areas of everyday life. This is also true in marketing. How the potential customer perceives your products or service offerings or your company is strongly related to your corporate design. If t
An Instagram newsfeed is not just a bunch of your friends’ Friday party pics anymore. It is a massive social media platform hosting regular users, influencers, and, of course, businesses, including big brands. Yet, despite the overwhelming popularity of Instagram, some brands still feel dubiou
