5 June 2023 ∙ 12 minutes of reading time
Advertising fraud is one of the biggest concerns of the ad tech industry. In 2020 alone, ad fraud inflicted economic losses of $35 billion worldwide. And compared to the global digital advertising market, which is estimated to be $333 billion, ad fraud takes up more than 10% of the total market. With more investment flowing towards digital […]
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29 May 2023 ∙ 8 minutes of reading time
In today’s digital landscape, where every business strives to cut through the noise and connect with the right audience, LinkedIn has emerged as a powerhouse for professionals and brands alike. LinkedIn’s recent launch – Conversation Ads, was created in response to more than 2.5 billion messaging app users. Also, the increased focus on conversational marketing played a […]
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24 May 2023 ∙ 9 minutes of reading time
In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving customer engagement, and propelling revenue growth. As AI swiftly cements […]
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22 May 2023 ∙ 16 minutes of reading time
With a more than 1.5 billion user base, TikTok is, by far, the most popular social media platform. No wonder why every other business owner is interested in leveraging it to meet explosive growth. But, using TikTok for brand discoverability, profit, and growth isn’t as simple as it might appear. Having a strong TikTok SEO strategy is important. […]
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15 May 2023 ∙ 10 minutes of reading time
As a savvy marketer, we are sure you must have come across the term native advertising multiple times. In fact, you might also recall industry experts defining native advertising as one of the most immersive advertising experiences. But have you ever wondered what it is? Are you interested to know why native advertising campaigns are […]
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8 May 2023 ∙ 14 minutes of reading time
Even though podcasts have been around for over a decade now, it is only recently that podcasting has gained an astronomical amount of popularity. With almost half a billion listeners, podcasting has now become a preferred form of media consumption. As a result, podcast advertising is on the rise among brands that are looking for unique […]
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26 April 2023 ∙ 13 minutes of reading time
The subscription business model refers to a recurring marketing strategy designed to retain long-term customers while attracting new ones. As per the subscription business model, the customers pay a fixed fee on a weekly, monthly, quarterly or yearly basis to subscription businesses in exchange for certain products and services. In the year 2020, the global […]
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24 April 2023 ∙ 14 minutes of reading time
When compared with most of the well-known social media applications, Instagram is quite new. But for a huge crowd of millennials, Instagram has been around forever. No wonder it has emerged as a veritable influencer marketing hub. Since its launch in 2010, Instagram has undergone major facelifts in every way possible. And in the span of […]
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19 April 2023 ∙ 10 minutes of reading time
The term “Dark Social,” was first coined by Alexis Madrigal – a former deputy editor of The Atlantic, in an article. The article clearly suggests that Dark Social is a vast trove of social traffic that is invisible to most of the analytics programs available in the market. In layman’s terms, dark social pertains to […]
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17 April 2023 ∙ 9 minutes of reading time
Love it or loathe it, social media has become an integral part of many people’s life. There are more than 4.67 billion social media users, which equates to 59.4% of the global population. How to become a successful social media content creator in today’s digital space? As a newbie influencer, a company or a personal brand, […]
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