Working With Influencers: How to Find Them and Work Together
Last update: 8 January 2025 at 09:35 am
5.00/5The power of influencers in modern-day marketing, cannot be denied. Influencers are quickly becoming a force to be reckoned with. Their opinions can make or break entire businesses especially if the market is millennials.
So we know the importance of influencers, but what differentiates Instagram influencers from influencers on other platforms? Instagram is where followers go to find inspiration. It’s all about aesthetics and visuals. Instagram influencers don’t just market your product. They gain the trust of their following, build relationships with them and then share your product as part of their lifestyle. It’s a level of marketing that builds a personal connection with followers.
It’s clear that Instagram influencers are a necessity for most businesses nowadays but where do you find Instagram influencers? One way is to go through public relations agencies that will work with influencers so you can get expert help on influencer marketing. Before we talk about how to find Instagram influencers, let’s expand on why you need influencers for your brand.
The Importance of Influencers
Trust and Relatability
An influencer feels like a friend to their followers. They build trust over time and a loyal following will trust any recommendations made. What makes it so special is that influencer marketing doesn’t face the main issue of traditional marketing: trustworthiness. When an influencer recommends a product, it’s like a friend telling you to try something. This can help your brand to create a personal connection with customers.
Affordability
There are both pros and cons here. Compared to traditional marketing methods, Instagrammers are usually more affordable, especially micro-influencers. Of course, celebrity influencers will cost a lot. However, parenting with big influencers will also increase your sales big time. They usually have a cult-like following who will buy any product the influencer recommends. The downside is unlike traditional marketing, there is no set fee for influencer marketing so you’d have to negotiate.
Steps to Find Instagram Influencers
Finding the right influencers can elevate your brand’s presence tremendously. To streamline this process, you may consider partnering with a reputable social media agency in the UK that specializes in influencer marketing.
Alternate Methods to Find Instagram Influencers
Now you know the steps to take to find and partner with the right Instagram influencer for your brand. There are other ways of finding and making contact with influencers. Let’s look at some alternate, out of the box and maybe slightly crazy ways to find Instagram influencers:
Use Hashtags
Instagram is the birthplace of hashtags for describing things. Use it to your advantage. Let’s say you run a makeup business. Use the search function and type “Hashtag makeup” (#makeup), you’ll see a bunch of posts with influencers creating content about your product industry. Now, this next part might seem a bit stalker-like but it works. Check out those influencers and see which one fits into your niche or suits your brand. You could also check out “#sponsored” or “#ad” to find Instagram influencers.
Google It
It may seem obvious but not many forget the amazing tool-Google. If you do a quick google search, you can find many articles that show the best influencers in different sectors. Let’s say you run a small home baking business, you could search something like ” Top foodies on Instagram” or “Foodie micro-influencers on Instagram”. This is a quick way to find influencers.
Utilize an Influencer Platform
If you want everything in one place, try using an Influencer platform such as Upfluence. Using influencer platforms you’ll be able to find Instagram influencers from all fields. It’s a great way to find Instagram influencers that suit your brand, fit your budget and match your target audience. Some platforms even allow you to make payments through the platform. Be mindful that most of these platforms will cost you.
Look at Your Competitors
There are many advantages to checking out your competition. You could look at how their influencer marketing is handled and take a look at the profiles of some of their influencers. You’ll be able to find similar influencers or use the same influencers if you think they would work well for your brand too. Just remember to try and make your marketing stand out from the rest.
Identify potential influencers on your social media CRM.
If you’ve put effort into your own Instagram account then you won’t have to look too far to find influencers that fit your niche. You can start by checking who are your most engaged fans. Those who comment, ask questions, and support your product fully. A simple way to do this is to use a social media CRM.
You can categorize all your followers with high engagement rates-those who are always commenting and messaging. These users will go into a ‘Top Followers’ category so you can find them easily. To take it a step further, you could even create a separate label for “influencers” including information such as their engagement rate, followers, likes comments, and any other information about their page.
Tips for Prosperous Instagram Influencer Relationships
Working with influencers can seem daunting but as you continue, you’ll realize the potential of influencer marketing on reaching your target audience. There are some things you need to be mindful of.
Clearly Define Goals
Always make the goals of your marketing campaign clear to help the influencer get a better picture of what you’re trying to achieve. As a team, discuss what kinds of content could get you closer to achieving your goals. Additionally, you should discuss how you’ll measure the outcome of the influencer marketing campaign. You could check if it reached your target audience, the number of new followers, or increase influencer campaign-related sales.
Create a Mutual Partnership
Like any relationship, a partnership with an Instagram influencer is two-sided. The influencer may gain more followers, have an increase in likes, comments, and the overall engagement rate of their community. With consistent communication and efficient goal-setting, you will see a boost in your social network and social media platforms. Your marketing platform will reach audiences outside of what traditional marketing can grasp.
Final Thoughts
We hope that our tips and steps have shown you how to find Instagram influencers using many techniques and outlets. When you search for influencers, make sure that you don’t overlook micro-influencers who can help you target local users and are usually better for your budget. Working with influencers on Instagram is essential for increasing your social media presence and there’s no better time to get started than now.
