96 articles by Alesia Pop
Measuring PR Success: Key Metrics and Analytics for Campaigns

Measuring PR Success: Key Metrics and Analytics for Campaigns

15 April 2024 ∙ 9 minutes of reading time

Introduction For a successful public relations campaign, it’s really important to know if your efforts are working well. But how do we know this? That’s where metrics and analytics come in. They help us understand how effective our PR campaigns are so we can make them even better and show our bosses the results. Let’s explore […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
Crafting Compelling a Media Pitch that Grabs Attention

Crafting Compelling a Media Pitch that Grabs Attention

8 April 2024 ∙ 14 minutes of reading time

Do you have a new story to share or perhaps wish to get the word out for your new product? Consider a media pitch. It is the art of getting a journalist or an editor interested in your news and enticing them to cover it. This, in turn, helps you obtain the relevant media coverage.  […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
How Technology Is Transforming April Fools Day Marketing

How Technology Is Transforming April Fools Day Marketing

1 April 2024 ∙ 8 minutes of reading time

I. Brief overview of April Fools’ Day and its significance in marketing One day, you might get a call from your friend saying he wants to return the money he borrowed. However, check the date if they do. It’s April 1, or Fool’s Day! This is a special occasion when people love to play tricks […]

By Alesia Pop
5.00/5(1)
Digital & Marketing Strategy
Unleashing the Power of Cloud-Based Software in Telecoms

Unleashing the Power of Cloud-Based Software in Telecoms

27 March 2024 ∙ 10 minutes of reading time

The first thing that crosses our minds when imagining a telecom company is heavy infrastructure. And why not? That is what we have been seeing for years. There are huge towers, data centers, transmitters and whatnot!  But, in recent years, even telcos are making a shift from physical infrastructure to digital, cloud-based applications. For instance, […]

By Alesia Pop
5.00/5(1)
Development & Product
Understanding Google Discover Algorithms: Insights for Content Creators and Marketers

Understanding Google Discover Algorithms: Insights for Content Creators and Marketers

20 March 2024 ∙ 12 minutes of reading time

With 7.5 million blogs and 3.7 million YouTube videos posted every day, it is quite challenging to find something that really interests us. Hence, Google Discover was introduced in 2018. This queryless search product helps users discover content without entering anything in the search query. Isn’t it fascinating? The logged-in users get a curated and […]

By Alesia Pop
5.00/5(1)
Content Marketing
consent management

Building Trust Through Transparency: The Role of Consent Management in Marketing

18 March 2024 ∙ 9 minutes of reading time

In January of 2023, the EU’s meta ruling made one thing clear: all digital marketing practices must obtain explicit user consent to comply with European data protection regulations such as the GDPR. This decision effectively established consent-based marketing as the future-proof industry standard. For years now, marketers have relied on various platforms as a source of lead […]

By Alesia Pop
5.00/5(1)
Digital & Marketing Strategy
The Anatomy of a High-Converting SEM Ad

The Anatomy of a High-Converting SEM Ad

13 March 2024 ∙ 11 minutes of reading time

There is no denying the fact that the marketplace is getting competitive with every passing year. In order to stay relevant and afloat, businesses are now incorporating strategies that seemed unimportant a decade or two ago. Online advertising and SEM ad, for instance! Now more than ever, businesses are using organic search engine marketing or […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
Essential Elements of a Successful Digital Transformation Strategy

Essential Elements of a Successful Digital Transformation Strategy

11 March 2024 ∙ 13 minutes of reading time

We live in a world that is continuously evolving and embracing digitisation to streamline processes. Hence, it is only normal for firms to embrace this shift, too. After all, following the trend is key to survival and growth! So how do you develop the perfect digital transformation strategy? As per reports, 92% of companies are already chasing digital […]

By Alesia Pop
5.00/5(1)
Development & Product
hire a digital marketing agency

How to Hire a Digital Marketing Agency? Expert Hiring Tips!

6 March 2024 ∙ 13 minutes of reading time

When it comes to digital marketing strategies, leave it to experts. Why? Well, it is complex. Also, it requires wide range of expertise. So how do you hire a digital marketing agency? But, finding the right experts isn’t simple. There are numerous choices available. How can you be sure your chosen agency or expert is […]

By Alesia Pop
5.00/5(1)
Digital & Marketing Strategy
How to Measure Your Digital Marketing Campaign ROI

How to Measure Your Digital Marketing Campaign ROI

4 March 2024 ∙ 11 minutes of reading time

It is a common myth among marketers and business owners that investing in digital marketing is enough for business success. Well, your investment in digital marketing is just one part. In order to ensure your investment is delivering relevant returns, monitoring, measuring, and constantly tweaking the campaigns is equally important.  So how do you calculate […]

By Alesia Pop
5.00/5(1)
Digital & Marketing Strategy
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