46 articles by Gaurav Roy
Digital Analytics In Marketing: Using Data to Map Out Customer Journeys

Digital Analytics In Marketing: Using Data to Map Out Customer Journeys

13 September 2021 ∙ 6 minutes of reading time

Not putting in enough effort is not the reason why people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your business.  […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
Why Advertising Photography Is the Future of Any Marketing Strategy

Why Advertising Photography Is the Future of Any Marketing Strategy

13 September 2021 ∙ 7 minutes of reading time

When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]

By Gaurav Roy
5.00/5(1)
Advertising
9 Popular Marketing Models You Need to Know in 2021

9 Popular Marketing Models You Need to Know in 2021

6 September 2021 ∙ 8 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

By Gaurav Roy
5.00/5(2)
Digital & Marketing Strategy
marketing models

9 Popular Marketing Models You Need to Know in 2022

6 September 2021 ∙ 8 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
Have You Thought About Efficiency? Calculate Your Conversion Cost

Have You Thought About Efficiency? Calculate Your Conversion Cost

1 September 2021 ∙ 5 minutes of reading time

Inventory-producing companies rely significantly on specific indicators to measure production and assess how efficiently inventory is generated and sold. Conversion costs are one of the most often used measures for this. This statistic measures the costs of converting raw resources into marketable inventories. In this post, we’ll go over what conversion costs are and try […]

By Gaurav Roy
5.00/5(1)
Human Resources
The End of Tesla? | Tesla SWOT Analysis - Finding the Faults

The End of Tesla? | Tesla SWOT Analysis – Finding the Faults

31 August 2021 ∙ 8 minutes of reading time

Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to create all-electric […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
Market Segmentation Theory: Unveiling the Myths of Interests

Market Segmentation Theory: Unveiling the Myths of Interests

23 August 2021 ∙ 6 minutes of reading time

At its core, the market segmentation theory assumes that there is no correlation between short-term and long-term interest rates, and the interest rate for each different maturity segment is different from the other. Introduced in 1957 by John Mathew Culbertson, an American economist, the theory works on the premise that each bond securities market segment […]

By Gaurav Roy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
The ABCs Of Visual Communication Design Decoded

The ABCs Of Visual Communication Design Decoded

17 August 2021 ∙ 7 minutes of reading time

The core responsibility of visual communication design is to develop and nurture the relationship between the viewer and visuals. To create the desired impact, set design characteristics, and instilling emotional responses are among its major objectives. In a way, they design the experience of how various design elements capture a viewer’s attention first, create common […]

By Gaurav Roy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Creative & Design
Understanding What Is A Performance Coach and Why You Need One

Understanding What Is A Performance Coach and Why You Need One

16 August 2021 ∙ 7 minutes of reading time

When it comes to your future, you don’t want to stay in one place. You have big goals that you want to achieve eagerly. But how could you make this happen and what is a performance coach? Performance coaching is a recognised process that supports you in gaining development, growth, and peak performance in your […]

By Gaurav Roy
5.00/5(1)
Human Resources
types of audiences

Mini-Guide To Understanding the Types of Audiences For Your Business

10 August 2021 ∙ 7 minutes of reading time

Customer experience is at the heart of the purchasing process, and marketers must develop focused, tailored experiences if they want to stand out among a sea of brands and ads. Marketers can make more educated decisions regarding media, messaging, and timing when they have a thorough grasp of the types of audiences they are to […]

By Gaurav Roy
5.00/5(1)
Business
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