6 July 2021 ∙ 7 minutes of reading time
It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards. “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]
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5 July 2021 ∙ 10 minutes of reading time
It’s not just humans that get themselves ready for the summer. Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. Find out what the future of marketing has to offer! In […]
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5 July 2021 ∙ 5 minutes of reading time
The term mouseflow is used for two different functions. On the one hand, mouseflow describes the user experience in web design and search engine marketing. Here, dependencies of page elements, form fields, and navigation are shown to collect behavior analytics. However, mouseflow is also a software that is used in the creation of tracking demos. […]
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29 June 2021 ∙ 19 minutes of reading time
YouTube is the second-largest search engine in the world, with only Google running ahead of it. Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others moulder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]
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28 June 2021 ∙ 7 minutes of reading time
Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoid unethical practices, they can avoid penalties from regulatory bodies. On the other hand, if people start associating your brand with […]
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23 June 2021 ∙ 5 minutes of reading time
The moment has finally arrived… After an exciting battle, the winners of The Sortlist Awards 2021 have been announced! The jury, consisting of our qualified Sortlist team, carefully reviewed the entries of the nominees and selected a winner per category. Read the article, to discover lucky winners the 6 Sortlist Awards. Check them out ! […]
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23 June 2021 ∙ 6 minutes of reading time
Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs. We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021. Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]
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23 June 2021 ∙ 6 minutes of reading time
Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]
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21 June 2021 ∙ 9 minutes of reading time
Snapchat vs TikTok… perhaps not a debate that lights up your social gatherings of a weekend (unless you’re a teenager yourself!) but a fight to the death that’s sure to rumble on in the battle for the attention of the teen market. These are two social media apps that have skyrocketed in popularity over recent […]
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21 June 2021 ∙ 6 minutes of reading time
When you own a business, setting the prices for your items and services is often one of the most challenging tasks. If you set the prices too high, your sales could decline. If you set them low, then you may miss out on sizeable revenue. The skill is in knowing how to get the market […]
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