14 June 2021 ∙ 15 minutes of reading time
Netlinking, or internal linking, is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having a netlinking strategy with quality internal linking and backlinks is crucial. Sure, you […]
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11 June 2021 ∙ 13 minutes of reading time
Whether you use Pinterest for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales. With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also […]
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8 June 2021 ∙ 6 minutes of reading time
You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them. It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]
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7 June 2021 ∙ 6 minutes of reading time
Graphic design can be considered a form of modern art and can breathe fresh life into your digital marketing campaigns. The importance of graphic design doesn’t stop after adding an element of beauty to your advertising. It’s an essential part of creating brand awareness and helping potential clients make buying decisions. The way you present […]
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1 June 2021 ∙ 7 minutes of reading time
The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]
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31 May 2021 ∙ 7 minutes of reading time
Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]
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31 May 2021 ∙ 11 minutes of reading time
Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]
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24 May 2021 ∙ 6 minutes of reading time
An issue is a cause that can disrupt your project for any number of reasons, preventing the project from continuing to achieve the intended result. This can happen at any time and to anyone and this is where issue management comes in. It helps you prepare for situations you do not expect and teaches you […]
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24 May 2021 ∙ 12 minutes of reading time
Marketing is essential for businesses of all sizes, but creating a marketing plan can be time-consuming and confusing at times. While some companies opt to develop marketing plans internally, others prefer to seek external help from marketing agencies. In this case, the marketing plan will come at a cost. The exact cost of a marketing […]
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17 May 2021 ∙ 6 minutes of reading time
When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]
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