Is the Shopify Experts Directory Your Solution for Visibility?
Last update: 10 January 2023 at 04:14 pm
Today, having a visually appealing and effective online business is a must. Especially in light of the ongoing epidemic, the conventional brick-and-mortar model is no longer a stable source of consistent revenue for retailers.
Millions of retail businesses have already closed worldwide, with the remainder turning to the internet and marketing directories to stay afloat. Shopify is everyone’s favorite when it comes to building online stores, and thus, Shopify store development companies are finding the current conditions favorable.
They are trying to get maximum visibility, and getting listed on Shopify Experts Directory is a bare minimum. But is it enough? Let’s find out.
Who Are Shopify Experts?
Shopify experts have accredited specialists with extensive knowledge of the platform, including bespoke design and development, branding, and digital marketing.
They apply their knowledge and experience to assist merchants in achieving all of their eCommerce objectives by identifying their needs and giving the best available solutions to their issues. As a result, Shopify specialists build a successful online store’s basis on four pillars: start, sell, advertise, and manage.
Why Should You Look Beyond Shopify Experts Directory?
Shopify specialists can be hired as freelancers or as full-service agencies. Getting listed on the Shopify sales expert directory is undoubtedly important, but it cannot be fully relied upon.
It, being a basic formality for any Shopify expert, lands you in an overly crowded destination. You are supposed to face competition at the hands of individual Shopify developers, freelancer groups, and IT companies from across the world.
This can be considered as the single most defining factor when it comes to making online visibility efforts as a Shopify expert.
When you think in terms of a new business that’s getting started with eCommerce, they aren’t likely to browse the Shopify Experts Directory thoroughly. They would definitely use it as a primary reference, but it won’t provide them with the type of information they would require for initial market research.
In most cases, they would try to find a Shopify vendor on the platform of their choice, be it a search engine or social media.
You should have inclusive coverage on most internet platforms and focus on the channels that are most likely to be used by your target audience to find Shopify development services.
Blogging, for instance, is one of the most cost-effective channels in the long run, and it will help you develop a steady stream of leads. However, if you are looking for faster results or encashing industry-wide shifts (like the ones triggered during the pandemic,) paid search engine marketing/ social media ads can be an attractive avenue.
What to Consider When Marketing Your Business as Shopify Development Experts
There’s a huge number of options available when it comes to marketing your Shopify development agency. This also includes online directories other than the one run by Shopify, local directories, and through an email list. But before you begin with your marketing efforts, you may want to consider the following factors:
1. Define the Type of Shopify Stores You Are Looking to Develop
The first step begins with refining your target audience and the type of Shopify stores that you are looking forward to working upon.
This translates to understanding the complexity a project has in terms of interactivity, dynamism, third-party integrations including CRMs and ERPs, shipping partner integrations, and the degree of customization. Once you have defined your ideal project type, it would be easier for you to focus on lead generation.
2. Customer Outreach
When we talk of going beyond the Shopify Experts Directory, most of the eCommerce store development companies would have an idea of where to begin. Run a market survey to understand where your ideal customers are trying to find your services.
Develop a proper strategy, and don’t forget to refer to your Shopify Experts Directory page as a part of social proof for building authority.
3. List Other Services Too
Last but not least, it is necessary that you list your other services and market them as, in most cases, vendors of multiple options to choose from.
You might also be providing other services like SEO and social media marketing, so make sure that they get fair representation. This is essential since your prospects might be looking for a complete package over Shopify-only services.
Registering your business in Shopify Experts Directory will undoubtedly be one of the finest moves you have ever made for your agency in the long term. Whether you’re just getting started or striving to scale your agency, having your agency’s name in the Shopify Experts Directory will help you generate more leads.
That being said, you should also keep in mind that to stay on top of the eCommerce game you shouldn’t rely on Shopify Experts Directory exclusively. After all, almost every leading agency registers its services on multiple platforms directories & employs a mix of marketing strategies to generate leads.
You could also look into more local and qualified eCommerce agencies to help your agency with its online presence.