Top Social Selling Tools for B2B and B2C Businesses
Marketing & Advertising

Top Social Selling Tools for B2B and B2C Businesses



In today’s rapidly evolving digital landscape, the importance of social selling tools for both B2B and B2C businesses cannot be overstated.

With consumers spending significant amounts of time on social media platforms and the substantial financial impact of social media sales, platforms like LinkedIn Sales Navigator and Instagram Shopping have become indispensable for businesses aiming to engage with their target audience and drive revenue growth.

As technology continues to advance, these tools will play an increasingly crucial role in enabling businesses to navigate the complexities of social media and capitalise on the immense opportunities presented by these platforms.

Key Takeaways

  • Importance of Social Selling Tools:
    • Social media’s pervasive presence and its $1.3 trillion sales impact underscore the necessity for businesses to leverage these platforms for engagement and sales.
  • B2B Social Selling Tools:
    • LinkedIn Sales Navigator offers advanced search and insights for effective lead generation, while Hootsuite facilitates customer queries and team collaboration.
  • B2C Social Selling Tools:
    • Instagram Shopping streamlines purchases, while Facebook Shops and Pinterest for Business expand brand visibility and drive sales.

A brief overview of social selling: 

The modern digital age is characterised by a perpetual change in the sales and marketing field and the use of social selling as one of the strategies to connect with prospective customers is becoming more popular day by day.

Social selling goes beyond merely traditional advertising models by creating meaningful interactions and relationships with potential buyers via a range of social networking sites. This is the kind of marketing that includes blogging, responding to comments, and live selling sessions to create brand trust before the selling starts.

Importance of social selling tools for B2B and B2C businesses

Social selling tools have become more than just important for the owners of both B2B and B2C businesses. A conspicuous example is that consumers are spending approximately two hours daily on social media conversations, platforms that businesses now see as fertile ground for engaging with their target audience and generating more sales.

Last but not least, the numbers do not lie; since last year, social media sales that are driven by this medium were expected to amount to $1.3 trillion. The social media element is no exception, even in B2B transactions, where it plays a crucial role in impacting customers’ purchase decisions.

As businesses face the mix of social selling dynamics, social selling tools that are of high quality become necessary. These equip businesses to optimise their online presence more, streamline their sales force, and better interact with customers.

These social selling skills include the use of influencer tie-ups for promoting the brand and building up relationships with specific classes of customers as the best way to boost online visibility, connection, and income growth.

In this piece, we will look at some common tools for social selling for B2B and B2C businesses.

B2B Social Selling Tools

LinkedIn Sales Navigator

linkedin sales navigator social selling tool

Features and functionalities

A B2B social selling-focused tool – LinkedIn Sales Navigator – helps make any sales process on social media channels more effective. It comes with advanced search properties and filters through which users can narrow down their targets based on selected criteria like company, job designation, and company size. The Sales Navigator feature also provides sales reps with valuable insights into prospects’ profiles, activities, and connections, helping them to make simple outreach and build relationships.

Benefits for B2B businesses

For companies that generally prospect their business-to-business products and services, LinkedIn Sales Navigator presents several advantages. It enables businesses to seamlessly track prospects and generate new leads, too, helping marketers locate financial decision-makers in target companies.

Staying abreast of the important directives or alterations that happen in prospects’ organisations can let users use the right timeliness or engagement. Features like InMail and TeamLink provide a platform for direct outreach and leverage a sales team to increase the number of contacts and speed up the process.

Success stories or case studies

With the arrival of LinkedIn Sales Solutions in 2016, Infosys, a global leader in digital services and consulting, built up a synergy with the platforms for future success in hybrid social selling efforts. Through this alliance, LinkedIn Sales Navigator has become an effective tool in helping companies build a more visible and active social selling approach, which eventually translates into tangible outcomes.


Hooysuite Inbox social selling tool

Features and functionalities

Hootsuite Inbox, a social media seller’s tool, brings all private and public messages to one clean and organised interface. It enables users to look into messages and arrange and reply to them through multiple social actions in a very short time until customers get their messages. Filters and features for chatting, like collaboration tools, alleviate the situation of data pooling and teamwork.

Benefits for B2B businesses

B2B companies can utilise Hootsuite Inbox to gain multiple benefits, namely pooling together the conversation channels and avoiding missing out on what could be a crucial message. Businesses can achieve these by responding to queries in a timely manner and engaging with customers. This will lead to proficient relationships as well as sales. The collaboration power of the service lets an assignor of tasks work on important and critical queries in an effective way with a highly qualified member of the team.

Success stories or case studies

Meliá started its social media journey when it partnered with Hootsuite and became one of the leading hotel chains on social media. The reason for their social media achievements might be due to the consistency with which they marketed on all their channels and the way they analysed their audiences. This happened with the wholehearted support of Hootsuite.



Features and functionalities

HubSpot has social selling tools for both marketing and sales hubs. The tools of the trade here encompass social selling tools and media management platforms that are endowed with features like AI to generate posts, keyword monitoring, and CRM system integration. In addition to that, HubSpot Sales Hub has prospecting tools, email tracking, and sequencing ability for personalising the outreach with the action trigger.

Benefits for B2B businesses

HubSpot’s social media selling tools include an all-inclusive package for handling a company’s social media networks, the lead generation of leads, and relations with customers. This will enable companies to generate engaging posts, whether AI-powered or simply keyword-based, and track conversations across numerous social media channels. Through integration with the CRM environment, the social selling process is smoothly followed, and qualified leads are personally approached.

Success stories or case studies

WeightWatchers updated its sales activities for enterprise clients with the marketing and sales solutions of HubSpot, using this assistance in B2B sales and aiming at validated leads. This story about the success of social selling through HubSpot’s social platforms is a display of the effectiveness of social selling at HubSpot in growing businesses, building relationships, and giving customers a smooth experience.

B2C Social Selling Tools

Let us know the top B2C and social selling platforms and tools in the digital world.

Instagram Shopping

Features and functionalities

Instagram Shopping provides companies with the ability to post details and images of their products within the Instagram social site, and there is a provision for a buyable button. This feature will enable businesses to incorporate tags or links to their products in their posts and stories, facilitating shoppers to visit them and carry on with the shopping without having to leave the application. Instructions on the product, related sections, and the option of buying oneself are all presented within the Instagram interface in an easy-to-understand manner.

Benefits for B2C businesses

For online and offline businesses, Instagram Shopping gives them access to social sellers and a direct road by which they can communicate with their potential customers, where they already spend a lot of their time. Through the use of this function, companies can achieve visibility at a high level, provide promotion, and generate more sales. Instagram Shopping builds a bridge from admiration to purchase, and by providing a seamless shopping experience to users and manufacturing conversion opportunities for companies, it simplifies navigating.

Success stories or case studies

Many companies have experienced a drastically positive effect with Instagram Shopping, such as what happened to Natori, which saw a remarkable increase in Instagram traffic by 1,416%, whereas Magnolia Boutique got a 20% rise in Instagram sales throughout the same period of time. Likewise, Native Union impressively saw their Instagram traffic jumping from just 4% to a staggering 2,666%, emphasising the influence Instagram Shopping holds on visibility to bring about solid results for B2C businesses tangibly.

Facebook Shops

Features and functionalities

Facebook Shops is a replica that empowers businesses to create personal online storefronts inside Facebook and Instagram, making sure that users shop on these mediums. With the aid of Facebook Shops, small enterprises can present their products, group similar items to sell them in collections, and let customers make transactions right inside the Facebook domain. On top of this, integrated functions like Meta Advantage+ social advertising campaigns make adverse links more targeted and powerful.

Benefits for B2C businesses

Facebook Shops mean a complete deal for all B2C businesses that look forward to making a strong online store presence and driving sales. Having a store on Facebook and Instagram makes it possible for a business to appear before a wide range of users, promote its brand, and make the purchase process easier for shoppers. Besides Meta Advantage+ shopping campaigns, which are an upgraded version of advertising, businesses are able to enhance their profit returns and record large sales volumes.

Success stories or case studies

NARS’s US sales strategy showcases the greatness that a business can reach through Facebook Shops by using Meta Advantage+ shopping campaigns, which had a great impact on increasing sales of cosmetics by 28%. The implementation of Shops Ads in NARS Cosmetics US advertising strategies had a return worth of 6%, which proves the ability of Facebook Shops to convey specific business outcomes.

Pinterest for Business

Features and functionalities

Pinterest Business allows brands to interact with consumers through peer-to-peer curated appeals and visual content. Advertisers that utilise the Shopify platform for their businesses can easily connect all catalogue products with Pinterest, making them accessible and pin-able for consumers. Additionally, Pinterest’s built-in ads boost perception and draw users to take action, as these ads provide an expedient way to purchase.

Benefits for B2C businesses

On the B2C businesses’ Pinterest side, you can intrigue and engage consumers in a distinct and aesthetically evocative way by means of visually captivating content. By putting products front and centre in a curated and appealing way, businesses can capture the attention of consumers, drive them to the Shopify store, and, finally, boost sales.

Also, Pinterest has powerful analytics tools that supply managers and sales teams with detailed information regarding buyer behaviour and tendencies. Consequently, companies can modify their strategies and enhance their effectiveness.

Success stories or case studies

A Pinterest campaign in which Nestle Toll House aims to promote sale lift is indeed a good illustration, showing the effectiveness of the platform for the business. Through a campaign that proposed a holiday season full of inspiration, Nestle Toll House had sales that were 50% higher than the previous year, and 50% of those sales came from new consumers.

This success brings to the fore the fact that Pinterest is a true titan among the platforms used by B2C businesses to get in touch with consumers and achieve hard numbers and real results.

Cross-platform Social Selling Tools

Sprout Social

Features and functionalities

Sprout Social is a digital marketing platform that offers various features for effectively managing the social selling process. Its kit consists of scheduling posts, keeping an eye on brand mentions, analysing metrics, and interacting with the audience over multiple social media sites. Another significant feature that Sprout Social provides is a social listening tool, which aids businesses in following the discussions and trends related to their industry or brand.

Benefits for both B2B and B2C businesses

Sprout Social is a centralised platform for both B2B and B2C businesses, allowing the management of all social activities in one place. Its rich toolkit empowers businesses to bridge time, raise productivity, and enhance collaboration among staff members. Another feature that is essential to gaining customer insights is the social platform for listening. It helps to understand consumer interests and feelings, which both inform strategic decision-making and facilitate effective customer relationships.

Success stories or case studies

RNIB came across Sprout Social, who became their dedicated accessibility partner and brought to their helm the company’s features to ensure they get the stories out faster and faster and reach more people. The use of Sprout would help RNIB’s social media and marketing team save valuable time, and they would be able to create more or less engaging content, capture user-generated content, and collaborate with influential people, all of which have the same goal of highlighting the charity’s profile and the organisation’s core mission.


Features and functionalities

Buffer is a social media management platform created to ease the process of sharing content across different social media channels. The feature provides an option for generating posts, analysing performance data, and monitoring one’s accounts from one dashboard. Buffer platform also boasts tools for scheduling posts to be posted at the best possible times, ensuring that your posts go out frequently and strategically.

  1. Benefits for both B2B and B2C businesses

Consequently, the BBuffer allows organisations to have stellar B2B and B2C outreach on social media platforms. Buffer makes the scheduling process and asset distribution easier and more efficient by removing the need for time-consuming and tiresome processes. Thus making it easier for businesses to engage their target audience. To add to this features like queue management enable businesses to share more relevant content, not just curated and old stuff. This results in more traffic and enhanced ranking results.

Success stories or case studies

“Campaign Monitor,” a rapidly growing SaaS company, is now building on Buffer to upgrade its social media sharing strategies. Leveraging Buffer’s scheduling capabilities, Campaign Monitor could post content at the best possible times without the need for human interference, thereby enhancing available resources for other marketing endeavors. Buffer does the job of digging out Campaign Monitor’s old content, which, in turn, provides more traffic and improves social media efforts. Thus, Buffer enables companies to run social media campaigns more effectively and to achieve results.


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Recap of the importance of social selling tools

Digital commerce tools are at the centre of the digital space right now; they allow businesses to expand, interact with their audiences, and increase sales. With the help of these tools, businesses can save time, have better productivity, and have prospects of seizing these opportunities to connect with the target audience well.

Looking at the positive experiences shared by businesses, it is clear that the productive leverage of the social selling tools yields the expected business results. Acceptance of these various social media account tools by companies implies efficiency, coverage, and building of audience-brand relationships, which are the objectives of all social media strategies.

To this end, features like social listening and queue support give businesses the ability to stay up-to-date and proactive in social selling trends.

The social selling tools will not only be repurposed but also revamped to fit society’s evolving practices. The process of businesses prioritising their online presence and customer engagement will continue to advance in areas such as artificial intelligence, data analytics, and automation.

Platforms, including Sortlist, could be a significant step in supporting businesses while they are undergoing an evolving marketing ecosystem and getting them in touch with the right marketing agencies or technology partners. Using Sortlist’s platform means gaining access to a vast network of skilled experts capable of delivering tailor-made solutions that align well with a company’s social selling strategy and aims.


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