6 March 2024 ∙ 13 minutes of reading time
When it comes to digital marketing strategies, leave it to experts. Why? Well, it is complex. Also, it requires wide range of expertise. So how do you hire a digital marketing agency? But, finding the right experts isn’t simple. There are numerous choices available. How can you be sure your chosen agency or expert is […]
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4 March 2024 ∙ 11 minutes of reading time
It is a common myth among marketers and business owners that investing in digital marketing is enough for business success. Well, your investment in digital marketing is just one part. In order to ensure your investment is delivering relevant returns, monitoring, measuring, and constantly tweaking the campaigns is equally important. So how do you calculate […]
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28 February 2024 ∙ 8 minutes of reading time
Introduction In today’s fast-paced digital environment, businesses are constantly seeking innovative strategies to stay ahead of the curve and connect with their target audience effectively. In this article, we delve into key trends reshaping the online landscape, from advancements in search algorithms to the rise of visual search and the integration of artificial intelligence in […]
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26 February 2024 ∙ 11 minutes of reading time
Introduction In today’s rapidly evolving digital landscape, the importance of social selling tools for both B2B and B2C businesses cannot be overstated. With consumers spending significant amounts of time on social media platforms and the substantial financial impact of social media sales, platforms like LinkedIn Sales Navigator and Instagram Shopping have become indispensable for businesses […]
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19 February 2024 ∙ 16 minutes of reading time
In recent years, social media has become a beloved platform for millions of people across the globe. It is believed that it might have up to 5.85 billion users by 2027. One of the key reasons for this huge popularity of social media is relevancy. Consider, will you ever spend hours of your day scrolling through Instagram, […]
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13 February 2024 ∙ 9 minutes of reading time
Introduction A. Overview of Instagram Insights It is often excruciating to keep up with the changes on social media, like how Instagram decides which posts to show first. But understanding what your followers like starts with looking at your analytics. Looking at Instagram analytics helps you see if your account is growing or not. They […]
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5 February 2024 ∙ 12 minutes of reading time
Social media can be quite stressful if it is not planned strategically. As a marketing manager, you may feel overwhelmed with the content creation and sharing ETAs. But what if you could transform that into a strategic wave of engagement? A properly planned social media content calendar is your secret weapon. Imagine planning posts weeks […]
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29 January 2024 ∙ 11 minutes of reading time
From the moment people wake up, they are constantly bombarded with different services and products across devices and in real life. In fact, this continues to happen till they go to sleep. This shows that the market is anything but easy to establish a new business. However, just because the competition is tough doesn’t mean […]
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22 January 2024 ∙ 12 minutes of reading time
With every passing year, the attention span of customers is reducing, too. For instance, a few years ago, people used to wait for 12 seconds, at least. Now, they switch their interest in just 8 seconds. And why not? Technology is evolving; there are new apps launched every day, and smartphones are getting better. Also, the […]
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15 January 2024 ∙ 10 minutes of reading time
Rebranding is a strategic tool that can reshape identities for enhanced relevance and resonance. It can pump up the fortunes of a brand. There are many reasons to go for rebranding – from a sagging market presence to shifts in business strategies. This way, we see that the triggers for rebranding are nuanced. Reasons behind […]
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