Author’s articles Alesia Pop

Consumer demands and preferences evolve fast in the current times. Today’s world is moving quickly, and businesses are continuously looking for new methods to interact with their consumers. Marketing is no exception. It is embracing new innovations like Phygital and quickly bringing it mainstream. Phygital marketing is a merging of the physical and digital worlds. It is […]

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Information has been the gold standard that delivers phenomenal outcomes for businesses irrespective of the industry verticals they operate. But the presentation of the information too matters. In such a situation, how can we connect and convince our audience rather than simply deliver facts from raw data? Enter the art of data storytelling – an […]

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Did you know that Google changes its search algorithm almost 500 to 600 times every year? The aim behind these continuous updates is relevance and accessibility.  With every tweak and innovation, Google transforms its search engine results from just blue links to rich snippets. In most cases, these snippets work as a gateway to knowledge and answers. […]

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What is dropshipping? Dropshipping is an innovative e-commerce business model where retailers partner with suppliers to sell products without having to manage physical inventory. In the dropshipping business, the retailer doesn’t need to purchase, store, or handle products directly. Instead, when a customer places an order, the retailer transfers the order details to the supplier. […]

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As the holiday season approaches, retailers once again find themselves at the crossroads of anticipation and anxiety. The annual shopping frenzy ushers in unpredictable trends, with sudden demand spikes and inventory challenges becoming the norm. So have you ever considered retail automation? Yet, it’s crucial to recognize that traditional retail store’s pursuit of growth shouldn’t […]

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In just 5 days of its release, Instagram Threads Meta Platform attracted a whopping 100+ million sign-ups, thereby showcasing how impactful the Meta-verse is. Even though today’s social media platforms are highly saturated with visuals, Threads has taken a bold step by embracing a text-based approach.  While the text-based interactions, an intriguing departure from the visual-heavy […]

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In this digital age, where attention spans are fleeting, and connections are sought-after treasures, nostalgia emerges as an extraordinary tool in the hands of marketers. However, less than 3% of ads contain nostalgic elements.  Nostalgia, a sentiment deeply etched in our collective consciousness, holds the power to transport us to moments of joy, simplicity, and familiarity. It’s […]

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On July 23, users who logged onto Twitter discovered a black X instead of the usual small blue bird logo in the corner of their browser tab. Has Twitter’s rebrand shocked you as well? Elon Musk, a software entrepreneur and Twitter’s CTO, recently shocked almost everyone by announcing plans to rebrand Twitter, which he had […]

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Change is nature’s universal law. Since Google’s invention, technology has advanced significantly. Search engines are now the core of information and its implementation. This has led to a massive platform for sharing crucial details worldwide, prompting the analysis of its impact and effectiveness. Analysing the effects helps determine if your expectations match implementation. It highlights […]

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In business events, finding the right sponsors is akin to discovering hidden treasures that propel your success to new heights. How to acquire successful event sponsorship? As a business owner, succeeding at the top of the heap is a constant goal. Event sponsorship becomes a potent instrument for boosting the growth and awareness of your company. You can […]

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