15 August 2022 ∙ 6 minutes of reading time
Probably each one of you has already bought a white label product at some point without realizing it. Maybe you’ve even bought the same product one-to-one from two different brands at different prices. What exactly is white labeling, where does it come into play, and how can you take advantage of it? We’ll clarify all […]
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3 June 2022 ∙ 6 minutes of reading time
The days when we had to drive to the store ourselves to get a desired product are long gone. E-commerce has long since become a companion to our everyday lives, and it is by no means standing still. Websites impress with exciting features such as parallax scrolling, there are special shopping apps for uncomplicated shopping […]
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8 March 2022 ∙ 6 minutes of reading time
Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Have you thought about seeking marketing consulting? Are you struggling to break through the increasing competition or are sales figures declining, and you can’t quite put your finger […]
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7 March 2022 ∙ 7 minutes of reading time
“First impressions matter” – This saying is not only valid on a first date, but in many areas of everyday life. This is also true in marketing. How the potential customer perceives your products or service offerings or your company is strongly related to your corporate design. If this is strategically and visually well-designed, it […]
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1 February 2022 ∙ 7 minutes of reading time
Perhaps you’ve noticed in movies or TV series that certain cars are always used, coffee-to-go always comes in a cup from a well-known coffee shop brand, or James Bond wears a flashy watch on his wrist. Find how product placement can help you win customers. With cleverly staged seconds in the film industry or YouTube […]
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26 January 2022 ∙ 10 minutes of reading time
The number one rule for every business is to define your target audience before anything else. This is already challenging enough, but having an international venture targeting different markets in different countries, makes this endeavor ten times more complicated. Understanding the different needs and the influence different cultures have on consumer behavior is crucial for […]
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11 January 2022 ∙ 6 minutes of reading time
There are websites for everything and everyone these days. The internet presence has become one of the most important marketing tools for companies, but also private persons tell about travels, about their hobbies etc. on their own website. The creation and programming of a homepage needs knowledge and know-how. This is where the website creation […]
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11 January 2022 ∙ 6 minutes of reading time
Communication between companies and customers is one of the crucial key points that can increase the success of products immensely. People have always left messages via images and symbols. Colors and shapes have certain effects. Nowadays, graphic design has become one of the most important pillars in all communication channels. It doesn’t matter if it […]
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10 January 2022 ∙ 6 minutes of reading time
For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. This is exactly what branding is responsible for. Now, not every company is able to design its own corporate […]
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22 December 2021 ∙ 5 minutes of reading time
In the age of digitalization, marketing is more complex than ever. From conceptual development to social media campaigns, to SEO optimization – there are numerous aspects that want to be considered if you want to set up and market your company successfully. Due to the scope of the task and also in order to access […]
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