9 September 2021 ∙ 12 minutes of reading time
The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]
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2 February 2021 ∙ 10 minutes of reading time
More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020. Keep an eye on […]
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16 December 2020 ∙ 6 minutes of reading time
Briefing an agency can be daunting. What should you even start with? If you’re reading this blog post, chances are you’re considering hiring an agency for a marketing campaign or outsourcing a project. In this article, we’ll walk you through the different steps and we’ll cover everything you should know before briefing an agency. This […]
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19 November 2020 ∙ 6 minutes of reading time
2020 was quite a particular year for marketing and in particular, creative marketing strategies. On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing […]
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18 November 2020 ∙ 2 minutes of reading time
Finding an agency is hard, choosing the right one is even harder. If you’re reading this article, then it means you have a potential agency you want to work with, but you’re not sure if it’s the right pick. This article will help you make your decision: we created a tool to help you choose […]
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2 June 2020 ∙ 16 minutes of reading time
With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet. Find how the SMB website categorizes businesses. All this is true, but what about […]
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27 April 2020 ∙ 6 minutes of reading time
In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively […]
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27 April 2020 ∙ 6 minutes of reading time
Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]
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27 April 2020 ∙ 7 minutes of reading time
Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]
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21 April 2020 ∙ 5 minutes of reading time
In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is intensifying […]
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