206 articles by Anne-Gaëlle Sy
social media uk

How UK SMBs Are Betting on Social Media Marketing to Survive

19 July 2022 ∙ 23 minutes of reading time

Let’s take a scenario.   A customer DMs your business on Instagram.  Two hours later, they haven’t received a response.  What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience with their friends and family 18% will give a negative […]

By Anne-Gaëlle Sy
5.00/5(1)
Sortlist Insights
Brand Essence: What Is It and 5 Examples to Create Your Own!

Brand Essence: What Is It and 5 Examples to Create Your Own!

27 June 2022 ∙ 7 minutes of reading time

Describing your brand is nothing new in the world of business. With it, companies try to make clear what it is they stand for. Brand descriptions usually come about after spirited internal discussions. Despite this fact, it happens that not much is done with these descriptions. They also do not contribute to attracting new customers. […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
Banner Design Ideas: Why Are Roller Banners Effective For Marketing Purposes

Banner Design Ideas: Why Are Roller Banners Effective For Marketing Purposes

17 May 2022 ∙ 8 minutes of reading time

When it comes to marketing purposes, your company probably searches and wants to try out every possible marketing strategy and tool that will work for them and improve its effectiveness, especially in the fast-developing digital world. Nowadays, when almost everyone talks about social media marketing or other popular ways of advertising, there is also outdoor […]

By Anne-Gaëlle Sy
5.00/5(1)
Creative & Visual
seo myths

5 SEO Myths Debunked to Speed Up Your Optimizations

9 May 2022 ∙ 4 minutes of reading time

Focus on keywords, creating new content regularly, and indexing! Pay attention to backlink building, exquisite content, and a high reputation! Use SEO tools and implement the measures there! As a website owner and SEO, you constantly read and hear about tips and optimization activities that are – supposedly – indispensable. And are supposed to boost […]

By Anne-Gaëlle Sy
5.00/5(1)
SEO
outsourcing social media marketing

Is Outsourcing Your Social Media Marketing Beneficial For Your Business?

2 May 2022 ∙ 11 minutes of reading time

Social media marketing. It’s almost inevitable for a modern company to come into contact with it in one way or another. Companies that like to be up-to-date with the latest trends often opt to outsource their social media. Outsourcing social media marketing is the solution for many companies to keep up with the latest trends […]

By Anne-Gaëlle Sy
5.00/5(1)
Social Media
outsource video production

Outsource Video Production: 5 Ways it Will Improve Your Marketing Efforts

18 April 2022 ∙ 7 minutes of reading time

Digital marketing has increased exponentially in the last few years with the digital age booming. Businesses now have to keep up with the latest trends, stay active on social media and upload content on multiple platforms daily. With more and more online content, people are flooded with digital information every single day. The more content […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
MENA article cover

How MENA Is Shaping to Become the New Marketing Hub by 2025

13 April 2022 ∙ 17 minutes of reading time

In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife?  Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation […]

By Anne-Gaëlle Sy
5.00/5(1)
Sortlist Insights
marketing audit

How to Conduct a Successful Marketing Audit For Your Business

14 March 2022 ∙ 7 minutes of reading time

Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary components of marketing strategies which include […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
social media marketing price

Social Media Marketing Price: What to Expect When Working With an Agency

14 March 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
5.00/5(1)
Social Media
outsourcing content marketing

Why Outsourcing Content Marketing is Essential for Your Business

8 March 2022 ∙ 6 minutes of reading time

Successful content creation is at the core when it comes to marketing your business to the ideal target audience. It may seem easier, quicker, and more affordable to invest in establishing an in-house marketing team to create all your content marketing. However, ensuring that high-quality content is achieved within your marketing strategy, outsourcing content marketing […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
close

Access our exclusive content!

email