Google Ranking Factors for Website Design
Creative & Design

Google Ranking Factors for Website Design

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How do I make my website rank higher on Google? What are the most important Google ranking factors? Website design may not be on top of the list when you think of it, but it plays a massive role in the ranking of a site. How much do you know about web design? Remember that website design is just one aspect of web development. 

What are the factors that determine Google search ranking? There are so many other factors to consider when it comes to creating a website for your business. The work does not stop after you’ve put up the site and got it running.

There are Google rankings to worry about soon after. Much like how businesses compete with the attention their competitors are getting in their physical store, they have to fight the same battle when they go digital.

What are the Google ranking factors? It is the first question you need to ask yourself. You have to understand how many factors weigh into Google pages ranking.

Website design on WordPress.

Hey Google…What are Google Ranking Factors?

The goal of every website designer is to rank in Google. Learning what google ranking factors are is an essential aspect of digital business success. It means that they want to be found first when clients search for a product in their industry. 

They want to make sure that their site is what Google will recommend when consumers begin to search for businesses in their line.

For example, when a web user goes online and types the key term “vacuum cleaner,” businesses who sell those want to be on top of the list that the search page recommends. The goal is to come out on the first ten websites that offer “vacuum cleaner” because that’s the smartest way for potential clients to find you. 

Imagine if you have a website that does not rank at all. Does it still make sense if none of your target consumers finds you online? It’s like having your physical store open day and night. But no one is buying from you for months. What will the business be like by then?

In this day and age, if you want your business to have an international customer base, it is very important that your goods and services be accessible to clients at any hour of the day, meaning, having an online site.   You’ll also want your website to be catered to everyone.  For example, if you wish to expand your customer base in South East Asia but you are unsure as to how your web design should be to rank well, you may need to look into web design agencies in London for some help.

Learning More About Google’s Algorithm

Do you have a Google ranking factors SEO checklist? The algorithm that Google uses to rank websites in various fields is continually kept updated. It is to ensure that when people use the search engine, it can link people to business providers. 

If you are wondering what Google’s algorithm is all about at this time, you must know that websites are ranked based on the user’s experience. 


What does it mean when experts talk about UX design? Simply put, website designers must put into careful consideration the interaction of the user to the business website. If Google gives you a low score in user experience, you are likely to end up lower in SERP. 

What it means is that your website won’t be listed in the first ten, not even in the first twenty pages of Google search. Your competitors who got a higher ranking will drown you if you don’t know anything about top google ranking factors. Your website won’t be found so that it won’t generate as much traffic; it needs to deliver real-life sales.


This new algorithm that Google uses is referred to as Page Experience (or sometimes called UI). It has not been implemented, so do not fret just yet. You still have the time to rework your website. All you need to know is where to begin.

Look into thelist of google ranking factors, and that’s where you will begin. Content is one of the top Google ranking factors, so you must carefully consider content creation for your website.

Website Coding

What Do Google Ranking Factors Mean?

The most important Google ranking factors that the search engine uses can be considered the criteria by which various websites are assessed. It is a system designed to look at multiple aspects of the site, including the content, technical application, backlinks, user signals, and other features that the algorithm has considered necessary.

The ranking factors play a significant role in running an effective search engine optimisation. The developer of the website benefits highly from this, but the visitors of the page get their share too. 

Did you know that Google currently uses 200 ranking factors to determine the ranking of a particular business website? While it is nearly impossible to go into the details of each one, here is a list of the most critical factors that may help your business:

These are the links, often coming from relevant external sites, that lead users back to your website.


Relevance is when people who find you online realise that you provide relevant information. Not only should the end-user get the information they need, but this means you could also offer more.


Authority is your capacity to be on top of your game in your particular industry. Your website should be able to highlight your ability to provide the product, services, and information that end-users need when they search.


The content of your website is ranked based on how often you put them out. Remember that all content posted must be kept up to date.

Content Depth

It is a must that your website content must be able to provide all the information that the user wants to know. When they find your site, they must not want to check out another competitor site for information.

Page Speed

Page Speed is the time it takes for your website to load. If it takes longer, users won’t be waiting. They leave, and that’s just bad for business or your website ranking.


This is an indication that your website is not unusual and that it is highly recommended for e-commerce websites. 

Mobile View

Your website must be designed to make sure that end users can view it from their desktop and their mobile phones or tablets too. 

These factors are just a few of the many other things that Google considers to determine the ranking of a website. Unless you have considered all these in creating your web design, now is the best time to do a check. 

Missing out on any of these could pull your rankings down. It could only mean having a business website with no customers ever finding out that you are actually in their digital space. 

What Are Google’s Core Vitals?

Google ranking factors for local SEO are guided by its core vitals too. Web vitals is a list of different factors that the search engine considers in the ranking of a website. In May 2020, the Core Web Vitals have been introduced. This is a subdivision of the metric series related to speed, the stability of content, and interaction, to name a few. 

When it comes to determining user experience, these are the numbers that matter. The Core Web Vitals have been developed to apply all websites, making it familiar for everyone to consider Goggle tools. The digital landscape is evolving too fast, and this is why people need to consider the Core Web vitals when it comes to their business website design. 

Checking the website design.

The goal of every website designer is to make sure that their website features can keep up with the ever-changing demands of the times. Google plans to add more page experience signals to better improve the experience for end-users. This is to better match the expectations of website visitors to the experience that they get. 

At the moment, the previous criteria used by the Core Web Vitals are all associated with specific metrics that accurately quantify the experience of the user. For website designers and business owners, here are some of the factors that need to be considered in the website planning and restructuring process:

Contentful Paint

How much time does it take to load a page on your website? The clock starts ticking the moment the user clicks on a link until all the content of the page appears on the screen. The ranking is greatly affected by the loading of the main content, referring to both text and images. 

The First Contentful Paint refers to the content that first appears on the screen. Other metric features have been considered in the past, but they caused considerable confusion. They did not indicate when the main content of the page was loaded. 

Sometimes, when it comes to website design, you want to put intricate details, but rankings are best reached when you keep things simple. The goal should be at least 2.4 seconds charging time or less.

Input Delay

The input delay puts the focus on the time the visitor interacts with a particular web page until the browser can make a response to this interaction. By interaction, experts mean the time a user clicks on a link, and the browser begins to load the new page. 

Generally, the delays in loading are caused by the browser being too busy doing something else that it does not immediately respond to what the user did. A common reason for this is that the browser is yet too busy trying to load a JavaScript file. The system gets caught up because this file issues a very different command. 

In order to create an excellent User Experience, it must take at least 100 milliseconds to interact with the user. When your interaction reaches at least 300 milliseconds, you must consult your website developer and have them look into what is causing the delay. This is the best time for them to intervene the search engine flags the website for being too slow.

Cumulative Layout

This is the aspect that measures the visual stability of a website. It refers to the unexpected things that pop up on the screen and prevents the visit. These sudden movements happen only when the resources do not load asynchronously. 

Who’s to blame for this? The culprit is the videos and images of unknown dimensions. It could be an ad or a widget that shrinks itself. In addition, the personalised content created during the development stage of the website does not come with the same reaction as when it is used after the site has been launched. 

The solution to all these is the Cumulative Layout Shift. This is the measure used to find out how often this problem occurs with real-time users of the website.

The smaller the number means, the better the experience is for the user. A number of up to 0.1 is ideal. Anything higher than that means the website has very little stability, and that is hindering the visitors from actually experiencing what the site has to offer.

What Measure Is Used To Evaluate Core Web Vitals?

Since these metrics have been considered essential to the satisfaction of end-users of the website, it is only a must that web designers know exactly how they are to be evaluated. It will allow them to prevent problems from ever occurring. 

Here are the necessary tools that will make the process of self-evaluation much easier:

Web Vitals Chrome Extention

This extension is the tool used to measure and report all the Core Web Vitals of the specific pages on your website. It allows website developers to gain access to real-time performance feedback whenever they work on changing the codes. 


Lighthouse is the tool that only limits your report to LCP and CLS. However, it enables you to optimise the performance of your website by detecting and identifying problems encountered by the end-user as they browse for information on your website. 

It looks into various aspects of the user experience, including accessibility and performance. This feature was recently updated to include additional audits, new metrics, as well as a new assignment on performance scores.

Search Console 

Google recently released a report on the Core Web Vitals through Search Console to replace the old speed report that was used. The report shows how the performance of URLs is evaluated by metrics, status, and URL groups. 

It is used to determine how the website can be improved to make it more user-friendly. Each URL can be viewed individually to determine where specific problems may occur. 

What Else Is There To Expect?

These changes are awe-inspiring. If you are surprised to know all these changes that have been put in place, then your website needs revamping too. Google will be sending you specific notices once all these changes are effectively in place to allow you to further improve the chances of your website doing well online.

Google always feels like there is always room for improvement, especially when it comes to user experience. The goal of their annual update of algorithms is to provide every company with the same opportunity to improve their rankings and hopefully increase their sales in the process too. 

The announcements for changes that Google will be implementing or have implemented should not come as a surprise at all. In the end, Google and website developers and designers all have the same goal — to improve consumer web experience every time. 


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