Why It Pays to Invest in Social Media Consulting
Social Media

Why It Pays to Invest in Social Media Consulting


Social media marketing has become an integral part of many companies’ communications mix. After all, social media enable direct contact with customers and can have a positive impact on a brand’s image at the same time. Social media consulting can help with this.

However, a poor social media presence can also have the opposite effect. That’s why you should consider professional consulting to get the full potential out of social media platforms.

We’ll tell you how in this article.

What Is Social Media Marketing?

Social media marketing describes the use of social networks for marketing purposes. Companies, therefore, select the social media channels for their online presence that they expect to be most successful in a targeted and strategic manner.

Success here depends on the company’s respective goals. Some companies use social media for sales purposes, while others primarily want to generate more reach for their company on a selected platform with their social media presence.

social media consulting

The social media on which a company is represented also depends on the individual marketing strategy. Each social network has its very own target group and depending on which customers you want to address with your social media presence, you should also be represented on different channels.

For example, TikTok is most popular with a younger generation, while older customers may be more likely to hang out on Facebook.

How Important Is Social Media Marketing for My Business?

According to data from Statista, there were 4.2 billion active social media users worldwide in 2021. This number alone shows how important it is, especially for businesses, to be on social platforms.

With the high number of users around the world, social media channels, therefore, offer great potential for reaching new people and promoting one’s own brand with appropriate social media activities.

But the large reach is far from being the only advantage of social media.

Direct customer contact

On social media, followers can connect with brands directly. Not only does this create a more intimate relationship between brand and customer, but it can also vastly improve customer service.

They can answer questions quickly while presenting themselves as friendly and solution-oriented. This leaves a positive impression on customers and, if done correctly, can lead to lasting loyal customer relationships.

Authentic recommendations

Many people use social media to get inspired and share interesting posts with their friends. These authentic recommendations are worth their weight in gold because they don’t contain promotional motives, but rather a genuine and honest recommendation to use a service or service.

Favorable branding

Finally, social media can be used perfectly for your own branding and creating an individual brand tonality. You don’t have to spend a huge ad budget and book billboards in cities like New York, Paris, or Tokyo, but you can publish your marketing campaigns on your social channels yourself.

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What Does a Social Media Consultant Do?

A social media consultant helps companies build a successful social media strategy. This ranges from analyzing existing social accounts, defining long-, medium- and short-term goals, to actively implementing the social content strategy and social media monitoring.

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It is not uncommon for the community management of the individual channels to also be part of the social media marketing that a social media agency takes on in a collaboration.

And depending on the range of services, the social media expert may also offer additional measures from the area of social paid, in which advertisements are placed on the various social channels to reach a specific target group or even existing customers.

What Does Social Media Consulting Include?

What services and products are included in social media consulting depends on the individual offer of the social media manager. However, the following services are usually included:

  • Analysis of the customer’s social web presence
  • Development of a social media strategy
  • Creating content for the social networks
  • Management of social media campaigns
  • Managing the social media accounts of companies
  • Supervising community management
  • Advising on current trends
  • Placing paid social ads
  • Holding workshops in the field of social media and online marketing

What Do I Get Out of Social Media Consulting?

Professional social media consulting has many benefits. For one thing, social media consultants can not only save their own resources, but they also bring valuable expert tips and their often years of experience in the field of social media marketing.

In addition, social media consultants and employees of larger social agencies often have a direct line to a contact person on the side of the social network such as Instagram or TikTok, and thus often know about changes, updates or trends earlier. This, in turn, can have a positive impact on the visibility of their own social media presences and also offer considerable added value for customers.

social media group

Finally, social media consulting usually includes the creation of a comprehensive content strategy based on data and facts that best addresses the desired target group. Social media consultants often have access to special tools for analyzing the social media presence and can thus determine even more precisely which customers can be reached via which marketing channels.

How Can I Recognize a Good Social Media Consultant?

With the beginning of the era of Instagram and Co., a great many startups for social media consulting have also sprung up. This often makes it difficult for companies to filter out which experts and which agency is right for their own consulting. Therefore, here are a few tips on how to recognize a good social media consultant.

1. A comprehensive analysis of the current situation


An experienced social media consultant usually begins the collaboration with an extensive analysis of the company’s existing social media campaigns as well as its competitors.

This is because realistic goals cannot be set and measures defined without the appropriate know-how about the content that has already worked well and also the options available to a company for creating content for social media.

2. Open and honest communication

The social web can be unpredictable. Follower numbers rise and fall in relation to social issues and global events, and without buying fake followers, it is impossible to say without a doubt how many followers you will gain on Instagram or Facebook in a specific period of time.

social media meeting

So if a social media consultant tells you something different or even recommends buying fake followers, you should look for an alternative as soon as possible. Open and honest communication and also setting realistic goals make for good social media consulting.

3. Direct contact with networks

As already described, good social media agencies usually have a direct line to an employee on the side of the social media platform, with whom they can place questions and also attend workshops.

In this way, they are always informed about current trends, updates in the algorithm, or new features within the social networks and can in turn advise their customers in this regard.

How Do I Find a Social Media Agency?

A simple search on Google is a good start to finding a suitable social media consultant. However, before shortlisting an expert for consulting, you should find out in which areas the consultant has previously been active and with which clients what successes have been achieved.

Of course, you should also take a look at the services offered, because if you only get individual services from a particular consultant, it will be difficult to achieve your goals together in the long term. A one-stop solution is definitely the better choice for your business in the long run.

If you don’t want to rely solely on a Google Search, it can also be helpful to exchange ideas with colleagues or other agencies you work with. After all, a personal recommendation definitely weighs more than the content of a Google Review or a simple star rating.

Finally, there are also websites that specialize in the search for social media agencies and can help you select suitable candidates. Those who are listed on these sites have usually already gone through a selection process and are therefore definitely qualified to help you achieve your social media marketing goals.

On Sortlist, we offer matchmaking based on your criteria and support you with personal advice so you can find your ideal partner.


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