Top 10 Mobile Marketing Trends in 2021 for 2022
3.00/5Mobile devices have turned digital advancements upside down. However, the brands that are ready to adapt to the trends will always remain on the top.
In recent years, the mobile industry has evolved rapidly and become a significant part of our lives. With the incredible growth of mobile marketing trends, people can find more opportunities to connect and enhance their businesses in a more creative way.
Due to the impact of mobile devices, millions of people have companioned social commerce experiences. That is why the number of individuals owning mobile phones will reach 16.8 billion by 2023, as per the report of Statista. There‘s no doubt that building tech futures can effectively push the limits of marketing campaigns globally to expand over time.
Take a moment and read these top mobile marketing trends that are constantly flourishing throughout 2021 and that will continue into 2022.
Location-Targeted Mobile Ads
Several businesses have gained tremendous success using location-targeted Mobile Ads alongside utilizing effective marketing strategies.
With the help of geolocation data, the target customers can be outreach due to the proximity, allowing the marketers to understand the consumer habits while delivering personalized messages. Overall, for mobile marketing trends, this strategy can boost customer retention because at least 60% of customers click on mobile ads making weekly purchases through their mobile devices each week.
Technically speaking, location data can be highly profitable if you follow accurate marketing trends at the right time, ensuring the interest of your target audience.
Augmented Reality (AR)
Due to the emerging fast-tracking technologies, the conversion rates of potential customers have become increasingly significant for all the current marketing plans. The much-hyped Augmented Reality applications such as makeup apps, gaming apps, and, most notably, Snapchat are the finest examples.
Further, eCommerce business owners can utilize the software to create augmented photographs of their products and services. That is why it is notably fascinating that Augmented Reality (AR) experienced substantial growth in 2020, and in 2021, it is expected to continue this trend making mass acceptance.
As a result, the visual elements of this trend among mobile companies and business applications are growing exceptionally.
Mobile Commerce
Do you know that m-commerce acquired 72.9% of the total e-commerce share in 2021? And undoubtedly, the number will grow in the coming years as 53% of online consumers now prefer mobile shopping.
Mobile commerce is basically a transaction process using mobile phones more personalized, convenient, and strategic. These shopping apps let the companies tailor their promotional activities based on location, purchase history, interests, and other insightful analyses.
Since almost all of us are constant mobile users, brands are working better on customer experience. In fact, Ikea has started creating a benchmark by infusing Augmented Reality in their Revamped AR App, where buyers can visualize furniture sets at different corners before actually ordering them.
Also, brands have started leveraging higher returns by promoting various payment channels like Amazon Pay and Cryptocurrency for better user convenience.
Push Notification
Maybe the most popular of mobile marketing trends, today, integrating mobile ad strategies such as push notifications is the best and most straightforward approach to communicate with your customers globally. It can instantly deliver relevant information related to your product or services targeting the right audience.
For instance, shopping apps notify or alert you about the newly launched products based on your previous purchase history. In most cases, the downloaded apps on your Android or iPhone devices notify you automatically with or without an internet connection.
It means that it is a win-win strategy to increase user engagement and develop effective KPIs (Key Performance Indicators) of your business. These meaningful follow-ups can serve the entire purpose of building up brand loyalty.
Rapid 5G Adoption
Nowadays, mobile phones have become increasingly reliant on embedding 5G into handsets and other devices. The impact is at a faster rate than that of 4G in the previous years.
For smartphone users, real-time data, effective communication, deliverance of information, high precision, and more consistent user experiences are essential factors acquired through this wireless technology.
Most significantly, it offers massive network capacity while still providing excellent coverage and the convenience of operating remotely. With flexibility and smart computing connections, the footprints of the 5G technology can reach the peak of its success across the multiple digitized industries.
Voice Search Optimization
Approximately 65 percent of the people don’t want to go back to when there was no voice search because such devices are now their daily essentials.
It’s not just AI assistants like Siri, Google, or Alexa that’s creating an impact. Brands like Spotify have taken away the hassle of typing a specific song. Now users can speak in any language and listen to the songs playing within seconds.
To ace, the voice search feature, write your brand’s content focused on a conversational tone. This is because users prefer talking to the search engines like they do to normal humans. So, for instance, if a person previously used to search for “Hair salons near me” will now ask, “What are some good hair salons near my house?”
Voice searches have transformed the former keywords game of SEO and brands need to cope up.
Conversational Chatbots For Mobile
In the field of mobile marketing trends, the future of mobile apps is highly dependent on conversational chatbots for mobile devices to a whole new marketing level.
Employing chatbot applications, such as Google Allo, Amazon Alexa, Apple Siri, and others, can seemingly increase brand awareness, user retention, and conversion rates for effective browsing experiences.
In fact, according to a recent Gartner prediction, somewhat 25 percent of digital workers around the globe will communicate with virtual assistants and bots to enhance their performances and productivity. Furthermore, this promptness can manage multiple tasks simultaneously, eliminating errors and blunders in an unprecedented way.
Social Commerce
Consumer acceptability is making immense growth in social commerce advancements in the world of telecommunications. For example, a buy button on social platforms makes items shoppable and payments simple. In the U.S, about 35 percent of customers use their mobile devices to make online purchases.
When consumers buy from many locations, incorporating social media goals into your E-commerce platforms can help you interact with a large number of customers while decreasing the need to fill out enrollment forms.
Moreover, in the coming years, online shopping can integrate a standardized version of something you have never experienced before by using specific applications on your mobile devices.
Influencer Marketing
Besides amusement and communications, mobile phones now include apps to complete everyday tasks without difficulty. In addition, a robust understanding of consumers can identify buyer personas and rising new leads to influencer marketing.
Fortunately, perceiving a degree of awareness about your target audience can potentially give an excellent opportunity for you to approach millions of potential consumers. The amazingly utilized social media apps such as Instagram, Facebook, IGTV, YouTube, and TikTok can long-haul your business strategies.
Compared with other social media advertising strategies, the influencer marketer ensures that your content is meaningful and applicable to both the influencers and the followers. As noted, it can significantly expand the social media presence of your brand through several marketing channels.
Email Marketing
Those who think email marketing is dead and an old-school approach know that since the rise of smartphones, the open rate of emails has risen over 40 percent.
So even in 2021 and beyond, you need to compose compelling and personalized emails that value the readers. People are still eager to discount coupons and free offers, and only if you study your target audience better can you understand exactly what they want to hear from you.
Proceed Your Mobile Marketing Strategies With Leveraging Innovations For Better Experiences!
Within a few years, technology has made our lives much more accessible and better than it was before. New designs, features, and functionalities have made humans more dependent on these recent innovations. It would not be wrong to say mobile devices have crawled into our everyday and business lives as well.
Nonetheless, staying up with the latest trends provides various benefits by thoroughly satisfying the needs of people on social platforms.
Unlike other traditional marketing efforts, make sure that you are ahead of time to determine your target audience, brand identity, click-throughs, and lead generation in the marketing campaign.
For better business prospects, pay attention to the changing market activities and trends and react accordingly to attain growth and relevance among your market competitors. Gear up for the digital future, retain development with business technologies!
