Top New Marketing Trends of 2025
5.00/5As marketers, we know how quickly things change and evolve in this space. Every few months there are new trends, new technologies and new ways of doing things. In this blog post, we explore the new marketing trends for 2025 with the goal of helping you better prepare, develop and implement strategies that will make an impact and deliver results.
State of Marketing 2025
As we move into 2025, there are three things to keep in mind.
The first is that, just as in 2024, marketing teams across industries had less budget(7.7% of company revenue) to work with than in 2023 (9.5% of company revenue), and this challenge is expected to continue into 2025. This means that you are responsible for achieving your goals, even if you have less resources to work with.
The second is the impact of artificial intelligence on marketing. This is especially true for digital marketing, as it helps develop new tools and platforms. As a marketer, you need to understand how it is changing the way you and your followers engage in enriching conversations and how you can use it to create content.
At the same time, every marketer needs to be aware of changes in consumer behaviour to stay ahead of industry trends (e.g., personalisation) and be able to design and implement strategies that will succeed in driving engagement and results.
Let’s take a closer look at what’s hot in marketing as we enter 2025.
What Is Hot in Marketing Right Now?
To make things easier, we’ve grouped the latest marketing trends into 4 categories: social media, AI, search, and content marketing. Within each, we’ll explain the new trends so you can easily identify different opportunities to outperform your competitors and get your brand in front of potential customers.
Social Media Marketing Trends
As a marketer, you already understand the power behind good, strategic use of social media. These channels represent a golden opportunity to reach potential customers, but you need to choose wisely and focus on the channels where your customers spend the most time.
For example, you don’t want to waste time and resources creating content for Facebook when your audience is active on TikTok. That means you would be wasting resources, time and money on a platform that will yield near-zero results. On the other hand, if you focused your attention on the right platform, you would see a spike in your engagement and conversion rates.
With that in mind, let’s take a closer look at what the social media trends will be in 2025.
Interactive Content
The first thing you need to prioritise is taking advantage of new social media features (polls, surveys, questions, etc.) that make it easy for your followers to engage with your brand.
Instagram, TikTok, and even YouTube Shorts have these types of interactive tools. Most importantly, they allow you to analyse your metrics and understand which ones are driving better results and which ones aren’t.
Your goal is to post content that encourages interaction from your followers. By doing so, you will increase engagement levels, increase your chances of being seen organically, make your brand profile more relevant to your target audience, and gain valuable data to use as a basis for decision making and marketing efforts.
Short Form Videos and Live Streams
Users now expect their favourite brands to host live streams and create short-form video content. While this doesn’t have to be a fancy production, you’ll still need to rely on various tools (like Canva) to quickly edit your videos and make them more appealing to your followers. Another great option is to include features (like polls, surveys or questions) to make your livestreams more engaging.
To be successful in this art, you can’t just start random live streams. You need to be strategic and make sure you always have a topic that is both relevant and useful to your prospects and customers.
For example, you can host a bi-weekly live stream where you sit down with someone from your company to demonstrate a product. At some point you can even hold a giveaway for attendees.
The Rise of Bluesky and Threads
Last year we saw how quickly Bluesky started to gain traction, but that doesn’t mean you have to go out and open another social media profile. Take a look at the numbers, check if your target audience is using it and make an informed decision.
Created by X founder Jack Dorsey, this social media platform is completely ad-free and easy to use. With all the controversy surrounding X and after the US presidential election, most journalists and thought leaders migrated to this network and abandoned X, formerly known as Twitter. Currently, Bluesky has over 20 million users, a number that is not insignificant, but not as big as the rest of the social networks.
At the same time, Threads has gained a lot of attention and has reached over 275 million monthly active users. Its success comes from its ease of use and the fact that it allows people to engage in conversations and discussions around a particular topic. It works very similar to what Twitter used to be.
Again, we are not saying that you should close your X profile (if you have one) and open new ones on these two new social media platforms. We want you to dig a little deeper and understand if and how your prospects and customers are using them, and if they are following and engaging with brands there. Only then can you consider adding your brand to Bluesky and/or Threads.
Influencer Marketing
Influencer marketing has been around for a while, but it is still an important way to attract and convert new prospects into customers. In 2025, it’s still a strategic decision to include influencer marketing as part of your overall marketing strategy.
Make sure you’re working with people who can create content that feels organic, has credibility, and looks natural in their feeds. In fact, you should even consider working with micro-influencers. They may have fewer followers, but they have a higher level of influence.
A Step Up from User-Generated Content
The final social media trend for 2025 is a step up from user generated content. Now your focus should be on building communities, nurturing relationships, and thanking loyal customers. The trend is to invite them to collaborate with the brand and create content for social media.
For example, if your brand is all about healthy living, you can invite your 5 or 10 most loyal customers to an all-inclusive retreat where they get to try a new product. In return, you ask them to share content on their social media platforms, tagging the brand. You can also use their images in ads, on your website, and in any other form of marketing.
Artificial Intelligence And Machine Learning In Digital Marketing
We’ve said it before, the rise of AI in digital marketing is huge. It’s present in the tools we use (CRMs, chatbots, virtual assistants, social networks, photo-editing software, search engines, etc.) and it’s changing everything from how we create content to how we share it and how people engage with it.
AI is here to help us, as marketers, provide a more intuitive and personalised experience while taking the burden off of repetitive tasks like lead nurturing and email marketing.
Hyper-Personalisation and Predictive Analytics
The most important trend we see in the use of AI is that companies are now able to analyse vast amounts of information and identify patterns in a matter of seconds. This allows marketers to tailor content, make specific recommendations, and strategically approach each group. This higher level of accuracy leads to increased conversion rates, loyalty and revenue.
Less AI-Generated Content
Over the past few years, we’ve seen marketers rely on AI to generate content for their blogs, websites, emails, and social media. By 2025, this will no longer be the case. The content itself will be created by humans, with a specific tone of voice and message. AI will only play a role in embellishing, condensing, expanding, or checking for grammatical errors.
Transforming the World of E-Commerce
AI is something that every marketer working for an ecommerce business should be using and understanding. It empowers your business to deliver an exceptional user experience with tailored recommendations, customer support (via live chatbots), dynamic checkout, automated product descriptions, personalised email campaigns, and personalised ads.
AI Customer Service
Finally, companies are now relying on AI to provide customer support. The key here is to integrate it so seamlessly that users don’t realise they’re being assisted by AI instead of a human. To make this work, you need to automate answers to the most common questions, train your AI system to predict needs based on behavioural patterns, and train your customer support team to work hand-in-hand with AI.
Search Trends for Marketers
Gartner predicts that traditional search traffic will decline by 25% by 2026 as people turn to AI conversational assistants to find exactly what they need. As a business and marketer, you need to adapt and avoid the huge losses that could result, especially if you rely on search to drive more traffic to your site and generate new leads.
Social Search
As consumers, especially the younger generations, spend more time on social networks, they are now using them to search for information. This means they use the search feature in TikTok, Instagram or YouTube to look for a store, a restaurant, product reviews, trending topics and even breaking news.
As a marketer for a business that wants to have a strong digital presence, your job is to design and implement social SEO strategies to increase your presence on social networks, primarily TikTok, Instagram, and YouTube.
Voice Search
Alexa and Google Home are becoming part of every family’s home. By April 2024, data shows that 30% of the world’s internet users used voice assistants at least once a week. This trend is only expected to have a significant growth, as people are now using them for more than just automating tasks like turning lights on and off or playing soothing sounds. They are now relying on them as personal assistants to find useful information and even shop for them.
If you haven’t started to optimise your website and e-commerce for voice search, you’re missing out on a huge opportunity. Make it a priority to have your site load in less than 4.6 seconds, have featured snippets optimised for voice search, and have high domain and link authority.
Generative Engine Optimisation
This term is quite new, it refers to the process of optimising your content so that it is visible to Generative AI Engines (ChatGPT, Gemini, Copilot, etc) and they include you in responses to different queries. As a result, your brand is more likely to be top of mind and receive more website visits.
According to recent statistics published by Gartner, 79% of consumers are expected to use AI search within the next year, and their confidence in the results is growing rapidly. As this trend is here to stay, you should strongly consider having a strategy in place and have your brand and content ready to be cited by one of these systems.
Content Marketing Trends
Content is a big part of almost every successful marketing strategy. And it will be no different in 2025. It is the one element that helps you communicate in a simple and relatable way. To tell stories that connect with prospects, customers, influencers, thought leaders and more.
Creating content every day is getting more complicated. You and your marketing team need to understand what type of content to create and in what format for each segment of your audience. As if that weren’t enough, you also need to figure out which marketing channel to share it on and the perfect timing.
Take a look at the content marketing trends for 2025. It will help equip your team with the right mindset to create engaging and successful content pieces.
Update Existing Content
How much content do you have on your blog? How are they performing? Over time, you will probably find that older posts are getting less and less traction. But as the new year begins, you should focus on one thing: reviewing those old blog posts and updating them with more relevant and current stats and data, fresh information, and new, more relevant elements (images, infographics, videos, surveys). These simple tasks can have a big impact and take less time from your team.
Content Creation
The rise of AI has led many marketers to rely on AI content creation. Tools like ChatGPT help with research, writing, formatting, and even grammar checking. While this process is quick and easy, the truth is that the results are not as good as if the content was actually written by a human.
Google and other search engines are getting better at detecting AI content and have started to penalise it with low ranking results.
Make it a priority to have your content created by humans. Use AI only for research, enhancing your content pieces, and checking for grammar errors.
Tips for Preparing for the Current Marketing Trends
As you can see, to succeed in today’s marketing landscape, you need to know more than just marketing theories and concepts. There are various skills that you need to hone as a marketer, including AI, search engine optimisation (SEO), social media, active listening, market research, and more.
At the same time, you need to learn how to use different tools and software that will make your life much easier and use AI as a competitive advantage. With that in mind, here are some tips to help you prepare for and succeed in the new digital marketing trends:
- Prioritise personalisation by investing in dynamic content platforms (such as HubSpot or Marketo) that offer advanced personalisation capabilities.
- Embrace and integrate emerging technologies such as artificial intelligence, augmented reality, and virtual reality into your marketing strategies.
- Adapt to changes in consumer behaviour and rethink your marketing approach to make an impact, build lasting relationships, and grow your business.
- Spend 7.7% of your company’s revenue on marketing, and 72% of your total marketing budget on digital marketing (digital PR, content marketing, social media, website optimisation, email marketing).
- Make a list of your digital marketing priorities and involve key decision makers. Get everyone on the same page and start planning what your goals will be and how you will achieve them.
Key Takeaways
- Budget Challenges Continue: Marketing teams will face continued budget constraints in 2025, requiring them to achieve their goals with fewer resources.
- AI’s Role in Marketing: The impact of AI on marketing is significant, especially in digital marketing, where it is revolutionising tools and platforms, helping create content, and enhancing engagement.
- Adapting to Consumer Behavior: Staying ahead of industry trends and understanding changes in consumer behavior, such as the demand for personalisation, is crucial for driving engagement and results.
- Emerging Social Media Platforms: New platforms like Bluesky and Threads are gaining traction. Marketers should assess if their target audience is using these platforms and consider their potential for engagement before investing in them.
- Influence of AI in E-Commerce: AI is transforming e-commerce by enabling tailored recommendations, personalised ads, automated product descriptions, and enhanced customer support, making it a vital tool for marketers.
Conclusion
Technological advances are having an impact on almost every part of our lives, and marketing (especially digital marketing) is no exception. As a marketer, you are responsible for ensuring that your strategies and team adapt to change, embrace new technologies, and develop the skills necessary to succeed in the new world.
Whether you choose to embrace all of the different trends we’ve outlined here, or just a few, make sure you work with a clear set of goals, the right tools, and a deep understanding of who your ideal customer is. Otherwise, you will waste time, resources and money, and achieve next to nothing.
If you need help creating an updated and marketing trends-filled strategy, you can contact any of the digital marketing agencies we have in our database. They all have the right team, the right attitude, and know how to help you succeed in 2025.
