206 articles by Anne-Gaëlle Sy
How to Avoid a Burnout When Working from Home

How to Avoid a Burnout When Working from Home

15 March 2021 ∙ 7 minutes of reading time

It may be a common misconception that if we work from home, we avoid any possibility of a burnout.  But this could not be further from the truth.  Working from home makes us more susceptible to suffer from this potentially career threatening exhaustion.     As a result of this pandemic, employee burnout has increased by 13% […]

By Anne-Gaëlle Sy
5.00/5(1)
Human Resources
SEM Strategy: Creating a More Successful Digital Marketplace with SEO and SEA

SEM Strategy: Creating a More Successful Digital Marketplace with SEO and SEA

9 March 2021 ∙ 8 minutes of reading time

The consumer behavior of many customers has changed greatly in recent years, thus having a SEM strategy is very important.  Today, users can find everything they need for their private and professional lives on digital platforms, in e-commerces, and on company websites. In order to be able to compete against a multitude of competitors, a […]

By Anne-Gaëlle Sy
4 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54.00/5(4)
SEA
Build the Ultimate FAQ Page - Examples

Build the Ultimate FAQ Page – Examples

8 March 2021 ∙ 6 minutes of reading time

For a while, it may have seemed like FAQ pages were on their way to extinction. But in the past few years, they have become a staple addition to certain websites. Some are long, some are short, some are interactive, some are block paragraphs…whatever their characteristic, it is becoming evident that these informative pages have […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
pinterest keyword research

6 Steps for an Optimal Pinterest SEO With Keyword Research

8 March 2021 ∙ 7 minutes of reading time

Whether you use Pinterest for personal use or for a business, optimising your keyword research and search engine optimization is the best approach to increase your outreach and sales.  With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also lives up to 1,600 times […]

By Anne-Gaëlle Sy
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Marketing & Advertising
In-House vs. Outsourcing - Which One to Choose and When?

In-House vs. Outsourcing – Which One to Choose and When?

3 March 2021 ∙ 6 minutes of reading time

Are you looking to move forward with a project but don’t know where to start? Or is your company missing the right in-house team members to do so? It must have crossed your mind more than once to outsource the project to a different company or to outsource it entirely.   But which outsourcing options do […]

By Anne-Gaëlle Sy
4.00/5(1)
Digital & Marketing Strategy
How to Advertise on Pinterest

How to Advertise on Pinterest

2 March 2021 ∙ 8 minutes of reading time

Pinterest is not usually a social media platform businesses tend to associate advertising with. It is the forgotten child of platforms stereotyped with guilty pleasures and women looking for their dream living room. Marketing strategies tend to focus on the big names like Facebook, Instagram, Tik Tok, Snapchat…but in reality, they are missing out on […]

By Anne-Gaëlle Sy
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Social Media
Buzz Marketing: Get in on the Buzz

Buzz Marketing: Get in on the Buzz

2 March 2021 ∙ 8 minutes of reading time

Your marketing team are no longer the only marketers in your company.  Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
The Importance of an Inbound Marketing Funnel and How It Works

The Importance of an Inbound Marketing Funnel and How It Works

1 March 2021 ∙ 8 minutes of reading time

Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
How to Start a Successful Vlog in 10 Simple Steps

How to Start a Successful Vlog in 10 Simple Steps

1 March 2021 ∙ 7 minutes of reading time

When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog…but how do you start a vlog? There are many […]

By Anne-Gaëlle Sy
5.00/5(2)
Content Marketing
Mini Guide: How to work well with an agency when working remotely

Mini Guide: How to work well with an agency when working remotely

24 February 2021 ∙ 5 minutes of reading time

For years we have heard that the future of business is working remotely.  We are in 2021, and this has already become our reality.  For a year now, we have all been working in different offices, shared working spaces, cafes, at home, or even sheds in the backyard. Due to COVID-19, things may have accelerated […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
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