Author’s articles Alesia Pop

The main goal of any enterprise is to expand globally. Yet, with that, they face the challenge of dealing with different cultures. So, cultural diversity is important for a company’s success in new markets in global PR. It affects:  So, it’s crucial to understand and handle these cultural differences well for your company to grow […]

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Introduction For a successful public relations campaign, it’s really important to know if your efforts are working well. But how do we know this? That’s where metrics and analytics come in. They help us understand how effective our PR campaigns are so we can make them even better and show our bosses the results. Let’s explore […]

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Do you have a new story to share or perhaps wish to get the word out for your new product? Consider a media pitch. It is the art of getting a journalist or an editor interested in your news and enticing them to cover it. This, in turn, helps you obtain the relevant media coverage.  […]

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I. Brief overview of April Fools’ Day and its significance in marketing One day, you might get a call from your friend saying he wants to return the money he borrowed. However, check the date if they do. It’s April 1, or Fool’s Day! This is a special occasion when people love to play tricks […]

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The first thing that crosses our minds when imagining a telecom company is heavy infrastructure. And why not? That is what we have been seeing for years. There are huge towers, data centers, transmitters and whatnot!  But, in recent years, even telcos are making a shift from physical infrastructure to digital, cloud-based applications. For instance, […]

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With 7.5 million blogs and 3.7 million YouTube videos posted every day, it is quite challenging to find something that really interests us. Hence, Google Discover was introduced in 2018. This queryless search product helps users discover content without entering anything in the search query. Isn’t it fascinating? The logged-in users get a curated and […]

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In January of 2023, the EU’s meta ruling made one thing clear: all digital marketing practices must obtain explicit user consent to comply with European data protection regulations such as the GDPR. This decision effectively established consent-based marketing as the future-proof industry standard. For years now, marketers have relied on various platforms as a source of lead […]

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There is no denying the fact that the marketplace is getting competitive with every passing year. In order to stay relevant and afloat, businesses are now incorporating strategies that seemed unimportant a decade or two ago. Online advertising and SEM ad, for instance! Now more than ever, businesses are using organic search engine marketing or […]

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We live in a world that is continuously evolving and embracing digitisation to streamline processes. Hence, it is only normal for firms to embrace this shift, too. After all, following the trend is key to survival and growth! So how do you develop the perfect digital transformation strategy? As per reports, 92% of companies are already chasing digital […]

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When it comes to digital marketing strategies, leave it to experts. Why? Well, it is complex. Also, it requires wide range of expertise. So how do you hire a digital marketing agency? But, finding the right experts isn’t simple. There are numerous choices available. How can you be sure your chosen agency or expert is […]

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