24 January 2023 ∙ 10 minutes of reading time
We often wonder if the amounts we are investing in social media marketing are within the normal range or not. If what we pay per impression or per click makes sense, or if, on the contrary, it is costing us too much. Throughout this article, we help you to know the prices of advertising on […]
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29 November 2022 ∙ 10 minutes of reading time
If you are a business owner you are probably wondering how much market research costs and why should you invest in it. Throughout this article, we help you get the answers. But have you ever analyzed why some products, which are supposed to win the hearts of consumers, fail? The answer is simple: because they […]
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1 November 2022 ∙ 6 minutes of reading time
When it comes to brands, there is an asset that is priceless: trust. It is responsible for convincing a person to buy your products or services. It is the one that makes it easier for your satisfied consumers to recommend your brand. Trust is the one that creates close ties and stable relationships between your […]
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9 August 2022 ∙ 7 minutes of reading time
Technology has made the world a more connected place. Brands are taking advantage of this, and the many different tools available, to expand their reach and attract new markets. But to make this work, you need to first understand what localization in marketing is all about. Marketing efforts to a London-based audience will be different […]
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15 March 2022 ∙ 7 minutes of reading time
We often hear that a web page can have an impact on the conversion rate. But how do you create a landing page that converts? In this article, we give you 12 landing page examples. These can inspire you to redesign your current site and improve your conversion rate. Understanding the Purpose of a Landing […]
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28 December 2021 ∙ 8 minutes of reading time
A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term on Google. Branding Models are here to help you guide on your branding journey. This definition itself isn’t entirely wrong, but it doesn’t tell the […]
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2 November 2021 ∙ 7 minutes of reading time
If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]
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26 August 2021 ∙ 9 minutes of reading time
If you have had to lead projects that involve a work team, you can understand how complicated it is to keep track of pending tasks, the people in charge, delivery dates, and progress in general. Especially if you do not have a system designed for this particular purpose. In this article, we want to teach […]
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13 July 2021 ∙ 6 minutes of reading time
SoLoMo, an acronym formed by the words social, local, and mobile. It refers to the convergence of these three key elements for digital marketing. In this article, we will review in detail what SoLoMo is and why businesses should include it in their strategies in 2021 and beyond. What Does SoLoMo Mean? The first thing […]
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